• Title/Summary/Keyword: Call-center

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Convergence Study on Emotional Labor, Stress Response and Turnover Intention of Call-center Worker (콜센터 근로자의 감정노동, 스트레스반응 및 이직의도에 관한 융합적인 연구)

  • Kim, Jung-Im;Choi, Bo-Ram
    • Journal of the Korea Convergence Society
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    • v.6 no.6
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    • pp.139-146
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    • 2015
  • The purpose of this study is to determine the general characteristics and work-related characteristics of call center workers and learn the relationship between the subjects of emotional labor levels, stress response levels and turnover. Target the K's Call Center employees 300 people of telecommunications companies in Korea 2015 July 15 to August 31. Results of the study was higher the level of emotional labor of the subjects underlying factors which are somatization of stress reactions, depression, anger is rising, which also showed an increase in turnover. It is necessary to develop and measures to reduce the degree of turnover Intention of call center workers prepare measures are needed that can mitigate the stress response reduces the level of emotional labor.

The Effect of eCRM Features on Website Visit and Purchase (eCRM 기능이 고객의 웹사이트 방문과 구매에 미치는 영향)

  • Min, Dai-Hwan;Park, Jae-Hong;Park, Cheol
    • Information Systems Review
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    • v.4 no.2
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    • pp.155-168
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    • 2002
  • This paper examines whether the functions of eCRM solutions affect the site visit and purchase by customers. The functions of eCRM solutions are extracted and classified into three categories of c-marketing, e-sales, and e-service. E-marketing includes campaign/event marketing, e-mail marketing, and questionnaire marketing; e-sales consists of recommendation system and incentive/discount promotion.; e-service is composed of e-mail call center and web call center. From the online survey, 146 responses are collected and analyzed. The analysis shows that the level of experience in campaign/event marketing, e-mail marketing, e-mail call center, and web call center significantly affect the website visit by customers and that the level of experience in all eCRM functions except e-mail marketing significantly affect the purchase by customers. The effects of those functions in eCRM on the website visit are moderate, while the effects of the functions on the purchase are low. The results from this study imply that eCRM needs to strengthen the effect on the purchase with more thorough analysis of the customer profile.

Effects of The Call Center Counselors' Personal Characteristics and Perceived Organizational Support on Organizational Commitment and Organizational Citizenship Behavior (콜센터 상담사들의 개인특성과 조직후원인식이 조직몰입, 조직시민행동에 미치는 영향)

  • Noh, Hyun-Woo;Han, Kyung-Il
    • Journal of Digital Convergence
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    • v.11 no.7
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    • pp.123-133
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    • 2013
  • This study is to establish the effect of the call center counselors' personal characteristics and perceive organizational support(POS) on their organizational commitment and organizational citizenship behavior(OCB). through survey targeting 290 call center counselors in Seoul. Accordance with these conclusions, Self-esteem, Self-efficacy except Emotional Intelligence were positive(+) influence on Organizational Commitment. and Emotional Intelligence, Self-esteem, Self-efficacy were positive(+) influence on OCB. Also Self-esteem and Organizational Commitment, OCB were full mediation on POS And Self-efficacy and Organizational Commitment, OCB were part mediation on POS. This result implies call center needs the approach method and different perspectives to increase the degree of call center counselors' organizational commitment.

The Moderating Effect of Social Support in the Relationship between Job Stress and Emotional Burnout of Insurance Call center consultants (보험회사 콜센터 상담사의 직무스트레스와 정서적 소진의 관계에서 사회적 지원의 조절효과)

  • Kim, Hyun-Jung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.11
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    • pp.53-59
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    • 2018
  • This study was to investigate the moderating effect of the social support in the relationship between job stress and emotional burnout of insurance call center consultants. Participants in this study were 186 consultants working in insurance call center. They completed survey questionnaires of job stress, emotional burnout and social support. Collected data was examined using correlation analyses and hierarchical multiple regression analyses. There was a positive relationship between job stress and emotional burnout and a negative relationship between emotional burnout and coworker support. Also, it was found that the social support(supervisor support, coworker support) moderated the relationship between job stress and emotional burnout of insurance call center consultants. The implications and limitations of this study were discussed.

A Study on Education Training and Job Commitment : Focus on Call Center (교육훈련과 직무몰입에 관한 연구 : 콜센터를 중심으로)

  • Kim, Eun Hee;Park, Deuk
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2012.07a
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    • pp.119-122
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    • 2012
  • 오늘날 콜센터는 고객과 의사소통을 담당하는 비대면 접촉채널의 대표적인 조직으로 고객 접촉을 담당하는 인적자원에 대한 중요성이 날로 증대되고 있다. 이에 콜센터들은 고객응대에 적합한 지식 기술 태도 등 상담사의 전문성 강화를 위해 교육훈련을 꾸준히 계획하며 실행하고 있다. 본 연구는 콜센터에서 실시하는 다양한 교육훈련이 상담사들의 직무몰입과 어떠한 관계가 있는지를 알아보려는데 그 목적이 있다. 이를 분석하기 위하여 교육훈련에 대한 만족도, 성취도, 적용도, 기여도를 중심으로 직무몰입과의 관계를 회귀분석을 통해 살펴보았다. 분석결과는 다음과 같다. 교육훈련 만족도와 적용도는 직무몰입과 직접적인 유의미한 영향관계가 나타나지 않았다. 반면에 성취도와 기여도는 직무몰입에 유의미한 정(+)의 영향을 미치는 것으로 나타났다. 이러한 결과는 교육훈련과정에서 교육내용의 가치와 재미를 찾아 잘 이해하고 습득할 수 있도록 하여 성취도를 높여주고, 교육훈련을 통한 조직생활에 대한 기여도에 대한 인식을 높여줄 때 직무몰입이 높게 나타남을 시사한다.

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A Study on the Educational Training Evaluation Model - Focusing on Call Center (교육훈련 평가모형에 관한 연구 - 콜센터를 중심으로)

  • Kim, Eun-Hee;Park, Deuk
    • Journal of the Korea Society of Computer and Information
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    • v.17 no.10
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    • pp.185-192
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    • 2012
  • Call Center requires an ability of agents a lot more than face-to-face contact due to being achieved communication by non face-to face channel for contact with customers. In order to improve the ability of agents, Call Center carries out various educational training according to their work experience and function and with the accomplishment of educational training, Call Center is going to fulfill to develop its quality of counseling and productivity. On the other hand, due to investment of a lot of time and budget to educational training, it is needed to grasp and manage about its effectiveness that how helpful the training is for performance of work-site operations through evaluation of educational training. Having Seen researches about evaluation of educational training until these days, most researches have mainstream to measure satisfaction and a level of learning or degree that how the learning transfers to actions. It is found that a research about an entire evaluation model should be required. This study aims to investigate effectiveness of Call Center educational training from the level of recognition by reflecting Kirkpatrick's the four levels of learning evaluation. By the four levels, reaction, learning, behavior and results, the study found out a connection with standards of evaluation about each levels. In addition, by using structural equation modeling, it was examined goodness of fit about the entire model. Furthermore, by an alternative model, considering a direct relation between a factor of reaction and behavior, it was compared and examined goodness of fit of overall model of the study model and the alternative one.

Customer Selection for a Happy Call in the City Gas Business (도시가스업에서 해피꼴 고객의 선정)

  • 변대호
    • Korean Management Science Review
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    • v.20 no.1
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    • pp.125-139
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    • 2003
  • City gas is becoming an essential resource in households due to its convenience and low price in comparison to other energy sources. However, in order to prepare for the gas market to be saturated, many city gas companies must pursue customer satisfaction management and develop happy call systems for a promising solution. In the development of the happy call systems, the difficult problem is that we cannot contact all customers because of limited resources and calling efficiency in the call center, We should find best customers according to their value. This paper suggests a methodology for the selection of happy call customers when city 9as companies consider two strategies. First, they should launch a new business area. Second, they must attempt to prevent current customers from moving from city gas to other fuels. We will discover important attributes and derive rules of weighting for the attributes through an exploration study that affect customer satisfaction and preference. Through a simulation model, we will show how many customers will be selected by our methodology.

The Effect of Emotional Labor on Stress Coping Style and Psychological Burnout among Call Center Employees

  • Bok, Mi-Jung
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.4
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    • pp.97-106
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    • 2016
  • The aim of this study is to measure the degrees of emotional labor and to empirically analyze how emotional labor affects individual's stress coping style and psychological burnout. The results were as follows. First, the call center employees were actually experiencing emotional labor and it was shown that the deep acting was higher than the surface acting. Second, the degree of experiencing stress coping style and psychological burnout appeared differently depending on the socio-economic variables of the employee. Third, despite the differences in the direction, there is a correlation between emotional labor, stress coping style, and psychological burnout. Fourth, the characteristics of the employees and emotional labor clearly affected stress coping style and psychological burnout. Therefore, companies will have to provide various psychological treatments and training programs for call center employees, and a change in social awareness, where people take the service industry workers' kindness for granted, is required as well.

A Case Study on Forecasting Inbound Calls of Motor Insurance Company Using Interactive Data Mining Technique (대화식 데이터 마이닝 기법을 활용한 자동차 보험사의 인입 콜량 예측 사례)

  • Baek, Woong;Kim, Nam-Gyu
    • Journal of Intelligence and Information Systems
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    • v.16 no.3
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    • pp.99-120
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    • 2010
  • Due to the wide spread of customers' frequent access of non face-to-face services, there have been many attempts to improve customer satisfaction using huge amounts of data accumulated throughnon face-to-face channels. Usually, a call center is regarded to be one of the most representative non-faced channels. Therefore, it is important that a call center has enough agents to offer high level customer satisfaction. However, managing too many agents would increase the operational costs of a call center by increasing labor costs. Therefore, predicting and calculating the appropriate size of human resources of a call center is one of the most critical success factors of call center management. For this reason, most call centers are currently establishing a department of WFM(Work Force Management) to estimate the appropriate number of agents and to direct much effort to predict the volume of inbound calls. In real world applications, inbound call prediction is usually performed based on the intuition and experience of a domain expert. In other words, a domain expert usually predicts the volume of calls by calculating the average call of some periods and adjusting the average according tohis/her subjective estimation. However, this kind of approach has radical limitations in that the result of prediction might be strongly affected by the expert's personal experience and competence. It is often the case that a domain expert may predict inbound calls quite differently from anotherif the two experts have mutually different opinions on selecting influential variables and priorities among the variables. Moreover, it is almost impossible to logically clarify the process of expert's subjective prediction. Currently, to overcome the limitations of subjective call prediction, most call centers are adopting a WFMS(Workforce Management System) package in which expert's best practices are systemized. With WFMS, a user can predict the volume of calls by calculating the average call of each day of the week, excluding some eventful days. However, WFMS costs too much capital during the early stage of system establishment. Moreover, it is hard to reflect new information ontothe system when some factors affecting the amount of calls have been changed. In this paper, we attempt to devise a new model for predicting inbound calls that is not only based on theoretical background but also easily applicable to real world applications. Our model was mainly developed by the interactive decision tree technique, one of the most popular techniques in data mining. Therefore, we expect that our model can predict inbound calls automatically based on historical data, and it can utilize expert's domain knowledge during the process of tree construction. To analyze the accuracy of our model, we performed intensive experiments on a real case of one of the largest car insurance companies in Korea. In the case study, the prediction accuracy of the devised two models and traditional WFMS are analyzed with respect to the various error rates allowable. The experiments reveal that our data mining-based two models outperform WFMS in terms of predicting the amount of accident calls and fault calls in most experimental situations examined.

A VoIP Transcript System for Call Recording in IP Contact Center (IP 컨택센터에서 통화 녹음을 위한 VoIP 녹취 시스템)

  • Jung, In-Hwan
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.12 no.1
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    • pp.7-16
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    • 2012
  • In this paper we describe a VoIP transcript system which is able to record call conversation between counselor and customer in an IP contact center based on IP telephony environment. The transcript system, designed and implemented in this paper, uses packet sniffering to capture packets without imposing network overhead on overall system. It can decode H.323 and SIP which are used to setup call sessions in VoIP environment and captures voice data and record without any loss of contents. Implemented transcript system can be integrated with CTI system in that it can manage and record call more effectively. It is designed generically so that it is implemented both on Windows and Linux environment.