• 제목/요약/키워드: Casual communication

검색결과 62건 처리시간 0.021초

건설 현장 관리자 역량의 인과관계 구조 분석 (An Analysis of the Casual Relations on Construction Project Manager's level Competency)

  • 김도엽;김화랑;장현승
    • 대한건축학회논문집:구조계
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    • 제34권3호
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    • pp.77-86
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    • 2018
  • Recently, Korean construction industry is moving from quantitative growth to qualitative growth. Among the changes in the construction industry, the competency of the project manager who represents the construction project as well as the construction company has been referred to as a factor that effects qualitative growth. This research utilized previous research analysis and expert interview in order to extract essential competency factors of a construction project manager. DEMATEL method was utilized to analyze the quantitative and objective causal relationship between the competency factors. The causal relationship of the competency factors were visualized through Digraph (directed graph) and competency areas of the project manager that requires strengthening were also suggested. Analysis result showed that the important competency categories of a project manager were Internal & External Communication, Project Management Body of Knowledge, and Inspirational Leadership. The analysis results of this research can be utilized in developing competency enhancement method for future project managers and as a basic data in developing an education program.

생활한복 이미지를 활용한 캐주얼웨어 디자인 개발 (A Study on the Casual Wear Design based on the Image of the Modernized Korean Costume)

  • 박영선
    • 복식
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    • 제55권1호
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    • pp.25-42
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    • 2005
  • Costume is a formative art expressed by active human unlike the field of other living formativeness, and an expression of social actions based on a style of culture in a period. Therefore, costume has a deep connection with a mode of living and is recognized as a 'culture for living', and is more characteristic culture than all metaphysical cultures including architecture, craft, painting, and sculpture. Therefore, it expresses wearer's status or social standing, and furthermore, ideas and values of the times with aesthetic features in their form, color, materials, and pattern, so it is expressed as a mirror reflecting the phases of the times as. Korean costume had been dressed until the period of the Joseon Dynasty without a great change and started to be simplified in a simple style on the grounds of inconvenience in behaviors with the opening of an interchange of Western culture in the civilized period. And, this movement had been continued and Korean costume had been applied as an everyday dress under the name of 'Reformed Korean Costume'. Since the middle phase of 1980s, it aroused many people's interests with the introduction of designs focused on activity and convenience. In 1990's, many people had taken a growing interest in Korean costume with development of various designs keeping pace with the internationalization period and Korean Costume had been revitalized under the name of 'The Modernized Korean Costume'. And, since the 21st century, the advanced communication and full-scaled import of Western fashion have made the introduction of many fashion information in the world into Korea, affected greatly the fashion market, led consumers' sensitivity on a trend to be increased. Therefore, a design accepting a trend 'The Modernized Korean Costume' with fashions has risen. Second, this study is an attempt to suggest a revitalization method of domestic casual Korean costume brands by developing and suggesting competitive and highly value-added products with connection of practicality, variety, and highly sensitive fashion styles. For theoretical study, domestic and foreign literatures, academic journals, professional monthly magazines, and newspapers were examined. And, a process of change and features of the Korean fashion since the civilization period, and concept, features and images of casual Korean costume were analyzed, On the basis of analyzing image, features, and consumers' preference of the modernized Korean costume, a design development plan was established and 10 suits of costume were designed and made.

PC 통신 및 인터넷 이용자의 통신판매를 통한 의류제품 구매성향 (The Apparel Product Purchasing Tendency of PC Communication and Internet Users in Home Shopping)

  • 이은진;홍병숙
    • 한국의류학회지
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    • 제23권7호
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    • pp.1007-1018
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    • 1999
  • The purpose of this study were : 1) to examine the apparel product purchasing tendency of PC communication and internet users in home shopping 2) to analyze the difference of apparel product purchasing tendency accordint to consumer factors. The data was administered to 160 subjects who had communicated the PC communication and internet. And the data was collected from May through August in 1998. SPSS package was used for analysis and the following methods such as Means Percentage Frequencies Factor analysis Crosstabulation analysis t-test and one-way ANOVA, The results of this study were as follows : 1) The users of PC communication and internet were young and high-education level and a metropolitan area dwellers. They received a purchase offer through catalog PC communication and internet cable TV and paid out credit card Experience to purchasing apparel product of home shopping was very low but intention to purchasing was relative high. item that consumer wanted to buy using home shopping were casual clothing and fashion goods which were not important to fit and without regard to style. 2) Between purchasing apparel product of home shopping and mainly consideration factors were shown to have the significant differences according to age residential quarters whether or not marriage. income level. A metropolitan area dwellers the low-age unmarried and the low-income groups thought much of convenience shopping time and effort's saving. A person of the higher-income and the married thought much of the facility of an exchange or returned goods. A region dwellers were to purchase a speciality product or gift goods. 3) Between purchasing apparel product of home shopping and satisfaction degree were shown to have significant differences according to sex whether or not marriage education level an occupation. The woman than the man was satisfied with the benefit of the shopping time and effort's saving. And the unmarried than the married was satisfied with the benefit of the home shopping's convenience. The higher-education level than the lower-education level was satisfied with the quality guarantee of the product.

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의류 광고에 나타난 상표 이미지의 코드 분석 (An Analysis of Codes on Brand Image in Fashion Advirtsing)

  • 한명숙;나수임
    • 복식문화연구
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    • 제5권4호
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    • pp.68-79
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    • 1997
  • In this thesis which takes fashion advertising that functions a marketing communication as an objective, I try to bear witness to the signifying system of garments though analyzing with semiotic methodology the signifying procedure on the base of the structural concept of Ferdinand de Saussure and the advertisement semiotic theory of Roland Barthes, to make clear their signifying structure and it meaning by understanding the characteristics of contemporary society and its cognitive system. Each sign of fashion advertising transfers the brand image through syntagmatic signification which contains the mythology of goods. Mannish style is encoded as tailored jacket, white shirt, H-silhouette and pants, non-color or being color, and it is presented as a clothing sign of casual wear for career women. Feminine style is encoded as X-silhouette, soutien collar suit style, various colors, and other details with womanly image, and it is presented as a clothing sign for maid or young wife 20\`s or 30\`s. Formal style is encoded as jacket vest, inner wear(blouse), two and three piece dress by pants or skirt and one-piece dress, and it is used in every age and class. Casual style is similar to formal style, but differs only in textile code. Clothing sign for housewives in middle age is encoded as H-silhouette of formal style, long jacket and pants and brown, being and grey colors. Contemporary popular phenomena in the signification of fashion advertising, and its temporal ideology reflected are as follows; According to the context of fashion advertising in the middle of 1990\`s, its fashion is that first, military look applied from the designs of various sort of military uniform and vest look and pant style applied from dandy-style imitated from man\`s wear are popuar. This mean that it reflects the change of point of view on woman\`s role in society today. That is, due to the equality between man and woman, it mirrors the ideology of feminism, and then, describes beautifully professional woman with carrer. Second, because that individualism is underlied for the change of consumer\`s consciousness, standardized popularity is disappeared, and in accordance with the mixture of various trends and personalities proposed every season, layered look that emphasizes individualism, easiness and naturalness is popular.

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키스 해링[Keith Haring]의 작품을 응용한 니트웨어 디자인 - 튜블러 자카드 조직을 활용하여 - (Tubular Jacquard Knit Wear Design through the Application of Keith Haring's Works)

  • 이하정;이연희
    • 복식
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    • 제61권1호
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    • pp.69-83
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    • 2011
  • This study applied cartoon-like simple and implicit symbol of Keith Haring works to tubular jacquard knit, designed woman casual knit wear with fun, explicit and activities using fluorescent yarns with explicit features. This study aimed to propose the directions for new market pioneering that meets the emotional requirements of modern people by raising the level of utilization and expression area of knit fashion, and to present the constructive directions for high value-added knit wear by designing highly effective knit wear. Methods of this study examined the lifetime and artistic background of Keith Haring and collected his works through searching of internet, scholastic publications or thesis. Formative types and colors of works collected were analyzed and classified according to characteristic standards of Haring and characteristic formativeness and color of works were extracted. The result of this study is as shown below: First, the feature of his works can be summarized into motif that has symbolic and implicit cartoon-like lines including narratives as well as enormous number of works. Such feature is very suitable for variation and recombination in realization of design and has unlimited potentials for development. Second, image colors can be extracted such as black and white, original color and fluorescent paints, which reflects the intention of artist who put focus on communication with the public. Such color feature is very suitable for design motif that has explicitness of reflecting the intention of artist through use of special fluorescent yarn. Third, I made it as reversible wear that has effects of increasing or decreasing the explicitness according to color area ratio using the feature of textures allowing use of both sides as well as form stability of tubular jacquard. Fourth, by adjusting the thickness of fabric with controlling of ply in fabric using poly yarn and wool union yarn, I could obtain good results of study in terms of technique that can express various materials with embossed dynamic effects of unevenness on flat surface.

성인 여성복의 KS 치수 표준 개정을 위한 제안 연구 (A Study on the Suggestion for the Revision of Standard Sizing System for Female Adult's Garments)

  • 남윤자;이정임;정재은
    • 한국의류산업학회지
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    • 제16권5호
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    • pp.776-784
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    • 2014
  • KS K 0051(2009) was established in 1990 and revised in 1994, 1999, 2004 and 2009. Recently the structure of apparel production and distribution are changing like as small quantity batch production, increase of importing abroad apparel and increase of on-line shopping mall. Based on Social and economic conditions, examine the potential for use of KS K 0051(2009) standard sizing system for female adult's garments are needed. Through which, it was intended to suggestion for the revision of standard sizing system for female adult's garments which can facilitate communication among consumer, producer and sellers. The improvement point was discussed through review of the current KS K 0051 (2009) and abroad standard sizing system for female adult's garments, ISO 3637(1977), ISO 4416(1981), BS EN 13402-2(2002), BS EN 13402-3(2004), JIS L 4005(2001) and GB/T 1335.2(2008). Also, the revision of standard sizing system for female adult's garments was suggested using data of 6th Size Korea. As a result of this study, in the revision, formal wear, casual wear, training wear and under wear were separated to simplify the classification and the classification of body type were excluded. Also, it is possible that size designation was simplified through optional notation and letter code based on bust girth could be marked together in casual wear.

국내 캐릭터 커리어 여성복 브랜드의 스타일 정체성에 대한 소비자 인식 연구 (Consumer's Recognitions on Style Identity of the Contemporary Korean Woman's Apparel Brands)

  • 박재민;천종숙;최선희;최은아
    • 복식문화연구
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    • 제18권2호
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    • pp.337-347
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    • 2010
  • The purpose of this study was to figure out consumer's recognition on brand's peculiar style on Korean contemporary women's apparel brand. The contemporary women's apparel brands show advanced and stylish merchandise at better price points. This segment of the Korean ready-to-wear market has been growing fast in last decades. Four contemporary women's apparel brands(I, K, M, and T) were participated in this study. The data(n=216) were collected with questionnaire survey at 24 apparel retail shops in metro Seoul area. The questionnaire measured the consumers' recognition on each brand's peculiar style. The subjects evaluated each brand's typical silhouette, materials, and style image. The results of the survey showed that the style image factors were 'stylish', 'simple', 'casual', 'feminine', and 'classic'. The style image of each brand was differentiated from others. The brand T had classic image, the brand K had simple and casual image, brand M had stylistic image, and the brand I had feminine image. The features of materials that used at the four brands were not very different by the brands. They used the high valued materials. The common features of the materials were 'smooth', 'thin' and 'light weight.'

3D 가상 의상 기술을 활용한 캐쥬얼웨어 디자인 연구 - Z 세대를 중심으로 (A study on Design of Casual wear utilizing 3D Virtual Clothing Technology - focus on Generation Z)

  • 신혜경
    • 문화기술의 융합
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    • 제7권1호
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    • pp.75-81
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    • 2021
  • 첨단 정보통신 기술의 발달에 따라 디지털 문화에 익숙한 Z세대는 미래 패션을 재편할 수 있는 패션 산업의 주요 소비층으로 관심이 집중되고 있다. 본 연구에서는 디지털 기기에 능숙하고 인터넷을 통한 정보 습득 및 모바일 라이프스타일에 친숙한 Z세대를 위한 캐쥬얼웨어를 3D 가상 시뮬레이션에 의해 디자인하여 걸리쉬, 스포티브, 이지, 컨템포러리의 4가지 룩으로 디자인 전개하였다. 의상디자인에 3D 가상 착의 시뮬레이션의 활용은 팬데믹 환경에서 디지털 패션 디자인기획 및 생산 프로세스와의 융합을 통한 미래 패션 산업의 디지털화를 구축하고 온라인 플랫폼의 유통을 강화시킬 수 있다. 언택트 패션 제작 시스템을 도입하여 업무의 효율성 강화를 위한 지속적인 혁신을 시도하고 있는 기업 환경에서 3D 가상의상 기술의 활용은 3D 샘플 제작, 온라인 피팅, 수정과 보정 및 품평을 통해 업무 프로세스에서 소통이 확대되고 인적, 물적 자원의 경감에 따른 긍정적 효과를 통해 지속 가능한 패션의 가치를 확대시킬 수 있다.

비만 남자대학생의 자가 건강다이어트 프로그램 참여 경험 (Experiences in Self-dieting Program of Obese Male College Students)

  • 김정수
    • 성인간호학회지
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    • 제25권5호
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    • pp.504-514
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    • 2013
  • Purpose: This study was to describe the process of healthy dieting and develop a substantive theory that explains lifestyle in obese male college students. Methods: The participants were 11 students who had participated in self-dieting program in a health center. Data were collected with in-depth interviews and analyzed by grounded theory in Strauss and Corbin (1990). Results: Through analyzing process, 36 concepts, 18 subcategories, and nine categories were deduced. In axial coding, casual condition, 'shrinking themselves' and 'oriented to selfish lifestyle', context condition, 'distress in mutual understanding' impacted on phenomenon, 'making health with autonomous living pattern'. Intervening conditions were 'practicing with active measures' and 'growing the willpower' and action-interaction condition, 'devoting realistic plan with positiveness' totally lead to consequence in 'regaining social relationship' and 'pursuing harmonious sound of mind and body'. The periods of process were divided four stages, reflecting self-characteristics, situational copping phase, applying period realistic strategies, and developing phase of social relationship. The core category, 'developing communication competency' incorporated the relationship between and among all categories and explained the process. Conclusion: The findings indicate that self leading health program helped to develop the communication competency. Therefore, we would consider about internalized motives and external incentives in health programs.

의류기업의 해외소싱 파트너쉽과 소싱성과와의 관계 연구 (Relationship between International Sourcing Partnership and Sourcing Performance in Korean Apparel Firms)

  • 육심현;고애란;고은주
    • 한국의류학회지
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    • 제27권9_10호
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    • pp.1124-1133
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    • 2003
  • The purpose of this study was to investigate relationships among partnership variables and sourcing performance. Partnership variables were included as: contract conditions, information sharing, communication, conflict, job understanding, monitoring, culture understanding, trust and commitment. Sourcing performance included perceived benefits and sourcing satisfaction. The survey research design was employed with the structured questionnaire. A sample of 104 Korean apparel firms' managers participated in this survey. Apparel firms selected for this study were casual, sports, children's wear firms doing actively international sourcing. For the data analysis, descriptive statistics (i.e., frequency, percent), factor analysis, correlation, and multiple regression analysis were used. Information sharing and job understanding were positively related with trust. That is to say, the better information sharing and the better job understanding apparel firms had higher scores of trust than others. Contract conditions, communication, conflict, and culture understanding were known as predictions of commitment to international outsourcing. The more trust firms had with their vendors, the more commitment the firms had in the international sourcing. This result showed that trust is the essential factor of commitment. Trust and commitment were significantly related with outsourcing performance (i.e., perceived benefits, satisfaction of the international sourcing). Partnership information of international sourcing assembled in the review of literature and the results from this empirical study may assist the domestic apparel firms to make better decision in the adoption process of international sourcing.