• Title/Summary/Keyword: Changing Media Environment

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A study on broadcasting service model of medium wave digital radio (중파 디지털라디오 방송서비스 모델에 관한 연구)

  • Han, Hak-Soo
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.4
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    • pp.149-158
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    • 2007
  • A In the rapidly changing media environment, radio needs to be digitized in order to provide regular compatible service. Especially, most medium high frequency Medias have program contents thar are similar to the standard FM bandwidth, so digitizing radio will bring less effect than it is expected. However, the characteristics of radio medias are mobility, individuality, site-to-site, wide service coverage, immediate delivery and publicity, so it is necessary to study the future of radio media to provide continuous services, moreover, the main discussion regarding balanced development between medias will be the trend of the digitization of radio. Also it is easy and will cost less to change compared to other medias. AM was the first media to broadcast in Korea, and its network is spread all over Korea, also the receivers are the most widely distributed which means the signal reaches everywhere in Korea. In this study, the proper service model for AM digital radio is provided in this environment in which all Medias are rapidly digitizing due to the advancement of digital technology. The results of experimental are based on library study and KBS data of sound wave.

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Research on how to promote fashion brands in the e-commerce era - Focusing on the work of a fashion PR agency - (e-커머스 시대 패션브랜드 홍보 방법에 관한 연구 - 패션홍보대행사 업무를 중심으로 -)

  • Song Ae Park
    • Journal of the Korea Fashion and Costume Design Association
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    • v.25 no.2
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    • pp.17-29
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    • 2023
  • The digital environment, which has been rapidly developing since the beginning of the 21st century, has become more specific due to COVID-19, and marketing strategies are rapidly changing to suit purchasing activities of Generation MZ, whose online purchases are becoming the center of their lives. A public relations agency is generally responsible for all aspects of making a client's product or service visible to the public through various forms of media. Among them, a company that performs only fashion-related tasks is called a "fashion PR agency". Now, the fashion industry is also centered on the e-commerce environment, and various digital marketing strategies have been developed and directly related to sales. This study examined the current status of online media and digital marketing, analyzes the aspects of fashion brand promotion strategies and methods in the e-commerce era, focusing on the work of fashion PR agencies, and suggests the direction of new online and offline promotion methods based on marketing and technological aspects. As a result of the study, first, theories on strategies for online media and digital marketing were examined, and found that the amount of online promotion has recently increased and become more specialized. Second, this study examines the concept of fashion PR agencies and analyzed their main tasks through interviews with fashion PR professionals. Third, based on successful online fashion promotion cases, the study analyzed fashion promotion strategies and methods that are being integrated online and offline in the e-commerce era. The main methods included SNS strategy, content strategy, performance strategy, influencer strategy, and event strategy, and it is suggested that integrated management is necessary for consistent brand image management, and an IMC (Integrated Marketing Communication) strategy, which intensively manages all strategies, should be employed.

A Study on the Decline of 'Orientating Journalism' in Korean News Media: An Empirical Analysis of News Coverage of Major Newspapers and Terrestrial TV (매체 간 경쟁의 심화에 따른 안내적 저널리즘의 약화: 중앙종합언론의 보도에 대한 실증적 분석)

  • Jang, Ha-Yong
    • Korean journal of communication and information
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    • v.56
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    • pp.48-70
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    • 2011
  • Although many researchers propose that market-driven journalism is incurred by the worsening of financial situation as a result of intensifying competition in mass media industry, few studies investigated this claim with actual news data. This study analyzed the headline news of eight major newspapers and two terrestrial TV companies to find the weakening of 'orientating-journalism' function of Korean news media. The results revealed that the duplication rate of news items among ten news companies were decreasing, and the range of news subjects were broadened into diverse topics during last ten years. Therefore it seemed that the tendency of monopolization of a certain events or issues was weakening in news reporting. The financial situation of news companies is an important factor in explaining the change of news reporting. The companies with more worse financial situation have higher duplication rate of news topics along as the more amount of soft news items, leading to the gradual deterioration of their own voices in reporting. The rate of 'independent issue report' was also less than seven precent, thus their reporting is evaluated as having many limitations. In sum, the major newspapers and network broadcasting companies are still exerting strong influences in agenda-setting, but they(mostly newspapers) are suffering from the financial problems, resulting the deterioration of performing orientation journalism function. This study concluded with remarks about the role of major news media in current changing situation.

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Transformation of the Music Market brought about by Technology (테크놀로지가 가져온 음악 시장의 변혁)

  • kim, Joy
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.3
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    • pp.537-541
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    • 2022
  • As technology advances, various applications linked to the music industry are becoming popular through new media. There have been many changes in the music market. Beyond the existing music market, where music copyright and performance rights were the center of the music business, we are unifying and operating communication channels that connect artists and fans, such as investment products derived from music copyrights. The technology that connects the fandom with additional business digital content has transformed into global platforms such as HYBE Entertainment's and YG Entertainment's Weverse, as well as SM Entertainment's Bubble. In addition, various national support projects to build a 5G MEC (MobileEdge Computing) environment to quickly respond to the rapidly changing 5G industry ecosystem are supporting for the immersive content demonstration, immersive content testing, and technical analysis, we are laying the groundwork to efficiently respond to the ever-expanding metaverse content market. Technology is changing dramatically. Therefore, we would like to study to changes in the music market brought about by technology and suggest strategies for a new era in the music business.

A Flow of Generative Change and Ideological Convergence in Chinese Media Policies (중국 미디어 관리의 생성적 변화와 이데올로기적 수렴)

  • Ko, Yoon-sil
    • Cross-Cultural Studies
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    • v.44
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    • pp.123-145
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    • 2016
  • A flow of generative change has existed in the Chinese media following political, economic, and institutional changes. Since a market system was introduced to the field of drama production, people called 'zhipianren' who act as government agents as well as market administrators have spontaneously emerged. The government, by granting legal qualifications and authority to these 'zhipianren', have institutionalized and absorbed them within the system. Through this process, the 'drama zhipianren system', under the unique environment of a socialist market economy, demonstrates a Chinese administrative model that effectively reveals the changing process from a direct administration by the government to indirect administration and self-censorship. Furthermore, with the widespread adoption of the internet, various types of media including grassroots media have emerged, and the participation and production activities of netizens has enabled the development of a new genre of literature called internet literature. Furthermore, some websites that functioned as platforms for video and grassroots media came to self-produce contents so as to function as media in and of themselves. Originally, the internet was cultivated as a portion of the IT industry, but when it began to function as media, forming a new media landscape, regulations and institutions were gradually established and subsequently advanced in the direction of supervision and regulation over all internet media contents. A flow of generative change in the field of media has emerged, and the pattern of generation-convergence repeats itself as the official media policies converge.

유기오염물의 분해에 의한 오염토양내 비소종 변화 영향

  • 천찬란;이상훈
    • Proceedings of the Korean Society of Soil and Groundwater Environment Conference
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    • 2002.04a
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    • pp.347-350
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    • 2002
  • Arsenic speciation changes between As(V) and As(III) are subject to changes in accordance with redox conditions in the environment. It is common to find contaminated sites associated with mixed wastes including both organic pollutants and heavy metals. We conducted microcosm experiment under hypothesis that the co-disposed organic pollutants would influence on the arsenic forms and concentrations, via degradation of the organic pollutants and the consequent impact on the redox conditions in soil. Artificially contaminated soil samples were run for 40 days with control samples without artificial contamination. We noticed arsenic in the contaminated soil showed different behaviour compared with the arsenic in the control soil. The findings indicate degradation of organic pollutants in the contaminated soil influenced on the arsenic speciation and concentrations. A further work is needed to understand the process quantitatively. However, we could confirm that degradation of organic pollutants can influence on the abiotic processes associated with geochemical reactions in contaminated soil. Degradation of organic pollutants can increase the mobility and toxicity of arsenic in soil and sediment by changing redox conditions in the geological media and subsequently from As(V) to As(III).

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Design and Implementation of Incremental Learning Technology for Big Data Mining

  • Min, Byung-Won;Oh, Yong-Sun
    • International Journal of Contents
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    • v.15 no.3
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    • pp.32-38
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    • 2019
  • We usually suffer from difficulties in treating or managing Big Data generated from various digital media and/or sensors using traditional mining techniques. Additionally, there are many problems relative to the lack of memory and the burden of the learning curve, etc. in an increasing capacity of large volumes of text when new data are continuously accumulated because we ineffectively analyze total data including data previously analyzed and collected. In this paper, we propose a general-purpose classifier and its structure to solve these problems. We depart from the current feature-reduction methods and introduce a new scheme that only adopts changed elements when new features are partially accumulated in this free-style learning environment. The incremental learning module built from a gradually progressive formation learns only changed parts of data without any re-processing of current accumulations while traditional methods re-learn total data for every adding or changing of data. Additionally, users can freely merge new data with previous data throughout the resource management procedure whenever re-learning is needed. At the end of this paper, we confirm a good performance of this method in data processing based on the Big Data environment throughout an analysis because of its learning efficiency. Also, comparing this algorithm with those of NB and SVM, we can achieve an accuracy of approximately 95% in all three models. We expect that our method will be a viable substitute for high performance and accuracy relative to large computing systems for Big Data analysis using a PC cluster environment.

A Study of Characteristics of the Imagine Creator on the Architectural Skin in Contemporary Architecture (현대건축의 표피에서 나타나는 이미지 생성체적 특성 연구)

  • Kim, Do-Woon;Kim, Dong-Jin
    • Korean Institute of Interior Design Journal
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    • v.23 no.4
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    • pp.83-93
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    • 2014
  • Because the 'image' is the 'reality' in this era, there are the characteristics dematerialized between reality and non-reality in the contemporary architecture. These are promoting individualization, differentiation and multi-layered time with the development of electronic technology. This trend emphasizes the importance of imagines that are not only homogenized, simultaneous but also overlapped, multi-layered, discriminatory. Perspectives and essential characteristics of the architectural skin are changing in terms of the technical and social awareness and that means the skin has features as a complex body. Recently as an imagine creator, the architectural skin make form of media boundaries reflecting the various relationships between the observer and the external environment and also, the interior space become another sensory skin by removing the boundaries of the internal and external. It is important that making an identity of the architecture defined by the media or the imagine as well as the importance of space in architecture. These changes of skin make the third space based on the viewer's imagination and show the potential of new architectural skin with the expansion space by blurring the boundary between reality and illusion. It occurs to the diversity of the architectural skin with the identity. It will more diversified and be recognized immediately and sensibly through the interface attributes in contact with the city directly. In addition, it is more important that the skin become a unified body related with urban, social and cultural context.

Development of ResNet based Crop Growth Stage Estimation Model (ResNet 기반 작물 생육단계 추정 모델 개발)

  • Park, Jun;Kim, June-Yeong;Park, Sung-Wook;Jung, Se-Hoon;Sim, Chun-Bo
    • Smart Media Journal
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    • v.11 no.2
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    • pp.53-62
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    • 2022
  • Due to the accelerated global warming phenomenon after industrialization, the frequency of changes in the existing environment and abnormal climate is increasing. Agriculture is an industry that is very sensitive to climate change, and global warming causes problems such as reducing crop yields and changing growing regions. In addition, environmental changes make the growth period of crops irregular, making it difficult for even experienced farmers to easily estimate the growth stage of crops, thereby causing various problems. Therefore, in this paper, we propose a CNN model for estimating the growth stage of crops. The proposed model was a model that modified the pooling layer of ResNet, and confirmed the accuracy of higher performance than the growth stage estimation of the ResNet and DenseNet models.

The Design of Terrestrial DMB Media Processor for Multi-Channel Audio Services (멀티채널 오디오 서비스를 위한 지상파 DMB 미디어처리기 설계)

  • Kang Kyeongok;Hong Jaegeun;Seo Jeongil
    • The Journal of the Acoustical Society of Korea
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    • v.24 no.4
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    • pp.186-193
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    • 2005
  • The Terrestrial Digital Multimedia Broadcasting (T-DMB) system supplies high quality audio comparable with VCD in 7 inch display and high quality audio comparable CD at the mobile reception environment T-DMB will launch commercial service at the middle of 2005. However the bandwidth for audio data and the number of channels are restricted to 128 kbps and 2 respectively in the current T-DMB standard because of the limitation of available bandwidth for multimedia data. This Paper Proposes a novel media processor structure for providing multi-channel audio contents oyer T-DMB system allowing backward compatibility with the legacy T-DMB receiver. Furthermore. we also Propose an adaptive receiver structure to supply optimal audio contents on various speaker configuration in T-DMB receiver. To provide multi-channel audio contents allowing backward comaptilbity with the legacy T-DMB receiver, the additional data for multi-channel audio are defined as a dependent stream of main audio stream. The OD strucure for control an additional multi-channel audio elementary stream is proposed without changing the BIFS of the legacy T-DMB system.