• The Transactions of the Korea Information Processing Society
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• v.4 no.7
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• pp.1694-1705
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• 1997

In the future mobile computing environment, it will be generalized that a mobile host with portable Laptop of Palmtop accesses to database through wireless communication channel. For solving the problems which are caused from low bandwidth of wireless communication, mobile hosts cache the datum used frequently on them. Thus the mobile hosts must always retain the cache consistency for the correctness of the cached datum. the cache consistency is mainly affected from the unrestricted host mobility and the disconnection of the communication between mobile hosts and mobile support station. In this situation, the strategy to retain efficiently cache consistency is required. In this paper, we propose a strategy using updatable message for retaining the cache consistency, in the mobile computing environment, with replicated database supporting 2 phase commit protocol. This strategy makes use of a updatable message to resolve the cache consistency problem, since mobile host crosses the boundary of cell. In using of this updatable, it find out and cache only the update data of missing invalidation message. As a result, the proposed strategy utilizes network bandwidth efficiently because it is not need to delete all the cached datum with any datum change.

• Asia Marketing Journal
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• v.7 no.1
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• pp.91-112
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• 2005

LG Household & Healthcare has achieved its goals of revenue growth and customer loyalty increase by applying new CRM strategy of OHUI brand, which is ranked in the middle of department store cosmetic channel. OHUI has set up detailed CRM strategy in order to solve AS-Is issues found by systematical review. First OHUI has gained critical mass and increased customer loyalty by developing customized loyalty program. OHUI also simplified customer types in order for employees to identify the customer type and apply the incentive program. As a result, the company has maximized the power of execution of its new strategy. Finally, OHUI has stabilized CRM by sharing best practice and implementing KPI. Throughout a series of CRM initiatives, OHUI has marked outstanding revenue growth and market share comparing to its competitors.

• Information Systems Review
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• v.7 no.1
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• pp.153-171
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• 2005

As the mobile telecommunications industry in Korea boasts record-high revenue from its businesses, consumers and other industries are looking for new business applications and opportunities using mobile technologies. Many firms are seeking guidelines or business models for an effective use of this new mobile technology in their operations. This paper reviews the characteristics that distinguish mobile marketing, and analyzes marketing approaches which utilize the potential of the new mobile technologies. This paper shows that the new mobile advertising channel is not only complementary to traditional marketing channels, but also delivers benefits for multiple parties involved in mobile marketing. The key success factors in the new OB (Oriental Brewery) marketing campaign include a shortening of the stages in the AIDMA model and a broadening of customer contact points by exposing the brand through well-coordinated marketing efforts. The OB case shows that a mutually beneficial relationship between co-marketing participants can lead to a win-win marketing strategy. It also highlights that collaborative channel management in mobile marketing methodology is critical for successful mobile marketing.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.9 no.4
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• pp.47-52
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• 2009

The transmitted signal from a source is transmitted to a destination through wireless channels. But if the mobile destination is out of the coverage of the source or exists in the shady side of the coverage, the destination can not receiver the signal from the source and they can not maintain communication. In order to overcome these problems, we adopt relays. A system employing relays is a multi-hop relay system. In the multi-hop relay system, coverages of each relay that is used for different systems can overlap each other in some place. When there is a destination in this place, interference occurs at the destination. In this paper, we study on the efficient co-channel interference (CCI) cancellation algorithm. In the proposed strategy, CCI is mitigated by zero forcing (ZF) or minimum mean square error (MMSE) receivers. Moreover, successive interference cancellation (SIC) with optimal ordering algorithm is applied for rejecting CCI efficiently. And we analyzed and simulated the proposed system performance in Rayleigh fading channel. In order to justify the benefit of the proposed strategy, the overall system performance is illustrated in terms of bit error probability.

• Journal of Intelligence and Information Systems
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• v.20 no.3
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• pp.151-171
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• 2014

Firms today have sought management effectiveness and efficiency utilizing information technologies (IT). Numerous firms are outsourcing specific information systems functions to cope with their short of information resources or IT experts, or to reduce their capital cost. Recently, Software-as-a-Service (SaaS) as a new type of information system has become one of the powerful outsourcing alternatives. SaaS is software deployed as a hosted and accessed over the internet. It is regarded as the idea of on-demand, pay-per-use, and utility computing and is now being applied to support the core competencies of clients in areas ranging from the individual productivity area to the vertical industry and e-commerce area. In this study, therefore, we seek to quantify the value that SaaS has on business performance by examining the relationships among firm strategies, SaaS technology maturity, and business performance of SaaS providers. We begin by drawing from prior literature on SaaS, technology maturity and firm strategy. SaaS technology maturity is classified into three different phases such as application service providing (ASP), Web-native application, and Web-service application. Firm strategies are manipulated by the low-cost strategy and differentiation strategy. Finally, we considered customer acquisition as a business performance. In this sense, specific objectives of this study are as follows. First, we examine the relationships between customer acquisition performance and both low-cost strategy and differentiation strategy of SaaS providers. Secondly, we investigate the mediating and moderating effects of SaaS technology maturity on those relationships. For this purpose, study collects data from the SaaS providers, and their line of applications registered in the database in CNK (Commerce net Korea) in Korea using a questionnaire method by the professional research institution. The unit of analysis in this study is the SBUs (strategic business unit) in the software provider. A total of 199 SBUs is used for analyzing and testing our hypotheses. With regards to the measurement of firm strategy, we take three measurement items for differentiation strategy such as the application uniqueness (referring an application aims to differentiate within just one or a small number of target industry), supply channel diversification (regarding whether SaaS vendor had diversified supply chain) as well as the number of specialized expertise and take two items for low cost strategy like subscription fee and initial set-up fee. We employ a hierarchical regression analysis technique for testing moderation effects of SaaS technology maturity and follow the Baron and Kenny's procedure for determining if firm strategies affect customer acquisition through technology maturity. Empirical results revealed that, firstly, when differentiation strategy is applied to attain business performance like customer acquisition, the effects of the strategy is moderated by the technology maturity level of SaaS providers. In other words, securing higher level of SaaS technology maturity is essential for higher business performance. For instance, given that firms implement application uniqueness or a distribution channel diversification as a differentiation strategy, they can acquire more customers when their level of SaaS technology maturity is higher rather than lower. Secondly, results indicate that pursuing differentiation strategy or low cost strategy effectively works for SaaS providers' obtaining customer, which means that continuously differentiating their service from others or making their service fee (subscription fee or initial set-up fee) lower are helpful for their business success in terms of acquiring their customers. Lastly, results show that the level of SaaS technology maturity mediates the relationships between low cost strategy and customer acquisition. That is, based on our research design, customers usually perceive the real value of the low subscription fee or initial set-up fee only through the SaaS service provide by vender and, in turn, this will affect their decision making whether subscribe or not.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.337-342
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• 2021

The purpose of this study is to analyze the environment and strategic behaviors of cultural contents companies with a focus on Iconix, and to derive strategic recommendations for Iconix to pursue in order to create a sustainable competitive advantage. As a result of the analysis, Iconix is a vertically integrated development-business system from content planning to business in line with their mission to develop into an all-weather entertainment content provider that can confidently compete with the major players in the US and Europe that are already leading the global market. It is building a strong global business network covering both domestic and overseas markets in stages, taking a high-level global strategy. However, depending on Pororo's success or due to various problems within the organizational structure, it is facing limitations. Therefore, if the various strategic suggestions presented in this study are implemented based on the One Source Multi Channel/Multi Use strategy that can maximize the added value of contents through the participation and business linkage of leading companies in each sector of the entertainment industry, the total entertainment will be stabilized. It will establish itself as a leader in the contents industry.

• Journal of Service Research and Studies
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• v.8 no.3
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• pp.97-114
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• 2018

This study was intended to empirically examine the influence that the omni-channel brand experience would have on omni-channel brand relationship formation and achievements. All hypotheses were adopted, except for 1 hypothesis(Hypothesis 5), among 12 hypotheses. Specific results were as below: First, omni-channel brand experience had a positive(+) influence on brand trust(Hypothesis 1), brand identification(Hypothesis 2), and consumer-brand relationship(Hypothesis 3) as a whole. The brand trust had a positive(+) influence on brand identification(Hypothesis 4), but did not have statistically significant influence on consumer-brand relationship(Hypothesis 5). Meanwhile, brand identification had a positive(+) influence on consumer-brand relationship(Hypothesis 6). Second, consumer-brand relationship had a positive(+) influence on re-purchase intention(Hypothesis 7), word-of-mouth intention(Hypothesis 8), and brand extension acceptability(Hypothesis 9) as a whole. Finally, omni-channel brand showed the following relationship with and achievements. re-purchase intention had a positive(+) influence on both word-of-mouth intention(Hypothesis 10) and brand extension acceptability(Hypothesis 11) while word-of-mouth intention had a positive(+) influence on brand extension acceptability. The results of this study may provide theoretical and practical implications for marketing managers' understanding and strategy planning in connection with consumer experience and relationship formation promoted recently by omni-channel brands of distribution companies.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.32 no.3A
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• pp.271-280
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• 2007

This paper presents a power control scheme for OFDM based wireless communication systems in a multicell environment with co-channel interference which enables each system to achieve its target level of transmission bit rate. Generally, the optimal or near optimal power control scheme for multicarrier systems is Down to control the power level of each subcarrier in accordance with the associated channel status, which may be found in WF(waterfilling) and WF(iterative waterfilling) schemes. However, this requires the channel state information associated with every subchannel to be fed back from the receiver to its transmitter for successful power control. If the wireless channel exhibits relatively fast fading or the number of subcarriers is large, this may result in a considerable overhead. Here, in order to alleviate this problem, we propose a power control strategy for an OFDM systems maintaining the same power level over all the subcarriers. Also we prove its convergence, compare its complexity with that of the existing IWF algorithm, and examine its convergence characteristic through computer simulations.

• Journal of Digital Convergence
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• v.14 no.4
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• pp.193-200
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• 2016

This study is focused on analyzing the tourism social media channel importance of Trytoursumer. On the basis of previous studies, the factors were divided into tourism communication, tourism cooperation, tourism contents sharing, tourism entertainment. As a result of the empirical analysis using AHP, Analytic Hierarchy Process, tourism communication relatively appeared as the most important factor. And order showed that the high importance of such tourism content sharing, tourism entertainment, tourism cooperation. Also, there was the highest priority of social networking in the area of tourism communication among 14 types of total evaluation factors regarding priority, followed by social news in the area of tourism cooperation, and micro-blog in the area of tourism communication. Analysis result, may contribute to the increase of social media channels effectiveness and strategy of application in social media channel of Trytoursumer.

• Journal of Hydrogen and New Energy
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• v.24 no.1
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• pp.76-83
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• 2013

Polymer electrolyte membrane fuel cells (PEMFCs) are regarded as a promising alternative to replace the existing automotive power sources. To get high performance and long-term durability for PEMFC systems, novel water management is essential. To this end, a comprehensive understanding of dynamics of the liquid water droplets within an operating PEMFC plays an important role. In this work, direct visualization of dynamic behaviors of the water droplet in the ex situ unit flow channel of a PEMFC including gas diffusion layer (GDL) is carried out as one of the fundamental studies for novel water management. Water droplet dynamics such as the movement and growth of liquid water droplets are mainly presented. Effects of GDL characteristics and inlet air flow rate on the water droplet transport and its removal from the flow channel are also discussed. The data obtained in this study can contribute to build up the fundamental operating strategy including balanced water removal capacity for automotive PEMFC systems.