• Journal of Distribution Science
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• v.14 no.3
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• pp.23-30
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• 2016

Purpose - This research focuses on the analysis of logistics barriers in Korea, China and Japan facing the barriers of overseas-expanded manufacturers with other countries. With the tree countries are emerging as the biggest trade partners in Northeast Asia, their logistics barriers are applied with similar verification methods of preceding researches such as Carter(1997). Research design, data and methodology - Collecting the statistics data from the three countries' overseas-expanded manufacturers, t-verification was performed in order to analyze average value and verify any significance. Additionally, multiple regression analysis was used to analyze any influence on the relationship in Korean logistics barrier and Chinese and Japanese expansion to Korean market. Results - Statistics suggested that three countries' logistics barriers are significantly differentiated by each verification categories, and Korean barrier negatively affected Chinese and Japanese manufacturers coming into Korean market. Conclusions - As a result of multiple regression analysis of the influencing relationship between Korea's logistics barrier and Chinese and Japanese companies coming into Korean market, all of the Korean barriers are affecting the companies as an obstructive factor, and it is proved to be statistically meaningful. Therefore, in order to reduce Chinese and Japanese companies' cost burden, it is necessary that not only reasonable charge system and taxation support but also comprehensive measure establishment reduce Korea's logistics barriers. However, since this research has a limitation in samples and shows a period of 5 years in the three nations' trade barriers, continuous and complementary researches are necessary in order to develop certain objectivity.

• Fashion, Industry and Education
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• v.16 no.1
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• pp.36-45
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• 2018

Recently China has become one of the major markets for luxury brands. In addition, practicing social responsibility by manufacturers of luxury brands has become ubiquitous because consumers' perception of such practices may affect their purchase decisions positively. This study explored Chinese shoppers' perception of luxury brands' social responsibility practices and their information seeking behavior. In this study, value congruence was used as a theoretical framework. Twelve participants were selected out of customers in a shopping mall in Beijing, and they were subject to in-depth interview. The interview consisted of open-ended questions about perception of luxury brands' social responsibility practices, sources to access such practices, and the degree of personal value congruence to such practices as well as demographic information. Qualitative approach was used to analyze the data. Half of the participants indicated their awareness of the social responsibility practices of luxury brands, which sets up a foundation for understanding importance of luxury brands' social responsibility practices. Approximately half of the participants preferred to learn about luxury brands' socially responsible practices online especially via social media. These findings imply that Chinese luxury shoppers' trust and preference for the companies would be enhanced by effective development and advertisement of companies' social responsibility practices, and thus provide luxury companies with useful information on marketing strategies.

• International Commerce and Information Review
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• v.6 no.2
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• pp.3-12
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• 2004

A large number of Chinese trade marks and domain names have been registered improperly or illegally by foreign companies or businessmen. Additionally, a large number of famous Chinese brands have vanished through joint ventures, mergers and acquisitions since foreign direct investment (FDI) came to China more than two decades ago because some Chinese managers have not been fully aware of the value of trade marks and domain names. Consequently, the number of China's registered trade marks and famous brands does not match China's export volume and its Number four trade status in the world. China's enterprises have yet to realize the effects of these events. It is very important for China to protect and cultivate its own famous brands. This paper discusses Chinese companies' neglect of the value of their trade marks and domain names, and the possible consequences. Additionally, this paper puts forward suggestions concerning the protection and cultivation of China's famous brands.

• Asia Marketing Journal
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• v.12 no.4
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• pp.1-25
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• 2011

Brand names are often considered as a part of product and important extrinsic cues of product evaluation, when consumers make purchasing decisions. For a company, brand names are also important assets. Building a strong brand name in the Chinese commonwealth is a main challenge for many global companies. One of the first problem global company has to face is how to translate English brand name into Chinese brand name. It is very difficult decision because of cultural and linguistic differences. Western languages are based on an alphabet phonetic system, whereas Chinese are based on ideogram. Chinese speakers are more likely to recall stimuli presented as brand names in visual rather than spoken recall, whereas English speakers are more likely to recall the names in spoken rather than in visual recall. We interpret these findings in terms of the fact that mental representations of verbal information in Chinese are coded primarily in a visual manner, whereas verbal information in English is coded by primarily in a phonological manner. A key linguistic differences that would affect the decision to standardize or localize when transferring English brand name to Chinese brand name is the writing system. Prior Chinese brand naming research suggests that popular Chinese naming translations foreign companies adopt are phonetic, semantic, and phonosemantic translation. The phonetic translation refers to the speech sound that is produced, such as the pronunciation of the brand name. The semantic translation involves the actual meaning of and association made with the brand name. The phonosemantic translation preserves the sound of the brand name and brand meaning. Prior brand naming research has dealt with word-level analysis in examining English brand name that are desirable for improving memorability. We predict Chinese brand name suggestiveness with different translation methods lead to different levels of consumers' evaluations. This research investigates the structural linguistic characteristics of the Chinese language and its impact on the brand name evaluation. Otherwise purpose of this study is to examine the effect of brand concept on the evaluation of brand name. We also want to examine whether the evaluation is moderated by Chinese translation types. 178 Taiwanese participants were recruited for the research. The following findings are from the empirical analysis on the hypotheses established in this study. In the functional brand concept, participants in Chinese translation by semantic were likely to evaluate positively than Chinese translation by phonetic. On the contrary, in the symbolic brand concept condition, participants in Chinese translation by phonetic evaluated positively than by semantic. And then, we found Chinese translation by phonosemantic was most favorable evaluations regardless of brand concept. The implications of these findings are discussed for Chinese commonwealth marketers with respect to brand name strategies. The proposed model helps companies to effectively select brand name, making it highly applicable for academia and practitioner. name and brand meaning. Prior brand naming research has dealt with word-level analysis in examining English brand name that are desirable for improving memorability. We predict Chinese brand name suggestiveness with different translation methods lead to different levels of consumers' evaluations. This research investigates the structural linguistic characteristics of the Chinese language and its impact on the brand name evaluation. Otherwise purpose of this study is to examine the effect of brand concept on the evaluation of brand name. We also want to examine whether the evaluation is moderated by Chinese translation types. 178 Taiwanese participants were recruited for the research. The following findings are from the empirical analysis on the hypotheses established in this study. In the functional brand concept, participants in Chinese translation by semantic were likely to evaluate positively than Chinese translation by phonetic. On the contrary, in the symbolic brand concept condition, participants in Chinese translation by phonetic evaluated positively than by semantic. And then, we found Chinese translation by phonosemantic was most favorable evaluations regardless of brand concept. The implications of these findings are discussed for Chinese commonwealth marketers with respect to brand name strategies. The proposed model helps companies to effectively select brand name, making it highly applicable for academia and practitioner.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.67
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• pp.49-68
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• 2015

In recent years in China, corresponding to a shift in consumption pattern from household basics to greater expenditure on quality of life, new franchising opportunities arise. Although the franchising prospect in China is promising, Korean companies aiming at franchising into China need to be aware of the legal framework for commercial franchise in China as this will have direct impact on their business expansion. Where franchising activities involve trade mark licence, Chinese Franchise Regulations require such trade mark licence agreement to be regulated in accordance with the relevant provisions of the Chinese Trademark Law. Furthermore where one party fails to perform his obligation and it impacts purpose of the contract seriously, the other party could avoid the contract in accordance with the relevant provisions of the Chinese Contract Law. To launch franchising business successfully in China, Korean companies do market research sufficiently before they may commence franchise business. Korean franchisor must register with local authorities in China by own name, and make Chinese partner take charge of management of the distribution network and invitation of franchisee partners.

• Korean Management Science Review
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• v.23 no.2
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• pp.41-57
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• 2006

The purposes of this research are to identify causalities among flow and customer loyalty In Chinese online games, and to identify the factors by which flow are influenced. This research tests the model with Chinese on-line game users and compare this result with Korea and Japanese results which were conducted by Lee's research. These implications are thought to be helpful for Korean online game companies to understand the Chinese online game user and to develop the penetration strategies. The results indicated that significant Path coefficients to flow were the convenience of operator, the provision of information, the reality of design. The results indicated that significant path coefficients to customer loyalty were the involvement of virtual community and flow. The involvement of virtual community to flow was not significant but to customer loyalty was significant. The provision of information was negatively influenced on flow. The result of comparison indicated that the path coefficients were different among nations. Korea online game companies need to develop the indigenized online game and to Provide the information to their Chinese partner correctly and quickly.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.54
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• pp.167-190
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• 2012

The purpose of this study is to find out some countermeasure to Korean companies entered Chinese market through analyzing an arbitration case resolved by CIETAC applied of Chinese Commission Agency Law and CISG. China create legal relationship between the principal and the third party under Chinese Consignment Contract Law. Korean companies so make sure whether this Contract is included when they conclude international commercial contract. If yes, they have to prove their recognition for the relationship between the principal and the commission agent when needed. If the parties agreed an additional period of time of delivery and the seller do not deliver the goods within this period, this breach might be regarded as fundamental nature and the buyer could declare the contract avoided. In addition, late delivery might also be regarded as fundamental breach when market price is fluctuated. It is understandable that attorney's fees is recoverable one, but it is not understandable that arbitrator's extra expenses such as travel and accommodation expenses is not recoverable with the reason that arbitrator comes outside of the country.

• Journal of Distribution Science
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• v.11 no.11
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• pp.13-18
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• 2013

Purpose - This thesis aims to increase the success of Korean fashion brands in the Chinese consumer market by providing basic items in fashion colors preferred by women in their twenties and thirties, having the highest purchasing power, in Beijing and Seoul, in the summer of 2012. Research Methodology - The street fashion color data were retrieved for the case study by taking pictures and recording videos at the famous fashion streets in Beijing and Seoul. The WINDOWS SPSS 18.0 program was applied, to determine the frequency of street fashion colors. Results - The results might be ascribed to the tendency of Chinese women to favor the symbolism of traditional colors. Conversely, women in Seoul have more attachment to international fashion color trends than to the traditional color symbolism. Conclusions - This study suggests that Korean companies should consider the differences in street fashion color preferences when planning to launch a fashion brand in the Chinese consumer market. To gain the long-term perspective, further research on the local Chinese area might be essential to help Korean fashion companies and brands launch into the Chinese consumer market.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.44 no.4
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• pp.128-135
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• 2021

WDM(Wavelength Division Multiplexing) is called a wavelength division multiplexing optical transmission method and is a next-generation optical transmission technology. Case company F has recently developed and sold PLC(Planar Lightwave Circuit), a key element necessary for WDM system production. Although Chinese processing companies are being used as a global outsourcing strategy to increase price competitiveness by lowering manufacturing unit prices, the average defect rate of products manufactured by Chinese processing companies is more than 50%, causing many problems. However, Chinese processing companies are trying to avoid responsibility, saying that the cause of the defect is the defective PLC Wafer provided by Company F. Therefore, in this study, the responsibility of the PLC defect is clearly identified through estimating the defect rate of PLC using the sampling inspection method, and the improvement plan for each cause of the PLC defect for PLC yeild improvement is proposed. The result of this research will greatly contribute to eliminating the controversy over providing the cause of defects between global outsourcing companies and the head office. In addition, it is expected to form a partnership with Company F and a Chinese processing company, which will serve as a cornerstone for successful global outsourcing. In the future, it is necessary to increase the reliability of the PLC yield calculation by extracting more precisely the number of defects.

• International Commerce and Information Review
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• v.2 no.1
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• pp.25-48
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• 2009

With the rapid growth of e-logistics in the global logistics industry, it is important to gain further insight into this growing segment of Chinese logistics industry. The current situation in China consists of many small and medium-sized logistics firms. Furthermore, e-logistics is still relatively undeveloped in the majority of the Chinese logistics companies and presently there are still many problems unresolved. This paper attempted to review the concepts and theoretical background of e-logistics systems from previous studies. After acknowledging the essential issues related to e-logistics systems, a research model based on the theory acceptance model was designed and tested. The key factors to the e-logistics system (reliability, maintainability, software, facility and transportation) were validated through the modeling and testing process. Included in the modelling and testing process are other related factors of e-logistics process, logistics information system and added value as dependent variables in this model. The results of this study confirm that the e-logistics Process is affected by transportation, while maintainability and software factors influence logistics information system. reliability, maintainability, facility and transportation are significant factors associated with added value. This research aimed to provide theoretical and practical contribution to Chinese logistics companies and to give some insights into e-logistics system as a whole. The paper also provided some useful theoretical implication and practical guidelines for the development of e-logistics system in the chinese logistics industry.