• The Research Journal of the Costume Culture
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• v.15 no.1 s.66
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• pp.25-36
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• 2007

As the materials being used in children's clothing become diverse, the number of reported problems related to various aspects of washing and wearing is increasing. Many customers experience great dissatisfaction when using these children's garments due to their lack of professional knowledge in washing, fabric, and detergents. Thus, this paper focuses on various cases in which housewives have experienced product damage after washing their children's garments according the prescribed directions. Of particular interest is how the consumers respond to such damage in garments and how their experiences with garment damage affect the sellers of these garments. A total of 292 housewives with children less than 8 years old living in Seoul responded to our survey, out of which 83 reported to have suffered negative consequences. By analyzing the 83 responses, the following results were found: First, the problems reported by the housewives in regards to washing children's garments were mostly related to the durability or color change problems. Secondly, the most favored means of response to garment damage were 'complaining directly to the seller' (16.7%) and 'complaining at the customer service department of the manufacturer or seller' (13.5%). Thirdly, among the actions they requested to the seller/manufacturer, 'ask for an exchange' marked the highest. Lastly, respondents admitted that their experiences with garment damage as well as the attitude or response of the manufacturer/retailer to their complaints would influence their repurchase intention.

• Korean Journal of Human Ecology
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• v.18 no.2
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• pp.381-395
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• 2009

This study was conducted to investigate effects of self concept of children consumers on consumption propensity of online items according to gender by considering that self, which means a thought on ownself, is expressed as online items in cyber space. Totally, 760 copies of the questionnaire were distributed and 716 ones were finally used as data for analysis in this study. The data were analyzed by using SPSS 14.0 and factorial analysis, Cronbach' ${\alpha}$, t-test, cross tabulation analysis and multiple regression were conducted. The results of this study could be summarized as follows. First, the factorial analysis performed to examine types of self concept found four factorial structures - justness, social, academic and family self. In addition, the factorial analysis done to determine compositional factors of irrational consumption propensity of children consumers showed three factorial structures - impulse buying, conspicuous consumption and imitative consumption. When the effects of personal variables, item-transaction variables and self concept on irrational consumption propensity of children consumers were investigated according to gender, significant factors affecting consumption propensity of both of the males and females were a monthly pocket money, time using the Internet and major transaction items. In addition, parents' permission for purchasing items, justness self and family self were found to be variables affecting consumption propensity in the male children. On the contrary, self concept of female children did not affect irrational consumption propensity.

• Journal of Family Relations
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• v.22 no.2
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• pp.119-145
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• 2017

Objectives: Grounded in a life-course perspective, this study examined the effects of non-coresident children's transitions to marriage and parenthood on the frequency of contact with their parents. Gender of adult children and the educational levels of both adult children and their parents were evaluated as potential moderators of the transition-contact linkages. Method: The analytic sample consisted of adult children aged between 20 and 50 whose parents participated in four waves of the Korean Longitudinal Study of Ageing (2006, 2008, 2010, 2012). For analysis, fixed effects regression models were estimated using the xtreg procedure in Stata. Results: First, transition to marriage was associated with a decrease in face-to-face contact, whereas a greater increase in contact with parents via phone, mail, email etc. occurred only among newly married with less than college education compared to the newlywed with college degrees. Second, transition to parenthood was associated with an increase in contact via phone, mail, email etc. In addition, a greater increase in face-to-face contact was found with parents who completed high school or more education compared to those with less than high school education. Conclusions: The findings suggest that adult children's transitions to marriage and parenthood may bring about increases in contact with their parents, particularly for adult children with less than college education and parents with more than high school education.

• International Journal of Human Ecology
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• v.6 no.2
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• pp.51-61
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• 2005

This study investigated the allowance usage practices and factors affecting saving behavior from 291 elementary school students in Susan. Frequency distributions, Pearson product-moment correlations, and logistic regression analysis were conducted by SPSS Windows. Two-fifths of the respondents did not regularly receive allowance. Many parents did not guide what children spent their money on before using it. Children spent their allowances on buying snacks, stationary, and playing in the game room. Only a small number of the respondents kept a record, but many children saved money. On the other hand, in the logistic regression analysis, the significant variables explaining children's saving behavior were parents' guidance before using allowance, record-keeping, and doing household work for an allowance. These results imply that parents are in the best position to give children positive experiences towards financial management.

• International Journal of Human Ecology
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• v.13 no.2
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• pp.101-111
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• 2012

Children have become the target of intense and specialized food advertising efforts. This study examines the content of TV food advertising and discussed possible concerns from the perspective of children. A total of 102 ads were collected from two cable networks aimed at children. Most of the food ads used emotional appeals and did not provide information clues such as nutrition values. Ads with high sales pressure and celebrity endorsements appeared frequently and the ads for snack foods and high-carbohydrate bakery products were dominant. Understanding food ads can be a significant indicator to establish the orientation of consumer ad education and build educational programs appropriate for children. The issue that appears conspicuous in child targeted advertising and marketing is the childhood obesity and food advertising relation; subsequently, there is a need to evolve advertising that targets children into a positive educational information source.

• Journal of the Korean Home Economics Association
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• v.43 no.11 s.213
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• pp.197-210
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• 2005

The purposes of this study were to examine: (1) the extent to which school-age children used computer games; (2) whether there were differences between children who played computer games to a greater extent and children who played computer games to a normal extent in their levels of depression, anxiety, self-esteem, and social anxiety; and (3) whether children's social withdrawal, aggression, and mothers' psychological control explained the extent of children's computer game playing. The subject were 270 children in the 6th grade. It was found that $55.6\%$ of the children were normal users, $39.3\%$ of the children were somewhat heavy users, and $5.2\%$ of the children were heavy users of computer games. There was a gender difference in the proportions of heavy computer game playing. That is, there were more heavy users among boys than among girls. It was also found that social withdrawal, aggression, and mothers' psychological control were significant predictors of the extent of children's computer game playing. That is, the levels of children's social withdrawal, aggression, and their perceptions of mothers' psychological control predicted the degree to which children played computer games.

• Journal of the Korea Furniture Society
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• v.28 no.3
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• pp.185-197
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• 2017

With the advent of industrial society, the phenomenon of nuclear families has brought many changes in the family environment. Of changes, a decrease in the number of new-born babies led to one-child families, which then led to an increase in interest in children. Interest in children gave birth to a consumptive trend called "kids marketing," and phenomena of generous investment and consumption for children appear to continue to the future. In reality, too, the consumer market of children's apparel and learning materials for children has sharply increased over the past few years, and products related to children have become the center of family consumptions. Therefore, at this point when children are the center of consumptive life in the family and the relationship between products and users is becoming an increasingly more important variable, the conductive research focusing on children is necessary. These important factors embraced wide areas of activities in research on children, from children's physical changes, children's preference, such as color and material, to children's consumptive environment, as they can provide a foundation for furniture design suitable for children.

• Korean Journal of Child Studies
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• v.27 no.6
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• pp.167-181
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• 2006

The subjects of this study of the effects of a consumer education program were 22 experimental and 21 control group children aged five in 2 classes of D day care center in J City. The 14 week consumer education program, based on Lee Ki Soak et al.(1998), was composed of sixteen activities covering five areas relating to curriculum themes, and three activities designed to be employed continuously regardless of the curriculum themes. Pre-, post-, and follow-up surveys were conducted using the consumer behavior questionnaire for mothers. Results showed immediate overall positive effects, including improvement in resource management behavior among sub-areas of consumer behavior. Continued effects of the program were validated by the follow-up survey conducted 4 month after the training program ended.

• Journal of the Korean Home Economics Association
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• v.46 no.2
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• pp.59-71
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• 2008

The purpose of this study was to discuss the role of mothers in children's privacy protection on the Internet. Specifically, the study explored 1)children's privacy protection efforts on the Internet, 2)types of personal information children provided at Web sites, and 3)the effect of mothers' privacy protection efforts on their children's privacy protection levels. The Internet survey was conducted and total of 153 mothers and their children aged 12-13 were included for statistical analysis. The descriptive statistics and Ordinary Least Squares were used. The results yield that children showed relatively high levels in providing personal information on the Internet, while they have no sufficient competency at privacy protection. The effect of mothers' privacy protection efforts on children's privacy protection was partially supported. The longer hours of Internet use and frequent participation in online events increased the potential consequences of children's privacy invasion. Providing privacy standards for online service providers and marketers targeting children could help protect children's privacy. Moreover, education program targeting parents and children could contribute them reduce potential consequences of children's privacy invasion.

• Journal of Families and Better Life
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• v.26 no.3
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• pp.191-201
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• 2008

This study examined how preschool children's age and mothers' modes of verbal control affect children's lying. A sample of 108 preschool children aged from 3 to 6 participated in a lying experiment. Their mothers answered questionnaires regarding the mothers' modes of verbal control. Preschool children's lying was measured by the Guessing Game Experiment developed by Talwar and Lee(2002). Mothers' modes of verbal control were measured by Jung's(2005) scale for preschool children. To analyze the data, crosstabs and logistic regression analyses were conducted. The results of the experiment showed that three-year-old children are able to lie intentionally. The older preschool children lied more than the younger ones. Mothers' imperative and personal modes of verbal control were positively related to preschool children's lying. The most significant variable on preschool children's lying was mother's imperative modes of verbal control, followed by personal modes of verbal control, which emphasizes the crucial influence of parenting on preschool children's lying.