• Title/Summary/Keyword: Capturing Strategy

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An analysis of creative trend of election Ads and PR strategy which appears in recent political campaign - Focused on 2010. 6.2 local election, 2011. 10.26 by-election, 2012. 4.11 general election, 2012. 12.19 presidential election (한국 최근 정치캠페인에서 나타난 크리에이티브한 선거광고홍보전략 트렌드 분석 -2010. 6.2지방선거, 2011. 10.26 보궐선거 2012. 4.11 총선, 2012. 12.19 대선을 중심으로)

  • Kim, Man-Ki
    • Journal of Digital Convergence
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    • v.11 no.8
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    • pp.65-73
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    • 2013
  • Outcome of election depends on which candidate of politics uses more original and creative idea for Ads and PR of election in election campaign strategy of political campaign. Especially, since political Ads and PR are the ways of capturing voters' sensitivities with one line of copy(slogan) and one image, Ads and PR are very important. This research analyzes unique and creative trend of political campaigns which are used in each unit election which is held four times(2010. 6 2 local election, 2011. 10 26 by-election, 2012. 4 11 general election, 2012. 12 19 presidential election) during 2010~2012. For analysis, search analysis of text and image used in video, internet, booklet type of Ads and PR material for election, and election campaign. Video is used in election campaign during election period. Unique and creative political campaign is customized micro-marketing election strategy trend which tries to fit for tendency of backing including gender, age group, social atmosphere, etc. This research excludes the degree of success of this election strategy from subject of analysis.

Discrimination of Panax ginseng Roots Cultivated in Different Areas in Korea Using HPLC-ELSD and Principal Component Analysis

  • Lee, Dae-Young;Cho, Jin-Gyeong;Lee, Min-Kyung;Lee, Jae-Woong;Lee, Youn-Hyung;Yang, Deok-Chun;Baek, Nam-In
    • Journal of Ginseng Research
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    • v.35 no.1
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    • pp.31-38
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    • 2011
  • In order to distinguish the cultivation area of Panax ginseng, principal component analysis (PCA) using quantitative and qualitative data acquired from HPLC was carried out. A new HPLC method coupled with evaporative light scattering detection (HPLC-ELSD) was developed for the simultaneous quantification of ten major ginsenosides, namely $Rh_1$, $Rg_2$, $Rg_3$, $Rg_1$, Rf, Re, Rd, $Rb_2$, Rc, and $Rb_1$ in the root of P. ginseng C. A. Meyer. Simultaneous separations of these ten ginsenosides were achieved on a carbohydrate analytical column. The mobile phase consisted of acetonitrile-water-isopropanol, and acetonitrile-water-isopropanol using a gradient elution. Distinct differences in qualitative and quantitative characteristics for ginsenosides were found between the ginseng roots produced in two different Korean cultivation areas, Ganghwa and Punggi. The ginsenoside profiles obtained via HPLC analysis were subjected to PCA. PCA score plots using two principal components (PCs) showed good separation for the ginseng roots cultivated in Ganghwa and Punggi. PC1 influenced the separation, capturing 43.6% of the variance, while PC2 affected differentiation, explaining 18.0% of the variance. The highest contribution components were ginsenoside $Rg_3$ for PC1 and ginsenoside Rf for PC2. Particularly, the PCA score plot for the small ginseng roots of six-year old, each of which was light than 147 g fresh weight, showed more distinct discrimination. PC1 influenced the separation between different sample sets, capturing 51.8% of the variance, while PC2 affected differentiation, also explaining 28.0% of the variance. The highest contribution component was ginsenoside Rf for PC1 and ginsenoside $Rg_2$ for PC2. In conclusion, the HPLC-ELSD method using a carbohydrate column allowed for the simultaneous quantification of ten major ginsenosides, and PCA analysis of the ginsenoside peaks shown on the HPLC chromatogram would be a very acceptable strategy for discrimination of the cultivation area of ginseng roots.

A Quantitative Study on How the Cheonghae Anti-piracy Unit influences the Occurrence of Maritime Piracy near Somalia (청해부대 파병(다국적 해군의 대(對)해적 작전)이 소말리아 인근 해적사건 발생에 미치는 영향에 관한 정량적연구)

  • Han, Jong-Hwan
    • Strategy21
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    • s.46
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    • pp.123-157
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    • 2020
  • This research focuses on one important type of non-traditional threat, maritime piracy, and tries to supplement previous research from the perspective of military power, especially naval power. When considering the elements of military power, naval power is a core independent variable to explain piracy incidents. Indeed, naval power can play a key role in solving piracy problems, since naval power is the only legitimate force to respond to piracy in the sea. It is natural that well equipped and trained naval power in the sea increases the probability of capturing pirates, which leads to increasing the costs of piracy and decreasing its occurrences. In addition, since naval combatant ships have more impressive weapons than those of pirate boats, just the presence of naval combatant ships could serve to deter piracy incidents in the sea. The main purpose of this research is finding the effectiveness of large multinational naval efforts to deter piracy incidents in Africa. With this research purpose, I analyze 771 piracy incidents that occurred in African states from 2009 to 2014. Furthermore, I include all 33 coastal states in Africa regardless of the experiences of piracy incidents in order to avoid selection bias, which is very common in quantitative-based piracy incidents research. The dependent variable of this research is frequency of maritime piracy incidents for a country-year and the independent variable is the number of multi-national naval warships that operate near Somalia. With this analysis, I find the large number of multi-state naval combatant ships are negatively related to piracy incidents. In other words, as a main means to counteract piracy incidents, multi-state naval combatant ships are conducive to reduce piracy incidents near Somalia, since it increases costs (being captured) of conducting piracy.

Identification of interacting proteins of retinoid-related orphan nuclear receptor gamma in HepG2 cells

  • Huang, Ze-Min;Wu, Jun;Jia, Zheng-Cai;Tian, Yi;Tang, Jun;Tang, Yan;Wang, Ying;Wu, Yu-Zhang;Ni, Bing
    • BMB Reports
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    • v.45 no.6
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    • pp.331-336
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    • 2012
  • The retinoid-related orphan nuclear receptor gamma ($ROR{\gamma}$) plays critical roles in regulation of development, immunity and metabolism. As transcription factor usually forms a protein complex to function, thus capturing and dissecting of the $ROR{\gamma}$ protein complex will be helpful for exploring the mechanisms underlying those functions. After construction of the recombinant tandem affinity purification (TAP) plasmid, pMSCVpuro $ROR{\gamma}$-CTAP(SG), the nuclear localization of $ROR{\gamma}$-CTAP(SG) fusion protein was verified. Following isolation of $ROR{\gamma}$ protein complex by TAP strategy, seven candidate interacting proteins were identified. Finally, the heat shock protein 90 (HSP90) and receptor-interacting protein 140 (RIP140) were confirmed to interplay with $ROR{\gamma}$ by co-immunoprecipitation. Interference of HSP90 or/and RIP140 genes resulted in dramatically decreased expression of CYP2C8 gene, the $ROR{\gamma}$ target gene. Data from this study demonstrate that HSP90 and RIP140 proteins interact with $ROR{\gamma}$ protein in a complex format and function as co-activators in the $ROR{\gamma}$-mediated regulatory processes of HepG2 cells.

Aerodynamic Shape Optimization of Helicopter Rotor Blades in Hover Using a Continuous Adjoint Method on Unstructured Meshes (비정렬 격자계에서 연속 Adjoint 방법을 이용한 헬리콥터 로터 블레이드의 제자리 비행 공력 형상 최적설계)

  • Lee, S.-W.;Kwon, O.-J.
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.33 no.1
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    • pp.1-10
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    • 2005
  • An aerodynamic shape optimization technique has been developed for helicopter rotor blades in hover based on a continuous adjoint method on unstructured meshes. The Euler flow solver and the continuous adjoint sensitivity analysis were formulated on the rotating frame of reference for hovering rotor blades. In order to handle the repeated evaluation of the design cycle efficiently, the flow and adjoint solvers were parallelized using a domain decomposition strategy. A solution-adaptive mesh refinement technique was adopted for the accurate capturing of the tip vortex. Applications were made for the aerodynamic shape optimization of Caradonna-Tung rotor blades and UH60 rotor blades in hover. The results showed that the present method is an effective tool to determine optimum aerodynamic shapes of rotor blades requiring less torque while maintaining the desired thrust level.

Exploring Strategy of Health Contents for Smart Media : Utilizing Information and Data (스마트 미디어 환경에 적합한 헬스 콘텐츠 전략 탐색 : 정보와 데이터 활용을 중심으로)

  • Yoon, Hongsuk;Shin, Dong-Hee
    • Journal of Digital Contents Society
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    • v.16 no.1
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    • pp.85-96
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    • 2015
  • With the emergence of smart media and devices which are able to continuous data monitor, the usage patterns of access and acquire health information are changed. Health contents should be provided to promote intrinsic motivation considering the way of cognizing and processing data in human information interaction. For this, planning for prevention centered health contents is required to utilize personal information and medical big data for engagement with the contents. Therefore, this paper reviews previous studies of health communication dealing with users' information literacy like e-health literacy. In addition, the paper classifies ways of communication when mediate IT as immediacy, interaction and data capturing. In conclusion, strategies of health contents for promoting users' intrinsic motivation are explored and its implications are discussed.

Quantitative assessment of reclamation-dams from the sea by using combined seismic methods (해안 매립지 탄성파 탐사)

  • Kim Jung-Yul
    • 한국지구물리탐사학회:학술대회논문집
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    • 2002.09a
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    • pp.85-100
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    • 2002
  • This paper deals with a development of combined seismic methods, based on the application of Televiewer and seismic tomography, for the quantitative assessment of reclaimed body or dam at seashores in our county. The underground structure of reclaimed dam is very complex, mainly due to the unexpected exchange of rock fragments with the marine silty mud in conjunction with S.C.P. (Sand Compaction Pile) foundation, so that for several reasons only the use of Televiewer and seismic tomography for general application might not lead to a desirable resolution. Kinds of upgraded measuring and evaluation techniques for that are needed. For examples, a novel strategy for capturing the returning impulses from the outer side of casing plastic pipe is desired to be developed. For the tomograhy, one should be being more focussed on the study of raw data based on the wave propagation theory. In this paper, it is shown that such multidisciplinary approaches can be, by attempting to compare and jointly interpret the results from two methods, much efficient for understanding the reclaimed dam structure.

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Development of a Rule-based BIM Tool Supporting Free-form Building Integrated Photovoltaic Design (비정형 건물일체형 태양광 발전 시스템 규칙기반 BIM설계 지원 도구 개발)

  • Hong, Sung-Moon;Kim, Dae-Sung;Kim, Min-Cheol;Kim, Ju-Hyung
    • Journal of KIBIM
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    • v.5 no.4
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    • pp.53-62
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    • 2015
  • Korea has been at the forefront of green growth initiatives. In 2008, the government declared the new vision toward 'low-carbon society and green growth'. The government subsidies and Feed-in Tariff (FIT) increased domestic usage of solar power by supplying photovoltaic housing and photovoltaic generation systems. Since 2000, solar power industry has been the world's fastest growing source with the annual growth rate of 52.5%. Especially, BIPV(Building Integrated Photovoltaic) systems are capturing a growing portion of the renewable energy market due to several reasons. BIPV consists of photovoltaic cells and modules integrated into the building envelope such as a roof or facades. By avoiding the cost of conventional materials, the incremental cost of photovoltaics is reduced and its life-cycle cost is improved. When it comes to atypical building, numerous problems occur because PV modules are flat, stationary, and have its orientation determined by building surface. However, previous studies mainly focused on improving installations of solar PV technologies on ground and rooftop photovoltaic array and developing prediction model to estimate the amount of produced electricity. Consequently, this paper discusses the problem during a planning and design stage of BIPV systems and suggests the method to select optimal design of the systems by applying the national strategy and economic policies. Furthermore, the paper aims to develop BIM tool based on the engineering knowledge from experts in order for non-specialists to design photovoltaic generation systems easily.

Evaluation of Commercial Pheromones on the Population Dynamics of Spodoptera frugiperda (J. E. smith) and Mythimna loreyi (Duponchel) (Lepidoptera: Noctuidae)

  • Seo Yeon Hong;Hwi Jong Yi;Young Nam Yoon;Yun Woo Jang;Ki Do Park;Rameswor Maharjan
    • KOREAN JOURNAL OF CROP SCIENCE
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    • v.67 no.4
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    • pp.285-295
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    • 2022
  • The trapping efficacy of five commercially available sex pheromones manufactured in Korea, the Netherlands, North America, China, and Costa Rica was evaluated to determine the population dynamics of Spodoptera frugiperda and Mythimna loreyi and their relationships with the weather parameters of maize fields in Miryang, Gyeongnam Province, Korea in 2019. The results show that the sex pheromone manufactured in Costa Rica were more efficient at capturing S. frugiperda and M. loreyi than those manufactured in other countries. The lowest number of S. frugiperda moths were captured using sex pheromones manufactured in the Netherlands. We noted that more than four population peaks of both the moth species and weather parameters influenced the moth population dynamics in Miryang. A positive relationship was observed between the population of S. frugiperda and weather parameters, such as mean temperature, rainfall, and relative humidity, for sex pheromones manufactured in Korea. Furthermore, a positive relationship was recorded between the population of M. loreyi and wind speed for the sex pheromone manufactured in Korea. The results of this study suggest that the sex pheromones manufactured in Costa Rica are the best solution for the efficient capture of S. frugiperda and M. loreyi under typical weather conditions in the southern parts of Korea. In addition, the outcomes of this study are discussed in terms of population dynamics and integrated pest management for S. frugiperda and M. loreyi as alternatives to chemical management by maize producers. Further studies related to the continuous improvement in the capture efficiency of both moth species using sex pheromones are now needed.

Policy and Strategy Implications of Smart Electricity Distribution Technologies in the Perspective of IT Ecosystem (스마트 배전의 경쟁전략 및 정책 시사점: IT Ecosystem의 관점에서)

  • Kim, Tae-Ha;Park, Chan-Hi
    • Information Systems Review
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    • v.12 no.1
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    • pp.189-207
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    • 2010
  • We applied IT ecosystem analysis to Smart Grid system in this paper and thereby compared various arguments about Smart Grid technologies against the reality of the power generation and distribution in South Korea with a special attention to the power distribution side. Our work attempts to propose policy implications in the government-level based on a firm-level analysis using the framework of the competitive strategy and advantage. The Smart Grid initiative is expected to enhance the efficiency in the power generation and distribution. In addition, the Smart Grid initiative aims at capturing the opportunities in the electric power business such as parts, components, supplies, and system products in the global arena. Prerequisites of smart distribution system include building infrastructure based on smart distribution parts, information systems, communication technologies, and developing various application programs and interfaces that would interact with the consumers. Consumers are expected to play an integral role by changing their consumption patterns in response to dynamic pricing and quality choices enabled by the smart distribution technologies. In order to induce the consumers to participate actively in the program, firms and policy makers should consider providing consumers economic incentives and proper education for better understanding of new technologies. Our work helps policy makers and firm better understand the nature of technology and stakeholders for the successful implementation of smart distribution technologies.