• Fashion & Textile Research Journal
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• v.20 no.3
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• pp.293-303
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• 2018

Since 2009, consumers could access a new shopping channel called 'mobile shopping' with the generalization of smartphones. Mobile shopping (based on wireless communication technology), emphasizes convenience differentiated from internet shopping. A recent report introduced fashion products as powerful global drivers for mobile shopping sales. Korea and China have the highest percentage of consumer mobile shopping experiences compared to other countries. This study investigates the effects of cross-over shopping orientation, perception of app attributes, and flow on app loyalty that compared Korean and Chinese consumers. We obtained 652 usable questionnaires from two local college students; subsequently, data were analyzed by using factor analysis, Cronbach's alpha, and regression analysis using SPSS 21.0 Package. The study results showed that the cross-over shopping orientation affected perception of app attributes that included Review/Information, Design, Response and Product. Product only affected Flow, which reflected a high similarity between Korean and Chinese consumers. However, Korean and Chinese consumers showed remarkable differences in the factors related to app loyalty. Therefore, the results indicate that retailers of fashion products have developed strategies to improve mobile sales and increase the app loyalty of cross-over shopping orientation consumers.

• The International Journal of Costume Culture
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• v.9 no.1
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• pp.60-76
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• 2006

This study aimed to investigate buying behaviors of cosmetics for female university students in Korea, China, and Japan as related to their lifestyles. For data analysis, a survey was conducted to total 12,000 females university students in 4-year university in Seoul, Tokyo, and Beijing from March 11 to April 14 in 2002. A total of 1,165 were collected and 1,127 were finally used in the analysis (361 in Korea, 381 in China, and 385 in Japan). Data were analyzed by factor analysis, cluster analysis, frequency analysis, Cronbach's a, t-test and Duncan's Multiple Range test by using SPSS statistics package. The lifestyle segmentations identified 5 groups for Korea, 5 groups for China and 2 groups for Japan. Segments in each country showed significant differences in selected variables, the satisfaction with cosmetics and in places to purchase cosmetics.

• Cross-Cultural Studies
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• v.22
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• pp.303-327
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• 2011

This study aims to uncover the learner's language proficiency shown in the writing data of Chinese elementary/intermediate level learners. Language proficiency of the learners acquired by error analysis provides only partial information, and thus this study analyses the interlanguage of Korean learners in terms of 'Mean Length of Utterance, MLU' to discover the overall aspect of learner's language proficiency more symmetrically. The analysis of vocabulary area is to be enforced after generally studying the learner's language development aspect in accordance with MLU-m(orpheme) and MLU-(w)ord found in compositions by Chinese speaking Korean language learners. In terms of MLU, it has been slightly increased as the level of proficiency between elementary level and intermediate level learners; however, the morpheme seemed to be difficult to use, since the difference between Chinese learners and Korean university students has been notably shown. Vocabulary diversity, using aspect for each word class, and using aspect of the predicate are studied for vocabulary area; more various and numerous vocabulary tend to be used as the level of proficiency increases. In terms of predicate use, Chinese learners use less numerous vocabulary types.

• Journal of Internet Computing and Services
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• v.18 no.5
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• pp.95-102
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• 2017

With the development and popularization of Internet, the competition of SNS market is now getting fiercer and fiercer. SNS service providers need to keep updating their service to sustain their customers' continuance use. However, due to the homogenization of functions and services from different applications provided by different developers, there comes a new phenomenon that users shift from one SNS to another SNS. In line with this, the current study aims to explore factors affecting switching intention among SNS users by applying migration theory which explains people's migration behavior from one place to another. Findings from surveys of Korean and Chinese college students suggest that there was a difference of factors influencing switching intention among the two countries. For Korean college students, alternative attraction was the strongest factor leading to SNS switching intention. On the other hand, peer pressure was the strongest factor leading to SNS switching intention among Chinese college students.

• Journal of the Korean Society of Food Culture
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• v.17 no.5
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• pp.543-550
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• 2002

The purpose of this study is to provide basic materials for food service consumption culture by proving the problem with food service purchase and its improvements. For this purpose, it was attempted to grasp university students' food service purchase behavior and level of satisfaction with it and to investigate the factors influencing their level of satisfaction with food service purchase. The questionnaire research was conducted for university students living in Seoul and Chungcheong provinces. 453 questionnaires obtained from them were used for final analysis. As a results, the following finding were obtained: 1. In case of university students, their level of consumer satisfaction with food service purchase was shown to be the score of 37.99(63.06/on the basis of 100 points). They showed the highest level of satisfaction with quality, followed by facility and atmosphere, service, price and the like. 2. The factor having the greatest influence on university students' level of satisfaction with food service purchase was shown to be gender(female), followed by food service place(Korean food restaurant, Chinese food restaurant, Western food restaurant, flour-based meals restaurant), consumer attitude, average monthly food service cost.

• Journal of the Korean earth science society
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• v.41 no.5
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• pp.520-530
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• 2020

The purpose of this study was to investigate students' understanding of the terms presented on the information board in the Jinan-Muju National Geopark. To this end, a survey was conducted with 219 students (147 elementary, 41 middle, and 31 high school students) to determine the level of their perceptions of the geopark, and of the usefulness of the information board, and their understanding of the terms presented on the information boards of the National Geopark. To determine the students' understanding of terms, 10 representative information boards were selected and the entire content was converted into text. Afterwards, 256 key terms were extracted from the text through discussions with three experts, and these terms were presented to students to grasp their level of understanding. The results were as follows: First, the level of students' perceptions about the geopark was very low, so publicity and educational approaches are needed. Second, students were not interested in the information board and had a low level of understanding owing to the large amount of information and reading difficulties. Third, among the 256 terms, the number of terms that students found difficult to understand tended to decrease with increasing school grade: 80 for elementary school students, 53 for middle school students, and 31 for high school students. The reason the students had difficulty in understanding terms was that elementary school students had not yet learned the terms in the curriculum, whereas middle and high school students have difficulty understanding technical terms and Chinese characters. Therefore, the information board in the geopark will need to be easily translated into Chinese characters or additional explanations of technical terms need to be provided so that visitors can understand the concepts more easily.

• Korean Educational Research Journal
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• v.40 no.1
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• pp.59-79
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• 2019

The purpose of this study is to analyze, through questionnaires and interviews, spacing errors in Chinese students' Korean writing and to propose changes for the teaching methods used for Chinese learners by analyzing the causes of errors. By analyzing the learners' writing samples, a total of 148 space errors were found. The rates of errors (77.6%) that were made by combining separate words is much higher than the errors (22.4%) that were made by placing a space within a compound word. Among the error types, "noun + noun," "observer (type) + dependent noun," and postpositional particle errors occur most frequently. In this paper, we propose the direction of spacing starting from the deductive side and the inductive side for nouns and investigations.

• Journal of Distribution Science
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• v.16 no.10
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• pp.47-54
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• 2018

Purpose - The main purpose of the study is to investigate the antecedents of repurchase intention on foreign brand products by Chinese and Indian millennial customers. In addition to this, this study also examines mediating effect of 'CSR' on the relationship between the antecedents and repurchase intention. Research design, data, and methodology - Responses from 202 Chinese university students and 209 Indian university students were finally analyzed. To test the proposed relationships, path analyses, mediation analyses and multi-group analysis were conducted. Results - In China, only brand image had positive effects on repurchase intention. CSR played mediating role between manufacturer's country image and repurchase intention. In India, comparatively, economic factor, manufacturer's country image and brand image had positive effects on repurchase intention. CSR played mediating role between all four antecedents and repurchase intention. Conclusion - This study showed different results of repurchase intentions of Millennial consumers in China and India because cultural and political systems of two countries were so different. So foreign firms should apply customized and differentiated marketing strategies to each country.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.4
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• pp.576-585
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• 2015

This study examined difference of purchase behavior of appearance orientation, appearance evaluation, and fashion product purchase behavior on media contact responses. Data were collected from 315 female Chinese university students in Daejeon and Chungnam from May to June 2013. Data were analyzed by descriptive statistics, t-test, correlation, crosstabs analysis with the SPSS-WIN 20.0 program. The results of this study were as follows. First, media contact responses correlated appearance orientation and appearance evaluation. The active group of media contact responses indicated a more active appearance orientation and appearance evaluation. Second, the active group of media contact responses were fashion product purchase behavior. This study verified the relationship of media contact responses and appearance variables-appearance orientation, appearance evaluation, and fashion product purchase behavior.

• The Journal of Industrial Distribution & Business
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• v.15 no.9
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• pp.29-35
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• 2024

Purpose: With the rapid development of the e-commerce industry, online e-commerce festivals represented by the "Double Eleven Online Shopping Festival" and "618 Mid-Year Promotion" in China play a unique role in consumer activities and have an important impact on various consumers. As aborigines in the Internet era, college students have huge consumption potential. In order to meet the pursuit of a better life for college students and achieve impressive business results, e-commerce platforms will launch various e-commerce festivals. Research design, data and methodology: This article constructs a research model based on the stimulus organism response model and clue utilization theory, proposes relevant hypotheses, and uses SPSS 27.0 to test the proposed hypotheses. From the perspectives of promotion level, timeliness, and variety of categories, this study aims to verify the impact of e-commerce festivals on college students' purchasing intentions and draw relevant conclusions. Results: Empirical verification has shown that the promotion level, timeliness, variety of categories, and holiday trust of e-commerce festivals have a significant positive impact on the e-commerce festival trust of college students as a consumer group. Conclusions: The conclusion on college students' purchasing intentions not only has guiding significance for the formulation of marketing strategies for enterprises, but also helps to understand the current behavior patterns of young consumers.