• Proceedings of the Korean Society for Technology of Plasticity Conference
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• 2003.05a
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• pp.393-396
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• 2003

A systematic investigation for the process design in deep drawing is necessary to improve the quality of drawn cups. This study concentrates mainly on the influence of process design strategy on the product quality. Several types of process design were chosen from initial blank of 100mm in diameter to make final cup of 50mm in diameter. Forming analysis are carried out to find out optimal design in terms of drawing force. We assume that the case which shows minimum drawing force in the subsequent operations is the best case. Through experiments it is found that the case which shows minimum drawing force also results in minimum drawing force and better product quality than other case. Thus, it is shown that this design strategy is very effective in the improvement of quality in drawn cups.

• Journal of Distribution Research
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• v.9 no.1
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• pp.1-24
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• 2004

As the dot-com companies realize the importance of the traditional business operations such as product distribution and sourcing, the task of balancing business strategy and operations between electronic commerce and"bricks St mortar"channels is an ongoing challenge. However, there are no generic recipes for formulating business strategy that optimally bridges the physical and virtual operations. In order to provide some guidelines, this study examines the big 3 retailers in Korea, and their"clicks ＆ mortar"strategy, assessing how the activities of each channel are integrated to achieve the synergy effect. This study analyzes the differences in the pattern of integration among the three retailers and traces the causes of those differences. It also figures out the relationship between the degree of integration and performance variables such as growth and cost. Finally. it defines the essential constraints on the process of integration along with managerial implications.

• Korean Institute of Interior Design Journal
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• no.39
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• pp.92-99
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• 2003

Big 3 Korean department stores - Lotte, Hyundai, and Shinsegae have pursued a differentiation strategy in order to survive the era of big-bang. This study has proposed to present a frame work with which we can recognize the character of design, which is pertinent to a differentiation strategy. The results of study are as follow ; 1) Lotte department store reveals the 3 strategies - location, composition and specialization strategy and the character of design has traditional, high class and neutral disposition. 2) Hyundai department store reveals high class strategy and the character of design has high class and modern disposition. 3) Shinsegae department store reveals high class and specialization strategies and the character of design has high class, tradition and modem disposition.

• IE interfaces
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• v.19 no.2
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• pp.140-152
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• 2006

Today, many companies realize that the effort to develop new products / services faster that customers want and continue to purchase is crucial for their survival. As the service sector is rapidly growing, one of the challenges faced by the service industries is the lack of effective methodologies for new service development. This paper proposes a systematic framework for developing new service concepts, with an emphasis on generating innovative, convergence-type service concepts from the customer‘s perspective. The framework consists of three phases-identification of customer needs (Phase I), extraction of new service opportunities (Phase II), and generation of new service concepts (Phase III). The proposed framework is demonstrated through a case study in the telecommunications industry. In the case study, a survey was conducted on ten customers to identify the latent customer needs; 61 new service opportunities were extracted; and 129 new service concepts were generated.

• Korean Management Science Review
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• v.15 no.2
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• pp.83-90
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• 1998

Today, ERP becomes very popular as a vehicle of implementing an integrated information system since this package not only facilitates reengineering but also provides the function of generating consolidated financial statements. Yet a successful introduction strategy on the integrated information system needs to be set up because ERP has weaknesses as well as strengths. The strengths include the prompt reaction to environmental changes, the integrated management of information, the adoption of open systems, and the selection of modules according to functionsl However, the weaknesses of ERP include the provision of only basic functions, the development of package on international standard processes, and possible disadvantages to small and medium-sized firms. This paper is to suggest recommendations on the implementation strategy of ERP as an integrated information system. According to the case study with Firm A that has successfully implemented an ERP package, the most significant advantage of adopting ERP was that Firm A was able to implement an integrated information system for only six months. Finally, this research generates suggestions, such as the importance of the project team structure, the sufficient amount of time for education, and the minimization of the package modification.

• Asia Marketing Journal
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• v.13 no.3
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• pp.265-274
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• 2011

The objective of this case study is to analyze how effectively KIA K5, which is a leading mid-size car brand, has positioned itself into the mid-size car market. Before KIA launched the K5, Sonata and SM5 were the leading brands in the mid-size car market. They had loyal customers who like their similar images. As many competitors keep launching new brands or new designs into the car industry, Sonata and SM5 were pressured to introduce new versions. But, the YF Sonata and the New SM5 failed to catch up with the new trends in the market. Whilst YF Sonata was perceived as too innovative, the New SM5 was treated as an old car by the target customers of the mid-size car. While the two leading brands struggled to attract customers, KIA K5 found a new market space by identifying and focusing on the lucrative replace and up-grade demand segment and filling the gap between the current product category values and the emerging mid-size car category values. The K5 found the right values that customers need and successfully articulated the values to the customers. This case study illustrates that a successful positioning strategy can be effectively employed to attract customers in the saturated car manufacturing industry. This case can be summarized as the successful positioning strategy of KIA K5 is comprised of four primary pillars: design innovation, market analysis, STP (segmentation, targeting, and positioning), and launch strategy. The KIA K5 case study provides valuable insights and implications for many other companies that are planning to find a proper positioning strategy for their own business.

• Korean Management Science Review
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• v.19 no.2
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• pp.221-235
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• 2002

Many people are getting more and more interested in the value of information sharing in a supply chain in proportion to the development of information technology in these days. In spite of much interest in the value of shared information, the related studies concluded that the effect of only sharing information strategy between upper and lower level is not large However, many related companies want to link each channel members in the supply chain with on-line to expect to reduce the cost by means of information sharing. This study wants to evaluate the alternative strategy to reduce more related costs than only sharing information strategy. This paper analyzed that how much the total supply chain cost is to change in the case of a transfer of decision rights from the lower (retailers) to the upper level (depot, vendor) in a supply chain. The decision rights mean the rights of being able to decide when to order, how much to order, where to order, and what mode to transport or distribute, etc. in a supply chain. By the experimental simulation study to the simple case, the strategy to share only information took the low effect of 1～2%, but the strategy to transfer the decision lights from the lower to the upper member had larger effect of about 5%. However. for the strategies to work well, it needs to cooperate closely among each supply chain members, and the fruits from the transfer of decision rights in a supply chain are allocated to each chain members reasonably Therefore, there needs to study in the future not only the exact transfer effect of decision rights, but the reasonable allocation method of the fruits among the chain members.

• 대한공업교육학회지
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• v.31 no.1
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• pp.129-145
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• 2006

The purpose of this study was to develop and apply the project-based learning strategy in blended learning environment to raise and enhance scientific thinking skill, creativity, and problem solving skills to students who would be teachers of an elementary school in the future. This study was conducted as an action research based on an educational university. The study included 25 participants in a class. Data were collected through observation, surveys, interview and students' artifacts. Results indicated the project-based learning strategy in blended learning environment allowed students to raise problem solving skill, critical thinking skill, and creativity. Finally implications of this study, obstacles to conduct this study, and recommendations to implement this strategy more effectively and efficiently were presented.

• Journal of Families and Better Life
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• v.30 no.6
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• pp.53-67
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• 2012

This study was conducted to explore the coping strategy of Korean men in an international marriage. To achieve this purpose, we selected 4 Korean husbands who had married after seeking the services of matchmaking agencies, and we used snowball sampling. The data were collected through in-depth interviews, and analyzed according to the case study research method. It was found that the men considered international marriage to be their second choice instead of the best one. But they considered their marriage to be 'a prepared marriage', not 'a rash marriage.' 'The prepared marriage' allowed them to have realistic expectations, and to become 'tied in wedlock' with 'a good person.' The Korean husbands coped with difficulties and problems through flexible thinking, such as considering 'how the woman acts depends on the man', 'finding a model mentor couple', 'keeping an open mind to each other', 'reinforcing family ties', and 'developing their wife's independent capacity.' Based on the results, practical alternatives for Korean husbands were suggested. Lastly, the limitations of this study were mentioned.

• The Journal of Information Technology and Database
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• v.8 no.2
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• pp.137-159
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• 2001

This study provides a thorough methodology for IT Investment evaluation. A software tool to support the evaluation process was introduced along with a case study. The software supports the methodology that consists of 7 phases : Target analysis, ldentifying IT measures, Measuring IT impact, Assessing business value, Analyzing the decree of realization, Cost-benefit analysis, and Reporting. The case study showed that the software (CAFA) was a very useful tool supporting both decision-making and post-implementation reviews of IT investment.