• 한국의류산업학회지
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• 제11권6호
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• pp.878-886
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• 2009

The purpose of this study was to identify clothing shopping orientation of university students and brand loyalty in Jinju, Korea. In addition, the effect of consumer's shopping orientation and brand equity factors on brand loyalty were analyzed. A self-administrated questionnaire was developed based on previous studies. A total of 257 useful data were analyzed by SPSS 13.0 program. About 64.6% were female with the mean age of 22.2 years old. The results of this study were as follows. First, clothing shopping orientation was classified into 6 factors: hedonic, store patronage, planned, brand-pursued, economic, and convenience shopping orientation. Second, brand equity was identified into two factors, brand image and brand-consumer relationship. Third, store patronage and hedonic orientation were significant predictors of brand loyalty($R^2$=.275). Brand image and brand-consumer relationship showed significant effects on brand loyalty($R^2$=.541). Findings of this study were expected to contribute to understand young consumers in a typical trading area and to develop marketing strategy for casual brands to increase and maintain brand loyalty.

• Journal of Forest and Environmental Science
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• 제33권2호
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• pp.130-135
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• 2017

In temperate monsoon regions, extensive shallow landslides triggered by heavy rainfall are recurrent phenomena in mountainous areas. 1,357 landslides over Jinbu area, Korea that totaled 127 km2 were identified from aerial photographs and field survey. We examined characteristics of rainfall-induced shallow landslides and casual factors affecting landslide distribution with respect to topographic and forest settings, and land use. Most landslides occurred in the study area were the results of a complex combination of precondition, preparatory factors and triggering factors. Cumulative rainfall and high intensity rainfall during short period of time made the study area very sensitive to landslides and played as catalysts to enable other factors including topographic and forest settings, and land use to act more effectively. In addition, some landslides at lower elevation involved channel incision or bank erosion influenced by land use changes such as deforestation and intensification of agriculture surrounding riparian forests or hillslopes. The results suggest that most of landslide were triggered by heavy rainstorms while topographic, forest settings, and land use affected landslide distribution occurred in the study area.

• 패션비즈니스
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• 제7권4호
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• pp.93-104
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• 2003

This study investigated clothing shopping propensity and consumer awareness of Chinese adult men to provide necessary basic data for effective construction to cope with inroads into Chinese men's wear market. Research subjects were Chinese men in big five city (Beijing, Shanghai, Dalian, Harbin, Guangzhou). Returned 863 questionnaires were analyzed by mean, factor analysis, ANOVA, Duncan's Multiple Range, regression analysis with SPSS 10.0. Results of this research were as follows: 1. Chinese men's apparel shopping propensity factors were analyzed by four groups, such as fashion toward propensity, consume propensity, brand loyalty propensity, and casual preference propensity. 2. Consume propensity among 4 factors influenced most on consumer buying awareness. Brand loyalty propensity among 4 factors influenced most on consumer brand awareness. Fashion toward propensity influenced most on consumer fashion awareness. 3. According to region, there were significant differences to four grouped apparel shopping propensities. Harbin, Guangzhou were indicated higher fashion toward propensity than other areas. Guangzhou was indicated higher consume propensity than Dalian. Dalian was showed lower brand loyalty propensity than other areas. Beijing was showed higher casual preference propensity than Guangzhou. According to income, there were significant differences to four apparel shopping propensities. Highest income group was showed higher fashion toward propensity than other income. The higher men earned income, the higher brand loyalty propensity. Highest income group was showed lower casual preference propensity than lowest income.

• 마케팅과학연구
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• 제14권
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• pp.59-80
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• 2004

본 연구는 패션 제품은 사회심리적 속성이 강하다는 특징을 가지고 있기 때문에 Aaker의 일반적인 제품에 적용한 브랜드 개성 차원과는 다른 차별화된 개성을 나타낼 수 있는 연구가 필요하다는 생각에서 출발하였다. 패션 브랜드 이미지에서 추출한 브랜드 개성을 나타낼 수 있는 어휘들을 포함하여, 패션 브랜드 개성 차원을 도출하여 전체적 패션브랜드 개성 차원을 밝혔으며, 또한 패션 제품의 세분화 기준중의 하나인 복종별 (정장, 캐주얼웨어, 스포츠웨어)에 따라 패션 브랜드 개성요인은 어떻게 다르게 도출되는 지를 알아보았다. 이는 패션 제품 카테고리에 맞는 패션브랜드개성 차원을 개발함으로써 차별적 브랜드 마케팅 전략 수립 및 활용을 위한 자료로 사용될 수 있다는 것에 의의를 가질 수 있다 또한 소비자들에게 있어 브랜드 개성차원의 중요성을 알아보기 위하여 각각의 개성 차원들이 브랜드의 선호도 및 구매의도에 어떠한 영향을 미치는지를 살펴보았다. 분석 결과 첫째, 패션 브랜드 개성 차원은 유행/ 혁신성, 성실성, 보편/ 안정성, 전문성의 4 가지 차원으로 도출되었다. 둘째, 복종에 따라 정장에서는 혁신/활동성, 안정성, 전문성, 보편성이, 캐주얼웨어에서는 유행/ 혁신성, 활동성, 성실성, 안정성으로, 스포츠웨어에서는 혁신성, 사교성, 성실성의 개성 차원이 도출되었다. 셋째, 패션 브랜드 개성 요인에 따라 소비자의 브랜드 선호와 구매의도의 영향력은 다르게 나타났다. 패션 브랜드 개성 차원 중에서는 성실성, 보편성, 전문성이 선호도에 유의한 영향을 미쳤고, 정장 브랜드 개성 차원 중에서는 전문성, 캐주얼웨어 브랜드 개성 차원 중에서는 활동성, 스포츠웨어 브랜드 개성 차원 중에서는 성실성이 선호도에 각각 유의한 영향을 미쳤다 또한 전반적인 패션브랜드 개성과 정장 브랜드 개성에서는 선호도와 동일한 차원들이 각각 구매의도에 유의한 영향을 미치는 것으로 나타났으며, 캐주얼웨어 브랜드 개성 차원에서는 유행/ 혁신성, 진실성, 안정성이 스포츠 브랜드 개성 차원에서는 혁신성이 각각 구매의도에 영향을 미치는 것으로 나타났다.

• 해양환경안전학회지
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• 제10권2호
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• pp.17-22
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• 2004

해양사고는 맡은 원인이 서로 복잡하게 상호작용을 하여 발생하고 있다. 이러한 해양사고의 분석은 선박의 안전 운항상의 측면에서 매우 중요하다고 할 수 있다. 따라서 본 연구의 목적은 시스템다이내믹스법을 이용하여 해양사고 원인과 개선책에 대한 모델을 구축하고, 요소의 개선에 대한 효과를 분석하고자 한다. 본 연구의 수행을 위해 해양사고 원인과 개선책의 요소를 브레인스토밍법에 의해 추출하고, 인과지도상의 정량적, 정성적, 피드백루프로 변환하였다. 그리고 표준모델과 4가지 정책모델에 대해 23년간(1997-2020) 시뮬레이션을 수행하였다.

• 가족자원경영과 정책
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• 제15권2호
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• pp.1-21
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• 2011

Housing selections of the elderly depends on various changing factors as they get old. Among those factors, housing satisfaction might be one of the most predictable and crucial factor. This study is focused on the casual effect of housing satisfaction on the elderly's likelihood of selection among three alternatives of housing type. The sample was selected from 349 elderly aged above 65 who were living in Jeonju area, and was analyzed from multiple regressions and casual analysis. The results could be summarized as follows; First, the elderly preferred 'their own house living at present (aging in place)' among three housing type. Second, factors that influenced on housing satisfaction of the elderly were condition of health, economic status, living with spouse or not, level of social activities, and family supports. Third, the elderly who were male, without spouse living in single-family houses, in better health condition and with lower educational level were having more likelihood of selection of present housing. The elderly who were having more likelihood to select reverse mortgage payment were male, with spouse, living in apartment houses, the older, in worse health conditions and economic status. And the elderly who were male, with spouse, living in apartment houses, and in worse health conditions were having more likelihood to select national rental housing.

• 한국컴퓨터정보학회논문지
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• 제18권11호
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• pp.153-158
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• 2013

본 연구는 자존감 수준이 인터넷 중독에 미치는 영향을 분석하였다. 기존 다양한 연구에서 인터넷 중독을 치료하거나 예방하기 위한 방법은 소개하였지만 인터넷 중독의 원인적 요소에 대한 연구는 부족한 실정이다. 인터넷 중독은 다양한 원인 요소에 의해 심화되지만 가장 큰 원인 요소가 자존감 수준일 것이라는 가설을 설정하고 설문을 통하여 가설을 검증하는 방법으로 진행하였다. 연구 결과에 따르면, 사회 환경적 요인이나 가정 환경적 요인보다 심리적 요인인 자존감 수준이 인터넷 중독을 자져오는 주요 변인으로 나타났다. 즉, 자존감 수준이 낮을수록 인터넷 중독이 심화되는 것으로 조사되었다. 본 연구의 결과물은 향후 인터넷 중독 치료를 위한 다양한 프로그램에 자존감 수준을 높이기 위한 참고자료로 활용될 수 있을 것이다.

• 대한건축학회논문집:구조계
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• 제34권3호
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• pp.77-86
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• 2018

Recently, Korean construction industry is moving from quantitative growth to qualitative growth. Among the changes in the construction industry, the competency of the project manager who represents the construction project as well as the construction company has been referred to as a factor that effects qualitative growth. This research utilized previous research analysis and expert interview in order to extract essential competency factors of a construction project manager. DEMATEL method was utilized to analyze the quantitative and objective causal relationship between the competency factors. The causal relationship of the competency factors were visualized through Digraph (directed graph) and competency areas of the project manager that requires strengthening were also suggested. Analysis result showed that the important competency categories of a project manager were Internal & External Communication, Project Management Body of Knowledge, and Inspirational Leadership. The analysis results of this research can be utilized in developing competency enhancement method for future project managers and as a basic data in developing an education program.

• The International Journal of Costume Culture
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• 제13권1호
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• pp.51-61
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• 2010

The purpose of this research was to investigate the effects of clothing style and color of male casual wear on image perceptions and age evaluations. $4{\times}2$ (top color${\times}$trouser color) and $2{\times}3{\times}2$ (clothing style${\times}$clothing hue${\times}$clothing chroma) factorial designs were used as the experiment designs. Photoshop program was used to manipulate the clothing colors after creating photos of models wearing experiment clothing for stimulus. Subjects were 280 female college students from Seoul region and each subject responded to two stimuli. Factor analysis showed four factors of images of male casual wear; sociability, conspicuousness, softness and masculinity. Polo shirts were evaluated higher in sociability and softness than jumpers and nary blue trousers were evaluated higher in masculinity than beige trousers. High chroma clothing was assessed higher in sociability and conspicuousness than low chroma clothing. High chroma red jumpers displayed very sociable feel and low chroma blue jumpers displayed the lowest sociability. High chroma male clothing resulted in younger age perception but age was evaluated young when a black shirt was worn under the jacket when wearing a low chroma jacket.

• 패션비즈니스
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• 제25권2호
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• pp.34-50
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• 2021

As silver surfers'(older people who are good at surfing the Internet) SNS use and influence increase, SNS shopping channels are also favored as the major means of contactless shopping. The study analyzed the trends in fashion styles corresponding to taste on the SNS shopping channels with silver surfer women as the target. Even though the shopping channel was for people in their 50s and 60s, most of the design factors focused on casual styles and young taste rather than the formal and mature image. The material, trim, and patterns reflected a retro or formal factor but were also reinterpreted as a young image to show the various forms. The characteristics of the women's fashion styles for silver surfers on the SNS shopping channels can be summarized as follows. First, they chose items that portrayed a young image regardless of their age. The colors, materials, and patterns of the products also helped to create a young image. Second, there was a tendency to pursue various casual items. Silver surfer women chose practical, casual items because of their active lifestyle. Third, retro items were reinterpreted as young and trendy. Silver surfer women showed their retro tastes but preferred practical clothing with young images.