• 제목/요약/키워드: Change of behavior

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A Post-Analysis of Decision Tree to Detect the Change of Customer Behavior on Internet Shopping Mall

  • Kim, Jae kyeong;Song, Hee-Seok;Kim, Tae-Sung
    • 한국지능정보시스템학회:학술대회논문집
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    • 한국지능정보시스템학회 2001년도 The Pacific Aisan Confrence On Intelligent Systems 2001
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    • pp.456-463
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    • 2001
  • Understanding and adapting to changes of customer behavior in internet shopping mall is an important aspect to survive in continuously changing environment. This paper develops a methodology based on decision tree algorithms to detect changes of customer behavior automatically from customer profiles and sales data at different time snapshots. We first define three types of changes as emerging pattern, unexpected change and the added/perished rule. Then, it is developed similarity and difference measures for rule matching to detect all types of change. Finally, the degree of change is developed to evaluate the amount of change. A Korean internet shopping mall case is evaluated to represent the performance of our methodology. And practical business implications for this methodology are also provided.

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영아기 기질의 발달적 변화와 영아기 사회적 부적응 행동 간의 관계 : 초기 기질 특성과 기질의 변화 패턴을 중심으로 (The Relationship of Developmental Change of Temperament and Problem Behaviors During Infancy: Early Characteristic of Temperament and Developmental Patterns)

  • 김수정;곽금주
    • 아동학회지
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    • 제28권6호
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    • pp.183-199
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    • 2007
  • This longitudinal study investigated developmental changes in temperament and examined social adjustment problems by early temperamental characteristics and developmental patterns of temperamental change during infancy. Subjects were 153 six-month-old infants and their mothers. Infant temperament and toddler's problem behavior were measured by the Infant Behavior Questionnaire-Revised (Garstein & Rothbart, 2003) and the Toddler Behavior Checklist (Larzelere et al., 1989), respectively. Results showed that distress to limitations, high pleasure, perceptual sensitivity, and approach increased with age, while activity level, cuddliness, and vocal reactivity decreased. Infants with high scores in activity level, fear, sadness, and approach at 6 months showed more problem behaviors at 18 months. Infants showing abrupt developmental change of high pleasure and perceptual sensitivity developed more negative behavior.

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당뇨 자기관리를 위한 행위변화 이론: 개념적 고찰 (Behavior Change Theories in Diabetes Self-management: A Conceptual Review)

  • 최수영;송미순
    • Perspectives in Nursing Science
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    • 제7권1호
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    • pp.1-9
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    • 2010
  • Purpose: The purpose of this study was to review behavior change theories in terms of important variables, concept definitions, and applicability to diabetes self-management behavior. Methods: Six behavior change theories (the Transtheoretical Model, the Health Belief Model, the Theory of Reasoned Action, the Theory of Planned Behavior, Social cognitive theory, and Information-Motivation-Behavioral skills Model) were reviewed which were applied in diabetes self-management interventions. Results: The five key concepts from the five non-stage behavior change theories were delineated. Based on the key concepts, a theoretical framework was formulated as the explanatory model of diabetes self-management behaviors. The four major concepts in Information-Motivation- Behavioral skills Model were included. The cognitive arm of the proposed theoretical framework included constructs related to diabetes knowledge, motivation (beliefs, attitude, social norm), self-efficacy, and intention. Conclusion: The theoretical framework described here includes the key factors of successful diabetes self- management intervention. However, the concept of motivation needs further exploration and clarification for operationalization.

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노인의 운동행위변화단계에 따른 변화과정, 의사결정평가, 자아효능감 및 주관적 건강지각 (The Process of Change, Decision Making, Self-efficacy and Perception of Subjective Health by the Stage of Exercise Behavior among Older Adults)

  • 조영숙;이해정
    • 성인간호학회지
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    • 제15권2호
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    • pp.236-246
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    • 2003
  • Purpose: The purpose of this study was to examine the differences of the process of change, decision making, self-efficacy and perception of subjective health according to the stages of exercise behaviors suggested by transtheoretical models among older adults. Method: The subjects consisted of 291 older adults. Trained research assistants interviewed the older adults using structured questionnaires. ANOVA analyses with post hoc test were used to examine the mean differences for each stage of exercise behavior using SPSS for windows. Result: The subjects were divided into five stages of exercise behavior: 24.4% precontemplation, 12.4% contemplation, 17.9% preparation, 12.4% action, 33.0% maintenance stage. There were significant differences in process of change, decision making, self-efficacy and subjective health perception according to the exercise stage of change. 'Self-liberation' and 'stimulus control' were important strategies for intention of exercise, while 'reinforcing management' for the actual practice of exercise. 'Self-efficacy' was an effective strategy to change older adults from pre-contemplation to preparation stage. Conclusion: For exercise intervention, older adults should be classified into groups according to their stages of exercise behaviors and provided effective individualized intervention depending on their stage.

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AHP기법을 활용한 승용차 운전자의 자발적인 교통행동변화 유도방안 연구 (A Study on a Way to Induce Drivers' Voluntary Traffic Behavior Change by Using AHP)

  • 하종주;정헌영
    • 대한토목학회논문집
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    • 제37권5호
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    • pp.845-853
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    • 2017
  • 도시교통문제의 주원인은 급격한 자가용 승용차 이용의 증가이다. 이를 해결하기 위한 방안으로 혼잡통행료의 징수, 나홀로 차량 단속 등 강력한 교통수요관리정책들이 대두되고 있으나, 이제는 공공기관과 승용차 이용자의 직접적인 커뮤니케이션을 통해 이용자 스스로가 교통행동의 변화를 일으킬 수 있는 방안을 모색해볼 필요가 있다. 이를 가능하게 하는 기법으로 개개인의 의식변화를 통해 행동변화를 유도함으로서 합리적인 승용차 이용을 도모하는 모빌리티 매니지먼트(MM: mobility management)가 최근 해외에서 실시효과가 검증되고 있다. 따라서 본 연구는 개인의 자발적인 행동변화를 중시하는 MM의 국내도입이 현 시점에서 필요하다고 판단하여, 기법에 대한 기초적인 연구로서 승용차 이용자의 자발적인 교통행동변화 유도방안을 살펴보기 위해 교통분야 전문가를 대상으로 설문조사를 실시하였으며 AHP기법을 활용해 자발적인 교통행동변화 유도방안의 우선순위를 산정하였다. 분석 결과 대중매체를 활용하여 교통행동을 변화해 줄 것을 적극적으로 호소하는 방안이 1순위로 나타났으며, 다음으로 교통행동의 변화를 위한 회사대상 교육실시, 학교대상 교육실시, 지역단위의 소규모 워크숍 개최의 순으로 높은 상대적 중요도를 보였다.

선형 동적 시스템 기반의 감정 엔진 모델 (Emotional Engine Model based on Linear Dynamic Systems)

  • 안호석;최진영
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2007년도 심포지엄 논문집 정보 및 제어부문
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    • pp.213-215
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    • 2007
  • This paper introduces an emotional behavior decision model for intelligent service robots. An emotional model should make different behavior decisions according to the purpose of the robots. We propose an emotional behavior decision model which can change the character of emotional model and make different behavior decisions although the situation and environment remain the same. We defined each emotional element such as reactive dynamics, internal dynamics, emotional dynamics, and behavior dynamics by state dynamic equations. The proposed system model is a linear system. If you want to add one external stimulus or behavior, you need to add just one dimensional vector to the matrix of external stimulus or behavior dynamics. The case of removing is same. The change of reactive dynamics, internal dynamics, emotional dynamics, and behavior dynamics also follows the same procedure. We implemented the proposed emotional behavior decision model and verified its performance.

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성인 여성을 대상으로 한 지방섭취제한행동 변화단계에 따른 사회심리적 요인 분석 (Analysis on the Stages of Change in Fat Reducing Behavior and Social Psychological Correlates in adult Female)

  • 오세영;조미란;김진옥
    • 대한지역사회영양학회지
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    • 제5권4호
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    • pp.615-623
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    • 2000
  • Under the assumption that people go through stages in making dietary behavior change, this study was attempted to apply the stages of a change model for fat intake by examining the associations of social psychological variables with stages of change in dietary fat reduction. Derived from social psychological theories, 10 social psychological variables on motivational beliefs(6), social influence(3) and self-efficacy(1) related specifically to selecting every day diets low in fat were constructed. Fat and energy intakes were assessed by a short form semi-quantitative food frequency questionnaire. The associations of stages of change with motivational beliefs, social influence, and self-efficacy variables and energy and fat intakes were assessed in 333 female adults from large cities in Korea. Dietary stage groups differed significantly on most of the social psychological variables in ways predicted by theory. Motivational factors that lead to a psychological state of readiness to take action were important in the early stages of the dietary change process. Social influences were more important in the stages as people decide to take action. Self efficacy and motivational beliefs, particularly, reduction of perceived barriers were important in maintaining fat reduction behavior. The results of our study indicate differences in stages of change in fat reduction behavior in terms of nutrient intakes and social psychological correlates and suggests that adding a time dimension to social psychological models increases our understanding of dietary change, which assist us in designing nutrition education interventions that are more appropriately targeted by stage of change. (Korean J Community Nutrition 5(4) 615∼623, 2000)

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중년여성의 운동행위 변화단계, 운동 자기효능감, 우울 및 스트레스에 관한 연구 (A Study on the Stage of Change in Exercise Behaviors, Exercise Self Efficacy, Depression and Stress in Middle Aged Women)

  • 이윤미;박형숙
    • 여성건강간호학회지
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    • 제10권3호
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    • pp.218-225
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    • 2004
  • Purpose: The study was performed to identify exercise self-efficacy, depression, and stress by the stage of change in exercise behavior in middle aged women. Method: The subjects consisted of 317 women residing in B city by convenience sampling. The collected data was analyzed by the SPSS/WIN program. Result: The subjects were distributed in each stage of exercise behavior change: There were 53 subjects in the pre-contemplation stage, 86 subjects in the contemplation stage, 88 subjects in the preparation stage, 51 subjects in the action stage and 39 subjects in the maintenance stage. Analysis of variance showed that exercise self-efficacy (F=39.9, p<.001), depression (F=5.58, p<.001), and stress (F=6.33, p<.001) were significantly associated with the stages of exercise behavior change. There was a significant negative correlation between the stage of change and depression, and the stage of change and stress, but a significant positive correlation between the stage of change and self- efficacy, depression and stress. Conclusion: This study identified that exercise self-efficacy, depression and stress were significant variables to explain a possible relationship with exercise stages of middle aged women. This study provides new information to influence the development of better health promotion and exercise intervention for middle aged women in the community.

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한국과 미국에서 발행된 조직수준 중심의 조직행동론 교과서에 대한 사례연구 (A case study on organization level based-organizational behavior textbooks published in Korea and USA)

  • 이원행
    • 산업융합연구
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    • 제14권1호
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    • pp.27-37
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    • 2016
  • I have done a case study on organization level based-organizational behavior textbooks published in Korea and USA. The objects are 'organizational behavior' by Su Yong Jung and 'organizational behavior' by Im Chang Hee in Korea, and 'organizational behavior' by Schermerhorn, Osborn, Uhl-Bien, & Hunt and 'organizational behavior' by Robbins, & Judge. The goal of this study is to identify the differences of the perspectives on the organization level based-organizational behavior between Korean and American textbooks. This research finding shows that it is valid to classify organizational behavior into such categories as organizational structure, organizational culture, and organizational change in the Korean textbooks for the better future study.

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만성 관절염 환자의 운동행위 변화단계에 따른 관련변인에 관한 연구 (A Study on the Stage of Change of Exercise Behavior and Related Factors in Patients with Chronic Arthritis)

  • 이윤정;임난영
    • 기본간호학회지
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    • 제13권3호
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    • pp.409-418
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    • 2006
  • Purpose: This study was done to identify the process of change, decisional balance and self-efficacy corresponding to stage of exercise behavior based on the Transtheoretical model in patients with chronic arthritis. Method: The participants were 151 patients with chronic arthritis using an out-patient pain clinic and hospital in C city. The collected data were analyzed using ANOVA, Sheffe test and discriminant analysis with SPSS/WIN. Results: The patients were distributed as follows for each stage of exercise behavior 21.8% in the precontemplation stage, 26.5% in the contemplation stage, 25.2% in the preparation stage, 7.3% in the action stage, and 19.2% in the maintenance stage. Significant effects for stage of change were found for nine of the 10 processes of change and Pros, Cons, self-efficacy. Scores on these variables were found to increase across the stage of exercise behaviors from precontemplation to maintenance. Discriminant analysis revealed that self-efficacy and stimulus control, and reinforcement management were the major correlates of the stage of exercise behaviors. Conclusion: The findings of this study give useful information for exercise intervention, by using strategies of exercise for chronic arthritis patients in different stages of exercise behavior.

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