Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
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A Study on Consumer Satisfaction with Food Service Purchase Behavior -Focused on University Students-

외식구매행동에 나타난 소비자만족도에 관한 연구 -대학생을 중심으로-

  • Ryu, Mi-Hyun (Dept. of human Environmental Sciences, Kon Kuk University) ;
  • Um, Moon-Ja (Dept. of human Environmental Sciences, Kon Kuk University)
  • 류미현 (건국대학교 생활과학과) ;
  • 엄문자 (건국대학교 생활과학과)
  • Published : 2002.12.31
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Abstract

The purpose of this study is to provide basic materials for food service consumption culture by proving the problem with food service purchase and its improvements. For this purpose, it was attempted to grasp university students' food service purchase behavior and level of satisfaction with it and to investigate the factors influencing their level of satisfaction with food service purchase. The questionnaire research was conducted for university students living in Seoul and Chungcheong provinces. 453 questionnaires obtained from them were used for final analysis. As a results, the following finding were obtained: 1. In case of university students, their level of consumer satisfaction with food service purchase was shown to be the score of 37.99(63.06/on the basis of 100 points). They showed the highest level of satisfaction with quality, followed by facility and atmosphere, service, price and the like. 2. The factor having the greatest influence on university students' level of satisfaction with food service purchase was shown to be gender(female), followed by food service place(Korean food restaurant, Chinese food restaurant, Western food restaurant, flour-based meals restaurant), consumer attitude, average monthly food service cost.

Keywords

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