A Study on the Design Characteristics based on the Distinction Strategies of Korean Main City Department Stores - through the analysis of case studies from 1990 to present -

우리나라 주요 도심 백화점의 차별화 전략에 따른 디자인 특성에 관한 연구 - 1990년대 이후 현재까지 사례분석을 중심으로 -

Big 3 Korean department stores - Lotte, Hyundai, and Shinsegae have pursued a differentiation strategy in order to survive the era of big-bang. This study has proposed to present a frame work with which we can recognize the character of design, which is pertinent to a differentiation strategy. The results of study are as follow ; 1) Lotte department store reveals the 3 strategies - location, composition and specialization strategy and the character of design has traditional, high class and neutral disposition. 2) Hyundai department store reveals high class strategy and the character of design has high class and modern disposition. 3) Shinsegae department store reveals high class and specialization strategies and the character of design has high class, tradition and modem disposition.