• 한국정보시스템학회지:정보시스템연구
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• 제28권3호
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• pp.25-38
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• 2019

Purpose This study aims to empirically analyze which factors affect image and preference of YouTube beauty channels. Some practical and academic implications are presented through empirical research. Design/methodology/approach For this purpose, the six affecting factors were suggested on the basis of previous studies. We proposed image quality, user attitude, empirical value, economics, and awareness as independent variables and channel image and channel preference as dependent variables in order to investigate the causal relationships among the research variables. We surveyed 311 users who had experience in using YouTube Beauty channel and analyzed the data by using a statistical package. Findings This study showed that the channel image has a partial mediating effect between the affecting variables and the channel preference. The results provided some insights and information to increase the number of subscribers and site views. Several suggestions were carefully made.

• 한국군사과학기술학회지
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• 제3권2호
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• pp.131-139
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• 2000

A design of CPS attitude determination system is described in this paper. The designed system is a low cost high precision 24 channel single frequency GPS(Global Positioning System) receiver which provides a precise absolute heading and pitch (or roll) as well as a position. It uses commercial chip-set and consists of two RF parts, two signal-tracking parts, a processor, memory parts and I/Os. In order to determine precise attitude, accurate carrier phase measurements and an efficient integer ambiguity resolution method are required. To meet these requirements, a PLL (Phase Locked Loops) is designed, and an algorithm called ARCE (Ambiguity Resolution with Constraint Equation) is adopted. The hardware and software structure of the system will be described, and the performance evaluated under various conditions will be presented. The test results will promise that more reliable navigation system be possible because the system provides all navigational information such as position, velocity, time and attitude.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2004년도 ICCAS
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• pp.57-62
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• 2004

This paper deals with a waypoint trajectory following problem for the tilt-rotor UAV under development in Korea (TR-KUAV). In this problem, dynamic model inversion based on the linearized model and Sigma-Phi neural network with adaptive weight update are involved to realize the waypoint following algorithm for the vehicle in the helicopter flight mode (nacelle angle=0 deg). This algorithms consists of two main parts: outer-loop system as a command generator and inner-loop system as stabilizing controller. In this waypoint following problem, the position information in the inertial axis is given to the outer-loop system. From this information, Attitude Command/Attitude Hold logic in the longitudinal channel and Rate Command/Attitude Hold logic in the lateral channel are realized in the inner-loop part of the overall structure of the waypoint following algorithm. The nonlinear simulation based on the TR-KUAV is carried out to evaluate the stability and performance of the algorithm. From the numerical simulation results, the algorithm shows very good tracking performance of passing the waypoints given. Especially, it is observed that ACAH/RCAH logic in the inner-loop has the satisfactory performance due to adaptive neural network in spite of the model error coming from the linear model based inversion.

• 유통과학연구
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• 제16권4호
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• pp.21-34
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• 2018

Purpose - The objective of this research is to a) examine the effects of online reviews, posted on online distribution channels, on the change of consumers' attitudes and booking intention by distinguishing three types of online review valence: positive, negative and neutral review valence, and b) to investigate the combined effect of the inclination of online review and perceived usefulness of reviews on consumers' attitude change. Research design, data, and methodology - An experimental design was used by creating a mimicked hotel company's website and online reviews extracted from several online distribution channels such as online travel agencies (OTAs). A total of 414 respondents were randomly assigned to a type of review valence. Results - The results showed that the valence of positive reviews has a significant effect on the positive change of attitude and booking intention. However, the effect of the valence of negative reviews on the change of booking intention was not statistically significant compared to that of the valence of neutral reviews. Conclusions - The results offer some insights into the effect of online reviews on consumers' decision making processes and have important managerial implications for companies that operate online distribution channels in terms of their online marketing and the distribution of service products.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2001년도 ICCAS
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• pp.113.4-113
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• 2001

A 24 channel L1 C/A-code GPS attitude-finding receiver is designed and implemented. The performance of developed receiver is evaluated under the various environments. The results show that the performances from land and maritime test are almost same in the calm lake. And it follows the expected performance derived from an analysis. It is expected that the developed receiver can be used in not only maritime applications but also land and air applications where the heading is required.

• 대한안전경영과학회지
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• 제19권4호
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• pp.301-307
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• 2017

The planing hull is characterized by a large change in the posture according to the speed, and the shape of the propeller varies, so that the hull resistance varies greatly depending on the propeller used. Especially, the Savitsky system, which is widely used for estimating the resistance of planing hull, does not consider the characteristics of these propeller and ship bottom spray rails. In this paper, in order to investigate the difference in resistance characteristics between the propeller and the bottom of the propeller of 6m and 12m class propeller using propeller such as outboard or stern drive, A comparative test was conducted on resistance and attitude posture changes in the Circulating Water Channel of Institute of Medium & Small Shipbuilding. As a result of comparison test, it was confirmed that there is a clear difference in the attitude change due to the presence of the bottom floor spray rail and the change in resistance characteristics due to the installation of the propeller. However, attitude change with the propeller was found to be insignificant.

• 복식문화연구
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• 제28권6호
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• pp.755-770
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• 2020

As the postsecondary school-age population continues to decline, universities are building identities to differentiate themselves and create a favorable impression among this cohort. We investigated the role of logo-bearing products as a way of promoting university identity, specifically, the effects of ingroup ties, ingroup affect, and centrality on attitude toward university logo products and purchase intention. This study further examined the moderating effects of perceived university prestige on the relationship between logo product attitude and in-store purchase intention, and the moderating effect of online shopping frequency on the relationship between logo product attitude and online purchase intention. We conducted a survey of undergraduate and graduate students at a university in Seoul. Survey responses (N=561) were collected and processed using SPSS 23.0. Multiple regression analysis showed that ingroup ties and affect had significant effects on product attitude. However, centrality had no significant effect on attitude toward the product. Product attitude had a direct significant effect on both in-store and online purchase intention. Perceived university prestige moderated the relationship between product attitude and in-store purchase intention. Moreover, online shopping frequency moderated the relationship between product attitude and online purchase intention. The results of this study are expected to provide fundamental knowledge for developing product strategy of logo products.

• 분석과 대안
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• 제1권2호
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• pp.13-30
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• 2017

Referred to as a 'media war,' there is a fierce competition for media discourse between different countries. Twenty four hour global news channels like Al Jazeera, France 24, RT, NHK World, China's CCTV and teleSUR emerged to offer their own perspectives and stance in the global society, and to face the monopolization and distorted information created by the hegemony of English news channels which have swayed international public opinions for a long time. As a tool of public diplomacy, the media's role in determining the image of the nation and winning the 'Hearts and Minds' of the international community is decisive, but it cannot be said that they all have a similar influence or play a positive role in media diplomacy. A global news channel, which is both a media diplomatic subject and a journalism organization, can be in the position of acting as a public relations organization or a propaganda agency for the government depending on the regime's attitude because most of global news channels receive support from the government. Sometimes it is difficult for these media to implement quality journalism because of financial difficulties. Media discourse also has limitations in that it is dependent upon changes in foreign policy of its own government. This study examines the current status of global news channels, the dilemma these channels are facing, and suggests some potential directions that can be taken by global news channels in order to become more effective. It is becoming increasingly important for all nations to respond to distorted information about their own countries, to appropriately identify various issues and changes in the international community and to convey their views and positions to the international community. For now, there is a lack of awareness about the importance of media diplomacy in Korea: There are many English-language media, but as yet no global news channel which could have an influence on the international stage. However, there seems to be some understanding about the need for the media to present the Korean alternative discourse to the senseless dependency on Western media. We hope that this study will be an opportunity to think in depth about the attitude of the Korean global media, whether existing global media or new global news channels, in order to help them become more effective in media diplomacy.

• 한국식생활문화학회지
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• 제26권1호
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• pp.80-85
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• 2011

This study analyzed consumer attitude, habit strength, subjective norm, a pros evaluation, and intention to consume to estimate perceptible variables that affect apple consumption. Data were collected from 207 men and women through a selfadministrated questionnaire. A partial least squares regression was conducted as one of structural equation models to estimate and test hypotheses. The results showed that attitude, habit strength, and the pros evaluation affected the intention to consume apples, and that the intention increased apple consumption. The results also showed that some marketing strategies are needed to promote apple consumption and to make consumers change their intention, to develop habits for eating apples by changing their diets, and to impress upon them that apples are good for health. This can be interpreted as meaning that it is most important to understand consumer behavior, particularly consumer psychology, which is reflected in the recent trend of marketing that concentrates on meeting the consumer's needs rather than the producer's.

• 한국IT서비스학회지
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• 제13권2호
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• pp.35-53
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• 2014

Company Social Networks (CSN) has emerged as a commonly used marketing channel. One of the most important advantages in CSN is the user's voluntary behavior as a relational performance. We classified level of voluntary behavior, as 'consumption', 'active participation', and 'creative contribution' to comprehend different relational performance of CSN. Moreover, we proposed research model to compare positive attitude and negative attitude. This study aims to investigate 'the process of user's voluntary behavior in CSN' which is causal relationship between benefits of CSN, user's attitude and voluntary behavior. Empirical results with 175 valid questionnaire data revealed that CSN benefit factors played a significant role in trust and distrust. Based on these effects, trust and distrust have different influences as level of voluntary behavior, just as proposed. For practitioners, it is crucial finding that users are more active behavior based on strong trust.