• Title/Summary/Keyword: CULTURAL TOURISM

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A Study on the Regional Mountain Tourism Development: Focused on Himalayan Region (산악관광을 통한 지역개발 방향에 관한 연구 - 히말라야지역을 중심으로 -)

  • Lee, Seung-Koo;Sharma, Renuka
    • Korean Business Review
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    • v.21 no.2
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    • pp.57-77
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    • 2008
  • Mountain destination plays a vital role in satisfying the demand of natural tourism products, provides exclusive leisure, adventure and unique cultural experience. The Himalayan region includes some of the most biologically diverse habitats on Earth as well as homes to a bewildering variety of culture. The purpose of this study is to figure out the mountain tourism as a tool of sustainable development and explore the tourism destination development strategies with case study of Himalayan area. In this study, we recognized the importance of tourism for the isolated developing communities, for which, tourism provide the way of developing its economic and society. It also generates new opportunities of employment and change the soclo-economic environment of region. The hilly terrain of the state lacks reliable transportation infrastructure, therefore tourism is the only industries to support the economy and to uplift the standard of living for the people of Himalayan region. The region has large potential in the natural and cultural based tourism. The tourism development of the state may have cultural and ecological impact in future. Therefore, the planning and successfully promoting long-term policy and developing more sustainable tourism is important.

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Evaluating the Official Websites of SAARC Countries on their Web Information on Food Tourism

  • Ashish, Dahiya;Shelley, Duggal
    • Asia pacific journal of information systems
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    • v.25 no.1
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    • pp.143-161
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    • 2015
  • The South Asian Association for Regional Cooperation (SAARC) nations are a potpourri of diverse religions, races and cultures with rich natural and cultural heritage but yet to tap the full potential of tourism. An investigation into the glorifying heritage of these eight SAARC nations pinpoints towards their rich food and culinary heritage that is yet to be explored to carve them as food destinations that would definitely help ameliorating tourism too. The Global Report on Food Tourism of the United Nations World Tourism Organization (UNWTO) reveals results from a survey on food tourism marketing promotion, from which internet marketing tools, such as websites have been effectively utilized to promote food tourism in a particular destination. (UNWTO, 2012). Sensing the importance of the websites in the promotion of food tourism for any destination, the present study aims at the comparative content analysis of the official tourism websites of SAARC nations to evaluate their performance from the perspective of promotion of culinary heritage on world -wide web. The modified Balanced ScoreCard (BSC) approach is incorporated into the evaluation by taking into consideration four perspectives: technical, user friendliness and site attractiveness, tourism effectiveness and food tourism effectiveness. A set of 88 critical success factors representing these four perspectives is then used to examine the websites. The study reflects on the relative strength and weakness of the tourism websites of SAARC nations in promoting food tourism and as well help suggesting the remedial measures catalyzing the food tourism promotion through websites.

Classification and Preparation of checklist of ecological and cultural resources of rural area in point of Green tourism

  • Kim, Bum-Soo
    • Journal of Environmental Science International
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    • v.12 no.2
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    • pp.145-149
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    • 2003
  • This study was carried out to present rural functional resources through classification and preparation of checklist for ecological and cultural resources which considered various aspect of agriculture and rural area. In this study the function of ecological and cultural resources classified 6 functions such as natural environment, free environmentally agricultural products, experience of agricultural products, recreational places, rural life experience, and Interchanges of human resources. Prepared evaluation list through this study can explain a local characteristics based on 6 functions of agricultural and mountain village. This evaluation list was focused on the magnitude of the resources which motivate the visiting of city-dweller as a consumer, for an actual regional plan, investigation of the inhabitant consciousness survey should be needed, simultaneously.

A Study on Exploring of Moving Sports Tourism: Case of Bicycle tourism

  • CHOI, Yoon Jeong;KIM, Hae Yu;HUR, Seung Eun;SEO, Won Jae
    • Journal of Sport and Applied Science
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    • v.4 no.1
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    • pp.17-30
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    • 2020
  • Moving sport tourism refers to travel that combines sport activity and tours to a particular destination. Although moving sport tourism is one of the fastest growing segments of the sport tourism industry, it is still lack of related-knowledge and academic studies. Hence, this study is conducted to explore the characteristics of moving sport tourism and to provide implications for sport tourism industry and future research. For this, ten participants who regularly participated in bicycle tours for the last 10 years were recruited for this study. The sample consisted of 9 males and 1 female. The average age of the participants was 44.6 years of which all but 2 had a full-time job. The average period of participating in bicycle tour was 7.9 years. For analysing data, content analysis approach was used. Interviews were tape recoded and data were multiple reviewed to identify the similar themes and to categorize them into conceptual constructs. Results suggest two requirements of moving sport tourism(moving and concurrent), three characteristics of moving sport tourism(self-directed, exploring, non-linear, purposive-riding, partial competitive, cultural touring) and two categories of moving sport tourism(full moving sport tourism and partial moving sport tourism). Implications for sport tourism industry and future studies were discussed.

Achieving Local Residents' Support for Tourism Development through Community Satisfaction and Government Trust

  • Trinh, Thi Anh;Kim, Hyun-Jung
    • Culinary science and hospitality research
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    • v.22 no.1
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    • pp.96-107
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    • 2016
  • The purposes of the study are (1) to explore relationships amongst attitudes to positive/negative tourism impacts, community satisfaction, government trust, and support for tourism development and (2) to provide practical implications for policy makers how they can gain residents' support by increasing community satisfaction and government trust, which are resulted from attitudes to tourism impacts. A questionnaire is self-administered to local residents using a systematic sampling method in Ninh Hai Commune, Hoa Lu District, Ninh Binh Province, Vietnam. The results indicate community satisfaction and government trust are core factors of support for tourism development. The study highlights that to attain community satisfaction and government trust, the policy makers should especially increase positive socio-cultural and environmental impacts and minimize negative economic impacts on the community simultaneously.

Hotel Preference Attributes and Ubiquitous Tourism Information Systems (호텔선택속성이 유비쿼터스 관광정보서비스만족도에 미치는 영향: 호텔 종사자를 대상으로)

  • Seo, Chang-Gab;Park, Hyun-Jee
    • The Journal of Information Systems
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    • v.20 no.2
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    • pp.37-55
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    • 2011
  • Ubiquitous tourism information systems are more and more required to provide cultural contents comprising material heritage, performing art, folk tradition, handicraft or customs of everyday life, along with traditional tourist information about hotel facilities and infrastructure. This study attempts to investigate the effect of tourists' hotel preference attributes in terms of their satisfaction with ubiquitous tourism service. In so doing, 145 questionnaires were used to analyze the satisfaction of u-tourism service and the hotel preference attributes through the field survey. The questionnaires were collected from hotel employees who had experienced the ubiquitous tourism service. It is found that some of hotel-preference attributes positively influence u-tourism satisfaction but not all of them did. Service and differentiation attributes had an impact to u-tour and u-hotel function. And beverage attributes, to u-tour function, and convenience attributes, to u-hotel function. These findings mean that the hotel built u-tourism infrastructure gain a competitive advantage than the otherwise hotel.

The Development Directions of Health Tourism in Gangwon Province by Participation of Local Governments and Health Care Industry (자치단체와 병.의원 협력에 의한 강원도 의료관광 발전방향)

  • Choe, Eun-Hee;Nam, Eun-Woo;Kim, Weol-Ho;Lee, Gyung-Woo;Lee, Bong-Hee
    • Korea Journal of Hospital Management
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    • v.17 no.1
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    • pp.43-58
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    • 2012
  • Gangwon province has been chosen as a health tourism site by one of the nation level projects from 2008. This study surveyed local governments in the province in 2009, in order to develop suitable approaches to health tourism for the province. From the result, all respondents supported the health tourism in their city. Furthermore, an appropriate type of health tourism for the province identified as health promotion whereby the natural environment rather than advanced medical care. To respond to this, cooperation between local governments and hospitals is important, thus Gangwon province should seek the strategies for this.

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Establishment and Development Process of Cultural Tourism Festival: A Case of the Butterfly Festival of Hampyeong County (문화관광축제의 성립과 전개과정: 함평나비축제를 사례로)

  • Lee, Jeong-Rock
    • Journal of the Economic Geographical Society of Korea
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    • v.9 no.2
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    • pp.197-210
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    • 2006
  • This study focuses on the establishment and development process of Hampyeong Butterfly Festival as a cultural tourism event. Among several cultural tourism festivals helded in Korea, Hampyeong Butterfly Festival of Hampyeong county of Jeollanamdo, is recognized as one of famous events all over the country. Since the first festival of 1999, over 1 million tourists have been visited to Hampyeong county. The programs and contents of festival, the degree of preference and satisfaction of festival were developed since 1999. The number of tourists participated in festival also were increased from six hundred thousand of 1999 to 1.6 million of 2005. The total budget of festival were increased 2.5 hundred million of 1999 to 6.9 hundred million of 2005. The economic effects were increased 63 hundred million of 1999 to 105 hundred million of 2005. With these evolution process, Hampyeong Butterfly Festival was positioned and evaluated as a of succeed festivals.

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A Study on the Development of Apron Design for Cultural Tourism Souvenirs - Focused on Jeonju Makgeolli Research Center - (관광 기념품용 앞치마 디자인 개발 - 전주막걸리연구센터 사례를 중심으로 -)

  • Kim, Juyeon;Lee, Hyojin;Yang, Arang
    • Korean Journal of Human Ecology
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    • v.21 no.6
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    • pp.1161-1172
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    • 2012
  • The recent trend in tourism souvenirs has shifted from traditional products to modern, practical, and budget oriented products. As a result, tourism souvenirs that meet the changing demands of consumers need to be studied and developed. Aprons are one of the most important accessories worn for housework, and are also an important part of uniforms worn at restaurants and hotels. As a result, aprons typify the characteristics of makgeolli - practical products that meet the needs of modern consumers. Therefore, the development of tourism souvenirs targeting tourists that seek Jeonju Makgeolli is expected to bring substantial social and economic benefits. The purpose of the study is to develop designs for aprons for promotional and tourism souvenirs for the Jeonju Makgeolli Research Center. The research has been conducted with a survey on design preferences of aprons, design proposals, production of actual aprons, and selection of the final design. The study is empirical in nature and realistic in scope since it is anticipated that the trial and manufacture of aprons will be commercialized as tourism souvenirs. It is expected that aprons, which can be produced at low cost, will meet the needs of recent consumers who prefer elegant, modern, and practical goods as compared to simple and bland folk crafts or traditional products. More studies and research on the development of designs of aprons as tourism souvenirs is expected to be conducted based on this study.

The Effect of Constructing an Cultural Environment on the Economic Revitalization within the Four Regions of Seoul (서울 4대 지역의 문화환경 조성으로 인한 지역경제 활성화 효과)

  • Park, Joung-Koo;Park, Jong-Sun;Kim, Myung-Sik
    • Journal of the Korean Institute of Landscape Architecture
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    • v.36 no.6
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    • pp.55-65
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    • 2009
  • This study examined how the construction of an environment of culture has affected economic revitalization within the four regions of Seoul. World Cup Stadium, Bookchon, Daehackro, and Seoul Forest were selected for study in consideration of the types and characteristics of cultural environments. The data were collected by questionnaire surveys, which were administered to local residents. The results found an increase in the value of real estate in Seoul Forest while the construction of a culture-based environment had a positive effect on shop sales, the provision of employment opportunities, and the generation of tourist-based income in Daehackro. Using regression analysis, the relative influence of a cultural environment on the value of real estate was greatest on the improvement of local image and the enhancement of cultural enjoyment. The results found that the enhancement of cultural enjoyment was the most prominent predictor of the provision of employment opportunities and an increase in the number of tourists.