• Proceedings of the Korean Institute of IIIuminating and Electrical Installation Engineers Conference
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• 1995.10a
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• pp.110-114
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• 1995

Subscriber-Unit(SU) method in apartment-housing is used as the plan for the Cable-TV(CATV) receiving facility. But it is decided to apply Notification NO.1994-18 of the Ministry of Communications regulations starting in march, 10.1994. In this study, a new plan of CATV-receiving facility according to the Notification NO.1994-18 is suggested, and it is designed to apply lone-wire from an amplifier box to a SU or another amplifier box. Proposed results adopt the Head End(HE) to introduc Integrated Service Digital Network(ISDN) and to raise added-value of apartment-housing.

• International Journal of Advanced Culture Technology
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• v.11 no.2
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• pp.291-297
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• 2023

This paper intends to shed light on how the advent of streaming services pioneered by Netflix has been affecting the media landscape in the U.S. by looking at Disney's entry into streaming services and what effects this might have had. The paper first looks at the rise of Netflix, the disruptive impact it had on cable and film businesses, and the challenges this has posed to traditional media conglomerates like Disney. In this context, the paper examines Disney's decision to enter into streaming services as a move to counter both these challenges and Netflix's growing power. Finally, the paper notes the changes Disney's entry is likely to bring about, notably the continued disruption of film and television as streaming business expands, as well as the potential of Disney's streaming services to challenge Netflix and further strengthen its media empire.

• Convergence Security Journal
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• v.10 no.4
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• pp.93-99
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• 2010

Smart TV, Internet content and interactive services are available, the operating system to mount the Web, App Store, you can enjoy a variety of content. Smart TV market, TV replacement cycle is long, watching for changes in the way copyright issues such as adaptation period and, unlike the case of a smart phone TV market in the short term are expected to occupy will not find, if IPTV, satellite, cable and real-time TV platform for broadcasters to adopt a smart, smart TV market could spread more quickly than expected. Long term, Google, Apple, TV gajeonsa and broadcasters to compete with various companies through the process of expanding the TV market is smart, the media are expected to dominate the market. Smart TV with the latest technology-related research and to investigate the Smart TV, Smart TV is designed based widgets. Widgets on the desktop, mobile, IPTV, etc. can be implemented in various environments and various features and types of users already are using the widget. In particular the advantages of the widget can be implemented to meet the needs of the users, because users to more efficiently and meet their desired widget. In this paper, propose Smart-TV-based Baby management widget.

• Knowledge Management Research
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• v.16 no.2
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• pp.173-192
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• 2015

Domestic paid broadcasting market is largely classified into cable TV, satellite broadcasting and IPTV. Latest starter IPTV began its commercial service in 2009 and reached 10 million subscribers in August 2014 after 6 years of service. It has been growing rapidly by increasing more than 500 thousand subscribers every quarter and has taken its place firmly as one of core domestic paid broadcasting platforms, second only to cable TV. Even with this quantitative growth, 3 major IPTV companies are still running deficit, attracting attention to issue of the vitalization of IPTV business based on qualitative growth. This study draws out revitalizing and hindering factors of Korean IPTV industry through a case study on 'A' corporation which is leading domestic IPTV market and exploratory study based on interviews with experts and, by developing influencing factors into Causal Loop Diagram through system dynamics research methodology, draws out core issues in vitalization of domestic IPTV industry and suggests alternatives. Therefore, it is expected that this study will provide more diverse practical implications than preceding studies which drew out one-dimensional issues and alternatives and help vitalize Korean IPTV industry by minimizing negative effects and maximizing positive ones.

• Journal of Digital Contents Society
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• v.15 no.3
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• pp.339-346
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• 2014

VOD Service, which has established a solid foothold as a profit model of digital broadcasting companies, is emerging as a key application of the N-screen technologies and services. In the circumstance, broadcasting companies are trying to promoting their VOD services by providing mobile services for improving the VOD service usability. The paper introduces a VOD mobile app (of a domestic digital cable broadcasting), which includes the functions of promoting the VOD programs and events printed on a VOD guide book, directly transmitting the information (e.g., book-marking and remote-control signals) to a set-top box, and watching the video contents stored in the mobile device on TV.

• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.104-113
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• 2008

Since 1995, starting period of cable TV in Korea, drama became the most economic genre of TV programs : they are the number one genre of exportation with Korean wave ; the most preferred genre of IP-TV, DMB, etc. This study will show how Korean TV dramas are distributed in the various windows and the characteristics of each windows. Recently, remake of original script, format sale, aggregation and packaging became another distribution methods of TV programs.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1669-1679
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• 2008

This study examined what differences were shown in the types of impulsive buying according to consumers' viewing circumstance, previous purchasing experience, and demographic factors on CATV home-shopping. For this study, data were obtained from adult women in twenties to fifties who have frequently viewed CATV home-shopping. The questionnaire was composed of three sections; characteristics of home-shopping usage, behaviors of impulsive buying and demographic factors. Data from 403 questionnaires were used for the statistical analysis. The results of this study were as following. First, four factors of impulsive buying types were identified. Second, differences in impulsive buying according to viewing circumstance of TV home-shopping were significant. New products were easily accepted by consumers who were reminded of previous needs with more viewing time and frequent viewing chances. Also, differences in impulsive buying according to the reason of viewing were meaningful only for the 'reminder impulsive buying. Third, consumers with more previous purchase experiences had higher reminder impulsive buying on home-shopping. Fourth, there were significant differences in age and marital status according to impulsive buying. The biggest difference was shown in the 'planned impulsive buying' corresponding to age and in the 'reminder impulsive buying' to marital status.

• Asian Journal of Innovation and Policy
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• v.5 no.2
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• pp.185-196
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• 2016

A digital cable broadcasting service is a multimedia broadcasting service that provides high definition and various supplementary services by using digital transmission. Korea implemented a complete digital broadcasting service by 2012. This study applied a choice experiment to investigate consumer preferences, and it calculated the marginal willingness to pay for this service. Moreover, we employed a multinomial probit model to relax the assumption that all respondents have the same preference for attributes being valued. The results suggest that respondents value channels, definition, video-on-demand (VOD) service, pay-per-view (PPV) service, and commerce based on TV (T-commerce). On the other hand, online gaming may be less important as an attribute for digital cable broadcasting service in Korea.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.909-920
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• 2008

기술이 급속도로 발전하고 과거 자연 독점을 이루고 있던 많은 서비스 산업의 규제가 완화되면서 경쟁이 더욱 치열해지고 있다 기존 기업들은 신규 시장 진입 기업들을 방해하기 위하여 진입장벽을 높이기도 하고 기존의 인프라를 이용하여 더욱 뛰어난 기술력을 선보이기 위하여 노력한다 하지만 대부분의 서비스 기업들의 경우 이동통신 산업처럼 새로운 서비스가 시장에 진입하게 되면 많은 사람들의 관심이 늘어나고 이로 인해 기존 서비스가 시장에서 퇴출되는 둥의 어려움도 가지고 있다. 또한 독과점 형태를 이루고 있던 기업들은 시장 진입 기업에 대해 방심하고 있다. 갑작스러운 경쟁 체제에 미숙한 대응 방안으로 인하여 더욱 어려움을 겪기도 한다 반면에, 소비자의 경우 신규 서비스 초반 많은 관심을 가지고 이용 서비스를 신규 서비스로 옮기기도 하지만 서비스 품절, 이용용이성, 유용성에 의하여 지속적으로 이용하기도 하고 다시 기존 서비스를 이용하기도 한다. 따라서 경쟁 체제에서의 시장 환경에서 고객 만족도를 높여 결과적으로 고객 충성도를 높이는 전략은 기존 기업뿐만 아니라, 신규 진출 기업에게도 매우 중요한 과제가 되고 있다. 최근 유료방송시장의 기술이 발전하고 IPTV라는 새로운 서비스가 출시됨에 따라 기존의 Cable TV 는 시장 점유율이 잠식당하고 있다 IPTV 의 유료방송 시장으로의 진출로 인해 Cable TV 의 많은 가입자들이 IPTV 로 이용서비스를 옮기는 것을 방지하기 위하여 고객 만족을 높여 결과적으로 고객 의 충성도를 높여 기존 고객의 이탈을 방지하기 위한 전략이 필요하다. 유료방송서비스 외에도 많은 서비스 산업 내에서 경쟁이 치열해지면서 기존 기업들이 고객의 이 탈을 방지하기 위하여 고객 만족도를 높이는 방안에 대한 연구가 필요하다 본 연구에서는 유료방송 시장을 분석하여 서비스 산업에서 고객만족을 높이기 위한 방안에 대하여 연구해보고자 한다. 기존 연구의 서비스 품절, 이용용이성, 유용성에 대한 연구를 기초로 하여 고객 성향, 신규 서비스의 효용성이라는 변수를 추가하여 분석한 결과 고객 성향 및 신규 서비스의 효용성이라는 변수도 역시 고객 만족도와 고객 충성도에 많은 영향을 주는 것으로 나타났다.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2001.11a
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• pp.37-57
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• 2001

Digital technology enhanced the improvement of technological aspects in the both broadcasting and telecommunications industries. The infrastructures of each industry converged to one, which impacts not only on technology but also on the broadcasting service. The current broadcasting service is characterized by one-way service, but it'll changed to be customized, or two-way service that reflects the interest of customers. This change requires a new standard to categorize and analyze the future broadcasting service converged and market structure, differing from the present standard based on the transmission channels. This study aims at forecasting the demand of interactive TV service as a representative broadcasting service in the near future, and analyzing the market structure of the broadcasting services. We assume that the present broadcasting and information and telecommunications services such as terrestrial, cable TV, satellite, digital TV services and high-speed broadband service have strong relationship with interactive TV service. First we use Bass diffusion method to predict the diffusion curve of the present five services. Then we analyze the relationship between the present services and interactive TV service by Delphi method. Finally we estimate the potential subscription number of interactive TV service based on the relationship among the services and diffusion parameters.