• The Research Journal of the Costume Culture
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• v.31 no.3
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• pp.361-378
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• 2023

This research not only determined the preference of fashion brand distribution channels of active Korean and Chinese seniors who became major consumers in the fashion industry, but also analyzed the effect on these preferences and choices of distribution channels depending on personal consumption characteristics and differences between the two groups. Data was collected by a professional survey firm. SPSS 24.0 and AMOS 24.0 were used for empirical analysis, and frequency analysis, multiple response analysis, EFA, reliability analysis, CFA, SEM, and multiple-group comparison analysis were performed. As a result of multiple response analysis, the offline channel was revealed as the preferred fashion distribution channel for active Korean and Chinese seniors; the second most popular was the online channel. The results of multiple-group comparison analysis reveal differences between two groups in seeking emotional consumption via the offline channel; the effect was only evident for active Korean seniors. A difference in seeking emotional consumption via preference for online channel also existed, but only for active Chinese seniors. For these reasons, marketers targeting active Korean seniors will be effective to not only offer brand information by fashion display to let seniors understand the fashion brand, but also to have brand events to form positive emotions toward the fashion brand. Moreover, targeting active Chinese seniors will be necessary to transmit brand sensibility by utilizing metaverse marketing comprising various factors, so that consumers can enjoy the fashion brand.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.1151-1157
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• 2023

It raises questions about how China, dominated by the socialist system and the Communist Party, will change in the era of artificial intelligence. We predict how the Chinese socialist system will change in the meta-world where SNS is developed, communication is conducted within the meta-verse world, and artificial intelligence is operating in many fields. In order to do so, it is necessary to understand the characteristics of the Chinese state and the characteristics of national policy, as well as the metaverse policy proposed by the Chinese state. The development of the metaverse was emphasized at the 5th session of the 13th National People's Congress in 2022, and in May of that year, the Central Party School of the Communist Party of China published the <Metaverse Industry Manual for Party and Political Officials>. Therefore, in this paper, we will analyze China's metaverse policy and forecast the direction of development of the metaverse industry that China wants to pursue.

• The Journal of Asian Finance, Economics and Business
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• v.10 no.1
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• pp.31-40
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• 2023

This paper investigates the effect of independent directorship on the firm performance of Chinese listed companies under the impact of the global COVID-19 epidemic. The study starts by assessing the relationship between independent director-related characteristics and firm performance, then mines independent director characteristics variables, collects variable data, proposes reasonable hypotheses, and constructs a data model. 1597 companies listed on Shanghai and Shenzhen stock index, China, from 2020 to 2021 has been selected as the research sample. An empirical study on the relationship between independent directors' characteristics and firm performance was conducted using SPSS25. The results show that under the impact of the global COVID-19 epidemic, the proportion of independent directors on the board of directors, the age of independent directors, the remuneration of independent directors, and the overseas background of independent directors in Chinese listed companies have a negative relationship with the current firm performance, while the proportion of female independent directors and the part-time rate of independent directors do not have a positive effect on firm performance. The findings of this study strongly imply that independent directors' characteristics play a significant role in corporate governance and firm performance in Chinese listed companies and that the external environment has an impact on how well independent directors can carry out their duties.

• The Southeast Asian review
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• v.23 no.3
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• pp.93-134
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• 2013

This paper examines the formation and evolution of Chinese society in Penang over 155 years. Since it was ruled by the British in 1786, many immigrants gathered in Penang. Among them, much of the population was Chinese. It could be offered to clarify the historical process of the development of Chinese society in Penang by paying attention to the three items - opium, tin, and rubber. All the conflict and friction over these products were main causes of prosperity and decay for the Chinese society in Penang. In the early 19th century, the Chinese colossus could get their capital accumulation by taking advantage of 'opium farm'. They amassed their fortune through development of tin mines newly discovered in Perak during the late 19th century. It was the age of Chinese Colossuses deeply connected with Chinese secret societies. After the rubber plantations were developed by the Western capital in the early 20th century, the age of Chinese Colossuses was gradually fallen down. From this point of view one can be provided a new perspective on the history of Penang and the Chinese society of its own. The three scopes for history enable us to make a new interpretation about the issue of stratification within Chinese society in Penang. Especially this research focused on the economic characteristics of Chinese secret societies as 'social capital', and on the identity conflicts between traditional Strait Chinese(peranakan) elite and emerging sinkeh Chinese merchants. The identity problem between 'Laokeh' and 'Sinkeh' in the early 20th century was intentionally exaggerated by modern researchers. Their conflicts seems to be caused by different economic interests rather than identity. We need to consider again the rise and fall of Chinese society in Penang with flexible thinking.

• Journal of the Korean Home Economics Association
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• v.43 no.10 s.212
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• pp.141-153
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• 2005

This study investigated the relationships among personal characteristics(sex, self-concepts, depression, fear, internal locus of control), home environment(physical and psychological environment, parenting style, attachment to mother), school environment(teacher support, peer victimization), and Korean-Chinese children's aggression in Yanji, China. Two hundred and two(90 boys and 112 girls) 6th graders rated themselves on a questionnaire. Correlation analysis, and multiple regression were conducted using SPSS Window vers. 12. Alienation to mother, and overt and relational victimization by peers were positively related, and communication with mother was negatively related to children's proactive aggression. Alienation to mother, and overt victimization by peers were positively related, and communication with mother, support by teacher were negatively related to children's reactive aggression. Alienation to mother, and overt and relational victimization by peers were positively related, and communication with mother and support by teacher were negatively related to children's relational aggression. The factor with the greatest contribution to explaining the aggression of Korean-Chinese in Yanbin was the alienation to mother.

• Korean Journal of Human Ecology
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• v.16 no.1
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• pp.145-157
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• 2007

The purpose of this study was to identify Chinese university women's appearance management characteristics and clothing purchasing behavior. A self-administered questionnaire was used. Research period was 15th - 30th March. Frequencies, percent, factor analysis, cluster analysis, ANOVA, chi-square test were done. The results of study were: 1. The factors of appearance management characteristics were food management, skin care, weight control & tooth correction, nail & hair care, and use of identity kits. The factors of clothing selection criteria were outlook & appropriateness, management & service, fashion & brand, and individuality & price, and factors of information resources were marketer oriented & neutral and consumer oriented & store. 2. Chinese university women were segmented into positive appearance management group, food & skin management group, nail care & identity kits using group, and appearance management stagnated group. Positive appearance management group selected their clothing to pursuit individuality & relaxation, fashion, and conformity, considered fashion or brands more, used various information sources. Food & skin management group purchased their clothing for conformity. Nail care & identity kits using group considered management & service of clothing more, utilized consumer oriented & store information more. 3. Positive appearance management group were younger, and spent more pocket money and for their appearances. Food & skin management group were older, but nail care & identity kits using group were older. Appearance stagnated group spent less pocket money and appearance management.

• Journal of Fashion Business
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• v.11 no.6
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• pp.139-156
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• 2007

The purpose of this study is to analyze the aesthetic characteristics of traditional Korean patterns appearing on fashion collections from 1990 to 2005. Traditional Korean patterns have been used as an important element to express a Korean image since the 1990s. Frequently used patterns included several kinds of geometric patterns, plant patterns(flower, peony, Four Gracious Plants), and Chinese character patterns. Specifically, since the 2000s, animal patterns such as tiger, Chinese phoenix, and giraffe which were not often used, plant patterns such as arabesque, peony, and flower, and a variety of Chinese character patterns appeared. For the expression techniques, while embroidery and printing was often used in the 1990s, they became varied into printing, beading, embroidery, gold and silver leaf, and hand painting after 2000 as a result of designers' active attempts. The aesthetic characteristics of fashion design with its focus on traditional patterns were analyzed. First, Chinese character patterns and phoenix pattern which were mainly used for a court suit, and show the excellence and unique originality of Korean culture. Second, traditional Korean patterns directly and indirectly imply symbolistic significance of lucky sign and illustrate the use of various lucky sign patterns. Third, traditional Korean patterns such as arabesque or peony were expressed by colorful embroidery to add decorative beauty. Finally, traditional Korean patterns reflect a naturalistic worldview and are completed finished as the design.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.377-381
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• 2008

Chinease-Korean Cultural Map, which is an electronic cultural map that shows Chinese-Korean culture on maps, is planned as the first step to development Asian Electronic Cultural Map. Chinese-Korean have their unique cultural characteristics same as other small tribes. Small tribes shows same typical cultural characteristics of Asian, and that characteristics are very important factors for understanding the whole Asian culture. This paper proposes a logical and standardized development methodology for construction of Electronic Cultural Map. The methodology consists of 6 steps; information analysis, keyword extraction, keyword clustering, map element extraction, prototype design, and map development. We used and evaluated the methodology during prototype design and development steps for the optimal functions. To generate the base maps for Chinese-Korean Cultural Map, we use Google Earth and KML(Keyhole Markup Language) for standardized and easy development.

• Journal of Physiology & Pathology in Korean Medicine
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• v.36 no.5
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• pp.163-168
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• 2022

After the outbreak of COVID-19 in China, the national health commission of the people's republic of China distributed guidelines for the diagnosis and treatment of COVID-19. Based on that, each region of China made guidelines for traditional Chinese medical treatment of COVID-19 applicable to clinical field. Under the hypothesis that each region's guideline contains regional characteristics, a comparison was made on pattern identification among each region's guidelines and central guidelines. At the beginning of the analysis of the cases, opinions on pattern identification vary from region to region, and the diversity is mainly reflected in the early stage of the disease. When the guideline is organized to a certain level due to the accumulation of clinical cases, there is a strong tendency to enumerate various types of pattern identification. It means that as a specific infectious disease progresses, it can appear in various cases due to variables. In some guidelines, disease stages were analyzed by only a limited pathological mechanism, but no regional characteristics were found here. Rather, it may mean that unique characteristics for disease can be derived.

• Journal of Fashion Business
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• v.28 no.3
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• pp.48-68
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• 2024

In recent years, with the international spread of traditional Chinese culture, traditional auspicious patterns have been used idely in modern textile design. In particular, a bat pattern has the same pronunciation as 'fu' in Chinese. It symbolizes good luck and longevity. It has auspicious meanings such as happiness, prosperity, wealth, longevity, and good luck. This study aimed to explore how cultural elements could be utilized in modern textile design by incorporating the traditional Chinese bat pattern into scarf design. Through literature research and case analysis, we aimed to understand the historical background and design characteristics of the bat pattern and develop it into a textile design suitable for modern scarf design to promote modern reinterpretation of traditional culture and cultural integration. From a design perspective, the shape of the bat pattern was analyzed to derive five main shapes and characteristics (symmetry, verticality, repetition, totality, and relativity). Based on this, 10 patterns were created by combining them with popular styles of modern scarf patterns. In addition, five product designs were completed considering 23/24 Pantone trend colors, 24spring/summer fashion trend colors, and silk scarf pattern characteristics.