• Journal of the Korean Society of Clothing and Textiles
• /
• v.32 no.6
• /
• pp.859-870
• /
• 2008

The purpose of this study is to investigate the fashion reflecting the aesthetic consciousness of a generation and age spirit and to study Mods-Look aesthetically by analyzing how Mods-Look expressed on the fashion magazines(Collezioni Donna) from 2001 to 2006 developed into a new form. 1960's Mods-Look appeared in the well known collections such as New York, Paris, Milan in the form of crossover or with a changed style. Especially after 2000's, in addition to the British fashion, even a new word Mods Story was created to prominently express the free style of the Mods spirit. The expressive characteristics represent 1) minimal style, 2) sports casual style, 3) vintage style, 4) dandy & androgynous style. In conclusion, Mods-Look in 21st fashion used to be street fashion started from minority subculture after world war II, but now suit of that time, geometrical pattern and sensibility are becoming design sources for the various fashion market from high fashion to sports look. Therefore, as young people are becoming the center of society in new millenium, sensibility of that time will be reinterpreted to design and Mods-Look will not be limited to subculture but reflected in design development fulfilling people's taste and new future fashion sense by compromising the past and new trend.

• Journal of the Korean Society of Costume
• /
• v.52 no.5
• /
• pp.155-172
• /
• 2002

The research has the aim of defining the special characteristics of the functionalist fashion design in the 1900s by understanding the essence of functionalism in the sociocultural contexts. Giving careful consideration to functionalist fashion design in the 1990s makes it possible to foresee the way of fashion design to meet the needs of the modems and men of the future world. To obtain the purposes, documentary study and demonstrative study with fashion photographs have been executed. Main results are as follows. Functionalism in the 1990s has been developed in different ways from the analogies in the beginning of the 20th century. It doesn't belong to an analogy but has the fused characteristics. It can be classified into techno functionalism influenced by new technology Pure functionalism related to minimalism. casual functionalism for those who are crazy about the speed and sports and enjoy the freedom and comfort and symbolic functionalism. Mechanical analogy has been developed into techno functionalism. Pure functionalism has come from the blend of mechanical and moral analogy, casual functionalism from mechanical. organic and moral analogy. and symbolic functionalism from organic and moral analogy. Since fashion design has much closer relation to human body and movements. it has been expressed considering a division of men and women and the places and times for the designs more than other designs. More casual manners of formal wear are distinct elements in functionalist fashion design in the 1990s. The 20th century general cultural phenomena including post modernism can be explained by eclectic functionalism. Functionalism considering Practical and conceptional functions ill continue and techno functionalism and casual functionalism in future fashion design will be expressed more strongly with new technology and casual trends of life style.

• Journal of the Korean Society of Costume
• /
• v.63 no.8
• /
• pp.14-26
• /
• 2013

The purpose of this study is to compare and analyze Jacqueline Kennedy and Michelle Obama's fashion style from a perspective of modernism and postmodernism. The method utilized in this study was first, to examine the properties of modernism and postmodernism. Next, we explored the types of role performance of the first ladies and the application of their fashion as an aid to their roles through the precedents of the research concerning modernism and postmodernism. The results of the study are as follows. First, there was a trend of formalism and anti-formalism. Jacqueline Kennedy made her public appearances wearing a formal dress in order to express the first lady's authoritarian figure of restrained elegance. The fashion of the first lady aspired to formalism. Meanwhile, Michelle Obama followed more of a free style by eschewing the typical formality of the first lady. She created diverse styles utilizing a variety of items, which were not interrupted by form or by using heterogeneous items. Second, there is a trend of elitism and populism. While Jacqueline Kennedy preferred only haute couture designers' costume in order to show the prestige and dignity of the upper class, Michelle Obama patronized unknown designers' clothing or mid-level casual brand goods that the public favors in order to interact with the public through her fashion. Third, while modernism regards totality or unity to be important, postmodernism puts an emphasis on the eclecticism by pursuing complexity and diversity through the deconstruction of an indigenous genre. In case of Jacqueline Kennedy, this tendency featured monotone clothing color, which presented a unified full set dress that excluded decoration. Michelle Obama, in contrast, mixed and matched formal dresses and a casual cardigan or felicitously mixed luxury brand or low to middle priced brand goods.

• Fashion & Textile Research Journal
• /
• v.23 no.4
• /
• pp.423-438
• /
• 2021

This study compared and analyzed the direction of Louis Vuitton creative directors Kim Jones and Virgil Abloh. Accordingly, 485 photos(251 Kim Jones, 234 Virgil Abloh) were collected. For data analysis, statistical and content analyses were combined. First, as for the overall design characteristics of creative director Kim Jones, complex colors, colorful barrels, tone-in-tone color schemes, H-line, plain fabrics, soft materials, heterogeneous material combinations, casual style. Second, as for the overall design characteristics of creative director Virgil Abloh, achromatic color, colorful tone, tone-on-tone color scheme, I-line, plain fabric, soft material, similar material combination, casual style. There were significant differences in color, tone, color scheme, silhouette, pattern, material type, material combination, fashion image, detail, trimming, top and bottom that differed in the creative directors' design direction. Therefore, it appears that Kim Jones has been directing the luxurious and unique men's wear through H-line, coat and slim pants, colorful color combination, soft material, heterogeneous material combination, plain fabric, and chic active sensibility. Meanwhile, Virgil Abloh is directing men's wear in a loose and trendy street mood through the I-line, jacket and wide pants, achromatic color, soft material, plain fabric, similar material combinations, and soft and sophisticated modern sensibility.

• Korean Institute of Interior Design Journal
• /
• no.15
• /
• pp.31-38
• /
• 1998

The purpose of this study was to analyze the tendency of the current diversified apartment planning. This study was examined by 13 newspapers from January 1th 1995 to 30th 1997. The major findings in this study were summarized as follows: 1. The strategy of major apartment construction co. was diversified into space planning interior image facilities and utilities and outdoor space design. 2. The trend of space planning was diversified into apartment for 3 generation apartment with its own inside gardeen apartment with kitchen facing south multi-story apartment, apartment with round shape room irregular shaped apartment 3. The trend of interior image was diversified into Korean style natural style casual elegantstyle modern style and classical style.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.13 no.3 s.31
• /
• pp.197-206
• /
• 1989

This study was to investigate brand images of ladies wear and the effects of fashion advertisements, and to determine the difference of brand image preference and the effects of fashion advertising by clothing life style. 421 subjects were gathered through stratified sampling method and, for data analysis, frequency distribution, $x^2-test$, Cronbach'$\alpha$, ANOVA, Duncan's multiple Range test, Multiple Dimentional Scaling (M.D.S.), Factor analysis, Cluster analysis, were conducted. The results are as follows; 1. In image formation process, feminine as formal image, manish as casual image, were recognized. 2. Four factors were determined for analysis of clothing life styles and with these factors five different clothing life style groups were classified. 3. There was a meaningful difference between clothing life style and brand image preference, and also between clothing life style and the effects of fashion advertisement. From these findings, general and specific fashion advertising strategies are proposed.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.30 no.6 s.154
• /
• pp.928-938
• /
• 2006

Tween refers 'between' generation aged of 10-16 who are between child and high teens. Tweens have been regarded as one of the fast growing markets and they show some unique characteristics as next-generation consumers. This study has explored the perception of their appearances and clothing styles, style preferences, and influencing factors on clothing behavior of tweens. 120 students aged of 12-15 participated in depth interview and data were structured and categorized by applying domain analysis. Results showed tweens have great concerns on their appearances and styles, so they want to express their identities and aesthetic favors through clothing styles. As for clothing style preferences, they have multi-facet tastes such as casual, active, feminine/ masculine, sophisticated, dramatic, etc. Factors influencing on their clothing behavior include reference groups like friends, dual desires of conformity and individuality, fashion, and brand names.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.18 no.3
• /
• pp.113-127
• /
• 2016

This study was aimed to analyzing the fashion style worn during the election campaign in the 16-18 Korea presidential candidates. In order to derive a comprehensive fashion style of each candidate it was classified as outfits, items, colors, patterns, accessories and the like. Research data was collected through literature, newspapers, Internet sites, etc., and SPSS statistical package was performed. In research data, 16 presidential candidates photographs were 87, 17 presidential candidates photographs were 82, 18 presidential candidates photographs were 155 as photograph by exposure to the media during each presidential campaign. The results of this study are as follows: In the fashion style of presidential candidates, male candidates mainly dressed in a tie and suit, but the 18 candidates dressed in casual wear unlike previous candidates. In tie color, 16 appeared in the red series, 17 election and 18 election appeared in blue series. Female candidate, Park Geun-hye candidate dressed in the combination of a jacket and blouse and pants. Therefore fashion style of presidential candidates got a strong symbolic image functions as political lines, ideologies, beliefs, and the campaign promises. Because describing the fashion style of candidates based on the statistical result, it requires attention to generalization.

• Fashion & Textile Research Journal
• /
• v.4 no.2
• /
• pp.176-187
• /
• 2002

The aim of this research is to establish basic materials for fashion merchandising by observing the street fashion of the juveniles and by analyzing their wearing, coordination and fashion trend. We have taken the photograph of the street fashion of 202 male teenagers and 265 female teenagers in Busan, and analyzed in the category of style, item, color, pattern, materials, hair style, shoes and accessories. We have concluded that the most frequent items were shirts (male), turtle neck (female) and jeans. The main style was casual just as jumper-look, sweater-look, gardigan-look. The typical female fashions that were hip-hop-look, twin neat-look, trench coat-look, were more various than male. For the color coordination, contrast color coordination was more dominant than similarity color coordination. Dominant patterns were solid, and also check and stripe patterns were frequently found in upper garment. The representative materials were soft for upper garment, and hard for trousers. Male teenagers prefer middle-length hair style and female teenagers prefer long hair style. The juveniles in Busan are wearing sports shoes and leather shoes in similar frequency. Their favorite accessories are bag, muffler and hat.

• Fashion & Textile Research Journal
• /
• v.6 no.5
• /
• pp.539-548
• /
• 2004

The purpose of this study is to know outer and inner characteristics of Bobos style regarded the latest fashion and to estimate the characteristics of fashion trend in 21st century and direction of fashion in the future, In terms of contentions of this study, we firstly studied concept, background, general characteristics which had been introduced in Sociology. And then, we studied the effect which the style of Bobos had been given by investigating the concept and style of Hippies and Yuppies. Also, we analysed trend of Bobos represented in modem fashion and tried to examine outer and inner features of Bobos through the result of analysis. Bobos can defined as 'Bourgeois Bohemian' who have both mundane desire about success and are high-educated elite class in information-oriented society. The fashion styles which had affected Bobos were psychedelic, naturalism, unisex, ethnic, layered, grunge of Hippies in 1960s and traditional, power-look, contemporary-look, sports wear, casual wear of Yuppies in 1980s. As a result of examining features of Bobos style, we can know that outer feature of Bobos style showed a reasonable harmony regardless of formalities and inner features showed a tendency to seek comforts. Also, Bobos style showed various and free styles, textile materials and colors and complex features to transcend the time and region, and culture.