• Journal of Digital Contents Society
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• 제18권1호
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• pp.47-54
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• 2017

In this research, I analyze cases of character packages in Japane, extract the concept of design that was loved by consumers and inmates and succeeded in marketing, and aim to establish the logic and principle. In addition, in the future, when introducing and utilizing the character package design in Korea, this research intends to make a guideline for the development of objective validity and empathic package design. After identifying the design concept and finding the principle by targeting package design of five character of Tohato which mixed various media and expanded sales, I want to find out the cause of success. Therefore, I have studied the theory and principles of enterprise and creative in product strategy through case analysis of character design concept and character package design. As a result, a design that leaving the functional side, having a story, making memories, and inducing a sense of closeness was as a successful case of renewal. In the package design, in some cases, package design execution is more important under the theoretical system according to consumer behavior analysis and Promotion of bold design concept of the design for the success of that concept, deviated from the existing principle.

• Cartoon and Animation Studies
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• 통권45호
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• pp.283-298
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• 2016

Design is a fatal factor to differentiate and survive one product from the other in fierce competition of the market, when other conditions such as price or quality makes no much difference. Among many marketing tools, package design is known as a direct communication that visualizes and forms the very initial brand image of a product. Package design is not only for packing, transporting, storing and loading but for engraving the brand image in a consumers' mind and lead them to purchasing. One of recent package design trands is various ways of using character, not just as a printed image on the surface but as a part of three dimensional structure of package. If it succeed, the package design could give out the secondary fun and impact to the consumers. The package design with an effective character is itself a great marketing tool and valuable design asset, which can bring a further profit to the company. Especially, character-package can be a powerful and effective marketing method for various local products, in needs of further publication and sales with limited cost. It should motivate the sales of the products by grabbing their attention and taken as a souvenir. This research takes a character package as a useful marketing method for a local brand in Jeonju, South Korea, and tries to design a three dimensional package using its own character. Through the process, the research aims to propose an important design strategy for repositioning or enhancing an existing brand.

• Journal of the Korean Society of Costume
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• 제51권4호
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• pp.31-42
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• 2001

The purpose of this study was to develop a large representative data base for character goods marketing strategy. The study was to determine character name awareness in relation to segmented distribution regions and such demographic variables as sex and age. The author also analyzed preferred design. A total of 360 questionnaires were distributed and 359 reliable ones were used for statistical analysis. A SAS statistical package including frequency tables and Chi square test and factor analysis and Kendall′s relation analyses was used. The results are as follow : character name awareness involves "character name decognition" based on asking subjects to identify character names from 50 given names. "Tele-tubbies" was found to be a dominant commercial character name as a result of the recognition test, and "Sailer-moon" was found to be a dominant animation character goods as a result of the recognition test. Character recognition was significantly different in the segmented distribution legions, three age groups and different sex groups. People considered design first in purchasing any character goods, and they considered color second in purchasing them. The most favored part of garment far character to be stitch to was the center front in the T-shirt/dress shirt, the center back in the Jumper/jacket, back pocket in the trousers/skirt. The results of a Chi-square test showed that preferred part in the trousers/skirt of character was related with age variables.

• Archives of design research
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• 제9권
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• pp.1101-1114
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• 1994

As of today-half a century has passed after 1945, the liberation from Japanese imperialism-it's significant to introspect our culture. On the one hand our culture has succeeded due to the peculiar history, but on the other hand it hasn't. So to speak, it has gained in Quantity but lost in Quality. There are keen, international competition and exchange in the modern culture. So the Qualitive success of modern design depends on if it had an original character or not. According to Korean rapid industrialization, technological extence, and economic growth, the export has increased greatly, but package design hasn't been match for them. Korean expoters have been meeting with cutthroat competition in world market. Under these circumstances it's very important that we have a real understand and interest in our culture, we strengthen the competitive power of home products with good package design. This is our age of not home market but world market. We live in an age when design wins, so that we have to develop the good design native to Korea. Many designers have proposed their opinions with the characteristic designs, but it has been only a fragmentary and passive method. We must seek for the new method more positively. The effective and proper method resolves itself into the following four points. First, to understand Korean history and culture. Second, to have the exact grip of this economic situation. Third, to promote the national emotion. Fourth, in conclusion, to accord the package design with them. We cannot put off this task to overcome the cultural subordination, to place Korea on a firm cultural basis in the world, and to contribute to the cultural exchange of package design. First, to understand Korean history and culture. Second, to have the exact grip of this economic situation. Third, to promote the national emotion. Fourth, in conclusion, to accord the package design with them. We cannot put off this task to overcome the cultural subordination, to place Korea on a firm cultural basis in the world, and to contribute to the cultural exchange of package design.

• Journal of Digital Convergence
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• 제14권9호
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• pp.453-459
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• 2016

The 'Collaboration Marketing' is at its prime in domestic-cosmetic market. It is one of the most well known strategic marketing methodologies that maximize customers' attention by combining visual images or illustrations with market's current best selling products. The ultimate goal of my study relies on analyzing the correlation between 'Collaboration Package-Design (CPD)' and customer's actual purchase. Literature research was conducted as the primary step for theoretical basis, while the secondary step mainly deals with three different types of existing 'collaboration marketing' in the worldwide cosmetic market. Lastly, an empirical study through hypothesis test, survey and in-depth interview was conducted. As the outcome of study, two among three hypothesis have been proven while 'Character collaboration' which based on the concept of 'Kidult' (combined concept of Kid and adult) is the most popular tool. This study supports the idea that consumers get more influences from 'image and scarcity' of CPD rather than the actual function or performance of cosmetic products.

• The Journal of Information Systems
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• 제25권4호
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• pp.121-139
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• 2016

Purpose In this study, we propose the special purposed R package named ""new_Noun()" to process nonstandard texts appeared in various social networks. As the Big data is getting interested, R - analysis tool and open source software is also getting more attention in many fields. Design/methodology/approach With more than 9,000 R packages, R provides a user-friendly functions of a variety of data mining, social network analysis and simulation functions such as statistical analysis, classification, prediction, clustering and association analysis. Especially, "KoNLP" - natural language processing package for Korean language - has reduced the time and effort of many researchers. However, as the social data increases, the informal expressions of Hangeul (Korean character) such as emoticons, informal terms and symbols make the difficulties increase in natural language processing. Findings In this study, to solve the these difficulties, special algorithms that upgrade existing open source natural language processing package have been researched. By utilizing the "KoNLP" package and analyzing the main functions in noun extracting command, we developed a new integrated noun processing package "new_Noun()" function to extract nouns which improves more than 29.1% compared with existing package.

• Journal of the Korean Society of Radiology
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• 제17권2호
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• pp.185-190
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• 2023

This study designed and produced stimuli in the form of canned images of fun humor, character, quirky, and sexy humor, and measured the signal values (SI) of the hippocampus associated with memory through fMRI analysis. The results of 20 participants showed that there were differences in SI values according to gender and age, and the fun humor image stimuli had the highest SI values. Men showed higher SI values for fun humor image stimuli, while women showed higher SI values for character humor image stimuli. In addition, those in their 20s showed higher SI values for fun humor image stimuli, while those in their 30s showed higher SI values for quirky humor image stimuli. Considering these findings, it is expected that more effective results can be obtained by utilizing fun humor images and characters in package design.

• The Research Journal of the Costume Culture
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• 제11권3호
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• pp.340-351
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• 2003

The purpose of this study was to examine the effect of clothing type and hair style on men’s impression formation. The experimental design was 4×2×2×2 (clothing type×hair style×perceiver’s age×perceiver’s role) factorial design with between-subjects design. The stimuli of color photographs of male in his 20's model and semantic differential scale were used. The data were obtained from questionnaires completed by 881 men and women in the metropolitan area of Seoul. The SPSS package was used for data analysis which includes factor analysis, t-test, and Cronbach’s a to measure the reliability. This study showed the following results. Four factors were derived to account for the dimensions of impression formation. These were dignity, activity, individual character, and social intercourse. Men evaluated individual character factor higher than women did. Dignity factor was evaluated higher by students, while social intercourse factor was evaluated higher by office workers. The clothing type of shirts/pants was evaluated to be more active and more sociable than of jacket/pants. Men wanted to exhibit natty image and women did elegant image through clothes.

• Journal of the Korea Fashion and Costume Design Association
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• 제2권2호
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• pp.155-171
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• 2000

This study is to measure and evaluate the sensibility image for textile pattern design based on the generation. Ten patterns classified by a practical survey on the market are presented. A questionnaire has 14 sensibility related words scaled by 7 point semantic differential method. The practical research is performed for 200 women screened by sensibility test for individual character analysis based on the generation. Each subject is answered by a face-to-face interview method to improve survey's accuracy, For statistical test about differences in treatment means, SAS package is used and analyzed through ANOVA, significance probability and mean, In summary, this paper has proposed the sensibility image scale for apparel pattern design to satisfy individual sensibility, The results of this study can be effectively applied to develop textile pattern design based on human sensibility.

• The Journal of the Korea Contents Association
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• 제10권2호
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• pp.25-34
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• 2010

Consumer's buying loyalty for goods can be changed by exposure to new stimulus, so different with others and esthetical packaging design is necessary for drawing the eyes of consumer at this time. In this study, we made up a questionnaire and analyzed thirties who is judged as a substantial consumer for recognition of newly launched seasoning packaging design. They answered there is no specific character comparatively in existing seasoning packaging design and gave a high appraisal on symbolism of calligraphy logotype which is produced by attributes but got a low appraisal on readability. And they appraised Cheong-jeong-won Maat-seon-saeng higher than Da-si-da San-deul-e on safety, quality preservation, and exhibitivity and chose safety and preservation among those as essential element inducing to buy.