• 제목/요약/키워드: Character Identification

검색결과 183건 처리시간 0.023초

캐릭터가 부착된 제품의 구매의도에 대한 캐릭터 동일시와 긍정감정반응의 역할 (Roles of Character Identification and Positive Emotion Response on Intent to Purchase Character-Attached Product)

  • 최낙환;왕초욱;임아영
    • 산경연구논집
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    • 제8권7호
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    • pp.51-61
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    • 2017
  • Purpose - Present study investigates character identification and emotional response to character that may affect consumers' intention to purchase the character-attached products. And this study explores whether symbolic relevance and object relevance affect the character identification, and whether character attractiveness and character salience affect the emotional response to characters. Research design, data, and methodology - SNS characters, animated characters, game characters, and traditional characters were used as experimental characters. And stationery as experimental product was used. 250 college students participated in the empirical study, and structural equation model was used to verify hypotheses. Results - First, the character identification and emotional response to characters affected the intention to purchase the products positively, and the emotional response to characters also positively affected character identification; second, symbolic relevance had no positive impact upon character identification, while object relevance had positive influence on character identification; and third, character attractiveness and salience had a positive effect on the emotional response. Conclusions - Present study contributes to the progress of character theories. Marketers should find ways to increase consumers' object relevance to characters and the level of characters' attractiveness and salience in order to promote the intent to purchase the products.

게임 속 캐릭터에 대한 동일시가 아이템 구매 및 게임 이용의도에 미치는 영향 (A Study on the Effect of Game Character Identification on Item Purchase and Game Play Intention)

  • 이원준
    • 한국게임학회 논문지
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    • 제21권6호
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    • pp.41-50
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    • 2021
  • 게임 캐릭터 동일시는 이용자의 게임 이용과정 속에서 경험하는 자아에 대한 지각이며, 게임 캐릭터에 대한 동일시 정도에 따라 게임에 대한 태도 역시 변화하는 것으로 알려져 있다. 이에 본 연구에서는 캐릭터에 대한 통제, 소유권, 개인화, 동일시, 플로우 변수들 간의 관계를 분석하고, 게임 이용의도나 아이템 구매의도와 같은 이용자 행동에 미치는 영향을 분석하였다. 실증결과에 따르면 캐릭터 소유권, 개인화는 캐릭터 동일시에 유의한 영향을 미치지만, 캐릭터 통제와의 관계는 유의하지 않았다. 또한 동일시와 플로우 간의 긍정적 관계를 확인하였으며, 동일시로 강화된 플로우는 이용자의 행동에도 유의한 영향을 미치는 것으로 확인하였다.

한국어 소설에서 유정명사용 조사 기반의 인물 추출 기법 (A Character Identification Method using Postpositions for Animate Nouns in Korean Novels)

  • 박태근;김승훈
    • 한국IT서비스학회지
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    • 제15권3호
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    • pp.115-125
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    • 2016
  • Novels includes various character names, depending on the genre and the spatio-temporal background of the novels and the nationality of characters. Besides, characters and their names in a novel are created by the author's pen and imagination. As a result, any proper noun dictionary cannot include all kind of character names which have been created or will be created by authors. In addition, since Korean does not have capitalization feature, character names in Korean are harder to detect than those in English. Fortunately, however, Korean has postpositions, such as "-ege" and "hante", used by a sentient being or an animate object (noun). We call such postpositions as animate postpositions in this paper. In a previous study, the authors manually selected character names by referencing both Wikipedia and well-known people dictionaries after utilizing Korean morpheme analyzer, a proper noun dictionary, postpositions (e.g., "-ga", "-eun", "-neun", "-eui", and "-ege"), and titles (e.g., "buin"), in order to extract social networks from three novels translated into or written in Korean. But, the precision, recall, and F-measure rates of character identification are not presented in the study. In this paper, we evaluate the quantitative contribution of animate postpositions to character identification from novels, in terms of precision, recall, and F-measure. The results show that utilizing animate postpositions is a valuable and powerful tool in character identification without a proper noun dictionary from novels translated into or written in Korean.

MMORPG의 자아-캐릭터 동일시와 관계 내재화가 마케팅 성과에 미치는 영향 (A Study on the Marketing Performance of Self-character Identification and Relation Internalization in MMOPRPGs)

  • 이용국;홍성태;이원준
    • 한국게임학회 논문지
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    • 제21권2호
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    • pp.111-122
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    • 2021
  • MMORPG 게임은 COVID-19 사태를 통하여 더욱 빠르게 성장하고 있는 산업이다. 이에 본 연구는 MMORPG 게임의 자아-캐릭터 동일시와 사회적 관계의 내재화에 미치는 영향 요인을 확인하고, 이를 통하여 게임 아이템 유료 구매와 게임 지속의도의 마케팅 성과에 미치는 영향을 확인하였다. 자아동일시와 내재화는 게임 몰입에 영향을 미치는 핵심 요인으로 알려져 있다. PLS 분석 결과에 따르면, MMORPG의 캐릭터 특성과 사회적 특성이 자아-캐릭터 동일시와 관계 내재화에 미치는 영향은 유의하게 확인되었다. 또한 이들 변수들을 매개로 게임 기업의 마케팅 성과에 미치는 긍정적인 영향을 확인하였다. 본 연구의 결과는 향후 MMORPG 캐릭터 연구의 중요성을 제시하였으며, MMORPG 게임 기업의 경쟁력 향상에 활용될 수 있을 것이다.

사상체질의학의 심성과 MBTI 성격유형의 설문 비교 연구 (The comparative questionnaire study of the spirit of Sasang Constitution with the MBTI classification of character)

  • 성진혁;한국MBTI연구소
    • 사상체질의학회지
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    • 제13권2호
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    • pp.156-164
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    • 2001
  • This study started from the curiasty that Sasang Constitution spirit of Lee ]e-ma has something to do with MBTI based on classification of character of C.G. Jung. This reports made from the information of 368 people who got the Sasang Constitution therapy and showed the good result in health in my hospital and they take part in self-report from of MBTI which are made as statistics and research in relationship between Sasang Constitution spitrit of Lee ]e-ma and classification of character of C.G. Jung This is the statistical result of the research. There is not exactly statistical result which support Sasang Constitution spirit of Lee Je-ma relate to the classification of character of C.G. Jung. The identification of statement of Sasang Constitution spirit with partispart is average 41 which is low while the identification of classification of character with partispart is average 76 which is high. In this reseult, It is hard to get general agreement that the statement of Sasang Constitution of spirit relate to the classification of character because of the difference of identification. so more studies are needed in this part.

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한국어 번역 소설에서 인물명 명사구의 동일인물 공통참조 클러스터링 방법 (A Method for Clustering Noun Phrases into Coreferents for the Same Person in Novels Translated into Korean)

  • 박태근;김승훈
    • 한국멀티미디어학회논문지
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    • 제20권3호
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    • pp.533-542
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    • 2017
  • Novels include various character names, depending on the genre and the spatio-temporal background of the novels and the nationality of characters. Besides, characters and their names in a novel are created by the author's pen and imagination. As a result, any proper noun dictionary cannot include all kinds of character names. In addition, the novels translated into Korean have character names consisting of two or more nouns (such as "Harry Potter"). In this paper, we propose a method to extract noun phrases for character names and to cluster the noun phrases into coreferents for the same character name. In the extraction of noun phrases, we utilize KKMA morpheme analyzer and CPFoAN character identification tool. In clustering the noun phrases into coreferents, we construct a directed graph with the character names extracted by CPFoAN and the extracted noun phrases, and then we create name sets for characters by traversing connected subgraphs in the directed graph. With four novels translated into Korean, we conduct a survey to evaluate the proposed method. The results show that the proposed method will be useful for speaker identification as well as for constructing the social network of characters.

KSCI 구축을 위한 국내 학술지 식별체계 연구 (A Study on Developing the Identification Code System for Korean Sci-Tech Journals for KSCI)

  • 김선호;김태중
    • 한국문헌정보학회지
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    • 제37권3호
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    • pp.57-77
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    • 2003
  • 본 연구는 국내 학술지의 표준화된 학술지 식별코드 체계인 KOJIC(KOrean Journal Identification Code)를 개발하는 것이 목적이다. 이 시스템을 개발하기 위하여 전통적인 자료식별 번호체계, 주요 국가서지번호, 그리고 국제적 또는 국가적 자료식별코드체계의 구조를 조사 분석한 다음, 유일성, 간편성, 조기성, 국제성, 그리고 확정성을 갖춘 KOJIC을 개발하였다. 이것은 6 자리의 알파벳 영문자와 숫자로 구성되는 코드이며, 한 개의 체크기호를 포함하고 있다.

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흡연 시뮬레이션 게임에서 사용자와 동일한 캐릭터의 사용이 실재감, 몰입, 위험인식에 미치는 효과 (Effects of Character Identification on User Experience and Perceived Risk in Smoking Simulation Game)

  • 김시성;이종욱;노기영
    • 한국게임학회 논문지
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    • 제15권3호
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    • pp.41-50
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    • 2015
  • 본 연구는 사용자 본인과 동일한 실사 캐릭터의 사용과 제3의 애니메이션 캐릭터의 사용이 흡연 시뮬레이션 게임에서 공간적 실재감, 사회적 실재감, 몰입, 감정이입, 불안, 인지된 위험과 같은 요인들에 어떠한 차이를 보이는가를 검증하기 위해 플레이테스트 실험 방법론을 수행하였다. 실험연구를 위해 '한림대학교 헬스커뮤니케이션연구소'에서 저자들이 개발한 흡연 시뮬레이션 게임인 'Smoking Sims'을 사용하여 남자 흡연자 60명을 대상으로 실험을 진행하였다. 연구의 결과 공간적 실재감, 사회적 실재감, 몰입, 감정이입과 함께 흡연에 대한 인지된 위험이 사용자 실사 캐릭터로 구성된 시뮬레이션에서 더 높은 것으로 나타났다. 이 연구는 흡연예방과 같은 기능적 설득게임에서 사용자 본인과 동일한 캐릭터의 사용이 게임의 사용자경험은 물론 기능적 효과인 흡연위험에 대한 인식효과도 높은 것으로 나타나 기능성게임 디자인에서 캐릭터 동일시의 중요성을 제안하고 있다.

A Case Study on the Bibliotherapy Class -Focusing on Lee Chung-jun's novel Snowy Road -

  • Hae Rang Park
    • International Journal of Advanced Culture Technology
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    • 제11권2호
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    • pp.30-35
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    • 2023
  • This study is an example of a class of bibliotherapy through Lee Chung-joon's novel Snowy Road. Bibliotherapy proceeds through the process of identification, catharsis, output, insight, and application through reading. Through research, students objectively examine the situation of the character in the novel and compare it with their own situation. Students evaluate the situation of the character in the novel, experience the various life positions of the character in the novel by answering "What would you do if I were a character in the novel," and express their willingness to live differently from their lives. At the same time, I look into my relationship with my parents and seriously think about whether there is a problem and how to solve it if there is one. Through this process, students specifically suggest ways to think about and solve their emotions and problems. In the end, students' hurt feelings can be partially or sufficiently healed through reading. Through this study, it is expected that the method of bibliotherapy will be more concrete and develop in a positive direction.

자동차 VIN 문자 인식 시스템 개발 (Development of VIN Character Recognition System for Motor)

  • 이용중;이화춘;류재엽
    • 한국공작기계학회:학술대회논문집
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    • 한국공작기계학회 2000년도 추계학술대회논문집 - 한국공작기계학회
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    • pp.68-73
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    • 2000
  • This study to embody automatic recognition of VIN(Vehicle Identification Number)character by computer vision system. Automatic recognition characters methods consist of the thining processing and the recognition of each character. VIN character and background classified using counting method of the size of connected pixels. Thining processing applied to segmentation of connected fundamental phonemes by Hilditch's algorithm. Each VIN character contours tracing algorithm used the Freeman's direction tracing algorithm.

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