• 제목/요약/키워드: Channel Tube

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<자이언트 펭TV> 스토리텔링 전략과 트랜스미디어 스토리텔링으로의 가능성 (Storytelling Strategy of and Its Potential to Evolve into Transmedia Franchise)

  • 조희영
    • 한국엔터테인먼트산업학회논문지
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    • 제14권3호
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    • pp.211-227
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    • 2020
  • 본 연구의 목적은 인기 캐릭터 '펭수'의 성장기를 통해 주목할 만한 문화 현상을 형성 중인 EBS의 유튜브 채널 <자이언트 펭TV>의 스토리텔링 전략을 분석하고 트랜스미디어 스토리텔링으로의 이행 가능성을 검토하는 데 있다. 독보적인 캐릭터 '펭수'를 중심으로 한 <자이언트 펭TV>의 유관 텍스트들을 대상으로 비판적 담론분석(CDA)의 텍스트 및 담론 수행 차원의 분석을 위해 헨리 젠킨스의 트랜스미디어 스토리텔링의 7대 원칙 10요소에의 부합 여부를 검토한 결과, '다양성'을 제외한 모든 요소들을 비교적 만족스럽게 충족시키고 있음이 확인되었다. 특히 성공적인 트랜스미디어 스토리텔링으로 이행하기 위해필수적인 '확산성', '몰입성', '세계관 구축', '연속성', '탐구성', '사용자 참여성'의 주요 항목에서의 우수성이 두드러졌다. 또한 CDA의 사회문화적 수행 차원의 분석을 위해 관련 뉴스 키워드를 검토한 결과 전 연령층의 사용자들을 단기간에 매료시킨 <자이언트 펭TV>의 스토리텔링은 '사회 통합과 소통·공감', '권위 타파', '자존감과 합리적 개인주의', '성 중립성' 및 '생태주의 감수성'의 맥락에서 브랜딩 및 유통 극대화에 매우 유리한 연계성이 확인되었다. 본 연구의 시사점은 <자이언트 펭TV>의 트랜스미디어 스토리텔링으로서의 이행 가능성 및 스토리텔링 전략상의 강점을 학술적으로 검증했다는데 있다. 전 세대를 아우르며 장수하는 콘텐츠가 그리 많지 않은 국내에서 단비처럼 찾아온 <자이언트펭TV>가 건강한 브랜드 파워를 유지할 수 있도록 그 스토리텔링의 진화에 대한 다양한 논의와 고민을 이어갈 필요가 있다.

상대유량 모델내의 기포분포계수 측정에 관한 연구 (Measurements of Void Concentration Parameters in the Drift-Flux Model)

  • 윤병조;박군철;정창현
    • Nuclear Engineering and Technology
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    • 제25권1호
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    • pp.91-101
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    • 1993
  • 가압경수로형 원자로의 정상 비정상 운전시의 열수력학적 거동을 예측하기 위해서는 원자로내기포계수의 분포를 정확히 계산하는 것이 필수적이다. 이러한 기포계수의 정확한 예측을 위하여 많은 모델들이 제시되었다. 이중 drift-flux모델은 그 계산의 정확성과 간결성에 의하여 널리 사용되고 있다. 이러한 drift-flux 모델을 사용하여 보다 더 정확한 기포계수를 예측하기 위해서는 각 상간의 슬립률과 flow regime 에 따른 기포의 운동의 변화가 정확히 고려되어야 한다. Drift-flux 모델에서는 이러한 두 가지 요소가 drift-flux parameter인 $C_{o}$ 와 (equation omitted), 에서 고려된다. 본 연구에서는 이러한 $C_{o}$ 의 실험적 결정을 위하여 원자로 노심을 모사한 4개의 전열봉이 있는 비등이 발생하는 수직사각 유로를 구성하였으며, 완성된 유로내에서 기포계수의 분포 및 기포속도의 분포를 측정하였다. 국부적 기포계수 및 기포속도 분포의 측정에 사용된 방법은 이중탐침법이며 측정이 이루어진 유로내의 유동 상태는 유속이 비교적 느린 low flow rate condition이며 유로내 압력은 3기압 이하이다. 본 실험에서는 액상의 속도는 측정되지 않았으며, 따라서 $C_{o}$ 의 계산을 위하여 (equation omitted)의 실험 상관관계식을 사용하여 유로내 평균 기포계수의 함수로 나타내었다.

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설비공학회 분야의 최근 연구 동향 : 2015년 학회지 논문에 대한 종합적 고찰 (Recent Progress in Air-Conditioning and Refrigeration Research : A Review of Papers Published in the Korean Journal of Air-Conditioning and Refrigeration Engineering in 2015)

  • 이대영;김사량;김현정;김동선;박준석;임병찬
    • 설비공학논문집
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    • 제28권6호
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    • pp.256-268
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    • 2016
  • This article reviews the papers published in the Korean Journal of Air-Conditioning and Refrigeration Engineering during 2015. It is intended to understand the status of current research in the areas of heating, cooling, ventilation, sanitation, and indoor environments of buildings and plant facilities. Conclusions are as follows. (1) The research works on the thermal and fluid engineering were carried out in the areas of flow, heat and mass transfer, cooling and heating, and air-conditioning, the renewable energy system and the flow inside building rooms. Research issues dealing with air-conditioning machines and fire and exhausting smoke were reduced. CFD seems to be spreading to more research areas. (2) Research works on heat transfer area were carried out in the categories of heat transfer characteristics, pool boiling and condensing heat transfer and industrial heat exchangers. Researches on heat transfer characteristics included the economic analysis of GHG emission, micro channel heat exchanger, effect of rib angle on thermal performance, the airside performance of fin-and-tube heat exchangers, theoretical analysis of a rotary heat exchanger, heat exchanger in a cryogenic environment, the performance of a cross-flow-type, indirect evaporative cooler made of paper/plastic film. In the area of pool boiling and condensing, the bubble jet loop heat pipe was studied. In the area of industrial heat exchangers, researches were performed on fin-tube heat exchanger, KSTAR PFC and vacuum vessel at baking phase, the performance of small-sized dehumidification rotor, design of gas-injection port of an asymmetric scroll compressor, effect of slot discharge-angle change on exhaust efficiency of range hood system with air curtain. (3) In the field of refrigeration, various studies were carried in the categories of refrigeration cycle, alternative refrigeration/energy system, system control. In the refrigeration cycle category, a cold-climate heat pump system, $CO_2$ cascade systems, ejector cycles and a PCM-based continuous heating system were investigated. In the alternative refrigeration/energy system category, a polymer adsorption heat pump, an alcohol absorption heat pump and a desiccant-based hybrid refrigeration system were investigated. In the system control category, turbo-refrigerator capacity controls and an absorption chiller fault diagnostics were investigated. (4) In building mechanical system research fields, eighteen studies were reported for achieving effective design of the mechanical systems, and also for maximizing the energy efficiency of buildings. The topics of the studies included energy performance, HVAC system, ventilation, and renewable energies, piping in the buildings. Proposed designs, performance tests using numerical methods and experiments provide useful information and key data which can improve the energy efficiency of the buildings. (5) The field of architectural environment was mostly focused on indoor environment and building energy. The main researches of indoor environment were related to the user and location awareness technology applied dimming lighting control system, the lighting performance evaluation for light-shelves, the improvement evaluation of air quality through analysis of ventilation efficiency and the evaluation of airtightness of sliding and LS window systems. The subjects of building energy were worked on the energy saving estimation of existing buildings, the developing model to predict heating energy usage in domestic city area and the performance evaluation of cooling applied with economizer control. The studies were also performed related to the experimental measurement of weight variation and thermal conductivity in polyurethane foam, the development of flame spread prevention system for sandwich panels, the utilization of heat from waste-incineration facility in large-scale horticultural facilities.

직결장암 조직의 자기공명영상과 초음파 소견에 대한 비교 연구 (In Vitro imaging of MRI and Ultrasound for Colorectal Carcinoma)

  • 이황규;지금난;홍수진;고재향
    • Investigative Magnetic Resonance Imaging
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    • 제17권2호
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    • pp.133-143
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    • 2013
  • 목적 : 직결장암 조직의 자기공명영상과 고주파 초음파검사를 시행한 후 종양의 탐지와 침윤 깊이에 대해 각각의 영상 소견과 병리 소견을 비교하여 진단적 정확도를 두 영상 기기 간 비교하고, 자기공명영상의 경우 종양의 침윤 깊이를 주변 정상 조직과 가장 명확히 보여주는 펄스 연쇄 (pulse sequence)에 대해 알아보았다. 대상 및 방법 : 직결장암으로 절제술을 시행한 45명의 환자에서 얻은 45예의 제거된 종양 조직을 수조에 넣고 생리 식염수에 담가서 고주파수 (5-17 MHz)의 선형 탐촉자를 이용하여 초음파영상을 얻었으며 8-channel 두경부 코일에 넣어 자기공명영상을 얻었다. 이 연구에 대하여 기관감사위원회의 공지에 입각한 동의는 면제되었다. 자기공명영상은 정- 및 탈위상 경사에코 T1 강조영상, 급속스핀에코 T2 강조영상 및 이의 지방억제 영상, fast imaging employing steady-state acquisition (FIESTA)와 이의 지방억제영상, 확산강조영상 등 일곱 가지 펄스 연쇄를 시행하였다. 각 조직의 자기공명영상과 초음파영상 소견을 각각 독립적으로 종양의 탐지와 침윤 깊이에 대하여 두 명의 영상의학과 의사가 합의 하에 평가하였고 각각의 영상 소견을 병리 조직 소견과 비교하여 두 영상 기기 간 진단적 정확도를 비교하였다. 자기공명영상의 일곱 가지 펄스 연쇄 중에 종양의 침윤 깊이를 주변 정상 조직과 구분하여 명확히 보여주는 펄스 연쇄에 대해 알아보았다. 결과 : 직결장암 조직의 종양 탐지와 침윤 깊이를 평가하는데 있어 자기공명영상과 초음파의 진단적 정확도는 각각 91.1%와 86.7%로 높게 나타났다. 조기 직결장암의 경우 초음파 검사의 정확도는 87.5%, 자기공명영상 검사의 정확도는 75.0%로 나왔다. 두 영상 기기 간에 통계적으로 유의한 차이는 없었다 (p > 0.05). MR의 펄스 연쇄 중에 종양의 침윤 깊이를 주변 정상 조직과 구분하여 명확하게 보여주는 영상은 직결장암 및 조기 직결장암 모두 급속 스핀에코 T2 강조영상이었다. 결론 : 자기공명영상과 초음파 검사는 직결장암 조직의 종양 탐지와 침윤 깊이를 평가하는데 높은 진단적 정확도를 가지고 있으며, 자기공명영상의 급속스핀에코 T2 강조영상이 직결장암 조직의 종양 침윤 깊이를 평가하는데 가장 우수하였다.

공기조화, 냉동 분야의 최근 연구 동향 -2000년 및 2001년 학회지 논문에 대한 종합적 고찰 - (Recent Progress in Air Conditioning and Refrigeration Research -A Review of Papers Published in the Korean Journal of Air-Conditioning and Refrigeration Engineering in 2000 and 2001-)

  • 강신형;한화택;조금남;이승복;조형희;김민수
    • 설비공학논문집
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    • 제14권12호
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    • pp.1102-1139
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    • 2002
  • A review on the papers published in the Korean Journal of Air-Conditioning and Refrigerating Engineering in 2000 and 2001 has been done. Focus has been put on current status of research in the aspect of heating, cooling, ventilation, sanitation and building environment. The conclusions are as follows. (1) Most of fundamental studies on fluid flow were related with heat transportation of facilities. Drop formation and rivulet flow on solid surfaces were interesting topics related with condensation augmentation. Research on micro environment considering flow, heat, humidity was also interesting for comfortable living environment. It can be extended considering biological aspects. Development of fans and blowers of high performance and low noise were continuing topics. Well developed CFD technologies were widely applied for developing facilities and their systems. (2) Most of papers related with heat transfer analysis and heat exchanger shows dealt with convection, evaporation, and channel flow for the design application of heat exchanger. The numerical heat transfer simulation studies have been peformed and reported to show heat transfer characteristics. Experimental as well as numerical studies on heat exchanger were reported, while not many papers are available for the system analysis including heat exchanger. (3) A review of the recent studies on heat pump system shows that performance analysis and control of heat pump have been peformed by various simulations and experiments. The research papers on multi-type heat pump system increased significantly. The studies on heat pipe have been examined experimently for change of working characteristics and strut lure. Research on the phase change has been carried out steadily and operation strategies of encapsulated ice storage tank are reported experimentally in several papers. (4) A review of recent studies on refrigeration/air conditioning system have focused on the system performance and efficiency for new alternative refrigerants. Evaporation and condensation heat transfer characteristics are investigated for tube shapes and new alternative refrigerants. Studies on components of refrigeration/air conditioning system are carried to examine efficiency for various compressors and performance of new expansion devices. In addition to thermophysical properties of refrigerant mixtures, studies on new refrigerants are also carried out, however research works on two-phase flow seemed to be insufficient. (5) A review of the recent studies on absorption cooling system indicates that heat and mass transfer phenomena have been investigated to improve absorber performance. Various experimental data have been presented and several simulation models have been proposed. A review of the recent studies on duct and ventilation shows that ventilation indices have been proposed to quantify the ventilation performance in buildings and tunnels. Main efforts have been focused on the applications of ventilation effectiveness in practice, either numerically using computational fluid dynamics or experimentally using tracer gas techniques. (6) Based on a review of recent studies on indoor thermal environment and building service systems, research issues have mainly focused on many innovative ideas such as underfloor air-conditioning system, personal environmental modules, radiant floor cooling and etc. Also, the new approaches for minimizing energy consumption as well as improving indoor environmental conditions through predictive control of HVAC systems, various activities of building energy management and cost-benefit analysis for economic evaluation were highlighted.

설비공학 분야의 최근 연구 동향 : 2009년 학회지 논문에 대한 종합적 고찰 (Recent Progress in Air-Conditioning and Refrigeration Research : A Review of Papers Published in the Korean Journal of Air-Conditioning and Refrigeration Engineering in 2009)

  • 한화택;이대영;김서영;최종민;백용규;권영철
    • 설비공학논문집
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    • 제22권7호
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    • pp.492-507
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    • 2010
  • This article reviews the papers published in the Korean Journal of Air-Conditioning and Refrigeration Engineering during 2009. It is intended to understand the status of current research in the areas of heating, cooling, ventilation, sanitation, and indoor environments of buildings and plant facilities. Conclusions are as follows. (1) Research trends of thermal and fluid engineering have been surveyed as groups of general thermal and fluid flow, fluid machinery and piping, and new and renewable energy. Various topics were covered in the field of general thermal and fluid flow such as an expander, a capillary tube, the flow of micro-channel water blocks, the friction and anti-wear characteristics of nano oils with mixtures of refrigerant oils, etc. Research issues mainly focused on the design of micro-pumps and fans, the heat resistance reliability of axial smoke exhaust fans, and hood systems in the field of fluid machinery and piping. Studies on ground water sources were executed concerning two well type geothermal heat pumps and multi-heat pumps in the field of new and renewable energy. (2) Research works on heat transfer area have been reviewed in the categories of heat transfer characteristics and industrial heat exchangers. Researches on heat transfer characteristics included the heat transfer in thermoelectric cooling systems, refrigerants, evaporators, dryers, desiccant rotors. In the area of industrial heat exchangers, researches on high temperature ceramic heat exchangers, plate heat exchangers, frosting on fins of heat exchangers were performed. (3) In the field of refrigeration, papers were presented on alternative refrigerants, system improvements, and the utilization of various energy sources. Refrigeration systems with alternative refrigerants such as hydrocarbons, mixed refrigerants, and $CO_2$ were studied. Efforts to improve the performance of refrigeration systems were made applying various ideas of suction line heat exchangers, subcooling bypass lines and gas injection systems. Studies on heat pump systems using unutilized energy sources such as river water, underground water, and waste heat were also reported. (4) Research trend in the field of mechanical building facilities has been found to be mainly focused on field applications rather than performance improvements. In the area of cogeneration systems, papers on energy and economic analysis, LCC analysis and cost estimating were reported. Studies on ventilation and heat recovery systems introduced the effect on fire and smoke control, and energy reduction. Papers on district cooling and heating systems dealt with design capacity evaluation, application plan and field application. Also, the maintenance and management of building service equipments were presented for HVAC systems. (5) In the field of architectural environment, various studies were carried to improve indoor air quality and to analyze the heat load characteristics of buildings by energy simulation. These studies helped to understand the physics related to building load characteristics and to improve the quality of architectural environment where human beings reside in.

설비공학 분야의 최근 연구 동향: 2008년 학회지 논문에 대한 종합적 고찰 (Recent Progress in Air-Conditioning and Refrigeration Research: A Review of Papers Published in the Korean Journal of Air-Conditioning and Refrigeration Engineering in 2008)

  • 한화택;최창호;이대영;김서영;권용일;최종민
    • 설비공학논문집
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    • 제21권12호
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    • pp.715-732
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    • 2009
  • This article reviews the papers published in the Korean Journal of Air-Conditioning and Refrigeration Engineering during 2008. It is intended to understand the status of current research in the areas of heating, cooling, ventilation, sanitation, and indoor environments of buildings and plant facilities. Conclusions are as follows. (1) Research trends in thermal and fluid engineering have been surveyed in the categories of general fluid flow, fluid machinery and piping, new and renewable energy, and fire. Well-developed CFD technologies were widely applied in developing facilities and their systems. New research topics include fire, fuel cell, and solar energy. Research was mainly focused on flow distribution and optimization in the fields of fluid machinery and piping. Topics related to the development of fans and compressors had been popular, but were no longer investigated widely. Research papers on micro heat exchangers using nanofluids and micro pumps were also not presented during this period. There were some studies on thermal reliability and performance in the fields of new and renewable energy. Numerical simulations of smoke ventilation and the spread of fire were the main topics in the field of fire. (2) Research works on heat transfer presented in 2008 have been reviewed in the categories of heat transfer characteristics, industrial heat exchangers, and ground heat exchangers. Research on heat transfer characteristics included thermal transport in cryogenic vessels, dish solar collectors, radiative thermal reflectors, variable conductance heat pipes, and flow condensation and evaporation of refrigerants. In the area of industrial heat exchangers, examined are research on micro-channel plate heat exchangers, liquid cooled cold plates, fin-tube heat exchangers, and frost behavior of heat exchanger fins. Measurements on ground thermal conductivity and on the thermal diffusion characteristics of ground heat exchangers were reported. (3) In the field of refrigeration, many studies were presented on simultaneous heating and cooling heat pump systems. Switching between various operation modes and optimizing the refrigerant charge were considered in this research. Studies of heat pump systems using unutilized energy sources such as sewage water and river water were reported. Evaporative cooling was studied both theoretically and experimentally as a potential alternative to the conventional methods. (4) Research papers on building facilities have been reviewed and divided into studies on heat and cold sources, air conditioning and air cleaning, ventilation, automatic control of heat sources with piping systems, and sound reduction in hydraulic turbine dynamo rooms. In particular, considered were efficient and effective uses of energy resulting in reduced environmental pollution and operating costs. (5) In the field of building environments, many studies focused on health and comfort. Ventilation. system performance was considered to be important in improving indoor air conditions. Due to high oil prices, various tests were planned to examine building energy consumption and to cut life cycle costs.

공기조화, 냉동 분야의 최근 연구 동향 - 1998년 1999년 학회지 논문에 대한 종합적 고찰 - (Recent Progress in Air Conditioning and Refrigeration Research - A Review of papers Published in the Korean Journal of Air-Conditioning and Refrigeration Engineering in 1998 and 1999 -)

  • 이재헌;김광우;김병주;이재효;김우승;조형희;김민수
    • 설비공학논문집
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    • 제12권12호
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    • pp.1098-1125
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    • 2000
  • A review on the papers published in the Korean Journal of Air-Conditioning and Refrigerating Engineering in 1998 and 1999 has been done. Focus has been put on current status of research in the aspect of heating, cooling, ventilation, sanitation and building environment. The conclusions are as follows. 1) A review of the recent studies on fluid flow, turbomachinery and pipe-network shows that many experimental investigations are conducted in applications of impingement jets. Researches on turbulent flows, pipe flows, pipe-networks are focused on analyses of practical systems and prediction of system performance. The results of noise reduction in the turbomachinery are also reported. 2) A review of the recent studies on heat transfer analysis and heat exchanger shows that there were many papers on the channel flow with the application to the design of heat exchanger in the heat transfer analysis. Various experimental and numerical papers on heat exchanger were also published, however, there were few papers available for the analysis of whole system including heat exchanger. 3) A review of the recent studies on heat pump system have focused on the multi-type system and the heat pump cycle to utilize treated sewage as the heat source. The defrosting and the frosting behaviors in the fin-tube heat exchanger is experimentally examined by several authors. Several papers on the ice storage cooling system are presented to show the dynamic simulation program and optimal operation conditions. The study on the micro heat pipes for the cooling of high power electronic components is carried out to examine the characteristics of heat and mass transfer processed. In addition to these, new type of separate thermosyphon is studied experimentally. 4) The recent studies on refrigeration/air conditioning system have focused on the system performance and efficiency for new alternative refrigerants. New systems operating with natural refrigerants are drawing lots of attention. In addition to these, evaporation and condensation heat transfer characteristics of traditional and new refrigerants are investigated for plain tubes and also for microfin tubes. Capillary tubes and orifice are main topics of research as expansion devices and studies on thermophysical properties of new refrigerants and refrigerant/oil mixtures are widely carried out. 5) A review of the recent studies on absorption cooling system shows that numerous experimental and analytical studies on the improvement of absorber performance have been presented. Dynamic analysis of compressor have been performed to understand its vibration characteristics. However research works on tow-phase flow and heat transfer, which could be encountered in the refrigeration system and various phase-change heat exchanger, were seemed to be insufficient. 6) A review of recent studies on duct system shows that the methods for circuit analysis, and flow balancing have been presented. Researches on ventilation are focused on the measurement of ventilation efficiency, and variation of ventilation efficiency with ventilation methods by numerous experimental and numerical studies. Furthermore, many studies have been conducted in real building in order to estimate indoor thermal environments. Many research works to get some information for cooling tower design have been performed but are insufficient. 7) A review on the recent studies on architectural thermal environment and building mechanical systems design shows that thermal comfort analysis is sitting environment, thermal performance analysis of Korean traditional building structures., and evaluation of building environmental load have been performed. However research works to improve the performance of mechanical system design and construction technology were seemed to be insufficient.

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한.중 전통원림의 수경관 연출기법 비교 연구 - 소쇄원과 졸정원을 중심으로 - (Water Landscape Displaying Techinques of Traditional Gardens between China and Korea - With Soswaewon and ZhuozhengYuan -)

  • 이행렬;김선례
    • 한국전통조경학회지
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    • 제30권4호
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    • pp.1-13
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    • 2012
  • 전통원림 중에서 경관이 우수한 곳은 수경관을 중심으로 하는 예가 많다. 한국과 중국의 경우 이러한 점은 현저하게 나타나는데, 그 중에서도 한국은 자연의 형세를 중시하는 기본 사상에 따라서 자연계류를 이용하는 예가 그 특징이라 하겠다. 중국 또한 평탄한 지형에서 원림을 구성하여 자연을 찾는다는 사상에 따라 물과 산을 중시하는 예가 그 특징이다. 이러한 차이점과 공통점을 통하여 양국의 전통원림을 구분짓기 위하여 소쇄원과 졸정원을 대상지로 하여 이들 원림에서 나타나는 수공간의 연출 특징을 파악하고자 한다. 연구 방법으로는 문헌조사, 현장조사를 통하여 원림의 자연환경, 배경사상, 작정자의 인물연구, 수공간을 구성하는 지면, 호안, 건축 및 수경관에 관하여 연구하였다. 결과로 한국의 소쇄원은 전남 담양군에 위치한 원림으로 내원과 외원으로 구성되며, 규모가 작으나 양산보의 은일관을 구현하기 위해 암반 계류를 중심으로 하여 선형적인 수로 형태를 취하고 있으며, 계류를 타고 내려온 물이 인위적인 방지에 모이고, 다시 계류로 흘러가는 형식을 취하고 있다. 호안 구조는 막돌 허튼쌓기로 이루어졌다. 건축물로는 광풍각과 제월당, 대봉대로 이루어져 있으며, 각각의 용도에 따라서 계류를 중심으로 하여 배치되었다. 반면, 중국의 졸정원은 강소성 소주시에 위치하며, 평탄한 지형에 입지하고 있다. 크게 동부원림, 중부원림(졸정원) 및 서부원림으로 이루어졌으며 전체 면적의 5분의 3을 수공간이 차지한다. 연못을 중심으로 정자, 석가산 등이 다양한 경관을 이루고 있으며, 명대의 건축적 특징을 잘 보여주고 있다. 두 나라는 각각 지역의 자연환경과 인문환경 특징이 서로 달라서 고유의 독특한 수경관을 원림 속에 구현하고 있지만, 사상적인 배경이 되는 은일관과 지형 조건에 따라 구분되어지는 원림을 이루고 있다.

K-Beauty 구전효과가 온라인 매출액에 미치는 영향: 중국 SINA Weibo와 Meipai 중심으로 (Word-of-Mouth Effect for Online Sales of K-Beauty Products: Centered on China SINA Weibo and Meipai)

  • 류미나;임규건
    • 지능정보연구
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    • 제25권1호
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    • pp.197-218
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    • 2019
  • 중국 화장품 전체 교역중 약 67% 정도가 전자상거래로 이루어지고 있는데 특히 한국 화장품인 K-Beauty 제품의 인기가 높다. 기존 연구에 의하면 화장품 같은 소비재의 경우 소비자의 80%는 제품 구매 전 제품정보를 인터넷으로 검색하며 구전정보에 영향을 받는다. 대부분의 중국 소비자들은 화장품과 관련된 정보를 주요 SNS에 다른 소비자들이 올린 댓글을 통해 획득하며 최근에는 뷰티 관련 동영상 채널 정보를 이용하기도 한다. 기존의 온라인 구전 관련 연구는 대부분 Facebook, Twitter, 블로그 등의 매체 자체가 중심이었다. 본 연구에서는 온라인 구전정보의 전달 형태와 정보의 형태를 고려하여 정보유형을 동영상과 사진 및 텍스트로 나누어 연구하고자 한다. 중국의 SNS대표 플랫폼인 SINA Weibo와 동영상 플랫폼 Meipai의 비정형 데이터를 분석하고 온라인 구전정보를 양과 방향성으로 나누어 K-Beauty브랜드 매출액에 미치는 영향을 분석하고자 한다. Meipai에서는 총 약 33만개의 데이터를 수집하였고 SINA Weibo에서는 총 약 11만개의 데이터를 수집하여 화장품의 기본 속성도 고려하여 분석하였다. 본 연구의 의의는 온라인 매출은 K-Beauty화장품에 대해서도 구전에 영향을 받는다는 것을 기본적으로 입증함과 동시에 특히 정보 유형에 대한 구분을 시도 했다는 것이다. 두가지 매체 모두 기존 연구와 같이 양이 매출에 영향을 미치고 있으나 매체풍부성으로 인해 텍스트보다 동영상이 정보를 더 주고 영향이 크다는 것을 입증하였다. 또한, 정보 방향성 측면에서는 색조화장품의 경우 부정 댓글의 영향이 크게 나타났다. 실무적으로는 화장품 판매 전략 및 광고 전략에 기초 및 색조 화장품을 구분하여 중국 K-Beauty화장품 매출증대를 위한 마케팅전략을 구사하는데 도움이 될 것으로 기대된다.