• Title/Summary/Keyword: Channel strategy

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Investigation on the Content Development and Promotional Strategy to Vitalize the Korean Science Channel (국내 과학전문채널 활성화를 위한 콘텐츠 개발 및 홍보전략 연구)

  • Song, Hae-Ryong;Kim, Won-Je;Cho, Hang-Min
    • The Journal of the Korea Contents Association
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    • v.12 no.5
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    • pp.103-112
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    • 2012
  • This paper is based on the perspective that the YTN Science, a science channel in Korea which plays a key role in the popularization of science, is suffering from low viewing ratings, insufficient content, and shortage of production. First, this study employs an exploratory method to identify current status of programming and operation of the Korean science channel along with its promotional strategy. Second, it aims to conduct an analysis on the science channels, specifically some major programs, of other nations including the U.S. (Discovery Channel, National Geographic Channel), United Kingdom (BBC Knowledge), Japan (Science Channel), and China (CCTV 10), seeking the possibility to apply and combine them afterward to the Korean TV channels specialized in science. A number of implications are derived from our diagnosis of present situation and analysis of abroad cases, and this helps us suggest the content development and promotional strategies as follows: First, due to the rising need for change in the programming strategy to enhance the value of the content, it is required to rearrange the programming in terms of the target audience and the viewer lifestyle, adopt a new strategy for building up the viewers' watching habit through 'stripping', and place strategic programs in prime-time. Second, as for the specific schemes of content production and application, it is recommended to establish a dual strategy in creating the content (one for conveying knowledge, the other for delivering fun), plan and use a representative character of the program, select scientific and technological topics with more Korean backgrounds, attempt strategic ties with SNS, deepen and diversify the material for programs, and implement a strategy to boost the OSMU. Finally, with regard to the promotional strategy, a constructive proposal may include raising channel awareness through science-related events and live broadcasting, performing promotional strategies by way of expanding to printed media like magazine and book publications, and intensifying online and mobile promotional strategy.

Codebook based Direct Vector Quantization of MIMO Channel Matrix with Channel Normalization

  • Hui, Bing;Chang, KyungHi
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.39A no.3
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    • pp.155-157
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    • 2014
  • In this paper, a novel codebook generation strategy is proposed. With the given codebooks, two codeword selection procedures are proposed and analyzed for generating the quantized multiple-input multiple-output (MIMO) channel state information (CSI). Furthermore, three different quantization and normalization strategies are analyzed. The simulation results suggest that the proposed 'quantized channel generation method 2' is the best strategy to reduce the quantization and normalization errors to generate the final quantized MIMO CSI.

Organizing Korean International Broadcasting's Programming Strategy and Channel Positioning map (한국 해외홍보방송의 편성전략과 채널 포지셔닝 설정)

  • Yoon, Hong Keun
    • The Journal of the Korea Contents Association
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    • v.13 no.4
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    • pp.97-103
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    • 2013
  • The research is centered towards analyzing the differentiation of the characteristics and organization of programming strategy and channel positioning by selecting Korean International Public Relations Broadcasting Stations Arirang TV and KBS World. According to the results, Arirang TV positions Korean culture content-implied educational programs as their strategy while KBS World places the main programs of KBS1, 2TV with many entertainment programs such as dramas and entertainment shows. Arirang TV's programming strategy is well-fulfilling the purpose of promoting Korea's culture contents by organizing their programming with documentaries, tourist information, and daily living information. On the other hand, KBS World works as the agent of the spread of the Korean Wave by filling their program with dramas and K-pop programs such as . Due to the difference in programming strategy of these two broadcasting stations, Arirang TV has positioned itself as a diplomatic channel to spread Korean culture and KBS World a channel representing the Korean Wave. However, there are problems of inefficiency due to recurrent investments because of the fact that both broadcasting stations' programming strategy is to promote Korean culture and spread the Korean Wave by aiming similar targets such as foreigners or overseas Koreans.

Optimal Power Allocation for Channel Estimation of OFDM Uplinks in Time-Varying Channels

  • Yao, Rugui;Liu, Yinsheng;Li, Geng;Xu, Juan
    • ETRI Journal
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    • v.37 no.1
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    • pp.11-20
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    • 2015
  • This paper deals with optimal power allocation for channel estimation of orthogonal frequency-division multiplexing uplinks in time-varying channels. In the existing literature, the estimation of time-varying channel response in an uplink environment can be accomplished by estimating the corresponding channel parameters. Accordingly, the optimal power allocation studied in the literature has been in terms of minimizing the mean square error of the channel estimation. However, the final goal for channel estimation is to enable the application of coherent detection, which usually means high spectral efficiency. Therefore, it is more meaningful to optimize the power allocation in terms of capacity. In this paper, we investigate capacity with imperfect channel estimation. By exploiting the derived capacity expression, an optimal power allocation strategy is developed. With this developed power allocation strategy, improved performance can be observed, as demonstrated by the numerical results.

Integrated Channel Management Schemes in Cellular Mobile Systems (이동통신시스템의 효율향상을 위한 통합채널운용체계)

  • 장근녕
    • Journal of the Korean Operations Research and Management Science Society
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    • v.25 no.1
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    • pp.85-92
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    • 2000
  • Channel management is critical in designing a cellular mobile system that offers high capacity and high quality. In this paper, an integrated channel management scheme is proposed, which consists of a dynamic channel allocation scheme and an admission control scheme. The dynamic channel allocation scheme allocates a call request the channel which minimizes the impact on its interfering cell, and consists of two types of channel allocation strategies : nominal channel allocation strategy and non-nominal channel allocation strategy. The admission control scheme named the variable cutoff priority scheme reserves some frequency channels for handoff cells in each cell the number of which varies according to the blocking probability of handoff class in that cell. Computationl tests are performed to evaluate the performance of the proposed scheme in terms of overall blocking probability, defined by the weighted value of the blocking probabilities of new calls and handoff calls. The results show that the proposed scheme yields better performance than other compared schemes.

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A Retail Strategy for the Prosperity of the Art Market within Online Distribution Channel

  • Soomin, HAN
    • Journal of Distribution Science
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    • v.21 no.3
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    • pp.113-121
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    • 2023
  • Purpose: Online distribution channel alludes to the many different digital channels utilized in marketing and distributing goods and services to end users. The present research aims to explore and provide various retail strategy for the success of the art market within online distribution channel. Research design, data and methodology: The current author has conducted and investigate the qualitative textual methodology to take a look at carefully the current and prior literature dataset to achieve the purpose of the present research so that the present author could obtain total 27 relevant prior studies. Results: According to the comprehensive literature investigation, this research has found that there are six kinds of retail strategy for the prosperity of the art market within online distribution channel as follows: (1) Blockchain Technology, (2) Artificial Intelligence (AI), (3) Virtual Reality (VR), (4) Online Market Places, (5) Social Media, and (6) Regulations. Conclusions: The results of this analysis of the relevant literature show that the art market industry needs to adjust to keep up with the quickly shifting landscape of the digital world. In addition, although these technologies can be helpful in addressing difficulties linked to authenticity and transparency, they cannot eliminate the hazards of fraud and misrepresentation.

Backhaul transmission scheme for UAV based on improved Nash equilibrium strategy

  • Liu, Lishan;Wu, Duanpo;Jin, Xinyu;Cen, Shuwei;Dong, Fang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.8
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    • pp.2666-2687
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    • 2022
  • As a new alternative communication scheme in 5G, unmanned aerial vehicle (UAV) is used as a relay in the remote base station (BS) for assistant communication. In order to ameliorate the quality of the backhaul link, a UAV backhaul transmission scheme based on improved Nash equilibrium (NE) strategy is proposed. First, the capacity of air-to-ground (A2G) channel by the link preprocess is maximized. Then, the maximum utility function of each UAV is used as the basis of obtaining NE point according to the backhaul channel and the backhaul congestion. Finally, the improved NE strategy is applied in multiple iterations until maximum utility functions of all the UAVs are reached, and the UAVs which are rejected by air-to-air (A2A) link during the process would participate in the source recovery process to construct a multi-hop backhaul network. Simulation results show that average effective backhaul rate, minimum effective backhaul rate increases by 10%, 28.5% respectively in ideal A2G channel, and 11.8%, 42.3% respectively in fading channel, comparing to pure NE strategy. And the average number of iterations is decreased by 5%.

Navigational Channel Capacity Models (항해수로 능력산정 모형 검토)

  • 임진수
    • Journal of Korean Society of Transportation
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    • v.8 no.1
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    • pp.5-15
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    • 1990
  • As a result of the lack of methodology for the determination of navigational channel capacity and the consequence lack of effective management of traffic, navigational channels are often grossly underutilized or highly congested. The traditional rule of first-come-first-served admission of vessels to channels is not efficient as it assumes equal time intervals between entrance of consecutive vessels. A new vessel traffic management system is developed in this research and methodologies to measure the improvement in the channel capacity are developed. Methodology to measure the channel performances for three queue disciplines are developed. The effects of changes in major factors on the channel capacity model such as channel length, fleet mix and arrival rate, as well as changes in strategy are analyzed. Under given channel conditions, best strategy are recommended. Also, a method for effective stochastic channel capacity simulation was developed. The results of analysis and as ertions are compared with the results of simulation runs to prove their applicability.

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Understanding Offline Channel Expansion for Online Fashion Retailers and Channel Integration (온라인 패션 유통업체의 오프라인 채널 확장에 대한 소비자 평가와 채널 통합 수준)

  • Park, Shin Young;Lee, Yuri;Choi, Yun Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.6
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    • pp.909-923
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    • 2018
  • Online retailers' offline channel expansion is rapidly growing as an important consumer incentive strategy, despite the enormous initial costs of establishing a store. This study focuses on the offline channel operation of online shopping malls, and examines the effects and influencing factors of the channel expansion strategy from a consumer perspective. In-depth interviews were conducted with ten customers in their 20s and 30s who had visited online retailers' stores or purchased products. Major issues were extracted based on the framework of a channel effect mechanism proposed by Cao and Li (2015). Subsequently, it was found that existing online retailers could enhance brand image and perception by expanding their channels to offline stores. It was also emphasized that the consumer trust on the quality of the product in offline stores is a key variable, and it has a significant influence on consumer's continuous purchase and revisit intention. This study showed that borderless channel integration was the most important task when expanding channels of online retailers. So it will be necessary to strive for an omni-channel strategy so that channel integration can be strategically executed and consumers can interact regardless of channels.

A Multimedia Traffic Allocation Algorithm using the Modified Guard Channel Method in Wireless Networks (무선망에서 수정된 Guard 채널 방식을 이용한 멀티미디어 트래픽 할당 알고리즘)

  • Yang, Seung-Je;Park, Seong-Han
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.37 no.2
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    • pp.24-31
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    • 2000
  • The channel allocation strategy is very important in wireless multimedia networks since the mobility of users needs to be considered in addition to diversity of QoS requirements of multimedia traffic. A existing strategy to decrease the probability of handoff failure is guard channel method, which reserves channels at each base station for handoff calls. In this paper, we propose an efficient channel allocation strategy based on the prioritization of handoff calls used in the guard channel method. In the Proposed strategy guard channels are shared between non-real time and real time handoff calls. To decrease the probability of handoff failure, (when resources become scarce), the Call Admission Control takes some resources away from the active calls. The simulation results demonstrate that the Proposed strategy Provides higher channel utilization and lower probability of handoff failure than those of existing strategies.

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