• 환경정책연구
• /
• 제6권4호
• /
• pp.29-54
• /
• 2007

기업의 사회적 책임(corporate social responsibility: CSR)에 대한 기업 관점의 접근방법에 대해서는 국내외에서 많은 연구와 관심이 있었지만 정부의 CSR 정책에 대해서는 상대적으로 많은 연구가 이루어지지 않았다. 본 논문에서는 CSR의 개념 및 필요성에 대한 검토를 바탕으로 CSR 정부정책이 필요한 근거를 고찰하였다. 또한, 해외 사례와 기존 연구 검토를 통해 CSR의 정부정책에 대해 새로운 개념적 모형을 제시한다. 제시된 모형에서 정부정책의 역할은 CSR 비전 설정, CSR 촉진, CSR 공조 등 세 가지이다. 결론에서는 요약과 함께 환경 및 에너지 정책 분야에서 CSR을 활용하기 위해 필요한 향후 연구방향을 제시하였다.

• 패션비즈니스
• /
• 제22권6호
• /
• pp.14-24
• /
• 2018

In this age of information, companies are losing grip of their image. Perhaps this explains the reason why corporate social responsibility (CSR) has become somewhat of a buzzword among established fashion industry leaders-companies seem determined to show stakeholders that they have values, are responsible, and they are driven by more by values than the prospects of financial gain. This study assessed the effect of CSR have in the fashion industry on the corporate image, product preference, and purchase intention in China. Three hundred native residents in China participated in an online survey from 1-12th Jan 2017. The results were as follows: (1) CSR consists of five components; economic responsibility, ethical responsibility, environmental protection, consumer protection, and philanthropic responsibility. (2) Both economic and ethical responsibilities have significant positive effects on corporate image, while perceived CSR does not have significant effect on product preference or purchase intention. (3) Consumers' product preference and perceptions regarding corporate image influence their intention on making a purchase. These findings might operationally assist Korean fashion corporations to identify and address the critical aspects of CSR management which will improve their image as good corporate citizens and foster favorable attitudes toward fashion products from China. Further results and direction of future research were discussed.

• 품질경영학회지
• /
• 제35권3호
• /
• pp.47-54
• /
• 2007

CSR(Corporate Social Responsibility) is the subject which has been discussed for a long time, but real preparations of the corporations begin recently. International organizations and global corporation councils have announced their own guidelines about CSR The corporations have to establish responsible departments in their organizations and begin to publish reports which deals with the social responsibility. GRI(Global Reporting Initiative) have launched international guideline for corporate reporting and ISO has progressed making international standard for CSR. This paper is a study about understanding the international regulations tendency of CSR and the trend of Corporate Reporting for their sustainable development of the organizations.

• 유통과학연구
• /
• 제14권12호
• /
• pp.31-41
• /
• 2016

Purpose - This study investigates whether corporate social responsibility(hereafter CSR) management activities affect companies' performance. Depending on the CSR management activities and companies' type (national and multinational), we examined whether there is any difference in their CSR activities on Corporate Performance. Research design, data, and methodology - Data were collected from 230 surveys with a sample group consisting of employees in multinational corporations located in Seoul and Gyeonggi and 224 copies were used from 3 May 2016 to 17 May 2016. The data was analyzed by SPSS 21.0. Results - The empirical results show that CSR management activities positively influence on financial and non-financial corporate achievement and CSR may be interpreted as a strategic method to improve corporate value. But the impacts of CSR activities on performance were different between domestic and multinational corporations. The reason that the legal responsibility was overruled as a factor for financial and non-financial achievement in domestic company may be that CSR management activity is perceived as an indulgence to hide or beautify negative behavior regarding corporate illegal behavior, thus it does not deliver value. Conclusions - CSR activities can be delivered differently between domestic and multinational corporations, and further study should be done why there are differences between corporations.

• Asia Marketing Journal
• /
• 제25권4호
• /
• pp.219-230
• /
• 2024

Previous literature supports the importance of corporate social responsibility (CSR) by demonstrating its effects on various aspects of firm performance. However, the extent to which CSR contributes to social well-being, its original objective, has rarely been examined. The current research investigates the impact of customers' perceived CSR of service firms on customer happiness. Two studies confirm our proposition that perceived CSR increases customer happiness by enhancing perceptions of warmth and competence associated with the service company. Furthermore, we examine how the type of service moderates this effect. Specifically, we find that the indirect effects of CSR on customer happiness through perceptions of warmth and competence are stronger for credence services than for experience services. This research makes theoretical contributions to the literature on CSR, happiness, and service, and offers practical implications for marketing tactics, including fostering long-term customer relationships and monitoring the effectiveness of CSR activities and corporate budget allocations.

• 벤처혁신연구
• /
• 제2권1호
• /
• pp.33-55
• /
• 2019

최근 들어 기업의 사회적 책임(CSR)에 대한 인식이 달라지고 있다. 지금까지 기업의 사회적 책임은 기업의 이미지 개선을 위해 일시적 방편 정도로 인식되었으나 기업의 지속성장을 위한 필수요건이라는 인식이 확산되고 있다. 기업의 사회적 책임은 시대나 경제환경에 따라 변해 왔으며 특히 글로벌 가치사슬이 중요해지면서 수출중소기업의 성장전략으로 자리잡게 되었다. 이러한 상황에서 CSR은 기업의 활동에 점점 필수불가결한 영역이 되고 있으며 이는 중소기업에게도 예외가 아니라고 할 수 있다. 그럼에도 아직 우리나라의 중소기업 CSR은 미진한 상황이며, 그렇기에 짧은 기간에도 불구하고 중소기업까지 CSR이 확산된 일본의 사례는 우리에게 정책적 시사점을 줄 수 있다고 판단된다. 일본의 경우 기업의 사회적 책임은 17세기 오미 상인들로부터 전통으로 내려왔다. 이들이 생각한 기업의 사회적 책임은 판매자에게 이롭고 구매자에게 이득이 있으며 사회에도 도움이 되어야 한다는 이른바 산포요시 정신으로 요약된다. 이런 전통이 일본의 중소기업들에게까지 순조롭게 적용된 일본의 CSR 사례를 바탕으로 다음과 같은 정책적 시사점을 제공하고자 한다. 첫째 국가적인 장기계획의 수립 및 보급이 필요하다는 점이다. 둘째 중소기업의 전략적 CSR 도입이 시급하다는 점이다. 셋째 대기업과 중소기업이 상생 협력하는 CSR을 추진해야 한다는 것이다.

• 복식문화연구
• /
• 제23권4호
• /
• pp.644-660
• /
• 2015

The social responsibility of fashion companies has become a crucial factor considering company image and awareness. Businesses have thus increased their CSR activities. However, few studies have shown clear and consistent results regarding the effectiveness of CSR activities. Therefore, this study focuses on the evaluation of the direct effect of CSR on trust and corporate reputation including its moderation by consumer's perceived fit and motivation. A total of 284 completed questionnaires were obtained from adult consumers in the fashion market with promotional leaflets for CSR activities as stimuli. The results were as follows. First, the dimensions for CSR activities were categorized as follows: Social welfare responsibility, environment protection, economic responsibility, social regulation compliance, customer protection, and culture and arts support. Further social regulation compliance, and economic and social welfare responsibilities positively affected corporate trust and reputation. Second, the main effect of perceived CSR activities and fit on corporate trust and reputation was significant, and the interaction effects of the social welfare, environment protection, and culture and arts support of CSR activities and fit were significant. Finally, the interaction effect of perceived CSR activities and motivation on corporate trust and reputation was not significant, but the main effect was significant. Implications of how to manage and enhance the effectiveness of CSR activities are offered.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권12호
• /
• pp.773-782
• /
• 2020

The research objectives are to study the implementation of Islamic Corporate Social Responsibility (i-CSR) values in BMT UGT Sidogiri, an Islamic microfinance institution in Indonesia based on Islamic boarding school or pesantren. This research employed a post-positivist paradigm. Data observation was performed by conducting an in-depth interview with several informants. The data analysis utilized an interactive model technique. The research results showed that i-CSR was successfully implemented in the Islamic microfinance institution based on Islamic boarding school due to the mutual passion (convergence) with conventional CSR typologies. The convergence is in two ways, firstly managerial behavior that focuses on protecting company stakeholders, second, creating sustainable corporate values through effective and efficient business activities. The orientation is the creation of a social role based on justice and sustainable development. The convergence is mainly in the dimensions of economic, legal, ethical and philanthropic responsibilities. The Islamic values have enriched the implementation of i-CSR as the form of practicing the teachings of Islam and evidence of human servitude to God so that the behaviors become worthy of worship. The implementation of i-CSR focused on the Islamic teachings. Compliance to Islamic jurisprudence and apply it in business activities became a divergent element of conventional CSR concept.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권3호
• /
• pp.793-805
• /
• 2021

Corporate Social Responsibility (CSR) program has become one of the primary concerns of companies worldwide. For many companies, treating the environment and the community well is important to business practice and reputation, and this is reflected in their CSR programs. CSR is a company's obligation to consider the interests of its employees, customers, shareholders, communities, and the environment and to consider the social and environmental consequences of their business activities. CSR plays an important role in relationship building with customers. Thus, the main purpose of this study is to analyze the relationship between customer perception of CSR and customer trust. The model of this study considers two mediating variables, i.e., company reputation and word of mouth to link CSR to customer trust. This study employs a causal survey design. The respondents were 160 consumers who have purchased products and knew about CSR programs of a global food company. Data analysis was using structural equation modeling (SEM) to test the hypotheses. The results of this study revealed that CSR negatively impacts customer trust. Furthermore, CSR positively impacts corporate reputation and word of mouth. Besides, this study found corporate reputation positively impacts word of mouth and customer trust. While the mediating effect of reputation and word of mouth also positively impacts the relationship between CSR and consumer trust. A good reputation and word of mouth could be connecting buyers and enhances the power of suppliers.

• International Journal of Advanced Culture Technology
• /
• 제8권3호
• /
• pp.114-122
• /
• 2020

We study confirmed the effect of corporate social responsibility activities on organizational trust and job performance of organizational members and mediating effects of organizational trust among 351 members of the organization in the metropolitan area and Chungcheong area. For this, the SPSS 24.0 and AMOS 24.0 statistical packages were used to produce the following results. First, as a result of analyzing the impact of CSR activities on organizational trust of organizational members, factors of economic responsibility, legal responsibility, ethical responsibility, and charitable responsibility showed significant effects on organizational trust. Second, as a result of analyzing the relationship between the effects of CSR activities on the job performance of members of the organization, it showed a direct effect on job performance, which is a factor of economic responsibility, legal responsibility, ethical responsibility, and charitable responsibility. Third, organizational trust of organization members was analyzed as a positive factor in job performance. Fourth, it showed the mediating effect of organizational trust on the effect of corporate social responsibility activities on job performance. As a result of this study, the organizational performance and job performance of organizational members showed a direct effect on CSR activities. Therefore, the CSR activity is important as it is a key factor to advance the organizational trust and job performance, which is the company's sustainable management system.