• The Research Journal of the Costume Culture
• /
• v.27 no.6
• /
• pp.553-568
• /
• 2019

This study examined motivation to use omni-channel services on mobile devices in fashion stores and the effects of such usage motivation on brand purchase intention through continuous and affective commitment. Data were collected on consumers in their 20s and 30s who experienced omni-channel services during shopping for or purchasing fashion products. An online survey asked 413 consumers to rate their brand purchase intention. Sub-levels of each variable were examined using SPSS 25.0, followed by confirmatory factor analysis using AMOS 19.0. In addition, path analysis using structural equation modeling was applied to analyze associations between variables. The statistical results were mixed. First, only two dimensions of usage motivation for omni-channel services, hedonic and relational motivation, had positive effects on continuous and affective commitment. Second, continuous commitment had a greater effect on purchase intention of brands that provided omni-channel services than it did on affective commitment. Third, of the dimensions of usage motivation, utilitarian motivation had a direct influence on purchase intention in the modified model, while social motivation did not affect service commitment and purchase intention. Finally, our findings suggest that brand loyalty can be built by encouraging service commitments through hedonic and relational motivation, based on the usability of omni-channel services.

• Journal of Internet Computing and Services
• /
• v.20 no.1
• /
• pp.113-124
• /
• 2019

Recently, Omni Channel Services has been considered the most innovative business strategy. Omni-Channel sees a variety of channels from all channels viewpoints, organically combining each channel to provide a seamless experience for consumers. In other words, Omni-Channel is not simply a systematic integration of channels, but a means of delivering consistent services to consumers in all processes through a strategy to an organic connection. The aim of this study is to provide a comprehensive insight into the decision factors affecting the adoption of Omni-channel. For this purpose, an empirical analysis is conducted on the course of acceptanceof the Omni-channel service based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and Task-technology fit (TTF), an effective model frequently selected to describe the acceptance of service in the introduction phase of new information technology. As a result of the study, it was confirmed that the task characteristics and the technical characteristics had a positive effect on the task-technology fit, and the task-technology fit had a positive effect on the performance expectancy. In addition, task-technology fit, performance expectancy, and social influence have a positive effect on the intention to use the Omni-Channel. This study is intended to deliver an experimental meaning by proposing a strategical measure to understand the behaviorsand uses of consumers in the Omni-channel service environment and increase the customer satisfaction for the system.

• Journal of the Korean Operations Research and Management Science Society
• /
• v.34 no.4
• /
• pp.185-204
• /
• 2009

The USIM(universal subscriber identity module)-unlock introducing in July 1, 2008 might be led to a significant change that mobile service provider's dominance is considerably dispersed to the handset manufacturer and distributor. Under USIM-unlock environment, mobile service provider, handset manufacturer, and distributor have to make their decisions on their handset distribution channel strategies: the closed distribution channel strategy or the open distribution channel strategy. The change of distribution channel strategy between members in distribution channel can be understood as a matter of strategy choice, and we have developed a theoretical model and analyzed how to make a decision for the member's optimal distribution strategy based on 3-person game model between members of mobile phone distribution channel, under both of '1 subscriber-1 handset' and '1 subscriber-multiple handset' assumptions. Under '1 subscriber-1 handset' assumption, the closed strategy controlled by mobile service provider is all players' optimal solution because the maximum size of the mobile phone market is limited by subscribers. But, as total expected profit by the handset and distribution subsides is a deficit, mobile service provider have to choose the open strategy and consider the conversion to MNO(mobile network operator). Under '1 subscriber-multiple handset' assumption, mobile service provider is trying to find the way how to lock-in its service and mobile phone and how to maximize ARPU(average revenue per unit), while handset manufacturer and distributor have to look for the way how to maximize the mobile phone market using their own marketing efforts, because it is expected that total mobile handset demand for the open market is bigger than demand for the closed market under '1 subscriber-multiple handset' assumption.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.37B no.11
• /
• pp.1050-1057
• /
• 2012

Super Wi-Fi is a newly emerging wireless Internet technology, which constitutes Wi-Fi networks using TV white space. A key technical challenge in the Super Wi-Fi applications is how to provide a seamless Internet service even when a Super WiFi user should give up the channel in use to the active incumbent user which is activated in the same service area, preventing from the service continuity in Super Wi-Fi. In this paper, we propose a channel handover method to support service continuity of Super Wi-Fi, in which an AP selects a new operational channel and provides the channel information for MSs. Therefore, the AP and the MSs can carry out seamless handover for Super Wi-Fi service. A performance evaluation shows that the proposed scheme is superior to the conventional Wi-Fi in channel mobility delay.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2014.10a
• /
• pp.624-627
• /
• 2014

In vehicular network, the basic goal is to provide vehicle safety service and commercial service such as ITS(Intelligent Transportation System) or video, etc on the road. And most research concentrated on transportation of safety message in congestion situation. It is important to allocate channel for safety message in congestion situation, but providing suitable service is also important problem in vehicular network. For this reason, IEEE 1609.4 allocate 4 multiple service channels (SCHs) for non-safety data transfer. But, in congestion situation with many vehicles, the contention for channel acquisition between services becomes more severe. So services are provided improperly because of lack of service channel. This paper suggests dynamic channel allocation algorithm. The proposed algorithm is that RSU(RaodSide Unit) maintain and manage the information about service and status of channels. On based of the SJF(Shortest Job First) scheduling using those information, RSU selects the most appropriate channel among the 4 SCHs allocated by IEEE 1609.4 in network congestion situation.

• Journal of Broadcast Engineering
• /
• v.16 no.5
• /
• pp.834-845
• /
• 2011

Massive broadcasting contents such as UHD(Ultra High Definition) TV which requires multi-channel capacity for transmission has been introduced in recent years. A transmission scheme with channel bonding has been considered for transmission of massive broadcasting contents. In HFC(Hybrid Fiber Coaxial) networks, DOCSIS 3.0(Data Over Cable Service Interface Specification 3.0) has already applied channel bonding schemes for up/downstream of data service. A method unlike DOCSIS 3.0 is required to introduce a channel bonding scheme in the broadcasting service having unidirectional transmission with a downstream. Since a massive broadcasting content requires several channels for transmission, VBR(Variable Bit Rate) transmission has been emerging for the bandwidth efficiency. In addition, research on channel allocation and resource scheduling is required to guarantee QoS(Quality of Service) for the broadcasting service based on VBR. In this paper, we propose a transmission method for mass broadcasting service in HFC network and show the UHD transmission simulator developed to evaluate the performance. In order to evaluate the performance, we define various scenarios. Using the simulator, we assess the possibility of channel bonding and VBR transmission for UHD broadcasting system to provide mass broadcasting service efficiently. The developed simulator is expected to contribute to the efficient transmission system development of mass broadcasting service.

• Journal of Information Technology Applications and Management
• /
• v.26 no.2
• /
• pp.41-60
• /
• 2019

O2O(Online-to-Offline) commerce, a kind of multi-channel, is used in various industries such as accommodation, food and beverage, transportation, and real estate. The O2O commerce, a channel of integrating online and offline, overcomes the limitations of traditional online commerce, where a customer made a purchase decision without direct experience. Despite this advantage of O2O, if the online-offline channel is not effectively linked, customer's complaints would occur due to service failure. This study, with regard to O2O service failure circumstances, intends to investigate the effect of customer's perceived justice on their emotional response, recovery satisfaction, followed by intention to repurchase. Perceived justice in this study is composed of distributive justice, interactional justice, and procedural justice. Furthermore, this study explores the moderation effect of O2O industry types in the relationship between perceived justice and emotion. An O2O industry type is classified into accommodation, food and beverage, and transportation. A hypothesized research model was empirically tested using a structural equation model. The current study collected 433 questionnaires and the target respondents are customers who have experienced service failure in O2O commerce. The empirical results showed that O2O commerce more effectively conducts service recovery strategy and causes positive customer response by integrating online and offline channel. One of the ultimate purposes of O2O service providers is to reduce the likelihood of service failures and to recover more quickly and efficiently by linking two channels rather than using a single channel. This study suggested that the O2O channel is effective in influencing customer satisfaction and loyalty by inducing customer's positive emotions in recovering service failure.

• Journal of Korea Society of Industrial Information Systems
• /
• v.25 no.4
• /
• pp.39-47
• /
• 2020

We propose a multi-access points transmit power control algorithm in consideration of the channel estimation error and the multi-rate service. In the real communication systems, the channel estimation at the receiver side is imperfect due to limited number of pilot symbol usage. Furthermore, the multi-rate service is supported. We theoretically prove the uniqueness and the convergence of the proposed algorithm in multi-rate service environment. The proposed algorithm composes of one inner loop part and one outer loop part. Simulation results show that 1) the inner loop algorithm guarantees convergence of the transmit power level and the multi-rate service, 2) the outer loop algorithm compensates for the channel estimation error.

• Journal of the Korean Operations Research and Management Science Society
• /
• v.25 no.3
• /
• pp.65-79
• /
• 2000

Based on the results of the internet service survey, the traffic demand forecasts of the AO/DI internet service and N-ISDN service have been performed for each channel(B-channel and D-channel). These traffic forecasts can be used as useful input data for investigating packet processing capacity of the TDX-10A switching system and suggesting guideline for capacity increasement.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.13 no.4
• /
• pp.213-219
• /
• 2017

Streaming server is that an image produced in real time or a file form of image produced ahead consists of SNS service, and the relay module of streaming server includes output management module that set an output channel more than 2 and control transmission of video content. This thesis intends to suggest how to stream through plural output channel that contains output channel of external streaming server using relay module and do streaming provided to terminal receiving image, and streaming server, streaming system for this. Thus, by extending output channel sending out image to output channel of external streaming server, the scale of streaming server is not limited and the process allotting external streaming server into output channel sending the image becomes simple, so management of output channel becomes efficient even when sending several images.