• The Korean Journal of Health Service Management
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• v.5 no.2
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• pp.209-226
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• 2011

The purpose of this study is to analyze and find out key success factors and marketing strategies of Bumrungrad Hospital in Bangkok, Thailand. The major success factors of Bumrungrad Hospital are as follows; First, Bumrungrad Hospital had professional medical team and board of directors who had the international career. Second, Bumrungrad was supported by Thai government and they were in a cooperative relationship with each other for the development of the medical industry. Third, Bumrungrad appropriately handled the internal and external changes including Asia Financial Crises in 1997 and others. Fourth, Bumrungrad diversified and broaden its business field such as global medical investing and management, medical technology, anti-age medicine and wellness. Marketing strategies of Bumrungrad analyzed are the following four factors. First, Bumrungrad focused on the quality of services by employing professional medical staffs, who have the international certification, and by constructing IT system for hospital management. Second, Bumrungrad has maintained an equalized price policy to attract the customers bothin the domestic and foreign markets. The cost for care has appealed the foreign customers for its comparatively low price, but it focused mainly on the upper middle class in Thailand. Third, it established, managed, and consulted hospitals in the foreign countries including the Philippines and the Arab Emirates. Fourth, it adopted differentiated promotion strategies suitable for the special needs of domestic and foreign customers, and put emphasis on the buzz marketing.

• Journal of the Korea Society of Computer and Information
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• v.28 no.10
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• pp.241-246
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• 2023

The purpose of this study was to suggest the direction of university employment support through analysis of employment success factors for young college graduates and comparison of determining factors in metropolitan and non-metropolitan areas. For this purpose, the factors were analyzed using SPSS 25.0 statistical package binary logistic regression analysis using the 2019 'College Graduate Occupational Movement Path Survey' data provided by the Korea Employment Information Service. As a result of the study, among the personal characteristics of college graduates in Seoul and the metropolitan area, age, parental assets, and language training experience were (+) factors for employment success, and in terms of college characteristics, 2-3 year college graduates were more likely to succeed in employment than 4-year college graduates or education college graduates. In addition, among the personal characteristics of college graduates from non-metropolitan areas, age and parental assets were (+) factors in employment success, and 2-3 year college graduates were more likely to succeed in employment than 4-year college graduates.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.2
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• pp.240-250
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• 2020

This study explores the process of transitional career choice for North Korean defectors who are successfully living their lives after transition to a different system labor market. To achieve this study purpose, what is the process of transitional career choice for North Korean defectors due to the system transition? At present, he (Ed- who is he?) has a subjective sense of success in his professional life and conducted in depth interviews with three men and eight women as objects that can explain the process of experience in rich and detailed ways. To this end, the author interviewed three men and eight women who are satisfied with their current job and analyzed them with the grounded theory method proposed by Strauss & Corbin (1998). As a result, the paradigm model was derived from the central phenomenon of 'conversion of perspective', and the core category was 'conversion of perspective and challenge new career'. The transitional career choice process was derived into four stages according to the flow of time and interaction as 'reality recognition stage', 'active change recognition stage', 'support and coping strategy stage', and 'growth stage' and positive reflections from transitional learning and potential factors of planned chance skills were found.

• Korean Journal of Social Welfare Studies
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• v.47 no.4
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• pp.183-216
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• 2016

This study aims to investigate the career development experience of youth in late adolescence who entered a different university after taking a semester off (as known as Bansu in Korean), in depth, applying a phenomenological research method. For the research, this study selected seven adolescents as research participants to reveal the essential meaning of their experience, vividly. The data were analyzed by Giorgi's method to draw components of the experience of research participants. As a result of the research, the career development experience of youth in late adolescence who entered a different university after taking a semester off was systematized into 19 sub-categories and structured into four main categories: "high school years in which academic record was more important than aptitude", "the step away from the dream, being forced to proceed to college", "the time of study to take the exam again, which was an advantage and disadvantage at the same time" and "the wish unfulfilled even with the success of entering a different university." It turned out that the main topic was "the repeated way even after passing the repeat sign." They took the College Scholastic Ability Test (CSAT) once again and came back to the narrow way to enter a prestigious university, but they still compromised the standard made by the older generation. This study has significance for late adolescents' welfare and happiness in that it explored the in-depth meanings of the career development experience of youth who entered a different university by taking the CSAT again after taking a semester off. Lastly, based upon the situation of the increase in the number of students who take the CSAT again, this study suggested better measures for career development during adolescence and the promotion of their quality of life.

• Journal of Information Technology Services
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• v.15 no.2
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• pp.65-80
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• 2016

Currently, many universities offer a variety of programs for students to improve their knowledge and expertise for their career development. Because each program's success depends on students' active participation and passion, the university makes a lot of efforts to motivate them enhance the loyalty toward the school. Several universities in Korea operate their own loyalty program based on their students' activities. However, we need to develop a distinctive loyalty program to suit universities' education environment because the purpose of education is different from existing commercial purpose. This study shows the process that improves problems of loyalty programs that are operated by the K University and suggests new ideas based on design thinking methods. Also, this study includes a process that changes standardized and involuntary loyalty program to interesting loyalty program that induces students' voluntary participation through combining with gamification concept. The method that we suggest in this study is expected to extend various fields.

• Journal of Family Resource Management and Policy Review
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• v.14 no.2
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• pp.1-19
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• 2010

This study uses qualitative data to examine the dynamics and barriers of the delayed family formation phenomenon among the never-married professionals in Korea. The data was drawn from focus groups of 14 never-married professionals aged 28 through 40. The investigation depicts several dimensions of the circumstances of never-married professionals that have not garnered much attention in the literature. This research provides initial evidence of critical influences within the socio-cultural contexts of the participants' dating behaviors as well as the willingness to many. Two different realities, based on gender, were discovered: both male and female voluntarily delayed marriage to pursue their career, education and success. As both reached their career goals, however, male participants experienced a rise in their value as a marriage prospect whereas females experienced decreased value as a marriage prospect. Hence, neo-traditional familism was the dominant value among the participants, but it also functioned as a major barrier to family formation because in the present value system, female professionals, must still struggle with the dual burdens of work and family management.

• Journal of Engineering Education Research
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• v.16 no.5
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• pp.43-52
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• 2013

We surveyed perceptions of faculty, students, and enterprisers in engineering about gender issue in engineering. A total of 59 faculty members, 335 students (226 male, 109 female) of Korea National University of Transportation, and 28 employers of Chungbuk location were selected. The 25 survey questions for faculty, 30 for students, and 5 for employers were made. The analysis methods used included ${\chi}^2$ for cross analysis method. The results showed that faculty in general perceived differences between genders. They also perceived that women engineering students has a lack of leadership and low possibility of success in career in engineering. Also, they perceived disadvantages in application processes of women students. However, they expressed they did not reflect those factors in teaching and career advices. Women engineering majors showed low confidence in getting a job and success in career. They also thought they had no opportunities to gender-sensitive education in engineering courses. They were also very negative toward aptitude in engineering. These results were very similar to those of faculty. On the other hand, men students showed very low awareness of their women peers' perceptions. The perception of enterprisers was also different from faculty and students. These results indicate that there should be changes in perceptions of faculty and students in engineering for employments. For better education for women engineering majors, further research is needed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.5 no.2
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• pp.33-57
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• 2010

This study aims at researching whether business founders' psychological characteristics, behavioral characteristics, and career characteristics have influence upon corporate performance and whether business founders' career characteristics and start-up education experience have influence upon corporate performance targeting business founders of start-up business-incubated companies. As a result of this study, business founders' psychological characteristics(achievement desire, risk-endurance propensity) were indicated to have significant influence upon corporate performance. On the other hand, business founders' behavioral characteristics were indicated to have no influence upon corporate performance. Also, it is seen to have clarified that business founders' career characteristics, past practical-affairs experience during start-up education business, and job-life experience are important factors of having significant influence upon corporate performance. These findings are expected to give many implications even to preliminary business founders as well as establishment in supportive direction and effective development of start-up business-incubated companies. Accordingly, the implication is seen to have been suggested that the services, which the business incubator supports the living-in companies, need to be planned and offered by considering business founders' characteristics of start-up business.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.12
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• pp.459-469
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• 2016

This study was designed to survey the degrees of career plateau, job satisfaction, and turnover intention of hospital nurses, as well as to identify the relationship among them. We surveyed 239 nurses working at five different hospitals in J city and C city. Data collection was conducted between April 1 and April 30, 2016. The data was analyzed using SPSS 23.0. This study shows that the significant factors influencing job satisfaction were content plateau and structural plateau, which account for 55.0% of the variance. It also shows that the significant factors that influence turnover intention were structural plateau, present clinical career, content plateau, and working department, which account for 43.0% of the variance. As such, we identified that a decrease in the content plateau of hospital nurses enhances job satisfaction and that a decrease in structural plateau reduces turnover intention. The results indicate that a systematic managerial strategy for nursing resources should be developed and applied in the nursing field. This strategy should supplement the content plateau by job redesign and job enrichment. In addition, to increase retention of skilled nurses and to achieve superior organizational performance, as well as to contribute to the success of hospital nurses, supplementation of the structural plateau by adopting and applying a career ladder system is important.

• Journal of Korean Dental Hygiene Science
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• v.4 no.1
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• pp.29-37
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• 2021

Background: The selection of an occupation is typically based on individuals' personalities and the characteristics of occupations, which significantly affect occupational consciousness. The present study aimed to enhance the occupational achievement level of and provide fundamental data for student counseling in order to develop competitive professional workers by understanding the occupational consciousness of freshmen and motivating them as dental hygienists with career development plans, as freshmen majoring in dental hygiene eventually play a significant role in the field of dentistry as dental hygienists. Methods: The surveys were distributed to 160 freshmen in the dental hygiene department and were subsequently collected. The data from 142 surveys were used for analysis, as 18 surveys were excluded due to insincere responses. The survey contents included questions related to major selection and satisfaction, including motives for selecting a dental hygiene major, prior knowledge on a dental hygiene major and a career as a dental hygienist, satisfaction level of the major, and reasons for dissatisfaction in cases if applicable, as well as questions related to occupational consciousness, including career prospects for dental hygienists, opinions on the occupation, and conditions of job selection. Results: High employment rate with good salary level ranked highest (43.7%) among motives to apply the dental hygiene major, followed by the desire to be a professional worker (21.1%) and recommendation by acquaintances. Of those who responded, 50.7% indicated a normal level of satisfaction with the major, and 69.9% responded that they had prior knowledge regarding the dental hygiene major and/or field of dental hygiene. These results may be due to youth unemployment and the occurrence of job preparation immediately after students enter university, which is a result of the difficulty in job seeking. In terms of career prospects, 48.6% of students responded with "growing a little bit," followed by "growing a lot" (28.9%), "no difference from now" (21.1%), and "other" (1.4%). Regarding opinions on the occupation, 65.5% responded that occupation was an tool with which to make and income or a living, 23.2% responded that occupation was for dreams and self-realization, and 11.3% responded that occupation was for success in life and maintaining social status. Regarding the conditions of job selection, the responses included that the workplace had good working conditions (39.4%), good interpersonal relationships (21.8%), and a higher salary (18.3%). This may reflect the change in work ethics among university students, according to the trend of the times. Conclusion: Based on the results of the present study, we found that educational guidance to enhance the level of satisfaction with the major, and career guidance to understand and apply the clear vision and long-term job security are necessary.