International Journal of Advanced Culture Technology

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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Disney's Entry into Streaming Services and the Shifting Media Terrain in the U.S.

  • Jeongsuk Joo (College of Liberal Arts, Jungwon University)
  • Received : 2023.03.15
  • Accepted : 2023.05.20
  • Published : 2023.06.30
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Abstract

This paper intends to shed light on how the advent of streaming services pioneered by Netflix has been affecting the media landscape in the U.S. by looking at Disney's entry into streaming services and what effects this might have had. The paper first looks at the rise of Netflix, the disruptive impact it had on cable and film businesses, and the challenges this has posed to traditional media conglomerates like Disney. In this context, the paper examines Disney's decision to enter into streaming services as a move to counter both these challenges and Netflix's growing power. Finally, the paper notes the changes Disney's entry is likely to bring about, notably the continued disruption of film and television as streaming business expands, as well as the potential of Disney's streaming services to challenge Netflix and further strengthen its media empire.

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Acknowledgement

This work was supported by the Jungwon University Research Grant (2021-005).

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