• Journal of Digital Convergence
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• v.19 no.6
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• pp.343-353
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• 2021

The beauty industry of China POP-UP store service, has entered the peak development period. This paper takes China Estee Lauder POP-UP store as an example, based on the user experience of interactive marketing mode in Beauty POP-UP store under the new retailing model. The paper aims to establish a system interaction design process integrating online and offline to help enterprises complete the sustainable development of marketing services. To achieve this goal, this study uses questionnaires to investigate the key elements of user experience, customer journey map to determine the user pain points, and completes the design of the new system process. This process can provide designers with a new perspective through experimental verification, with high timeliness and practicability. It also promotes the collaborative optimisation and upgrading of physical retail and online retail and provides theoretical support and practical basis for other enterprises.

• 지역과문화
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• v.8 no.1
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• pp.77-93
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• 2021

The importance of cultural goods marketing in the management of museums is increasing as the museum's cultural goods are taking an important part in the profit.This study analyzes the differences in cultural goods between the National Palace Museum and the National Palace Museum through the 4P strategy of marketing products, prices, channels and promotion. While the National Palace Museum emphasizes cooperation with other companies in terms of products, the National Museum of Korea focuses on developing its own products.In terms of price, the two museums have different strategies because of their different market share.In terms of space, the National Palace Museum sells cultural goods through a variety of electronic merchants, while the National Museum of Korea is distributed through a special website.In terms of promotion, the Palace Museum uses online social media marketing strategies, while the National Museum of Korea collects ideas and develops cultural products through open recruitment activities every year. This research is of new significance to the development of cultural products in China and Korea through comparison between the National Palace Museum and the National Museum of Korea.

• Smart Media Journal
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• v.12 no.11
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• pp.165-174
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• 2023

This study sought to identify the causal relationship between variables through empirical analysis between Chinese female consumers' beauty SNS marketing, brand image, and brand attitude. Through the results of this study, it was confirmed that a causal relationship exists between each variable. In particular, it was confirmed that interactivity, a sub-factor of beauty SNS marketing, is a key factor influencing the variables of brand image and brand attitude. In addition, accessibility, a sub-factor of beauty SNS marketing, is also an important factor affecting brand image and brand attitude. It was confirmed that vitality and informativeness are important factors influencing brand image and brand attitude in that order.

• Asia-Pacific Journal of Business
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• v.15 no.2
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• pp.237-256
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• 2024

Purpose - The purpose of this study was to analyze the interrelationship between the characteristics of TikTok live commerce: host expertise, host reliability, sales marketing strategy, product price, logistics speed, refund convenience), purchase intention, and continuous purchase intention. Design/methodology/approach - This study collected 470 questionnaires collected from the survey for consumers using TikTok live commerce in China and conducted an empirical analysis using SPSS 24.0 statistical packages for 423 valid questionnaires (90%) excluding unfaithful responses. Findings - First, it was confirmed that the characteristics of TikTok Live (host expertise, host reliability, sales marketing strategy, product price, logistics speed, and refund convenience) had a positive effect on consumers' purchase intention. Second, it was confirmed that the higher the consumer's purchase intention, the higher the continuous purchase intention. Third, it was also confirmed that the characteristics of TikTok Live (host expertise, host reliability, sales marketing strategy, product price, logistics speed, and refund convenience) had a positive effect on consumers' continuous purchase intention. Research implications or Originality - Through the research results of this paper, product prices have the greatest influence on consumers' purchase intentions, followed by sales marketing strategies and host expertise. Therefore, this study aims to present implications for product prices, sales marketing strategies, and host expertise in TikTok live commerce based on empirical analysis and analysis of previous studies.

• Journal of Distribution Science
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• v.17 no.6
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• pp.85-90
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• 2019

Purpose - In China, electric vehicle industry has been increased attention as a environmental friendly transportation to solve pollution problems, and still growing to solve a technological gap issues in automobile industry. Although the interest of electric vehicle is getting bigger, there are not many studies that showing consumers' intention to purchase an electric vehicle. Because of this phenomenon, this study tried to find the factors which can affect the purchase intention of electric vehicle. Research design, data, and methodology - Drawing on the Planned Behavior Theory(TPB), this study examined attitude toward the behavior, subjective norm of environmental protection, and the influence of economic benefits on purchase intention through survey. we measure 233 Chinese samples. Results - The results showed that attitude toward electric vehicles, subjective norms of environmental protection, and economic benefits had a significant effect on purchase intention. To be specific, the consciousness of environmental protection, economic considerations, product image and its characteristic are all considerable aspects from the standpoint of Chinese consumers. In addition, we found that the higher the age group, the weaker relationship between attitude toward electric vehicle and purchase intention. Conclusion - This study suggests that diverse factors related to the purchase intention of electric car in China market and Chinese consumers. Especially, economic benefit factors, which have a statistically significant and significant influence on the purchase intention of electric vehicles, are not significant variables in the existing electric vehicle research. This result is considered to be the result of the fact that the electric vehicle is not only an automobile having an environmentally friendly factor but also a product which makes it consider the economic situation. Put together, the results of this paper give us the theoretical basis for establishing an electric vehicle marketing strategy in the rapidly changing Chinese market. Also, this paper will provide new ventures for marketing and distribution strategies for Korean companies that are looking to expand into China.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.1-30
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• 2005

Currently, attentions toward the Chinese market have been growing rapidly. Economical values of China are highly appreciated. The current shift of economical environments in China leads to changes in the way of consumers' consumption. The purpose of this study is to identify the Chinese consumers' brand purchasing behavior according to their lifestyle. Questionnaires developed by researcher were distributed and collected from 118 Chinese consumers living in metropolitan areas of China. In research, five different lifestyles were identified; which are the vogue pursuing group, the social intercourse group, the traditional conservative group, the achievement pursuit group, and the passive stagnated group. These groups differed in the perception of cosmetic prices, purchase motivations, post-acquisitional satisfaction, and their demographics. For example, the vogue pursuing group consumers turned out to consider price as the most important element when they purchase cosmetics, while the social intercourse group valued recommendation from others more. Meanwhile the traditional conservative group and the achievement group each used past experience and attributes as their criterion.

• Lingua Humanitatis
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• v.7
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• pp.93-122
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• 2005

China, the nation which reigns the society consisted of several ethnic groups, has been interested in universal virtues since its early eras, due to the social demand for their integration. Confucianism, therefore, traditionally has been executing this function as a transcendant world, and at present the Marxism takes its role instead. After its reformation and opening, the market economy was allowed to set in China, which means that the traditional ideology of integration comes to face the crisis occurred by new trend of the individualism which is gradually spreading. The people who make the policies and the intellectual people in China who noticed these phenomena, are trying to make measures to cope with this contradiction. Despite of their trials, they are destined to find nothing but powerlessness in front of the powerful marketing strategy of the commercialism which adroitly adapted to their measures. In this situation, the transcendant world to reach, which these people are appealing again is the totalitarian ideology that persistently has been maintained through history of China. The movie, Hero, is the one of these attempts. This paper offers you the analysis of this cultural agony of contemporary China.

• The Journal of Economics, Marketing and Management
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• v.9 no.3
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• pp.11-21
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• 2021

Purpose: The purpose of this study is to understand the status quo of production efficiency in private industrial enterprises above designated scale in China's 31 provinces (including municipalities directly under the central government, autonomous regions) (hereinafter referred to as China's 31 provinces). Research design, data and methodology: Find out the factors affecting the development of production efficiency in private industrial enterprises, using DEA, Data Envelopment Analysis and Malmquist index analysis, build the evaluation model of production efficiency in private industrial enterprises, and analyze the data of China's 31 provinces private industrial enterprises in 2015-2019. Results: The research results show that the production efficiency of private industrial enterprises in China is improving on the whole. Although the total factor productivity has decreased slightly, the overall efficiency and pure technical efficiency have increased significantly. Conclusions: The conclusion of this study can provide reference for Chinese private industrial enterprises to improve production efficiency and make development plan. The limitation of this paper lies in the fact that the private industrial enterprises in inefficient provinces have not been given specific improvement plans.

• The Journal of Economics, Marketing and Management
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• v.12 no.3
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• pp.1-12
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• 2024

Purpose: As a major economy attracting foreign investment, China is currently facing significant international economic pressure due to the appreciation of the RMB. Additionally, China is at a critical period of socio-economic development, where foreign direct investment (FDI) plays an indispensable role in stabilizing economic growth, adjusting industrial structure, and promoting economic transformation. Research design, data and methodology: This paper focuses on the relationship between RMB exchange rate expectations and FDI. It examines the magnitude of their relationship through empirical research using cointegration tests, Granger causality tests, and BVAR (Bayesian Vector Autoregression) analysis. Results: The comprehensive study of the empirical results in this paper concludes that there is a long-term cointegrated relationship between China's RMB exchange rate expectations and foreign direct investment, indicating that their relationship is stable in the long run. It is also found that RMB exchange rate expectations have a significantly positive impact in the short term, but this impact is not significant in the long term. Conclusions: The paper also considers the possibility of establishing a China-EU Free Trade Area in the future and offers policy recommendations regarding RMB exchange rate expectations and foreign direct investment.

• Journal of Information Technology Applications and Management
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• v.24 no.3
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• pp.93-105
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• 2017

Demands of cosmetics are affected not only by the well-known elements such as brand, price, and customer's consumption capacity, but also by some latent factors, for example, weather and air environment. Due to complexity and dynamic changes of the above factors, their influences can hardly be estimated in an accurate way by the traditional approaches such as survey and questionnaires. Through modeling and statistical analysis of big data, this article studied the impacts of weather condition and air quality on customer flow and sales of the cosmetics distributors in China, and found several hidden influencing factors. It provided a big-data based method for the analysis of unconventional factors on cosmetics marketing in the changing weather condition and air environment.