• Title/Summary/Keyword: Channel Satisfaction

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A Study on the Utilization and Effect of Online Communication Channels to Promote Learner Questions in Engineering Education (공학교육에서 학습자 질문 촉진을 위한 온라인 소통 창구의 활용과 효과에 관한 연구)

  • Hong, Sumin;Yoo, Jaehyuk;Kim, Honey;Lim, Youngsub;Lim, Cheolil
    • Journal of Engineering Education Research
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    • v.26 no.4
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    • pp.11-21
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    • 2023
  • In engineering education, stimulating students' questions and encouraging learning participation are crucial for achieving higher-order thinking abilities. This study aims to investigate the use and effect of an online communication channel in fostering engineering students' questioning abilities. Consequently, in this research, we gauged students' satisfaction with an engineering class that implemented a communication channel, and scrutinized the changes in their perceptions regarding the significance of questions, their engagement in learning, and their academic self-efficacy. In addition, we interviewed the students who participated in the class. The outcomes are as follows: Firstly, student satisfaction improved compared to the previous semester's class where the communication channel was not utilized. Secondly, learners' understanding of the importance of asking questions positively escalated, alongside their actual frequency of posing questions. Thirdly, there was an improvement in learners' active engagement in their studies and their academic self-confidence. The findings of this research suggest that communication channels should be employed to motivate learners to pose questions and involve students in effective learning.

Recognition and Importance-Satisfaction of Apple Processed Products (사과가공품의 인지도 및 중요도-만족도 분석)

  • Huh, Moo-Yul
    • Journal of the Korean Society of Food Culture
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    • v.25 no.1
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    • pp.1-8
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    • 2010
  • The purpose of this study was to analyze consumer recognition, perceived importance, and satisfaction to create a new apple processed product and to promote its consumption. Data were collected from 527 men and women living throughout Korea through a self-administrated questionnaire. Frequencies, one-way analysis of variance, and Duncan's multiple range were conducted using SPSS v. 17.0 software. Recognition of juice and drinks, milk and dairy products, apple jam, and seasoning was high, while that of the other products was low. Consumer perceived importance of products was higher than consumer satisfaction of products. Quality preservation attributes were sanitation, taste, flavor, place of origin, and convenience of purchase. Attributes for improved consumer post-purchase satisfaction after purchasing were content of apple, quality of apple, price, and certificate of quality. The attributes of content of apple and certificate of quality were statistically different by consumer age.

The effect of UNIQLO's online and offline brand images on the purchase intention as a multichannel brand (유니클로의 온라인과 오프라인 이미지가 멀티채널 브랜드 구매의도에 미치는 영향)

  • Kim, Jieyurn
    • The Research Journal of the Costume Culture
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    • v.21 no.1
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    • pp.42-56
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    • 2013
  • Nowadays the advantages of multichannel retailing strategy in fashion business have been widely discussed, but empirical research on fashion retail has been limited. The purpose of this research is to provide some ideas on multichannel retailing strategy to fashion retailers through the case of UNIQLO. The online survey was conducted on each 100 female customers in their 20s, 30s, 40s living in seoul among UNIQLO customers. The survey was consisted of measurement items for UNIQLO's online store image and offline store image, customer satisfaction, purchase intention, and demographic attributes. The online survey was found that 30.3% of UNIQLO's multichannel customers bought a product from offline store using online shopping mall as a search channel, on the other hand, 20.7% of UNIQLO's multichannel customers bought a product from online store using offline store as a search channel. Factors of the online shopping mall image were consisted of shopping convenience, product information, price policy, trust. And factors of the offline store image were consisted of trust and store, product information, service. Some factors of online store and offline store image had impact on multichannel customer satisfaction. And, customer satisfaction also had impact on purchase intention of UNIQLO product. Some suggestion for the future of multichannel research in fashion retailing was given.

The Impacts of Media Richness, Media Usefulness, and Media Experience on the Leaner's Satisfaction with e-Learning Systems (이러닝시스템의 매체풍부성, 매체유용성, 매체경험이 학습자 만족에 미치는 영향)

  • Choi, Su-Jeong;Kang, Kyung-Jun;Ko, Il-Sang
    • Journal of Information Technology Applications and Management
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    • v.14 no.2
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    • pp.27-47
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    • 2007
  • In an effort to apply IT to practices of learning, universities are trying to implement e-Learning systems and expanding the extent of their usage. Nowadays, e-Learning systems are not only used for conducting web-based distance learning, but also used for supporting traditional classes education by encouraging communication and information sharing between instructors and learners or among the learners. There is relatively lack of studies on the exploitation of e-Learning systems in the traditional classes, in comparison with a distance education. Specifically, howe-Learning systems could support the traditional class and/or which benefits e-Learning systems could offer in the classes are among the important issues. In this study, we suggest that e-Learning systems would be the rich media to communicate and exchange information among people who participate in a class. We derive key variables like media richness and media experience from Media Richness Theory and from Channel Expansion Theory. Moreover, Media usefulness and Satisfaction of a learner with e-Learning system is drawn from the literature on IS success. We examine the effects of perceived media richness, media usefulness, and media experience on leaner's satisfaction with e-Learning systems. In addition, we also investigate learner's media usefulness perception which is positively related to media richness and media experience. Finally, learner's experience with e-Learning systems affects perceived media richness. Based on the results of an empirical test. we first suggest that perceived media richness with e-Learning systems contributes to increase media usefulness and satisfaction of a learner. Second, media experience is an important predictor of media richness and media usefulness perception. Consequently, the result can support Channel Expansion Theory. Finally, media usefulness perception affects learner's satisfaction with e-Learning systems.

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Research on Factors for Job Satisfaction of Library Volunteers for the Disabled (도서관 장애인서비스 자원봉사자의 직무만족 영향요인에 관한 연구)

  • Jang, Bo Seong;Nam, Young Jun;Lee, Jun Ki
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.25 no.1
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    • pp.217-237
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    • 2014
  • The research analyzes the factors that influence the job satisfaction of library volunteers for the disabled. Based on comparable literature review, this research extracts comprehensive factors that affect job satisfaction. The research found that job satisfaction depended on marital status, age, education and the channel that a volunteer went through to participate in assisting the disabled. Self-motivation also influenced the job satisfaction, but altruistic motivation did not. For environmental factors, compensation, prior experience, and roles did not influence the job satisfaction. For the factors related to the awareness of the value of volunteering, overall expectation and fitness of tasks were found to be passive with job satisfaction.

Satisfaction, Reliability, and Word-of-Mouth Intention for Online Information According to Cosmetic Consumer Information Search Types

  • Shin, Saeyoung
    • Journal of Fashion Business
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    • v.23 no.6
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    • pp.49-63
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    • 2019
  • The purpose of this study was to determine the satisfaction, trust and word-of-mouth intention of online information according to the type of information search by female cosmetics consumers in their 20's to 40's. For this study, online and offline surveys were conducted by 307 people. Factor, correlation, and multiple regression analysis were used to analyze the data. The main results are summarized as follows. First, the cosmetic consumer's information search types were identified as active, playful, and economic information search types. Second, the results of examinations on the effect of consumer information search types on satisfaction, reliability, and word-of-mouth intention of the online information searches showed that the active information search type had a positive effect on satisfaction, reliability, and word-of-mouth intention. The economic information search type had a positive effect on satisfaction. The active information search type was confirmed to have high satisfaction, reliability, and word-of-mouth intention for the provided information and thus, the acceptance of the provided information was high. The playful information search type was divided into continuous, habitual, and independent information search and a tendency to assign a low value to consumer information was confirmed. The economic information search type showed high satisfaction with the information obtained by searching, but also a passive attitude toward trust or word-of-mouth intention and was categorized as a passive search type. Online information search is a communication channel with a great influence that can provide various benefits to cosmetic consumers.

Analysis of Influential Factors between Communication Effectiveness and Satisfaction in Internal Communication Channels in Enterprises (기업 내 온라인 커뮤니케이션 채널의 만족도가 커뮤니케이션 효과에 미치는 영향 요인 분석)

  • Ham, Soo Yeon;Kim, Jong Woo
    • Journal of Information Technology Services
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    • v.17 no.4
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    • pp.1-19
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    • 2018
  • Effective internal communication is known to have a positive impact on business performance, but there is a lack of research on the effects of online channels for workplace communication. This study using regression analysis examines how task-technology fit, information richness, self-efficacy, perceived ease of use, and perceived usefulness related to online communication channels affect not only the satisfaction with the tools but also the effectiveness of them. Additionally, we verify how the organizational culture of online and offline communication shows the control effect. As a result, all five variables were positively correlated with internal communication channels satisfaction, and we found that the organizational culture of online and offline communication controls the relationship between online communication channels satisfaction and effectiveness.

Factors that Affect Satisfaction of Education for Dental Hygiene Students (치위생과 학생들의 교육 만족도에 영향을 미치는 요인)

  • Kim, Song-sook;Go, Eun-Kyoung
    • Journal of dental hygiene science
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    • v.6 no.2
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    • pp.139-145
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    • 2006
  • This study aimed to examine the factors affecting education satisfaction of dental hygiene students by conducting surveys on a total of 1,840 first, second, and third year dental hygiene students enrolled in 6 colleges in Gyeonggi-do, Chungcheong-do, and Jeolla-do, and then using SPSS WIN 12.0 to analyze the results. The following results were obtained. 1. In terms of differences in satisfaction for each year, "department satisfaction", "major satisfaction", "facility satisfaction", and "lecture satisfaction" showed statistically significant differences (p < 0.05). 2. In terms of differences in satisfaction for each region, all of the categories - "department satisfaction", "major satisfaction", "facility satisfaction", "lecture satisfaction", and "lecturer satisfaction" - showed statistically significant differences (p < 0.05). 3. In terms of differences in satisfaction for the department of dental hygiene, the following factors showed statistically significant differences: general knowledge of dental hygiene (p = .000), channel of knowledge of dental hygiene (p = .001), timeframe of making decision to study dental hygiene (p = .025), motive for choosing dental hygiene (p = .000), career path after graduation (p = .016), and number of years at work after graduation (p = .0000).

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The analysis of the relationship between the throughput and the wireless channel conditions of a LTE mobile communication system (LTE 이동통신 시스템의 처리율과 무선 채널 상태와의 상관관계 분석)

  • Kim, Beom-Joon
    • The Journal of the Korea institute of electronic communication sciences
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    • v.10 no.2
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    • pp.219-226
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    • 2015
  • As a representative system of the 4th generation mobile communication system, LTE provides much higher transmission rate than the former ones. Considering the varying property that a wireless environment shows, the transmission rate is influenced very deeply by the wireless channel conditions. The transmission rate is one of the most important attributes that has a primary effect on user's satisfaction of the service provided through the LTE system. After we have selected a few metrics that indicate the wireless channel quality, therefore, we have conducted a measurement for the metrics over the real commercial LTE system. By analyzing the measured results, we have found that the channel quality affect more on the transmission rate as the channel quality becomes poorer.

The Effects of Output Sector Munificence and Dynamism on Distribution Channel Performances: Moderating Effects of Integration (수요부문 풍요성과 동태성이 유통경로 성과에 미치는 영향: 수직적 통합의 조절효과)

  • Kim, Sang-Deok;Oh, Se-Jo
    • Journal of Distribution Research
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    • v.11 no.1
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    • pp.1-20
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    • 2006
  • In these days of severe changes in the environment and economic slump, it is indispensable for firms to cope with the environment effectively. This study is an attempt to investigate the mechanisms through which output sector munificence and dynamism affect distribution channel performances, such as, satisfaction, trust, and commitment. Especially, this study focus on moderating effects on distribution channel integration that has not been investigated in the past. For the purpose of empirical testing, 70 corporate channels, 120 contractual channels, and 100 conventional marketing channels have been selected and analyzed. According to the result from moderated regression analysis, munificence strengthens distribution channel performances, while dynamism weakens them. And integration reinforces the effects.

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