• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.1-11
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• 2016

Calligraphy has become popular in recent years. Designers use calligraphy to draw consumer visual attention and liking by delivering friendly and gentle images. This paper analyzes the effects of calligraphy on consumer response to advertisement design. Regression analyses show calligraphy has a positive effect on consumer visual attention and liking, particularly in sensible product/service. In low involvement product/service, however, calligraphy has a negative effect. These results imply that designers should be careful when they use calligraphy.

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.184-192
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• 2010

In the current so-called age of emotion marketing, the independent form of handwriting of calligraphy is being revitalized in various fields such as advertising, book designs, film titles, posters, packages, BI, and even fashion. Thus centered on Gyeyang-gu at the city of Incheon, 100 outdoors signs that used calligraphy were chosen and we researched a reform plan that could revitalize calligraphy in outdoor signs by classifying them according to current conditions of the use of calligraphy, actual conditions of practical use, expression tools, and analyzing the use of colors. The result was trial requests not only from the formalities industry, but also the financial sector, public corporations, and several other businesses, but in order to provide not only for franchise brand logotypes manufactured by expensive experts, but also provide production of high-quality calligraphy for low costs for small private enterprises, the development of a diverse calligraphy education program, centered on the regional society, will be needed. In the midst of globalization, in order to advertise the beauty of Korean alphabet and to create our own unique street culture, a variety of tools and tactile expressions are demanded, in the future the research on the calligraphy of outdoor signs must be revitalized.

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.25-34
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• 2010

Consumer's buying loyalty for goods can be changed by exposure to new stimulus, so different with others and esthetical packaging design is necessary for drawing the eyes of consumer at this time. In this study, we made up a questionnaire and analyzed thirties who is judged as a substantial consumer for recognition of newly launched seasoning packaging design. They answered there is no specific character comparatively in existing seasoning packaging design and gave a high appraisal on symbolism of calligraphy logotype which is produced by attributes but got a low appraisal on readability. And they appraised Cheong-jeong-won Maat-seon-saeng higher than Da-si-da San-deul-e on safety, quality preservation, and exhibitivity and chose safety and preservation among those as essential element inducing to buy.

• Journal of Korea Technical Association of The Pulp and Paper Industry
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• v.39 no.1 s.119
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• pp.48-55
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• 2007

The aim of this article is to review the general property of the famous traditional Korean paper, "rice straw paper"(Bast-Fiber mixed with straw pulp), and to compare the paper qualities varying with the composition ratio of straw pulp, in order to revive the traditional paper in modem Korea. The experiment was carried out by making first the two different mixture papers, i. e., one is the paper of 50% bast fiber mixed with 50% straw pulp, and the other is the paper of 75% bast fiber with 25% oats straw pulp, and finally the 100% bast fiber paper was made for the purpose of comparison. The qualitative properties of these three kinds of paper with the different mixing ratio of the straw pulp were evaluated, and the findings of the experiment can be summarized as follow: 1. As to the quality aspects of the paper strength like tensile strength, breaking length, elongation, and tear strength, the test proved the 100% bast fiber paper as best, and the 50% mixed paper as the next good one. 2. In aspect of the printing adaptability such as density, opacity, brightness, whiteness, lab colors, air permeability, and roughness, the 50% mixed paper proved to be the best, due to the short cells in the straw pulp. 3. As to the air permeability, the larger ratio of straw pulp was found to be the lesser, and 75% bast fiber with 25% straw pulp mixture paper and the 100% bast fiber one were found 1/5 degree efficient. 4. In terms of the water absorption degree, 100% bast fiber paper was the fastest, but in case of mixture paper, 50% mixed one was a little faster up to the point of 1cm, while the two kinds of mixed ones appear to be almost similar to each other beyond the point. 5. The straw pulp mixed paper, especially the 50% mixed one was evaluated as the highest by the calligraphers who had experienced using the papers in terms of movement and feeling of the caligraphy and painting. In addition, although the 25% mixed paper is judged to be good for book printing because of the strength, the 50% mixed paper can be thought to be more desirable for painting and calligraphy. In conclusion, we will be able to make the quality paper with durability, by mixing the straw pulp with the bast fiber in proper ratio, following the tradition of Korean paper making.

• The Journal of the Convergence on Culture Technology
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• v.6 no.3
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• pp.1-8
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• 2020

EuiJae Hu BaekRyun is a symbol of Honam Namjonghwa and is respected as a teacher of Honam culture. He is from JinDo and is a relative of Sochi Heo Ryun and a disciple of Misan Heo Hyeong. The spirit of traditional Namjongghwa and the dignity of painting faithful to its technique have been obtained by themselves, and have made it his own. EuiJae organized a 'Yeonjinhoe' in Gwangju to raise his students. After liberation, a house was built under Mudeungsan Mountain. And showed another aspect as a social educator who emphasized and practiced national spirit while being a tea ceremony man. He excelled in Chinese poetry and painting theory, and expressed a unique field in calligraphy. especially worked as an artist good at poetry, caligraphy, and painting. EuiJae showed exceptional talent, especially in landscape painting. His tendency to paint was to follow Ye Chan's technique of drawing with a dry brush, placing importance on the energy of learning, and constantly trying new experiments with the technique of gisaeng. The world of EuiJae's works can be divided into three periods, based on the signature using the trend of painting or the change of perspective pursued, the era of EuiJae, the era of EuiJaeSanin, and the era of EuiDoin, which had a tendency of independent painting. EuiJae's contribution surpassed the artistic historical assessment that he had formed a big stem for the authentic Namjongghwa of Korean painting culture, which was part of Oriental painting. And recognizing that he was a fundamental teacher connecting modern times through the actual scenery based on NamDohwa's universal spirit and regional characteristics and the creative succession of emotions, he should inherit his passion for artistic spirit and tradition and experimental spirit.