• 산업경영시스템학회지
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• 제43권1호
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• pp.50-60
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• 2020

The omni-channel customer system is the communication system between enterprise and customer via multiple channels such as mail, email, SMS, and mobile. The omni-channel customer system complements each other channel through the integration of each channel. The purpose of this research is to derive key factors and calculate the weights that a financial enterprise considers when adopting the omni-channel customer system. For this research, we analyzed the request for proposal documents used for the omni-channel customer system implementation projects in the financial enterprise. Also, we derived, classified, and stratified the key factors to be considered for the introduction of the omni-channel customer system in the financial enterprise. As a result of analyzing the key factors, customer experience, operations, and security were identified as the components of the top category in introducing the omni-channel customer system in the financial sector. Furthermore, the weight for each key factor was calculated by using ANP. As a result of ANP, operations, customer experience, and security were important in order. Also, the degree of easiness for connecting with other systems and the various abilities for representing the contents of the omni-channels were derived as the important key factors.

• 한국정보시스템학회지:정보시스템연구
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• 제28권3호
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• pp.25-38
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• 2019

Purpose This study aims to empirically analyze which factors affect image and preference of YouTube beauty channels. Some practical and academic implications are presented through empirical research. Design/methodology/approach For this purpose, the six affecting factors were suggested on the basis of previous studies. We proposed image quality, user attitude, empirical value, economics, and awareness as independent variables and channel image and channel preference as dependent variables in order to investigate the causal relationships among the research variables. We surveyed 311 users who had experience in using YouTube Beauty channel and analyzed the data by using a statistical package. Findings This study showed that the channel image has a partial mediating effect between the affecting variables and the channel preference. The results provided some insights and information to increase the number of subscribers and site views. Several suggestions were carefully made.

• 유통과학연구
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• 제19권7호
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• pp.75-85
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• 2021

Purpose: This study is focused on analyzing the key reasons why One-brand Shop has been shrinking and Multi-brand shop is rising from the perspective of the trend changes of customer behavior and distribution channel in the Korean cosmetic market. The purpose of this study is to examine the factors influencing the attractiveness of cosmetics distribution channels from a store perspective and a consumer perspective. Research methodology: This study conducted a survey to define the factors that influence the attractiveness of cosmetics distribution channels. A total of 300 samples were investigated. Results: The store factors that influence the attractiveness of the cosmetics distribution channel were product quality, shopping convenience, and store accessibility in the group of single-brand store preferences, and product diversity and store experience in the group of multi-brand store preferences. Conclusions: Core competing factors of One-brand shop include product value, shopping convenience and accessibility. In contrast, Multi-Brand shops offer core competing factors of diversified product portfolio and shop function experience. A new trend has been found that the customer segments of the price-oriented group and the pleasure-oriented group have become the mainstream segments in the Korean cosmetic market. In conclusion, Multi-brand Shops are suggesting better overall customer experiences in terms of distribution channel attractiveness and customer values.

• 한국해양공학회:학술대회논문집
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• 한국해양공학회 2003년도 추계학술대회 논문집
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• pp.303-308
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• 2003

In this paper, wave numerical modeling was experimented for the analysis of impact factors for the wave transmission as the incident wave and topographic conditions in the narrow channel sea. Recently, Although the results of many researcher for the wave modelling, numerical equations have limited to simulation of wave transformation effects. Despite of thispresent problems, the models was used to design the coastal structures in barrow channel sites. Finally, this paper estimated the wave model(mild slope eq. model) as the analysis of the wave energy transmission according to changing of impact factors(width of channel, bottom slope in channel, incident wave angle, wave period). As the results of numerical experiment, the major impact factors which influence to wave energy transmission were the width of channel and incident wave direction. But in the case that the width of channel is larger than 3L(L=Length of wave), the reduction of wave energy was small.

• Journal of Information Technology Applications and Management
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• 제23권2호
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• pp.239-261
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• 2016

Wide use of smart and high performing mobile device makes consumers use diverse distribution channels, composed of online and offline channel. Smart companies are trying to deploy omni channel. In order to successfully integrate these diverse channels, it is necessary to understand consumers' preference of channel choice. Thus, this study was focused on the influencing factors of channel preference such as price sensitivity, consumer innovativeness, time pressure, and need-for-touch. And this study compared these influencing factors between Korea and China, and drew meaningful message for e-commerce companies and offline distribution companies.

• 수산경영론집
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• 제35권1호
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• pp.169-191
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• 2004

This Study attempts to analysis the degrees of the efficiency of fisheries marketing channel's effectiveness, which are traditional marketing channel's effectiveness of fisheries wholesale markets and Discount Store's effectiveness such as margin, marketing performance. The study methodologies include not only a field sample survey but also a field interview. The results of this study are summarized as follows. First, at the numbers of fisheries marketing channel's margin factors, traditional marketing channel's margin factors are more than discount store's margin factors. Secondly, at the comparative study result of marketing channel margin efficiency, traditional marketing channel's prices are similar to discount store's prices. That is, consumers have bought similar retail price's seafood products through traditional marketing channels as well as discount stores cannels. Finally, however most consumers prefer discount stores to traditional retail stores because of discount store's multi-functions such as assortment of goods, freshness, exchange, refund and employee's kindness. In conclusion, the most important factor of fisheries marketing management is to realize the appropriate balance between marketing margin and consumer satisfaction.

• 한국콘텐츠학회논문지
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• 제22권1호
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• pp.224-239
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• 2022

온라인 판매가 무서운 성장세를 보여주고 있음에도 불구하고, 소비자 채널 전환행동 영역에서 오프라인 밴드왜건이 여전히 많은 주목을 받고 있다. 소비자의 오프라인에서 온라인 소매업자로의 전환행동을 탐색하는 기존연구와 달리, 본 연구는 push-pull-mooring 모델을 기반으로 소비자가 온라인에서 오프라인 채널로 전환하는 이유와 시점에 중점을 두어 살펴본다. 따라서, 본 연구는 구조방정식 모델과 SPSS를 이용하여 설립된 연구가설을 검증하였다. 그 결과는 예상대로 push 요인(지각된 위험과 불만족)과 pull 요인(대안매력과 지각된 주인의식)이 모두 소비자의 온라인에서 오프라인 채널로의 전환의도에 긍정적 영향을 미치는 것으로 나타났다. 또한, push 요인과 전환비용간의 상호작용 및 pull 요인과 주관적 규범간의 상호작용을 제외하고, 모든 push 요인과 mooring 요인(전환비용, 다양성 추구 성향과 주관적 규범)간의 상호작용 및 pull 요인과 mooring 요인간의 상호작용이 검증되었다. 마지막으로 시사점과 한계점을 더불어 제시하였다.

• 복식문화연구
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• 제26권1호
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• pp.109-124
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• 2018

As fashion and distribution companies have increasingly turned to implementing marketing activities that use omni-channel strategies, it is imperative to explore consumer-oriented evaluations of omni-channel shopping for fashion products. Through contributing to the growing research flow of consumer behavior within omni-channel contexts, the current study explores consumer motivations for omni-channel fashion shopping and their impacts on the decision-making stages of fashion products. The authors first performed in-depth interviews with six Korean consumers and confirmed the four types of consumer motivation for omni-channel shopping, and how decision-making processes react to fashion companies' omni- channel marketing strategies. These findings were used to set survey items for the main study. Based on the results and findings of previous literature, an online survey was conducted with 300 participants who had actual experience with omni-channel shopping for fashion products. The statistic results from the survey revealed the following: First, the in-depth interviews allowed the authors to confirm four factors of omni-channel shopping motivation (ubiquity, efficiency, convenience, and impulsiveness). Second, the survey showed the authors that among the four factors of omni-channel shopping orientation, impulsiveness had the greatest effect on consumer behaviors at the preand on-purchase stages, while the ubiquity factor had the greatest effect at the post-purchase stage. As such, the study empirically tested the omni-channel-specific factors of shopping orientation and motivation. In addition, it showed the effect of omni-channel marketing on various stages of the decision- making process and the study's limitations and implications were discussed.

• 한국정보시스템학회지:정보시스템연구
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• 제22권1호
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• pp.181-200
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• 2013

Electronic channel of automobile insurance has emerged as an attractive way of lowering costs and saving time to do the transaction for customers. Electronic channel refers to using web sites to find useful information on insurance products, buy automobile insurance, and ask for services related to the insurance. This study suggests a modified model of the UTAUT and examines the factors influencing intention to use electronic channel in the transaction of automobile insurance. Based on 203 responses from potential automobile insurance buyers, the results showed that performance expectancy, effort expectancy, social influence, service expectancy, and security risk are significantly related to intention to use electronic channel. The results also showed that age as a moderator influences the effects of performance expectancy and effort expectancy on intention to use electronic channel. The study results would improve the understanding of the factors to which managers of insurance companies should pay attention in order to increase their sales through electronic channel.

• 패션비즈니스
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• 제27권1호
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• pp.16-35
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• 2023

The advent of Omni Channel has changed the fashion business model and the role of fashion sales persons. In such situation, internal marketing can become an important organizational management strategy for fashion companies. Therefore, the purpose of this study is to identify the components of internal marketing of fashion companies for fashion shop masters in an omni channel environment. To achieve the purpose of this study, To achieve the purpose of this study, a qualitative study was conducted to investigate the internal marketing sub-factors of fashion companies. In-depth interviews were conducted for qualitative study. Seven respondents to the in-depth interview were fashion shop masters who had at least 10 years of field work experience. As a result of the qualitative study, internal marketing was derived from five factors, including empowerment, education and training, rewards, internal communication, and management supports. Empowerment factors consist of initiative, encourage creativity, and problem solving. Education and training factors consist of the degree of education and training opportunities, the value of education and training, and the scope of education and training. Rewards factors consist of diversity of rewards, fairness of rewards, and source of rewards. Internal communication factors consist of communication flexibility, diversity of communication and receptivity of communication. Management support factors consist of headquarters support and department store support.