• KSII Transactions on Internet and Information Systems (TIIS)
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• v.7 no.4
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• pp.651-669
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• 2013

In this paper, we study a novel routing algorithm based on load balancing for multi-channel wireless mesh networks. In order to increase the network capacity and reduce the interference of transmission streams and the communication delay, on the basis of weighted cumulative expected transmission time (WCETT) routing metric this paper proposes an improved routing metric based on load balancing and channel interference (LBI_WCETT), which considers the channel interference, channel diversity, link load and the latency brought by channel switching. Meanwhile, in order to utilize the multi-channel strategy efficiently in wireless mesh networks, a new channel allocation algorithm is proposed. This channel allocation algorithm utilizes the conflict graph model and considers the initial link load estimation and the potential interference of the link to assign a channel for each link in the wireless mesh network. It also utilizes the channel utilization percentage of the virtual link in its interference range as the channel selection standard. Simulation results show that the LBI_WCETT routing metric can help increase the network capacity effectively, reduce the average end to end delay, and improve the network performance.

• Journal of Distribution Science
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• v.9 no.2
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• pp.31-36
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• 2011

I conducted empirical analyses of what happens when an offline channel expands to an online channel and whether the pre-existing offline channel's competitive assets (e.g. brand reputation and level of service satisfaction) can be linked to online channel preference. I found that an offline channel's brand reputation and level of service satisfaction can have a direct influence on offline channel preference and a second-hand influence on online channel preference. Thus, if the competitiveness of the online channel is strong enough and its customers have a higher preference for the offline channel, they will be committed and loyal to the company. The resultant enhanced competitiveness of the offline channel will present opportunities for both present and future success. The main results are the following. First, the management of the distribution channel service quality is more important than that of the brand reputation. Customers' experiences of service and subjective evaluations are not important only as the leading factors in the long-term brand reputation management but also as influential factors in channel preference. SoThus, given that the service quality of the pre-existing channel is not the customers' main concern, a strategy of improving the level of service satisfaction aimed at present customers is more valuable than a wide brand positioning strategy aimed at general and new customers. Second, when an offline channel company establishes an internet shopping mall on an online channel, it is highly likely that the preference and subjective evaluation of the present customers will influence the online channel. This applies not only to the special case of an expansion from an offline intermediary channel to an online one, but also to an online channel acting as an expansion of the business model of a conventional manufacturing or service company: both cases are vertical integrations of marketing channels in an expansion of the distribution channel. My theory applies to a wide range of contexts. Third and finally, any business strategy can grasp the meaning of 'channel expansion. Fundamentally, it is an expansion of the sales activity channel and marketing activity. However, it is also a way of enhancing marketing and sales competitiveness through an expansion to an online or offline channel. The expansion of an offline company to an online channel could be seen not as improvement but as an innovation of the business process by which two goals are achieved with one technique. The former is expected to increase the sales of the offline company, and the latter is also expected to increase sales while also contributing to cost reduction.

• Proceedings of the IEEK Conference
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• 2007.07a
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• pp.469-470
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• 2007

We used the non-reversible hierarchical scheme and the fixed channel assignment scheme for the strategy of call processing at hierarchical cellular system. We analyzed the performance of system according to the number of channel assigned at macrocell out of the usable channel at global system. Microcell is assigned the channel excepted the channel assigned at macrocell. The more the channel was aigned at macrocell, the more decreased the blocking probability became. The blocking probability of microcell had similar trend.

• Asia pacific journal of information systems
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• v.27 no.1
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• pp.18-37
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• 2017

Many retailers have extended their extant online channels (i.e., websites) to mobile channels for communicating with and delivering their products or services to customers. However, retailers have trouble delivering a cohesive and seamless customer experience across the Web and mobile channels. To address this challenge, we propose a way for retailers to enrich customers' seamless experiences across channels by configuring mobile channels (functionality- and interactivity-oriented configurations) along with traditional Web channels. This study theoretically contributes a research framework that posits the role of mobile channels as an extension of existing websites. It also provides practical insight for effectively articulating an e-commerce strategy in cross-channel electronic commerce.

• Journal of Satellite, Information and Communications
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• v.12 no.4
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• pp.146-151
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• 2017

This paper proposes a transmission algorithm that optimizes transmission power and sub-channel allocation to maximize energy efficiency considering characteristics of the channel impedance of power lines in power line communication systems. Since the received power at the receiver is influenced by the characteristics of the power line channel, it is necessary to consider channel characteristics when developing a transmission strategy in a power line communication systems. In addition, the energy efficiency should be optimized while meeting the practical constraints, such as the maximum transmission power limit of the transmitter and minimum quality of service for each user. In the computer simulation, we confirm that the energy efficiency of the proposed algorithm is improved compared to baseline schemes.

• Journal of Communications and Networks
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• v.11 no.3
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• pp.279-286
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• 2009

This paper proposes an adaptive mode switching algorithm between two strategies in multiple antenna cellular networks:A single-user mode and a multi-user mode for the broadcast channel. If full channel state information is available at the base station, it is known that a multi user transmission strategy would outperform all single-user transmission strategies. In the absence of full side information, it is unclear what the capacity achieving method is, and thus there are few criteria to decide which of the myriad possible methods performs best given a system configuration. We compare a single user transmission and a multi user transmission with linear receivers in this paper where the transmitter and the receivers have multiple antennas, and find that neither strategy dom inates the other. There is instead a transition point between the two strategies. Then, the mode switching point is determined both ana lytically and numerically for a multiple antenna cellular downlink with correlation between transmit antennas.

• Asia Marketing Journal
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• v.17 no.2
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• pp.97-125
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• 2015

In this study, we tried to evaluate the relative importance and find out the differences in consumer perceptions regarding service recovery strategies and the service provider in the distribution industry by using AHP (Analytic Hierarchy Process) analysis method. Therefore in this study, we tried to systematize various recovery strategies which were considered very important during service failure process in the distribution industry and analyze the relative importance for each recovery strategy. We set hierarchy composed of four items of monetary, action-oriented, psychological, and assured level as primary selection criteria and a total of 16 items(indemnity, refund, gift, gift certificate, prompt resolution, exchange, manager support, explanation, apology, empathy, acknowledge, kindness, assortment, after service, manage subcontractor, manage employee) as secondary selection criteria. We tried to take one step further from the service sector and study service recovery strategies specialized in distributor services. This study suggests various implications about service recovery strategies of distributors. First, this study can provide practical implications - e.g. service recovery efforts should be applied differently depending on service channels. There is a perceptual difference with respect to the importance of the types of service recovery strategies between service provider and final customer. Second, we can find theoretical implications in terms of identifying the priorities through hierarchy design of new recovery strategies and comparison of each element from the classifications of the current fractional recovery strategies. We hope to help service providers to build more efficient recovery strategy system based on the results of this study.

• Information Systems Review
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• v.26 no.1
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• pp.1-17
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• 2024

This study analyzes the effect of SNS Advertising Creative Strategy of Hospital. The research was conducted by two-way ANOVA and multiple regression analysis to analyze the effect of Advertising Creative Strategy, consist of message framing, appeal, and advertising models, on CTR (Click Through Rate). The data used in this research was the actual advertisement results impressed from 2018 to the beginning of 2023 through multiple SNS channel (Kakaotalk Channel, YouTube, Instagram, and Facebook) by a liposuction specialized network hospital with 20 branches in Korea. As a result of this study, different SNS Channel effects on CTR and among 'Message Framing (Positive, Negative)', 'Message Appeal (Rational, Emotional)' and 'Advertisement Models (Character, Ordinary, Professional)', only Advertisement Models had a significant effect on CTR. The result of this study is significant in the point that it analyzed the actual SNS advertisements of hospital and adopted CTR to measure the effect of advertising. Based on those findings, theoretical and practical implications, limitations of this study, and directions for further research were suggested.

• Journal of the Korea Society of Computer and Information
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• v.21 no.4
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• pp.25-30
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• 2016

We consider energy efficient transmit and receive strategy for a delay sensitive data. More specifically, we investigate an energy optimum scheduling characteristics for the 2 user interference channel where each user interferes to each other. First, we determine the optimum transmission rate region each individual user may have for optimum transmission. Next, we consider the optimum transmission region of two users together. Shortest path algorithm can be used for further reduction of search space. Eventually, we can reduce computational complexity. We then examine the performance of the optimum transmission strategy for various system environments.

• Journal of IKEEE
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• v.22 no.2
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• pp.455-459
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• 2018

In this paper, proposed a multi-channel charging control strategy for electric vehicle. This control strategy can adjust the charging power according to the calculated state-of-charge (SOC). Electric vehicle (EV) charging system using Particle Swarm Optimization (PSO) algorithm is proposed. A stochastic optimization algorithm technique such as PSO in the time-of-use (TOU) price used for the energy cost minimization. Simulation results show that the energy cost can be reduced using proposed method.