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Two Factors of Overseas Online Shopping : Self-Efficacy and Impulsivity (해외직접구매의 두 요소 : 자기효능감과 구매충동성)

  • Lee, Han-Suk
    • Journal of Distribution Science
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    • v.16 no.8
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    • pp.79-89
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    • 2018
  • Purpose - This research aims to investigate the factors that influence consumer's overseas online shopping behavior. Consumers adopt overseas online shopping as a new buying way and more and more consumers prefer overseas online shopping than traditional shopping ways. Consumers' behaviors in this shopping experience can be different from other shopping experiences. With the increase of overseas online shopping, we need to find antecedents and results of overseas online shopping. Especially there would be positive or negative factors which influence overseas online shopping motivation. To find the relationship, this study examines self-efficacy and impulsivity as major factors which influence overseas online shopping. We also suggest that several attitude factors increase self-efficacy and it is positively related to customer satisfaction. On the other hand, we assume that overseas online shopping factors influence impulsivity of buying and it will decrease customer satisfaction. Research design, data, and methodology - This empirical study data were collected from Korean people who experience overseas online shopping. The subjects for this study were confined to shoppers who used overseas online shopping within the past six months. A total of 267 responses were gathered. SPSS 23.0, PLS 2.0 software were used in the data analysis. Descriptive statistics were used to show sample characteristics. We examined reliability, validity test for constructs. All measurement items used seven-point scales(1= very strong disagree, 7 = very strongly agree) drawn from previously published papers. Partial Least Square method was applied to find the relationship between antecedent factors and dependent factors and hypotheses were estimated. Results - Results show that perceived superiority, perceived ease of use, perceived transaction safety, perceived behavioral control positively affect self-efficacy. Self-efficacy influences positively to consumer's post purchase satisfaction. Perceived monetary benefit and perceived uniqueness motivated impulse buying. This can make consumer's post purchase dissatisfaction. Conclusions - This paper attempted to confirm the existence of both the positive and negative faces of overseas online shopping. The result reveals that self-efficacy is a major factor which may increase satisfaction in the overseas online shopping. Usually, we can think monetary benefit and uniqueness of products motivate overseas online shopping. But it can also intrigue impulse buying and negatively affect customer relationship. Therefore companies should provide enough products information to their potential customers and they might apply adequate processes such as recommendation, comparing systems to build long term relationship with their customers.

Development of a River Maintenance Management Technology Related with National River Management Data (국가하천관리자료와 연계한 하천유지관리 기술개발)

  • Jo, Myung-Hee;Kim, Kyung-Jun;Kim, Hyun-Jung
    • Journal of the Korean Association of Geographic Information Studies
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    • v.15 no.1
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    • pp.159-171
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    • 2012
  • This study has developed a technology for river basin including the management of the data related with riverbed and the analysis of the riverbed maintenance based on the high-resolution imagery data and LiDAR (Light Detection and Raging) in order to enhance the utilization of river management by using RIMGIS(River Information Management GIS) and to acquire the advanced operation for river management. Using the detailed river topographical map specially designed in the form of LiDAR or high-resolution images, riverbed data and river bank channel information that are dynamically changed were informationized and established in the RIMGIS DB. At this stage, a monitoring techniques that is established in the river management system associated with RIMGIS and minimized the impact of riverbed maintenance (fluctuations) has been studied. In addition, functions and data structure of RIMGIS containing the information of geography and management of the river have been supplemented to make an improvement of the real-time management of the river. Furthermore, a technology that is capable of supplementing RIMGIS has been developed, making it feasible to maintain the river in use of structural method including an structural scheme of cross-section of the river by providing the information of riverbed and cross-section of the river. This is considered to solve an issue of insufficient data on accuracy and based on a lack of information of the river based on the two-dimensional lines, making it feasible to (steadily) improve the function of RIMGIS and to operate management tasks. Therefore, it is highly expected to enhance aforementioned technology of the river information management as a great foundation that maximizes the utilization of the river management to support RIMGIS for the development of national river management data.

Image Rejection Method with Circular Trajectory Characteristic of Single-Frequency Continuous-Wave Signal (단일 주파수 연속파 신호의 원형 궤도 특성을 이용한 영상 제거 방법)

  • Park, Hyung-Chul
    • Journal of the Institute of Electronics Engineers of Korea SP
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    • v.46 no.4
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    • pp.148-156
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    • 2009
  • This paper presents a new image rejection algorithm based on the analysis of the distortion of a single-frequency continuous-wave (CW) signal due to the I/Q mismatch. Existing methods estimated the gain mismatch and phase mismatch on RF receivers and compensated them However, this paper shows that the circular trajectory of a single-frequency CW signal is distorted elliptic-type trajectory due to the I/Q mismatch. Utilizing the analysis, we propose a I/Q mismatch compensation method. It has two processing steps. In the first processing step, the generated signal is rotated to align the major axis of the elliptic-type trajectory diagram with the x-axis. In the second processing step, the Q-channel signal in the regenerated signal is scaled to align the regenerated signal with the transmitted single-frequency CW signal. Simulation results show that a receiver using the proposed image rejection algorithm can achieve an image rejection ratio of more than 70dB. And, simulation results show that the bit error rate performances of receivers using the proposed image rejection algorithm are almost the same as those of conventional coherent demodulators, even in fading channels.

Optically Controlled Silicon MESFET Modeling Considering Diffusion Process

  • Chattopadhyay, S.N.;Motoyama, N.;Rudra, A.;Sharma, A.;Sriram, S.;Overton, C.B.;Pandey, P.
    • JSTS:Journal of Semiconductor Technology and Science
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    • v.7 no.3
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    • pp.196-208
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    • 2007
  • An analytical model is proposed for an optically controlled Metal Semiconductor Field Effect Transistor (MESFET), known as Optical Field Effect Transistor (OPFET) considering the diffusion fabrication process. The electrical parameters such as threshold voltage, drain-source current, gate capacitances and switching response have been determined for the dark and various illuminated conditions. The Photovoltaic effect due to photogenerated carriers under illumination is shown to modulate the channel cross-section, which in turn significantly changes the threshold voltage, drainsource current, the gate capacitances and the device switching speed. The threshold voltage $V_T$ is reduced under optical illumination condition, which leads the device to change the device property from enhancement mode to depletion mode depending on photon impurity flux density. The resulting I-V characteristics show that the drain-source current IDS for different gate-source voltage $V_{gs}$ is significantly increased with optical illumination for photon flux densities of ${\Phi}=10^{15}\;and\;10^{17}/cm^2s$ compared to the dark condition. Further more, the drain-source current as a function of drain-source voltage $V_{DS}$ is evaluated to find the I-V characteristics for various pinch-off voltages $V_P$ for optimization of impurity flux density $Q_{Diff}$ by diffusion process. The resulting I-V characteristics also show that the diffusion process introduces less process-induced damage compared to ion implantation, which suffers from current reduction due to a large number of defects introduced by the ion implantation process. Further the results show significant increase in gate-source capacitance $C_{gs}$ and gate-drain capacitance $C_{gd}$ for optical illuminations, where the photo-induced voltage has a significant role on gate capacitances. The switching time ${\tau}$ of the OPFET device is computed for dark and illumination conditions. The switching time ${\tau}$ is greatly reduced by optical illumination and is also a function of device active layer thickness and corresponding impurity flux density $Q_{Diff}$. Thus it is shown that the diffusion process shows great potential for improvement of optoelectronic devices in quantum efficiency and other performance areas.

Applying a Two-channel Video Streaming Technology Front and Rear Vehicle Wireless Video Monitoring System (2채널 영상 스트리밍 기술을 적용한 차량용 전. 후방 무선 영상 모니터링 시스템)

  • Na, HeeSu;Won, YoungJin;Yoon, JungGeun;Lee, SangMin;Ahn, MyeongIl;Kim, DongHyun;Moon, JongHoon
    • Journal of the Institute of Electronics and Information Engineers
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    • v.51 no.12
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    • pp.210-216
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    • 2014
  • In this paper, it was proposed to develop front and rear image monitoring system for vehicle that help a driver to cope with urgent situation about a dangerous element. When parking a vehicle, the risk factors to be formed by the dead zone can be resolved by using anterior and posterior cameras of the vehicle. In embedded system environment, a SoC(System on Chip) and two high-resolution CMOS (Complementary metal-oxide-semiconductor) image sensors were used to transfer two high-resolution image data through he TCP/ IP-based network. To transfer image data through he TCP/ IP-based network, the images received by two cameras were compressed by using H.264 and they were transmitted with wireless method(Wi-Fi) by using real-time transport protocol (Real-time Transport Protocol). Transmission loss, transmission delay and transmission limit were solved in wireless (Wi-Fi) environment and the bit-rate of two image data compressed by H.264 was adjusted. And the system for the optimal transmission in wireless (Wi-Fi) environment was materialized and experimented.

High resolution flexible e-paper driven by printed OTFT

  • Hu, Tarng-Shiang;Wang, Yi-Kai;Peng, Yu-Rung;Yang, Tsung-Hua;Chiang, Ko-Yu;Lo, Po-Yuan;Chang, Chih-Hao;Hsu, Hsin-Yun;Chou, Chun-Cheng;Hsieh, Yen-Min;Liu, Chueh-Wen;Hu, Jupiter
    • 한국정보디스플레이학회:학술대회논문집
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    • 2009.10a
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    • pp.421-427
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    • 2009
  • We successfully fabricated 4.7-inch organic thin film transistors array with $640{\times}480$ pixels on flexible substrate. All the processes were done by photolithography, spin coating and ink-jet printing. The OTFT-Electrophoretic (EP) pixel structure, based on a top gate OTFT, was fabricated. The mobility, ON/OFF ratio, subthreshold swing and threshold voltage of OTFT on flexible substrate are: 0.01 ^2/V-s, 1.3 V/dec, 10E5 and -3.5 V. After laminated the EP media on OTFT array, a panel of 4.7-inch $640{\times}480$ OTFT-EPD was fabricated. All of process temperature in OTFT-EPD is lower than $150^{\circ}C$. The pixel size in our panel is $150{\mu}m{\times}150{\mu}m$, and the aperture ratio is 50 %. The OTFT channel length and width is 20 um and 200um, respectively. We also used OTFT to drive EP media successfully. The operation voltages that are used on the gate bias are -30 V during the row data selection and the gate bias are 0 V during the row data hold time. The data voltages that are used on the source bias are -20 V, 0 V, and 20 V during display media operation.

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An acoustic sensor fault detection method based on root-mean-square crossing-rate analysis for passive sonar systems (수동 소나 시스템을 위한 실효치교차율 분석 기반 음향센서 결함 탐지 기법)

  • Kim, Yong Guk;Park, Jeong Won;Kim, Young Shin;Lee, Sang Hyuck;Kim, Hong Kook
    • The Journal of the Acoustical Society of Korea
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    • v.36 no.1
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    • pp.30-38
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    • 2017
  • In this paper, we propose an underwater acoustic sensor fault detection method for passive sonar systems. In general, a passive sonar system displays processed results of array signals obtained from tens of the acoustic sensors as a two-dimensional image such as displays for broadband or narrowband analysis. Since detection result display in the operation software is to display the accumulated result through the array signal processing, it is difficult to determine the possibility where signal may be contaminated by the fault or failure of a single channel sensor. In this paper, accordingly, we propose a detection method based on the analysis of RMSCR (Root Mean Square Crossing-Rate), and the processing techniques for the faulty sensors are analyzed. In order to evaluate the performance of the proposed method, the precision of detecting fault sensors is measured by using signals acquired from real array being operated in several coastal areas. Besides, we compare performance of fault processing techniques. From the experiments, it is shown that the proposed method works well in underwater environments with high average RMS, and mute (set to zero) shows the best performance with regard to fault processing techniques.

A Study on the Marketing System Construction and Merchandising of Tongyoung Marine Ranching (통영바다목장의 유통체제 구축과 상품화계획에 관한 연구)

  • 강종호;류정곤
    • The Journal of Fisheries Business Administration
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    • v.34 no.2
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    • pp.91-107
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    • 2003
  • Distribution of fish products from Tongyoung Marine ranching can be classified by three routes such as street-stall, live fish transportation vehicles, and wholesale markets neighboring unloading ports. These methods of distribution, however, have been restricted by limited distribution right, difficulties to differentiate fish prices from other surfaces, simple marketing channels. The ratio of cultured live fish circulated in market is increasing while naturally caught live fish is decreasing and the fresh fish shows a little of increasing rate. Consumers purchasing routes mainly depend on the live fish transportation merchants. For fresh fish traditional market plays an important role in trade. Convenience for consumers and quality of products are main factors in making decision of purchases. Bargaining power, however, belongs to the live fish transportation merchants. The demand of special markets for live fish was very strong, and the convenience and quality are relatively important required factors. Catch from Tongyoung Marine ranching has very good reputation as the possibility of being a good brand. Expecting possibility of quality differentiation was higher than price differentiation specially. The possible conclusion of a contract of a supply was suspicious however. Preliminary quality evaluation revealed that the catch is better than the cultured but worse than naturally grown fish. A merchandising is to be in a better position in the formation of prices by giving $\ulcorner$brand image$\lrcorner$ to potential consumers. The target markets are retail stores such as restaurants for raw fish and final consumers. The staple markets are retail stores. Possible items of products are live fish, fresh fish for cook, and fresh fish for raw fish. It is necessary for the catch to be informed as new functional products that have been improved in safety and quality, since the product positioning is similar but not well known to consumers. To secure a brand it is required to register a trademark, eco-label product design or packing, use real name in tranction, introduce recall system, and put label. Price higher than naturally grown live fish should be targeted. Establishing broad distribution channel, wholesale market, franchise are required. To secure enough catch and control shipment of products facilities of containing live fish are necessary. Instead of dealing with live fish only, it would be better to. sell fresh fish and live fish simultaneous. Strategically promotion focuses on advertisement of Marin ranching at first and then focuses on the catch from the marine ranching.

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Effects of Gradient Switching Noise on ECD Source Localization with the EEG Data Simultaneously Recorded with MRI (MRI와 동시에 측정한 뇌전도 신호로 전류원 국지화를 할 때 경사자계 유발 잡음의 영향 분석)

  • Lee H. R.;Han J. Y.;Cho M. H.;Im C. H.;Jung H. K.;Lee S. Y.
    • Investigative Magnetic Resonance Imaging
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    • v.7 no.2
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    • pp.108-115
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    • 2003
  • Purpose : To evaluate the effect of the gradient switching noise on the ECD source localization with the EEG data recorded during the MRI scan. Materials and Methods : We have fabricated a spherical EEG phantom that emulates a human head on which multiple electrodes are attached. Inside the phantom, electric current dipole(ECD) sources are located to evaluate the source localization error. The EEG phantom was placed in the center of the whole-body 3.0 Tesla MRI magnet, and a sinusoidal current was fed to the ECD sources. With an MRI-compatible EEG measurement system, we recorded the multi channel electric potential signals during gradient echo single-shot EPI scans. To evaluate the effect of the gradient switching noise on the ECD source localization, we controlled the gradient noise level by changing the FOV of the EPI scan. With the measured potential signals, we have performed the ECD source localization. Results : The source localization error depends on the gradient switching noise level and the ECD source position. The gradient switching noise has much bigger negative effects on the source localization than the Gaussian noise. We have found that the ECD source localization works reasonably when the gradient switching noise power is smaller than $10\%$ of the EEG signal power. Conclusion : We think that the results of the present study can be used as a guideline to determine the degree of gradient switching noise suppression in EEG when the EEG data are to be used to enhance the performance of fMRI.

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Late Quaternary Transgressive Stratigraphy and its Depositional History in the Southeastern Continental Shelf, Korea (한국 남동해역 대륙붕 후 제4기 해침퇴적층서 및 퇴적역사)

  • Yoo, Dong-Geun;Lee, Chi-Won;Kim, Seong-Pil;Park, Soo-Chul
    • Geophysics and Geophysical Exploration
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    • v.13 no.4
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    • pp.349-356
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    • 2010
  • Analysis of high-resolution seismic profiles acquired from the southeastern continental shelf of Korea reveals that the late Quaternary transgressive deposits consist of six seismic units created in response to sea-level rise. These units with different seismic facies and geometry can be grouped into two distinct depositional wedges (paralic and marine) bounded by a ravinement surface. The paralic component underlying the ravinement surface consists of the sediment preserved from shoreface erosion and contains incised-channel fill, ancient beach-shoreface deposit and estuarine deposit. The top of paralic unit is truncated by a ravinement surface and overlain by marine component. The marine component consists of the sediment produced through shoreface erosion during landward transgression and contains mid-shelf sand sheet, mid-shelf sand ridge and inner shelf sand sheet. Such transgressive stratigraphic architecture of six sedimentary units is controlled by a function of lateral changes in the balance among rates of relative sea-level rise, sediment input and marine processes at any given time.