• Title/Summary/Keyword: CSR 활동

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다문화기관의 생존을 넘어 사회혁신으로

  • Lee, Jeong-Gi;Park, Sang-Hyeok
    • 한국벤처창업학회:학술대회논문집
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    • 2017.04a
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    • pp.25-25
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    • 2017
  • 전국에 1,000여개의 다문화 기관들이 활동 중이다. 그중 정부주도형인 여성가족부 지정 다문화가족지원센터 210여 곳을 제외한 나머지 기관들은 대부분 정부 민간 혼합형이거나 민간주도형 기관들이다. 정부주도형 기관들은 중앙정부와 지방자치단체로부터 운영비가 지원되지만 정부 민간 혼합형이나 민간주도형 기관들은 운영비를 기부금 또는 후원금에 의존한다. 그러나 경제위기의 도래로 기부금이나 후원금이 급감하는 상황에서 정부 민간 혼합형이나 민간주도형 기관들의 자립은 더욱더 어려워질 전망이다. 이러한 전망과는 달리, 지원 대상들과 다문화이슈는 지금보다 훨씬 더 늘어날 전망이다. 국내 이주민의 수는 매년 증가추세이다. 향후 2050년이 되면 전체인구의 10%가 외국인이라는 전망도 나온다. 외국인의 정주화 그리고 가족이민 증가에 따른 상이한 종교와 문화에 대한 편견 없는 이해와 대화가 강조될 것이며, 학교교육정책, 직업양성, 노동시장정책, 동등한 노동조건과 사회보장 요구, 사회적 차별에 대한 계몽정책 등 다양한 다문화 이슈도 부각될 것이다. 이처럼 다양한 분야에서 다문화 이슈를 가장 잘 다룰 수 있는 민간주도형 다문화기관의 자립 여부는 다문화 지원정책의 성패와도 연결된다고 볼 수 있다. 결국 민간주도형 다문화기관이 지금의 운영구조를 개선하고 재정적 자립을 확보하기 위해서는 다문화 관련 비즈니스모델 개발을 통해 다문화 기관들이 스스로 자립할 수 있는 사회적기업에 관심을 가질 수밖에 없다. 사천다문화통합지원센터는 비영리민간단체로 지난 13년 동안 창조적인 다문화 사업들을 추진하여 괄목할만한 성과를 거두었다. 그러나 일반 기부금이나 후원금으로 운영비를 충당하고 있는 상황에서 자립 기반 구축을 위한 비즈니스 모델 개발은 필수적이었다. 마침내 요리조리아시아 협동조합을 만들어 청소년 공정여행 프로그램인 세계로여행학교와 아열대채소 농장을 운영중에 있다. 뿐만 아니라 기업의 CSR(Corporate Social Responsibility) 해외공헌사업도 위탁받아 운영하고 있다. 본 연구에서는 사천다문화통합지원센터가 그동안 진행해 온 청소년 공정여행과 아열대채소 농장을 다문화기관의 비즈니스 모델적 측면에서 사례 분석한 후, 벤치마킹을 통해 민간주도형 다문화기관들로 확대시킴으로써 사회혁신의 기회를 증대시킬 방안을 제시하였다.

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The Relationship between Corporate Social Responsibilities and Financial Reporting Quality: Focusing on Distribution & Service Companies (사회적 공헌활동과 재무보고품질: 유통, 서비스 기업을 중심으로)

  • Chae, Soo-Joon;Ryu, Hae-Young
    • Journal of Distribution Science
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    • v.16 no.10
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    • pp.77-82
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    • 2018
  • Purpose - This paper examines the relationship between corporate social responsibility and financial reporting quality. Corporate social responsibility is a way for firms to take responsibility for the social and environmental impacts of their business operations. Corporate social responsibility is a broad concept that can take various forms depending on the firm and industry. Through corporate social responsibility programs, firms can benefit society. At the same time, firms improve their reputations by increasing engagement in corporate social responsibility activities. However, corporate social responsibility activities are not directly related to profitability, especially for distribution firms. Research design, data, and methodology - 229 distribution & service firm-years between 2011 and 2016 are used for the main analysis. In Korea, Korean Economic Justice Institute evaluates the ethical performance of Korean firms, and the institute annually discloses the scores of top firms. This study uses the KEJI Index scores to measure firm-level corporate social responsibility activities. Discretionary accruals are used as a proxy for financial reporting quality. Discretionary accruals can be used opportunistically, and thus distort the information in earnings. We extract financial data from the KIS Value database. Results - We find that distribution & service firms' engagement in corporate social responsibilities is positively related to their financial reporting quality. First, there is a negative correlation between implementation of corporate social responsibility activities and discretionary accruals. In addition, we find that the coefficient of CSR is significantly negative, supporting our prediction. The result is significant at the 1% level. Conclusions - We examine the relationship between corporate social responsibility activities of distribution firms and their financial reporting quality while most prior studies examine the engagement in corporate social responsibility activities of manufacturing firms. The results of this study show that distribution & service firms engaging in corporate social responsibility activities are likely to maintain high-quality financial reporting.

The Relationship between ESG Management Legitimacy and Corporate Giving: the Moderating Role of Family Executives (ESG 경영의 정당성 확보와 기부금 지출 수준의 관계 : 가족임원의 조절효과)

  • Lee, Gyeonghwan;Seo, Jeongil;Nam, Yoonsung
    • Journal of Korea Society of Industrial Information Systems
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    • v.27 no.1
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    • pp.63-77
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    • 2022
  • This paper investigates the effect of the lack of ESG management legitimacy on the firm's corporate giving. From the institutional theory perspective, ESG management has become a globally institutionalized business standard. A firm can survive and prosper when it conforms to the institutionalized norms. Thus, we argue that firms will increase corporate giving to restore social legitimacy when they experience a lack of social legitimacy regarding ESG management. Our study also focuses on the role of family executives. As family members identify themselves with their firm and intend to hand over the business to next generation, they highly value the social legitimacy of their firm. Therefore, the relationship between the lack of ESG management legitimacy and the firm's corporate giving will be further strengthened as the number of family executives increases. Empirical results provide supports for the two hypotheses.

A Study on the Demander's Consciousness of the National Forest Management System (국유림 경영제도에 대한 수요자의 인식정도에 관한 연구)

  • Park, Kyung-Seok;Lee, Seong-Youn;Choi, Soo-Im;Kim, Hyun-Sik;Jeong, Se-Myong;An, Ki-Wan
    • Journal of Korean Society of Forest Science
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    • v.99 no.3
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    • pp.380-390
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    • 2010
  • This research was conducted to investigate the consciousness of demander on National Forest Management System and to seek for solution to activate it by measuring the variables such as the extent of goal achievement on the system, the extent of importance on function of national forest, benefit for participation of the system, and the extent of importance on the system as well as the extent of demander recognition and intention of participation on the system like, Cooperative Forest Program and People's Forest Program. The target of this investigation is to categorize consumers of National Forest Management System (NFMS) into four types such as environmental organization that do not participate in the system, environmental organization that participate in the team, company to publish a white paper on environmental and local government. As a result, the intention of participation was showed in C Type (62.7%), among fields that respondents interested in participation were tree planting and forest tending (56.2%). However, the rest of the participants were reluctant participate in the NFMS due to more benefit (72.2%) of corporate social responsibility from other fields than those from the field utilizing forestry. If only, diverse facilities related to national forest and active supporting policy are provided by Korea Forest Service, social participation using forest resources would be considered. Although 61% among A Type recognized NFMS in advance, the prime reason for not utilizing are the problems with reserving place for participates in and the inconvenience to participate in on-site. Type D shows slightly high interest in People's Forest Program (3.69). Also, it shows high interest in Forest Recreation (4.15) and Forest Reports (3.90). Particularly, it indicates that GyeongGi-Do and GangWon-Do local government prefers Forest Experience, and Cheolla, ChungCheong and GyeongSang local government prefer Forest Reports. Based on the above study, we finally suggest that legal alignment of the system, and the provision of incentive for inducement of voluntary participation by Corporate Social Responsibility (CSR), and establishment of new exclusive nongovernmental organization be able to operate the system as the solution to activate NFMS in terms of the consumer.

A Study on the Impact of Corporate Publicity on Social Responsibility Perception and Brand Attitude (기업의 공공성이 사회적 책임 인식과 브랜드 태도에 미치는 영향 연구)

  • Kang, Soyoung
    • The Journal of the Korea Contents Association
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    • v.20 no.7
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    • pp.379-391
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    • 2020
  • The growth paradigm that has led Korea for the last few decades is now reaching its critical point. Rather than focusing on the outcomes created by severe competitions of individual companies, a growth based on win-win system and solidarity focusing on public interests is more called for. In this background, I would like to examine the concept of corporate publicness and what factors consist of it. The study aims to verify a causal relationship that corporate publicness affects the corporation's social responsibility and consumers' favorability and credulity toward the company, and looks for the possibility that corporate publicness is recognized as a corporation's substantive competitiveness and an important management activity for its sustainability. The results of the study shows that corporate publicness is composed of 5 dimensions: sincerity, activeness, pursuit of public interest, harmony, and community spirit. Then the study statistically verifies that corporate publicness significantly has a positive impact on the overall evaluation results of a corporation's social responsibility. Lastly, the study confirms that corporate publicness and socially responsible activity of a company have a positive influence overall on the attitude toward the corporate brand. Based on these results, an implication is drawn that strengthening corporate publicness and its practice in action should be emphasized for a corporation to keep making outstanding performances in a sustainable way.

APEC Mining Task Force 개요

  • Heo, Cheol-Ho
    • 한국지구과학회:학술대회논문집
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    • 2010.04a
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    • pp.110-110
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    • 2010
  • 2009년 7월 23일-24일 양일간의 APEC MTF 컨퍼런스는 APEC 회원 경제가 아시아-태평양지역에서 광업부문의 지속가능한 발전의 주제를 토의할 기회를 제공했다. 본 컨퍼런스는 APEC의 광업부문의 지속가능한 발전이라는 프로젝트의 중요 부분이며 컨퍼런스의 활발한 참여는 프로젝트의 성공을 증진시켰다. 지속가능한 발전에 대한 안건이 수년간 APEC의 핵심부분이었으며, 특히 광업장관(MRM)회의에 상정되어 왔다. 2004년 6월 칠레 안토파가스타의 제1차 회의에서, 광업장관들은 APEC 지역에서 광업 및 금속산업의 지속가능한 발전은 부를 창출하고, 환경사업을 창출하며, 사회적으로 책임있는 발전을 도모하며 사회를 위한 향상된 가치를 만들어낸다는데 동의했다. 초기의 action item들 중에서 지속가능한 발전에 있어서 광물 및 금속의 기여를 규명하는 것도 있었다. 광업에 있어서 지속가능한 발전에 대한 안건의 토의는 2005년 10월 한국의 경주 제2차 APEC MRM 회의에서 속계되었다. 관련된 action task는 채광 후 토지운영 뿐만 아니라 에너지 효율기술, 광업 오염 통제 기술과 같은 환경친화적인 채광기술에 대한 정보교환 및 협조를 독려하는 것이었다. 2007년 호주 퍼스의 제3차 회의에서 APEC MRM 회의는 특히 지구화의 시대에 APEC 지역 광물자원의 지속가능한 발전에 대한 긴밀한 지역적 협조에 대한 필요성을 인지하고 있다. 장관들은 역시 광업부문에서 지속가능한 발전에 대한 APEC 위상을 정립하기 위한 작업을 주도하기로 했으며 APEC 경제의 공통관심사를 UNCSD에 반영키 위한 자료제공을 하기로 결정했다. APEC 광업분야의 지속 가능한 개발에 관한 APEC MTF회의는 호주, 캐나다, 칠레, 중국, 인도네시아, 일본, 말레이시아, 파푸아 뉴기니, 페루, 필리핀, 한국, 러시아, 싱가포르, 타이완, 태국, 미국, 베트남에서 자신들의 지속 가능한 개발을 위한 활동에 관한 발표나 의견을 제시하였다. 세계 은행이나 AIM에서도 발표를 하였다. 중요한 소주제들은 다음과 같다. $\cdot$ APEC MTF가 APEC 광업분야의 지속 가능한 발전을 추구하는데 있어 적절한 포럼이라는 것 $\cdot$ 기업들이 사회적 책임(CSR)을 성실히 이행할 필요가 있다는 것 $\cdot$ 수자원과 인적자원의 부족을 다룰 필요가 있다는 것 $\cdot$ 적절한 광산 복구가 필요하다는 것이다. 한국은 "광업분야의 지속가능한 발전을 위한 환경과 광업간의 균형"이라는 프로젝트 아이디어를 제안했다. 인도네시아와 말레이시아는 한국측 프로젝트 수행의 중요성을 강조했다. 러시아 연방은 "광업에 있어 투자 활성화"라는 프로젝트 아이디어를 제안했다. 이 관점에서 MTF는 APEC 투자전문가 그룹과의 협력을 지지했으며 이 포럼간 활동을 활성화시키기 위하여 APEC 사무국에 요청했다. 이 프로젝트는 세계 광업분야의 투자를 증진시키는 최적관행 분석에 따라 제안될 것이고 수행될 것이다. 말레이시아는 광업 및 광업 산업의 지속가능한 발전지시자를 위한 역량구축 프로젝트를 제안했다. 태국은 말레이시아의 제안을 지지했으며 공동프로젝트를 제안했다.

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The Effect of Corporate Social Responsibility Activities on Brand Equity and Consumer Attitude (사회적 책임활동이 브랜드자산과 소비자태도에 미치는 영향 연구)

  • Park, Nam-Goo;Choi, Ho-Gyu
    • Journal of Distribution Science
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    • v.12 no.8
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    • pp.17-29
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    • 2014
  • Purpose - The use of corporate social activities to implement the concept of corporate social responsibility enhances brand equity and attitude, and strengthens economic competitiveness. In areas such as mobile communications, companies take the responsibility of protecting customers and enhance the quality of the mobile communication service, helping to make an effort to obey the regulations of the public trade order and fair trade agreement, enabling a healthy society through communication with elderly living alone or youths without parents, and enhancing marketing strategies. Research design, data, and methodology - To test the hypothesis, a survey was conducted. The surveyed population includes people who use the big three mobile communication services. The survey was conducted from October 4th to October 14th, 2013. A total of 500 survey questionnaires were circulated and 483 were collected; out of these, 32 were excluded due to missing or incomprehensible information. The data was analyzed with SPSS 18.0 via frequency analysis, trust analysis, search factor analysis, relationship analysis, confirmation factor analysis using AMOS 18.0, and structural equation model analysis. Results - Research on corporate social responsibility has been frequently conducted recently. Companies are perceived as social constituents satisfying the social desires of people in addition to customer needs. Further, companies are returning profits to society to satisfy community needs, because there is greater emphasis on the social responsibilities of companies. Companies' social responsibilities should include marketing strategies and the identification of customer needs. This study shows that social service activities influence brand value, which influences customer attitudes; therefore, social service activities indirectly influence customer attitudes. In order to increase customers' purchasing intention, it is essential to improve brand image via social services and provide a distinctive quality of service. Conclusions - This research has used the purposive selection method in the empirical analysis to identify the effect of social services on brand value and customer attitude. Therefore, this study revealed that businesses, whose ultimate objective is to improve customers' purchasing intention, should promote their brand equity through corporate social responsibility activities and offer a distinct service quality. Limitations in the progress of research were found and future indications to overcome these limitations are suggested as follows. First, survey responders had a limited understanding of social responsibilities; therefore, this concept needs to be explained to people first. Second, the research was done on people who live in Daejeon; thus, it is not representative of the entire country. The research has to be repeated with people in other cities. Third, there is a limitation in the study because the purposive selection method was used on Daejeon customers. In the future, a more precise selection of the population is needed. Fourth, Daejeon has unique geographical and size characteristics. Thus, customers in Seoul and other areas may display different characteristics and research on them may reveal different findings. Therefore, again, this study has to be repeated in other areas.

A Study on Case for Localization of Korean Enterprises in India (인도 진출 한국기업의 현지화에 관한 사례 연구)

  • Seo, Min-Kyo;Kim, Hee-Jun
    • International Commerce and Information Review
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    • v.16 no.4
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    • pp.409-437
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    • 2014
  • The purpose of this study is to present the specific ways of successful localization by analyzing the success and failures case for localization within the framework of the strategic models through a theoretical background and strategic models of localization. The strategic models of localization are divided by management aspects such as the localization of product and sourcing, the localization of human resources, the localization of marketing, the localization of R&D, harmony with a local community and delegation of authority between headquarters and local subsidiaries. The results, by comparing and analyzing the success and failures case for localization of individual companies operating in India, indicate that in terms of localization of product and sourcing, there are successful companies which procure a components locally and produce a suitable model which local consumers prefer and the failed companies which can not meet local consumers' needs. In case of localization of human resources, most companies recognize the importance of this portion and make use of superior human resource aggressively through a related education. In case of localization of marketing, It is found that the successful companies perform pre-market research & management and build a effective marketing skills & after service network and select local business partner which has a technical skills and carry out a business activities, customer support, complaint handling with their own organization. In terms of localization of R&D, the successful major companies establish and operate R&D center to promote a suitable model for local customers. In part of harmony with a local community, it shows that companies which made a successful localization understand the cultural environment and contribute to the community through CSR. In aspect of delegation of authority between headquarters and local subsidiaries, it is found that most of Korean companies are very weak for this part. there is a tendency to be determined by the head office rather than local subsidiaries. Implication of this thesis is that Korean enterprises in India should carry forward localization of products and components, foster of local human resource who recognize management and system of company and take part in voluntary market strategy decision, wholly owned subsidiary, establishment and operation of R & D center, understanding of local culture and system, corporate social responsibility, autonomy in management.

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