• 제목/요약/키워드: China fashion Market

검색결과 110건 처리시간 0.034초

2006-2007 F/W 중국 대련시 여성 스트리트 패션 분석 (An Analysis of 2006-2007 F/W Women's Street Fashion in Dalian, China)

  • 백정현;배수정
    • 패션비즈니스
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    • 제12권2호
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    • pp.59-71
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    • 2008
  • The purpose of this thesis is to analyse the style, color, and items of '06-07 F/W women's street fashion in Dalian. The cultural, racial and geographical uniqueness, asks for the analysis, based on the individual local area on the part of Korean fashion company desiring to launch into China fashion market. I would contribute to the understanding the preference of fashion in northeastern area, thereby, affording a fundamental resources for designing strategies for Korean fashion brands in China. The period of investigation is about 15 weeks from 23 Sep. 2006 until 6 Jan. 2007, with combined use of camcorder and digital camera. The site was Victory Shopping Plaza, in center of City, also with Mycal, Ansung, Dasang department store situated in the Economic Development Zone. Finally, 900 photos were selected for analysing. The result of this study are as follows: 1. Preferred clothing styles are jean casual 45.4%(409), sports casual 16.3%(147), character casual 8%(72), feminine 20.6%(185), Classic 9.7%(87). Compare to the former study about Spring, Sports casual showed dominant rate about 36.0% in casual style. In Winter, however, the preference were changed from sport casual to jean casual. 2. Preferred clothing items are parka/padding coat 32.3%(291), jumper 31%(279), T-shirts 16%(144) and jacket 7.5%(67) for tops, pants 91.8%(826) and skirts 8.2%(74) for bottoms. In the pants, straight pants 78.4%(648), bell bottom pants 10.9%(90), capri pants 7.4%(61), cargo pants 2.9%(24), bermuda pants 0.4%(3) were listed respectively. In the skirts, A-line skirt 51.3%(38), pleats skirt 25.7%(19), flare skirt 12.2%(9), semi-tight skirt 8.1%(6), tight skirt 2.7%(2) were listed. Finally the skirt length midi 75.7%(56), mini 18.9%(14) and maxi 5.4%(4) were listed. 3. Preferred colors are red 21.8%(196), white 21.6%(194), black 16.4%(148), yellow 10.0%(90), beige 9.3%(84), green 7.9(71) and blue 6.3%(57) for tops, and black 40.8%(367), blue 37.7%(339), gray 4.6%(41), white 4.3%(39) etc. for bottoms.

동북아시아 지역 전통복식 디자인을 응용한 셔츠디자인 개발 -글로벌 패션문화상품- (Development of Shirt Design Applying Traditional Clothing Design in Northeast Asia Region - Global Fashion Cultural Products -)

  • 최은주
    • 한국의류산업학회지
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    • 제22권4호
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    • pp.446-455
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    • 2020
  • In order to develop high value fashion culture products capable of reaching the global market, this study developed the original traditional clothing design of Northeast Asian countries according to a global perspective. This study applied the structural formality of traditional clothing to fashion cultural products. This study developed designs using Deel of Mongolia, Makap of China Korean Dang-ui / Dan-ryung, and Haori of Japan. The research methods are theoretically examined using literature on traditional clothing in Northeast Asia. First, it designed a shirt design using Adobe Illustrator CS6 and created a pattern with the Yuka program as well as applied CLO 5.0 (a 3D virtual dressing system from CLO Virtual Fashion Co.). A survey was also conducted on individual interest for the developed fashion cultural products. The design method obtained various design effects by applying the method of adding point detail parts of the clothes to the shirt that represented each country among their traditional clothes. This research can be used as basic data for the global fashion cultural products market that can contribute to maintaining the originality of each country in the global era, expanding tourism income to succeed and develop culture and tradition.

현대 패션 디자인에 나타난 치파오의 디자인 특성 - 2000~2009년 여성 컬렉션을 중심으로 - (The Characteristics of Qipao Design in Contemporary Fashion Design - Focused on Women's Collections from 2000 to 2009 -)

  • 유상;장정임;이연희
    • 복식문화연구
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    • 제19권2호
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    • pp.296-308
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    • 2011
  • The purpose of this study is to understand Qipao, that Chinese traditional women's cloth, and analysis the aesthetic characteristics of that. Joining WTO in 2002 and 2008 Beijing Olympic made China get the attention by the world and get the opportunity that advent of China style. Chinese fashion cultural contents have abundant meanings in internal or external, therefore characteristics aesthetic of Chinese traditional fashion had much influence in world fashion design. Qipao that has influence in contemporary fashion design could be used special fashion design data for China market. A variety of literature and prior researches for Qipao's history and transition process was studied. Internal and external documents, fashion magazines, internet information were investigated to study features of Qipao. Total 20 seasons fashion collections from 2000S/S to 2009F/W was examined, and selected 22 brands that showed Qipao style, after then extracted 418 photos among them. By the seasons, Eit showed 193 pieces in S/S and 225 pieces in F/W, and was put to practical use in F/W season than S/S. The results are as follows. The contemporary fashion collections shown in the Qipao style silhouette, detail, color, material, pattern and the results obtained by each, were in all respects diversity. In silhouette, including traditional tight silhouettes, 'H' silhouettes, boxy silhouette was such a variety. The five colors traditionally preferred color from the color was more of a tendency to be gorgeous. Modern reinterpretation of pattern designs by graphic pattern that has emerged. Also, shown in a contemporary fashion collection Qipao style leather material in application utilizing the glossy feel of a plastic material and has emerged feeling.

한국 패션기업의 세계시장 진출을 위한 중국시장 활용 전략 연구 -일반화된 더블다이몬드 모델의 변수를 이용한 한.중 패션산업의 경쟁력 분석을 중심으로 - (Utilizing of the Chinese Fashion Market for Globalization of Korean Fashion Industry -Focused on the Competitiveness of Korean and Chinese Fashion Industry by applying the Double Diamond Model-)

  • 손미영;김용주;지혜경
    • 한국의류학회지
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    • 제31권4호
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    • pp.507-518
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    • 2007
  • This study aimed to investigate the competitive advantages of Chinese fashion industry and firms to Korean fashion industry by applying the generalized double-diamond theory. Data collection was done by internet and fax survey. Questionnaires were distributed to the Korean textiles and apparel firms who entered China for production anuor distribution. List of firms were provided by KOFOTI, KOTRA, and Korea Apparel Industry Association. Total 198 questionnaires were distributed, and 77 questionnaires were used for final analysis. The results were follows. Korea's competitiveness scores of double-diamond model were higher in every aspects, such as demand condition, infra/supportive industry, firms's strategy and competition except factor condition. Glottalization score in double diamond model measured by the degree of glottalization which was determined by international diamond factors which make firm's multinational/international activities possible. Chinese fashion industry's globalization score of factor condition was significantly higher than Korea, but for the rest of aspects, Korean fashion industry showed higher scores. Therefore, Korean fashion firms can overcome comparative disadvantage of factor condition by utilizing Chinese fashion industry no matter what type of entry. In addition, considering the growth rate of Chinese fashion industry and its power of influence in the world market, the entry to the global market of the Korean fashion industry can be possible.

국내 소재 컨버터의 소재 기획 프로세스에 대한 연구 (The Study concerning the Process of Textile Planning for Domestic Textile Converter)

  • 최효숙;이영주
    • 한국의상디자인학회지
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    • 제19권1호
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    • pp.41-53
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    • 2017
  • The purpose of this paper was to figure out the status quo of development of textiles in fashion industry by analyzing through in-depth interview with domestic women's wear converters on the process of textile planning. Professionals in top3 domestic women's wear converters were selected and interviewed in-depth on actual work process of textile development. The result of the research is as follows. First, the interviewed converters were having transactions with entire domestic target market of women's clothing and also exporting to China. Second, production of textile was mostly domestic, with some from China. Third, the number of textile development was 20 - 50 items per season accordingly to size of converter, and the number was larger if taking into account the sourcing development, the special finished fabric development and the print design development. Fourth, for methods to gather information, converters got ideas through overseas exhibitions, overseas color swatch books, fashion-related web sites and market research. Fifth, when setting up direction of textiles, it was investigated that they had motif from in-trend material or on previous season's best-selling material. Sixth, textile planning map did not start from early in season but prefers in-progress board map. Seventh, ways for many method types for textile planning were found depending on sales type of converter and textile production price.

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황백의 품종 및 산지에 따른 면, 견, 양모직물에 대한 염색성 비교 (Comparison of Hwangbek Dyeability for Cotton, Silk, and Wool from Different Tree Species and Origin)

  • 이룡춘;안춘순
    • 한국의류학회지
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    • 제38권1호
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    • pp.110-122
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    • 2014
  • This study examined hwangbek dyeability for cotton, silk, and wool from different tree species and origin as well as their berberine and palmatine content. A total of 12 different hwangbek were examined, six purchased directly from different locations of China and six purchased from the Seoul Medicine Market. Hwangbek purchased from China were 3 Kwanhwangbek (Phellodendron amurense Rupr.) from Jilin, Liaoning, Heilongjiang and 3 Chunhwangbek (Phellodendron chinense Schneid.) from Sichuan, Yunnan, and Guangxi. Hwangbek purchased from the Seoul Medicine Market included 3 hwangbek that originated from Korea and 3 hwangbek imported from China. We extracted 2.5g of each hwangbek into 500mL of water for 60 min at $80^{\circ}C$. Dyeing was conducted using the IR dyeing machine for 30min at $55^{\circ}C$ using a 1:100 liquor ratio. Cotton was mordanted using tannic acid followed by potassium antimonyl tartrate trihydrate treatment before dyeing. Berberine and palmatine pigments in hwangbek were identified with the HPLC-DAD-MS instrument and the amount of pigment was quantified using an ion chromatogram. The results indicated that the K/S values of dyed fabrics were highly related to the amount of pigment in hwangbek used for dyeing.

중국 스트리트 패션의 지역적 특성에 따른 선호 원피스 디자인 분석 - 2012년 S/S 중국 베이징, 심천 중심으로 - (A Comparative Study of One-piece Dress Design based on Regional Characteristics of Street Fashion In China - Focused on Beijing, Shenzen in 2012 S/S -)

  • 유정민;이인성
    • 복식
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    • 제64권6호
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    • pp.161-175
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    • 2014
  • This paper investigates the differences between characteristics of street fashions due to regional and cultural differences in southern and northern region of China. Beijing and Shenzhen were chosen as representative cities for the two areas. Empirical research and literature study were performed for this study. Empirical studies were performed by using a total of 708 images of dresses, which were collected through direct imaging. Through discussion with experts, the collected data were classified into five categories; Modern trendy, Romantic, Easy casual, Ethnic, and Classical/Traditional. The data was analyzed by using cross tabulation and frequency analysis. Content analysis for each category was also conducted. As a consequence of this study, a significant difference between Beijing and Shenzhen were observed. As a city, which puts emphasis on practicality and modernity, Beijing showed a higher frequency of modern and trendy style than the other city. On the other hand, Shenzhen showed a higher frequency of romantic style and was distinguished as a city of femininity and decorative preference of fashion style. This study intends to contribute to the academic community of Chinese fashion and to help Korean clothing companies to be launched in Chinese market in the future.

섬유/의류 산업의 FTA 대응전략 (한-미, 한-중 FTA를 중심으로) (Counterstrategy of Textile/Clothing Industry to FTA (Focusing on Korea-US/China FTA))

  • 김정회
    • 한국의류산업학회지
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    • 제18권2호
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    • pp.139-148
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    • 2016
  • There is an expanding global network of free trade agreements (FTA). High-quality, comprehensive free trade agreements play an important role to support global trade liberalization and are explicitly allowed under the World Trade Organization (WTO) rules. An FTA is an international treaty that removes barriers to trade and facilitates stronger trade and commercial ties that contribute to increased economic integration between participating countries. Korea benefits from the global FTA trend; however it has started and developed FTA negotiations later than other countries. Current FTA agreements exist with Chile, Singapore, EFTA, ASIAN, India, EU, Peru, USA, Turkey, Australia, and Canada; in addition, there are ongoing negotiations with China, Colombia, New Zealand, and Vietnam. FTA open up opportunities for the textile/clothing industry to expand businesses into key overseas markets. FTA improve market access across all areas of trade to help maintain and stimulate the competitiveness of textile/clothing firms. This study examines the expansion of free trade agreements in light of changes in the international trade environment and the status of the Korean textile/clothing industry. Korea's textile/clothing export/import products and concession of tariff, country of origin covered under Korea-US/China FTA are investigated to identify problems. This study provides practical and policy implications for the textile/clothing industry in regards to the Korea-US/China FTA.

신발 산업 현황과 경쟁력 분석 (Industrial review and competitiveness analysis of footwear market)

  • 이지연;어미경;박명자
    • 한국의상디자인학회지
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    • 제21권1호
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    • pp.59-72
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    • 2019
  • The purpose of this study is to analyze the present condition of the Korean footwear industry, and its competitiveness through related precedent research. Research was done by analyzing data from the Korean Statistical Information Service, the Korea International Trade Association and advanced research about the footwear industry. Footwear markets all over the world are growing continuously. The main consumers are China, America and India. World footwear trade is showing a growth trend on the basis of cost and amount. The main exporting countries are China, Vietnam and Italy, while main importing countries are America, Germany and France. The domestic market and the export market of footwear in Korea are decreasing. The scale of exporting footwear is gradually decreasing, however the scale of importing footwear is increasing. Korea exports footwear to China, Vietnam and Japan and imports them from China, Vietnam and Indonesia. Studies concening the footwear industry implied that the competitiveness of Korea has been weakened both in the domestic and the export markets. To enhance the competitiveness of Korean footwear corporations, long-term support at the national level is needed. Especially, cultivating competitive experts is crucial to improve the competitiveness of designs and the quality of products. Furthermore, branding strategies using the Korean wave, Korean culture and the national image of Korea, as well as platform strategies to communicate with consumers globally and selling high-quality products are significant.

중국 수출용 아웃도어 웨어 개발을 위한 중국 소비자의 한류에 대한 태도 및 착용실태 조사 - 중국인 관광객을 대상으로 - (A Study of Chinese Consumer's Attitude towards Korean Wave and Wearing Condition for Outdoor Clothing Development into the China Market - Focused on Chinese Tourist -)

  • 김지은;손재민;김미라;최혜선
    • 한국의류산업학회지
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    • 제16권4호
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    • pp.614-624
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    • 2014
  • This study is intended to offer basic data for developing outdoor clothing exported to China by identifying how Chinese consumers use outdoor clothing. To accomplish the objective, a survey was conducted on 300 male and female Chinese tourists in their 10s to 40s who have purchased outdoor clothing before. As more than twice as many respondents said they wear sweatsuit or everyday clothes for mountain-climbing instead of outdoor clothing, the necessity of outdoor clothing is obviously perceived at a low level. Among them, 57.4% wear outdoor clothing as townwear in everyday lives, and other respondents are dissatisfied with the design. Thus, it is necessary to develop townwear-style design. When buying outdoor clothing, wearability was the biggest consideration. Also, the first criteria for evaluating outdoor clothing was practicality for mountain-climbing activities. The functionality of outdoor clothing they needed the most was air permeability. As for outdoor clothing top, the main inconvenience was tightness around the neck. As for bottoms, it was tightness of pants when bending knees. In terms of areas to be improved, the No. 1 was unformed design. Thus, it is imperative to develop design of diverse styles. As the Chinese outdoor clothing market has grown significantly in recent years, the following should be executed by domestic companies before advancing to the market. First, they should form Korean brand image and boost the brand awareness with various activities, amid Korean Wave. Second, they should develop preferred designs among Chinese consumers and strengthen functionality of products, based on consumer survey.