• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.18 no.6
• /
• pp.191-199
• /
• 2023

The purpose of this study is to examine the impact of ChatGpt's quality on users' satisfaction and intention to continuous use it. For this purpose, a survey was conducted targeting college students in the Busan and Gyeongnam regions, and responses from a total of 155 people were verified using the SPSS 28.0 program. As a result of the study, reliability and stability among ChatGPT quality factors were found to have a positive effect on satisfaction with use and intention to continuous use. Satisfaction with the use of ChatGPT was found to have a positive effect on intention to continuous use.. Satisfaction with use was found to have a positive mediating effect between the reliability and stability of ChatGPT quality and intention to continous use it. As a result of this study, we aim to contribute to suggesting educational and policy directions necessary to promote the use of ChatGPT by presenting factors that affect users' intention to continuous use ChatGPT among the qualities of ChatGPT.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.5
• /
• pp.707-719
• /
• 2023

In the Fourth Industrial Revolution era, AI technologies, such as Chat GPT, have moved beyond assisting to actively analyzing data and providing solutions. This research assessed Chat GPT's e-service quality's influence on perceived value, innovativeness, and subsequent learning outcomes. Findings revealed that while ease of use and responsiveness weren't significant, safety and reliability were positively related to perceived value and innovativeness. A negative correlation was found between trustworthiness and perceived value. Users who saw Chat GPT as valuable and innovative experienced enhanced learning. The study emphasizes the need for guidelines in deploying Chat GPT academically. Given Chat GPT's recent introduction, further nuanced research is necessary.

• Journal of Information Technology Services
• /
• v.23 no.2
• /
• pp.99-116
• /
• 2024

Recently, interest in ChatGPT has been increasing. This study investigated the factors influencing the satisfaction of users using ChatGPT service, a chatbot system based on artificial intelligence technology. This paper empirically analyzed causality between the four major factors of service quality, system quality, information quality, and security as independent variables and user satisfaction of ChatGPT as dependent variable. In addition, the mediating effect of reliability between the independent variables and user's satisfaction was analyzed. As a result of this research, except for information quality, among the quality factors, security and reliability had a positive causality with use satisfaction. Reliability played a mediating role between quality factors, security, and user satisfaction. However, among quality factors, the mediating effect of reliability between service quality and user's satisfaction was not significant. In conclusion, in order to increase user satisfaction with new technology-based services, it is important to create trust among users. The research results sought to emphasize the importance of user trust in establishing development and operation strategies for artificial intelligence systems, including ChatGPT.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.47 no.6
• /
• pp.1038-1056
• /
• 2023

This study investigates the effects of ChatGPT's quality characteristics (service and information) on purchase intention and word of mouth intention. We distributed questionnaires among domestic men and women aged in their 20s and 30s who had experience of using ChatGPT. A total of 222 responses were subjected to frequency analysis, factor analysis, correlation analysis, and multiple linear regression analysis using the IBM SPSS statistical program version 26. The major findings were as follows: (1) The factors of service quality were categorized as Tangibility, Reliability, Empathy, and Assurance, while the factors of information quality were categorized as Recency, Accuracy, and Usefulness. (2) Among the service quality factors of ChatGPT, two factors (Reliability and Empathy) significantly impacted purchase intention, and three factors (Tangibility, Reliability, and Empathy) significantly affected word of mouth intention. (3) Among ChatGPT's information quality factors, two factors (Usefulness and Recency) had a significant effect on purchase intention, and two factors (Usefulness and Accuracy) exerted a significant influence on word of mouth intention. (4) Purchase intention had a significant effect on word of mouth intention.

• The Journal of the Convergence on Culture Technology
• /
• v.10 no.3
• /
• pp.933-942
• /
• 2024

With the development of AI, Chat GPT, an artificial intelligence chatbot that appeared in 2022, is rapidly spreading to a wide range of people and expanding its usefulness. This study was conducted to examine college students' intention to continue using Chat GPT using a technology acceptance model. As a result of the study, all of Chat GPT's features had a positive effect on college students' perceived usefulness and perceived ease of use. However, among the features of Chat GPT, system quality and relative advantages did not directly affect the intention to continue using it. However, it was confirmed that it had an effect when perceived usefulness and perceived ease of use were mediated. The perceived usefulness and perceived ease of Chat GPT were verified to have a positive effect on the intention to continue using it.

• Journal of Engineering Education Research
• /
• v.26 no.6
• /
• pp.71-78
• /
• 2023

ChatGPT significantly broadens the application of artificial intelligence (AI) services across various domains, with one of its primary functions being assistance in programming and coding. Nevertheless, due to the short history of ChatGPT, there have been few studies analyzing its coding capabilities in Korean higher education. In this paper, we evaluate it using exam questions from three foundational programming courses at S University. According to the experimental results, ChatGPT successfully generated Python, C, and JAVA programs, and the code quality is on par with that of high-achieving students. The powerful coding capabilities of ChatGPT imply the need for a strict prohibition of its usage in coding tests; however, it also suggests significant potential for enhancing practical exercises in the educational aspect.

• The Korean Journal of Food & Health Convergence
• /
• v.9 no.4
• /
• pp.19-23
• /
• 2023

The integration of ChatGPT, an AI-powered language model, is causing a profound transformation within the food industry, impacting various domains. It offers novel capabilities in recipe creation, personalized dining, menu development, food safety, customer service, and culinary education. ChatGPT's vast culinary dataset analysis aids chefs in pushing flavor boundaries through innovative ingredient combinations. Its personalization potential caters to dietary preferences and cultural nuances, democratizing culinary knowledge. It functions as a virtual mentor, empowering enthusiasts to experiment creatively. For personalized dining, ChatGPT's language understanding enables customer interaction, dish recommendations based on preferences. In menu development, data-driven insights identify culinary trends, guiding chefs in crafting menus aligned with evolving tastes. It suggests inventive ingredient pairings, fostering innovation and inclusivity. AI-driven data analysis contributes to quality control, ensuring consistent taste and texture. Food writing and marketing benefit from ChatGPT's content generation, adapting to diverse strategies and consumer preferences. AI-powered chatbots revolutionize customer service, improving ordering experiences, and post-purchase engagement. In culinary education, ChatGPT acts as a virtual mentor, guiding learners through techniques and history. In food safety, data analysis prevents contamination and ensures compliance. Overall, ChatGPT reshapes the industry by uniting AI's analytics with culinary expertise, enhancing innovation, inclusivity, and efficiency in gastronomy.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.19 no.4
• /
• pp.87-96
• /
• 2023

ChatGPT, a leader in generative AI, can use natural expressions like humans based on large-scale language models (LLM). The ability to grasp the context of the language and provide more specific answers by algorithms is excellent. It also has high-quality conversation capabilities that have significantly developed from past Chatbot services to the level of human conversation. In addition, it is expected to change the operation method of the tourism industry and improve the service by utilizing ChatGPT, a generative AI in the tourism sector. This study was conducted to explore ChatGPT trends and paradigms in tourism. The results of the study are as follows. First, keywords such as tourism, utilization, creation, technology, service, travel, holding, education, development, news, digital, future, and chatbot were widespread. Second, unlike other keywords, service, education, and Mokpo City data confirmed the results of a high degree of centrality. Third, due to CONCOR analysis, eight keyword clusters highly relevant to ChatGPT in the tourism sector emerged.

• Journal of the Korean Society for information Management
• /
• v.40 no.2
• /
• pp.183-209
• /
• 2023

The purpose of this study is to evaluate the Dublin Core metadata generated by ChatGPT using book covers, title pages, and colophons from a collection of books. To achieve this, we collected book covers, title pages, and colophons from 90 books and inputted them into ChatGPT to generate Dublin Core metadata. The performance was evaluated in terms of completeness and accuracy. The overall results showed a satisfactory level of completeness at 0.87 and accuracy at 0.71. Among the individual elements, Title, Creator, Publisher, Date, Identifier, Rights, and Language exhibited higher performance. Subject and Description elements showed relatively lower performance in terms of completeness and accuracy, but it confirmed the generation capability known as the inherent strength of ChatGPT. On the other hand, books in the sections of social sciences and technology of DDC showed slightly lower accuracy in the Contributor element. This was attributed to ChatGPT's attribution extraction errors, omissions in the original bibliographic description contents for metadata, and the language composition of the training data used by ChatGPT.

• Journal of Digital Policy
• /
• v.2 no.4
• /
• pp.1-10
• /
• 2023

This study conducted preliminary study to identify effective ways to use ChatGPT in traffic policing by analyzing ChatGPT's responses to the driver's license test and the road traffic accident appraiser test. I collected ChatGPT responses for the driver's license test item pool and the road traffic accident appraiser test using the OpenAI API with Python code for 30 iterative experiments, and analyzed the percentage of correct answers by test, year, section, and consistency. First, the average correct answer rate for the driver's license test and the for road traffic accident appraisers test was 44.60% and 35.45%, respectively, which was lower than the pass criteria, and the correct answer rate after 2022 was lower than the average correct answer rate. Second, the percentage of correct answers by section ranged from 29.69% to 56.80%, showing a significant difference. Third, it consistently produced the same response more than 95% of the time when the answer was correct. To effectively utilize ChatGPT, it is necessary to have user expertise, evaluation data and analysis methods, design a quality traffic law corpus and periodic learning.