• 한국의류학회지
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• 제45권5호
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• pp.741-757
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• 2021

In addition to direct sales to consumers, the direct-to-consumers (D2C) strategy, which provides specialized experiences and services, communicates closely with a consumer's perspective. This tendency is related to the recent trend wherein the luxury fashion system is being transformed into a new luxury. Therefore, this study analyzes the development of online D2C platforms and investigates the characteristics of new luxury from the functional, symbolic, and experiential dimension perspectives based on mobile apps, which is becoming increasingly important among online D2C platforms. Based on the study results, the premium of new luxury fashion displayed in Louis Vuitton's mobile D2C platform in terms of product utility and functionality is newly defined as a usable luxury experience. Moreover, from the heritage perspective, based on the cultural sympathy of the brand contents, we determine that an attachment can be formed between new luxury fashion consumers and brands. Additionally, the personalization service and experiential content on the D2C platform can directly afford emotional and bonding induced brand immersion in a playful way.

• 풍력에너지저널
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• 제13권4호
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• pp.17-25
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• 2022

In this study, the response characteristics of two semi-submersible platforms with an IEA 15 MW reference wind turbine are compared. The nacelle acceleration, platform motion and generator power of FOWT applying a VolturnUS-S platform developed by the University of Maine and PentaSemi platform developed by the Korea Research Institute of Ships and Ocean Engineering are compared in operational conditions. Numerical simulations are performed based on the marine environmental conditions of the U.S east coast. In the FOWT to which the PentaSemi platform is applied, the nacelle acceleration and platform pitch angle are rather high, but the results of both platforms satisfied the design criteria at all operating wind speeds. The platform yaw angle of PentaSemi platform to which a yaw control catenary mooring system is applied is significantly smaller than the platform yaw angle of VolturnUS-S. Also, despite the relatively large nacelle acceleration and platform pitch angle, the generator power is higher on the PentaSemi platform. This means that the generator power dominates the control system rather than the nacelle and platform motion.

• International Journal of Advanced Culture Technology
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• 제12권2호
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• pp.110-118
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• 2024

This study was conducted to analyze the metaverse usage behavior of college students through in-depth interviews and to explore the characteristics of the major metaverse platforms with a focus on keywords. This study derived elements such as metaverse participation activities, real-world order, metaverse system, presence, and self-expression from previous research. This study examined how college students who use the metaverse perceive these variables. We present the following research results: First, the college students who participated in the study showed interest in content with many interactive elements on the metaverse platform and appeared to participate more actively in such content. Second, college students cited the ability to engage in economic activities in the metaverse as their greatest strength. It was expected that social norms applied in the real world would also be applied in the metaverse. Third, the Metaverse system, such as the Metaverse UI, UX, and servers, was found to be a factor that needs to meet users' expectations and hinders immersion. In this study, the characteristics of the metaverse platform were analyzed, focusing on essential keywords from in-depth interviews. The analysis results are as follows: It was expressed with keywords such as Zepeto has 'avatar' and 'personality expression,' Ifland has 'free decoration' and 'communication convenience,' Gathertown has 'movement convenience' and 'video chat.' Roblox has 'game-based' and 'dynamic.'

• 스마트미디어저널
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• 제11권11호
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• pp.32-39
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• 2022

AI 서비스를 제공하는 IoT 응용이 늘어나면서 자율적인 학습 및 추론을 지원하는 다양한 하드웨어와 소프트웨어들이 개발되고 있다. 하지만 하드웨어마다 특성 및 제약조건이 상이하여 IoT 응용 개발에 어려움이 가중됨에 따라 통합된 플랫폼의 개발이 요구되고 있다. 본 논문에서는 IoT 기술뿐만 아니라 인공 신경망 및 스파이킹 신경망 기반의 컴포넌트를 오픈 플랫폼과 호환되도록 자동 생성하는 도구를 제안한다. 제안하는 컴포넌트 자동 생성 도구는 IoT 및 AI의 가상 컴포넌트 계층을 통해 다양한 하드웨어의 특성에 맞는 컴포넌트 생성을 용이하게 하고 자동으로 오픈 플랫폼에 적용할 수 있도록 지원한다.

• Journal of Korea Trade
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• 제26권7호
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• pp.185-202
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• 2022

Purpose - As overseas direct purchase transactions using e-commerce increase, the scale and scope of international trade are diversified, and the transaction volume using online platforms in e-commerce is increasing. The e-commerce market share will become more important because it is not only a medium connecting B2C, but also because it will expand the scope of trade. This study aims to reveal the factors that influence purchase intention according to Korean-Chinese consumers in e-commerce. In addition, the study has comprehensively confirmed the influence between each factor in the e-commerce environment by integrating and analyzing the characteristic factors of online information sources and platforms in one structural equation. Finally, the study confirmed that there is a significant difference in the influence relationship between Korean and Chinese consumers. Through this, the study will contribute to content production in the e-commerce market according to the target market and the expansion of the mutual entry of Korea and China. Design/methodology - This study aims to confirm the mediating effect of the details of the online information source characteristics and platform characteristics when the perceived quality affects purchase intention. It is confirmed that the factors affecting Korean and Chinese consumers differ. Findings - It was confirmed that differences exist according to the group of Korean or Chinese consumers for the entire research model. In the case of Korean consumers, the mediating factors when perceived quality affects purchase intention are expertise, reliability, entertainment, informativity, and convenience; in the case of Chinese consumers, the factors are expertise and informativity. Originality/value - This study proved that Korean and Chinese consumers cannot be regarded as having the same characteristics, and therefore, strategies aimed at each e-commerce market should be differentiated. In addition, although previous studies on online information sources and platform characteristics were not integrated, this study confirmed a significant influence relationship among the factors that could affect purchase intention in the actual e-commerce environment.

• 디지털융복합연구
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• 제12권1호
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• pp.37-50
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• 2014

본 연구의 목적은 스마트폰 시장을 기업생태계 관점으로 바라보고 운영체제 플랫폼의 핵심 성공요인을 도출하고자한다. 그리고 제시한 요인들이 사용자수 증가에 따른 효용의 증가와 사용의도에 직접적으로 어떤 영향을 미치는지 검증하는데 있다. 이를 위해 운영체제 플랫폼의 주요 특성을 OS 호환성, OS향상가능성으로 제시하고, 사용자수에 따른 효용증가를 나타내는 네트워크 효과와 사용의도 간의 논리적 인과관계 설정하고 실증 분석했다. 연구결과, 운영체제의 OS호환성과 OS향상가능성은 네트워크 효과와 사용의도에 긍정적인 영향을 미치는 것으로 나타났다. 연구결과는 그동안 실증연구가 되지 않았던 운영체제 플랫폼 특성을 제시하고, 스마트폰 시장의 기업생태계 구축에 있어 플랫폼 특성이 어떤 역할을 했는지 논리적인 인과관계를 제시하여 학문적으로 뿐만 아니라 실무적으로도 크게 기여했다고 판단된다.

• 산경연구논집
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• 제10권3호
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• pp.59-72
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• 2019

Purpose - Blockchain technology, which has the characteristics of credibility, security, integrity and decentralization, has brought innovation to internet platforms that mediate peer to peer transactions, as well as changes to the contents distribution services. Blockchain-based copyright distribution platforms can solve problems which have been articulated on prior internet social networks: increased market dominance of platform business because of centralization with no reward to creators who upload on platforms, and lack of fairness, such as unfair profit distribution between the copyright holder and businesses. With this background, the current research confirmed the factors that affect the intention of usage and behaviors, targeting potential users of blockchain-based copyright distribution platforms. Research design, data, and methodology - Centered around the UTAUT2 Model, the research model was designed with 'Perceived Security' added as Construct, and 'Age' and 'Knowledge Level' added as moderating variables. For data, 607 responses were collected by an online survey, and 601 responses were included in the final analysis. We analyzed the research model and sample by using SPSS 23.0 and AMOS 23.0 on the collected responses. Results - First, results of research on whether Constructs make positive effects on Intention of use is: social influence, facilitating conditions, habit, and perceived security had positive effects on intention of use, and performance expectancy, effort expectancy, hedonic motivation, and economic value did not. Second, results of the research on whether facilitating condition, habit, and intention of use made an impact on using behaviors, it was shown that only habit and intention of use made positive effects. Third, in two groups divided by age above or under 40, group effort expectancy, intention of use, habit, and intention of use had controlling effects, and facilitating condition, intention of use, perceived security, and intention of use had effects in both groups. Conclusions - The research shows that no matter how great a blockchain-based platform is, if advantages of blockchain are not proved in various industries and utilized in real life like the internet, blockchain-based distribution systems will develop slowly. Rather than a short-term inducement emphasizing technology, there is a need for a strategic approach that can foster the environment.

• Genomics & Informatics
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• 제8권3호
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• pp.138-141
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• 2010

Together with single nucleotide polymorphism (SNP), copy number variations (CNV) are recognized to be the major component of human genetic diversity and used as a genetic marker in many disease association studies. Affymetrix Genome-wide SNP 5.0 is one of the commonly used SNP array platforms for SNP-GWAS as well as CNV analysis. However, there has been no report that validated the accuracy and reproducibility of CNVs identified by Affymetrix SNP array 5.0. In this study, we compared the characteristics of CNVs from the same set of genomic DNAs detected by three different array platforms; Affymetrix SNP array 5.0, Agilent 2X244K CNV array and NimbleGen 2.1M CNV array. In our analysis, Affymetrix SNP array 5.0 seems to detect CNVs in a reliable manner, which can be applied for association studies. However, for the purpose of defining CNVs in detail, Affymetrix Genome-wide SNP 5.0 might be relatively less ideal than NimbleGen 2.1M CNV array and Agilent 2X244K CNV array, which outperform Affymetrix array for defining the small-sized single copy variants. This result will help researchers to select a suitable array platform for CNV analysis.

• 한국콘텐츠학회논문지
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• 제15권2호
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• pp.444-454
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• 2015

기존 미디어 서비스의 속성을 복합적으로 보유하면서도 서로 다른 단말기의 상호작용을 통해 새로운 가치를 제공하는 N스크린은 미디어와 콘텐츠, 그리고 소비자 간의 관계를 재구성하고 있다. 그런데 이와 같이 혁신적인 기술 혹은 서비스의 실질적인 성공은 최초 사용보다는 지속적인 사용으로부터 나온다고 할 수 있다. 이에 본 연구는 서비스의 수용 후 행동인 사용확산과 라이프스타일과의 관계를 검증해 보고 소비자의 미디어나 기기 및 콘텐츠 서비스 활용 정도를 파악하는데 있어서 유용한 개념적 토대를 제공하고자 한다. 정보통신정책연구원의 2012년 한국미디어패널조사 통계조사에서 수집된 미디어 행태 자료 중 N스크린 이용자 1,524명을 중심으로 하여 검증하였다. 우선 사용확산 모형(use-diffusion model) 이론에 근거한 기준을 바탕으로 하여 소비자의 유형을 분류해 라이프스타일 활동의 차이를 살펴보고, 다음으로는 라이프스타일에 관한 데이터를 중심으로 하여 소비자의 군집에 따른 특징을 비교함으로써 군집화의 두 가지 방식을 모두 채택하여 검증하였다.

• 한국의류산업학회지
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• 제24권5호
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• pp.577-592
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• 2022

This study aims to confirm which factors related to technology acceptance affect generation MZ's use of luxury fashion platforms. For this purpose, Internet self-efficacy and technology readiness were added as new exogenous and moderating variables using extended UTAUT. Then, performance expectancy, effort expectancy, social influence, and facilitating condition as a factor of UTAUT were set as mediating factors. Response data were collected through questionnaires for generation MZ with experience in using luxury fashion platforms, and a factor analysis, reliability analysis, correlation analysis, and path analysis were conducted using the SPSS and AMOS statistical programs. According to the results, the Internet self-efficacy of generation MZ significantly affected on performance expectancy, effort expectancy, social influence, and facilitating conditions on the luxury fashion platform. Moreover, performance expectancy and social influence had a significant effect on the use intention of luxury fashion platforms, but effort expectancy and facilitating condition did not have a significant effect on use intention and use behavior. Additionally, as the moderating effect of technology readiness affects only the relationship between social influence and behavioral intention, it was confirmed that social influence is an important variable with the characteristics of MZ consumers. Therefore, it is deemed necessary to recognize the importance of social influence when trying to use new technologies targeting generation MZ in the fashion industry.