• Title/Summary/Keyword: Cafe

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The Characteristics of 'The Third Space' that has a Great effect on Customer Satisfaction in Cafe Type Automobile Exhibition Centers (카페형 자동차 전시장에서 고객만족도에 영향을 미치는 '제3의 공간' 특성)

  • Oh, Sumin;Han, Hae-Ryon
    • Korean Institute of Interior Design Journal
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    • v.26 no.6
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    • pp.3-12
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    • 2017
  • As the quality of life has improved today, there is a growing desire among consumers for new space and interest in spending their valuable time in 'the third space' has tended to increase. Cafes have been integrated with sales and exhibition space as the representative third space. For example, it's cafe type automobile exhibition centers. The purpose of this study is to examine the characteristics of 'the third space' in cafe type automobile exhibition centers and suggest a plan for effective spatial characteristics. It checked the necessity of the third space' in automobile exhibition centers by analyzing automobile consumption trends of the 21st century according to industry change and restructures a checklist by grasping cafe type automobile exhibition centers and the concept and characteristics of 'the third space' based on the precedent studies. A questionnaire is made through the checklist drawn and a survey is conducted targeting users of the target areas of cases. The target areas of cases are 4 cafe type automobile exhibition centers opened in Korea since 2014. The analytical results of the target areas of cases that reflected the characteristics of 'the third space' are as follow: First, cafe type automobile exhibition centers must be built to make customers enter the space and at the same time, receive information on automobiles and space naturally. Second, in order to increase satisfaction with the space and brands, there is the necessity to arouse their interest through various experiences including test driving cars directly. Third, revisit intention can be found to be more influenced by spatial design than brand satisfaction. Fourth, partitions or interior for dividing the space need to be improved. In the next studies, specific research on plans about creating design to improve corporate image and brands and induce customers to revisit cafe type automobile exhibition centers by applying the characteristics of 'the third place' to them is required.

A Study on the Cafe Architecture Reflecting the Characteristics of Jeju (제주지역 특성을 반영한 카페건축에 관한 연구)

  • Kim, Jeongil;Kim, Hyoungjun
    • Journal of Convergence for Information Technology
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    • v.11 no.6
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    • pp.107-112
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    • 2021
  • This study aims to analyze a cafe built by reflecting the characteristics of Jeju among the cafes in Jeju. This is to provide practical help to prospective prep entrepreneurs who want to start a cafe in Jeju. The cafe reflecting the characteristics of Jeju maintains its own competitiveness and constant interest of tourists by securing differentiation and uniqueness. In addition, by looking at the characteristics of Jeju applied to cafe architecture, the academic foundation for understanding the Jeju and applicable characteristics of Jeju were summarized. The study was conducted in parallel with literature analysis and on-site analysis, and as a result, the following contents were found. First, it is a reflection of Jeju's phenomenal materiality. Second, it is a reflection of Jeju's interpretive everyday life. Third, it is a reflection of Jeju's materiality time. In this regard, if prep entrepreneurs start a cafe that reflects the characteristics of Jeju, they can create a cafe with very specific characteristics if they integrate the three characteristics above.

Effect of Menu Reliability on Consumer Satisfaction at Rice Cake Cafe using Domestically Grown Agricultural Products - Focus on Jeonju Hanok Village - (국내산 농산물을 사용한 떡 카페 메뉴에 대한 신뢰가 소비자 만족에 미치는 영향 - 전주 한옥마을을 중심으로 -)

  • Kim, Su In
    • Journal of the East Asian Society of Dietary Life
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    • v.25 no.5
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    • pp.922-931
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    • 2015
  • To investigate and analyze the influence of trust on consumer satisfaction in rice cake cafe menus using domestically grown food ingredients, this study divided selection attributes of rice cake cafe menus into safety, nutrition, ethicality and marketability through an exploratory factor analysis and analyzed reliability and correlation among these variables. As a result, these four factors were adopted as selection factors, and the results of the correlation analysis among the variables showed that the four factors were statistically correlated with trust and customer satisfaction. The result of validity and reliability testing on consumer trust showed that the menus were reliable and trustworthy as they had been made using domestically grown agricultural products. Analysis of how cafe selection attributes affect trust showed that the these variables had a significantly positive influence on trust in the order of safety, marketability, nutrition, and ethicality. The influence of the selection attributes on customer satisfaction was statistically significant, and the independent variables had a significantly positive influence on trust in the order of marketability, ethicality, safety, and nutrition. In verifying the mediation effect of trust on customer satisfaction, the four factors of rice cake cafe selection attributes had statistically significant mediation effects.

Effect of Offering Eco-Friendly Fashion Items on Consumers' Perceived Image of Stores and Intention to Purchase Food in a Hybrid Cafe Setting (하이브리드 카페에서 친환경 패션제품의 판매가 소비자가 인식하는 매장이미지 및 음식의 구매의도에 미치는 영향)

  • Kim, Suyoun;Yoon, Jihyun
    • Journal of the Korean Society of Food Culture
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    • v.34 no.6
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    • pp.739-747
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    • 2019
  • This study investigated the effect of offering eco-friendly fashion items on consumers' perceived image of stores and their intention to purchase food in a hybrid cafe setting. The data were collected using an online survey of 465 adults aged 20 to 49 years. In order to compare 'a general cafe' where only food is sold and 'a hybrid cafe' which offers eco-friendly fashion items as well as food, we developed two store types (general×hybrid) with two store designs (modern×eco-friendly) as stimuli, resulting in four scenarios. The results indicated that offering eco-friendly fashion items at a cafe did not significantly affect consumers' perceived eco-friendly image of the store. Further, this negatively affected consumers' perceived healthy and tasty images of the store and intention to purchase food. Such negative effects on the healthy and tasty images of the store increased in the store with a modern design. In conclusion, offering eco-friendly fashion items at cafes may not contribute to enhancing the stores' images or sales.

Internet of Things based cafe seat confirmation system of implementation (사물인터넷(IoT)기반의 카페 좌석 확인 시스템 구현)

  • Oh, Chang-seok;Jeong, Sang-heon;Kim, Yong-hwan;Kim, Tae-Yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2016.10a
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    • pp.593-595
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    • 2016
  • In recent, the cafe culture has came very close friendly people. But many customers have been left the seat because the cafe has been heavily biased. To solve the problem, we propose the Cafe Seat Confirmation System based on IoT. Proposed system consists of Arduino, Raspberry Pi, and application. Using a smart device, it is possible to provide efficient services such as real-time seat reservations and cafes management.

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Effects of Emotional Consumption Value on Satisfaction, Subjective Well-Being and Loyalty for Dessert Cafe (감성적 소비가치가 만족과 주관적 웰빙 및 충성도에 미치는 영향: 디저트카페를 중심으로)

  • Kim, Seong-Soo;Han, Ji-Soo;Yang, Dong-Hwi
    • Culinary science and hospitality research
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    • v.24 no.1
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    • pp.1-12
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    • 2018
  • This study tried to understand what emotional consumption value of dessert cafe is and to examine the difference between satisfaction and subjective well - being concept. In addition, this study tried to test hypotheses through empirical analysis by establishing research hypotheses on how affective consumption value affects satisfaction and subjective well - being, and how satisfaction and subjective well - being influence loyalty. Data collection was conducted from September 10, to October 10, 2017, and 210 questionnaires were distributed. 200 valid data were used for the analysis except the questionnaires that did not meet the research purpose. The results of the analysis were as follows. First, only the hedonic consumption value of the dessert cafe had a significant effect on satisfaction, whereas the aesthetic consumption value and symbolic consumption value had no significant effect on satisfaction. Second, the hedonic consumption value and symbolic consumption value had a significant effect on subjective well - being. On the other hand, aesthetic consumption value did not had a significant effect on subjective well - being. Third, the satisfaction and subjective well-being of dessert cafe had a significant effect on loyalty. The result of this study is meaningful in establishing a strategy of differentiating dessert cafe to grasp the satisfaction of dessert cafe and emotional consumption value which increases subjective well-being and thereby maintain loyal customers.

Analysis of the Mibyeong Concept and User on the internet. - Focusing on Naver Jisik-iN Q&A, Cafe posts - (인터넷 상에서 사용되는 미병의 개념 및 사용자 분석 - 네이버 지식-iN과 카페를 중심으로 -)

  • Kim, Sunmin;Lee, Siwoo;Mun, Sujeong
    • Journal of Society of Preventive Korean Medicine
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    • v.21 no.1
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    • pp.95-106
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    • 2017
  • Objectives : Although interest in preventive medicine has increased recently, "Mibyeong", the preventive concept of Korean medicine, is still unfamiliar to the general public. Therefore, this study aims to investigate the concept of Mibyeong and users used on the Internet. Methods : Naver (www.naver.com), which has the highest ranking in terms of market share, number of visitors, search time share, and community category share, has been selected as a search target and jisik-iN Q&A and posts of cafe about Mibyeong were searched for recently approximately 6 years. Results : 105 cases of Jisik-iN Q&A and 283 cases of cafe posts were searched. Overall, the number of Jisik-iN Q&A and cafe posts's Mibyeong term usage was the highest in 2013. In the Internet user category, Mibyeong Term was used most commonly in the Jisik-iN Q&A by Korean medicine related medical personnel (29 cases, 28%) and in the cafe other health-related workers (87cases, 31%). In Mibyeong related cafe classification, Information Exchange (220 cases, 77%) was the most frequent and besides 39 cases (14%) used in Operation of Medical Institutions. And the concept of Mibyeong was often used as symptom-based rather than diagnostic test or disease (Cafe posts 52%, Jisik-iN Q&A 70%), in particular, topic of Mibyeong related Jisik-iN Q&A was used in the order of pain (31 cases, 16%), cancer (17 cases, 9%), fatigue (11 cases, 6%). Conclusions : This study has significance as basic research data of general Internet user group and can be used as fundamental data for awareness promotion, publicity and necessity of Mibyeong.

Exploring the effect of collective intelligence through the 'World Cafe' conversations (집단지성 구현을 위한 토의 수업에서 '월드카페형 대화법'의 적용 가능성 모색)

  • Kim, DaWon
    • Journal of the Korean association of regional geographers
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    • v.19 no.4
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    • pp.787-804
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    • 2013
  • The purpose of this study is to explore the effect of 'World Cafe' conversations for collective intelligence. For this purpose, 'World Cafe' was applied to the class 'presentation and discussion' of university class. To explore the effect of 'World Cafe' conversations for collective intelligence I surveyed the responses of students participating in the class and analyzed results of the survey and class activities. The results are as follows: first, 82 percent of all students were actively involving in the class, second, topics were more discussed through World Cafe class than general discussion class. These results suggest 'World Cafe' class induced active participation of the students in class and have the effect producing the collective intelligence.

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A Study on the Influence of Consumer Lifestyle on Consumer's Selection of Bakery Cafe Attributes: Focusing the Age Group of 20s and 30s (라이프스타일에 따른 베이커리 카페 선택속성 및 이용행태에 관한 연구 - 20~30대 소비자를 중심으로 -)

  • Hong, Wan-Soo;Kim, Young-Sic
    • Korean journal of food and cookery science
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    • v.28 no.6
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    • pp.721-729
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    • 2012
  • This paper aimed to investigate the influence of consumer lifestyle on consumer selection of bakery cafe attributes. Data were collected through a self-administered questionnaire by 403 random consumers between the ages 20s and 30s in several bakery cafes in Seoul and Gyonggi area. Different methods of statistical analysis had been used such as frequency analysis, factor analysis, k-means clustering analysis, cross tabulation, one way ANOVA and Duncan's multiple range test with SPSS for Window 13.0 package. First, when analyzing the 16 questions of comsumer lifestyles, four factors were extracted: 'dining out-oriented factor', 'achievement-oriented factor', 'brand-oriented factor', and 'health-oriented factor'. Second, the respondents were divided into three groups by k-means cluster analysis: no interest group, dining-out & value oriented group, and health-brand oriented group. Third, consumer's bakery cafe attributes were categorized into five factors including 'food', 'convenience and image', 'store promotion', 'positive dining experience', and 'menu & merchandises'. Finally when analyzing the differences in the selection of bakery cafe attributes according to consumer's lifestyles, it showed a significant differences.

Development of Mobile Game Cafe Runner Using XNA Framework (XNA Framework를 사용한 모바일 게임 Cafe Runner 개발)

  • Park, Jin Yang;Lee, Hyun Jin;Chu, Ji Hyun;Kim, Do Young;So, Jin Su
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2015.01a
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    • pp.71-72
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    • 2015
  • 본 논문에서는 게임 개발 관련 콘텐츠 리소스의 등록 및 게임 로직을 해당 메소드로 구현 가능한 XNA Framework를 사용하여 모바일 게임 Cafe runner를 개발한다. 이 게임의 특징은 카페 안의 장애물을 피하고, 원두를 취득하여 점수를 얻는 게임으로 슈팅(shooting), 이미지, 랭킹시스템 등의 3개 요소를 고려하여 개발한다. Cafe runner은 메인 화면의 왼쪽 상단 하트 3개가 사라질 때까지 진행되며, 장애물에 부딪히거나 절벽에 떨어지면 게임은 종료된다.

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