• Title/Summary/Keyword: CRM1

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A Study on the Factors affecting the Implementation of HCRM (병원고객관계관리 시스템 도입에 영향을 미치는 요인 연구)

  • Chun, Je-Ran
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.1
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    • pp.209-214
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    • 2009
  • Due to the high level of information supportive function of Internet, the management environment change is accelerating. The Patients are able to have the chances of Hospital- and Doctor-shopping. So the Customer Relationship Management skill or Patient -oriented management is becoming one of the important management method of Hospital. To adapt these trend, many Hospital invest the money and efforts for the implementation of Hospital CRM system. But the Performance of HCRM is not satisfactory for the investor from many reasons. In this paper we try to find out which kinds of factors have the Influences on the Implementation of HCRM, and how is the relation between these factors. We use the Structural Equation Model to clarify these relationships. The result of this paper will contribute in the decision making of the implementation of HCRM in the field, and in providing the knowledge base.

Correlation between the Properties of Superpave Binder and Engineering Properties of Recycled Aged CRM Mixtures (재생 CRM 바인더와 혼합물의 성능 상관성 연구)

  • Kim, Hyun Hwan;Jeong, Kyu Dong;Lee, Moon Sup;Lee, Soon Jae
    • International Journal of Highway Engineering
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    • v.18 no.2
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    • pp.1-9
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    • 2016
  • PURPOSES : The performance properties (indirect tensile strength, rutting resistance, and resilient modulus) of recycled aged CRM mixtures and their correlation with Superpave binder properties (viscosity, high failure temperature, $G^*sin{\delta}$, and stiffness) were investigated. METHODS: A series of Superpave binder tests was performed by using a rotational viscometer, DSR, and BBR to evaluate the performance properties. In addition, the CRM mixes were artificially aged through accelerated aging processes, and their properties were evaluated. The correlation between the properties of recycled aged CRM binders and the engineering properties of recycled aged CRM mixtures was experimentally determined. RESULTS : The rut depth values decreased and the ITS values increased with increasing high failure temperature. In general, the resilient modulus properties seemed to be poorly correlated with the high-temperature values, regardless of the aggregate source. CONCLUSIONS: The recycled aged CRM binders and mixtures can lead to satisfactory performance, and the properties of these binders are strongly correlated with the engineering properties of the mixtures.

Effects of Slot Combination and Skewed Slot on the Electromagnetic Vibration of a 4-pole Capacitor Motor under Load Condition

  • Hirotsuka Isao;Tsubouchi Yutaro;Tsuboi Kazuo
    • Journal of Electrical Engineering and Technology
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    • v.1 no.1
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    • pp.85-91
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    • 2006
  • Recently, the reduction of electromagnetic vibration and noise of a capacitor motor (CRM) has become a very important subject from the standpoint of environmental improvement. Therefore, the authors have studied the characteristics of the dominant electromagnetic vibration of the CRM under load condition. In this paper, the effects of slot combination and skewed slot on the dominant electromagnetic vibration of a CRM under load condition are discussed both theoretically and experimentally. As a result, the characteristics of the dominant electromagnetic vibration for the slot combination and the reduction effect of the skewed slot on the electromagnetic vibration are clarified for a 4-pole CRM.

A Study on the Mediating Role of the Customer Information Management Process in the CRM (CRM에서 고객정보관리 활동의 매개적 역할에 관한 연구)

  • Lee, Sang-Kon;Yoon, Yeo-Joong
    • Journal of Information Technology Applications and Management
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    • v.14 no.1
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    • pp.161-178
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    • 2007
  • Nowadays, Customer Relationship Management (CRM) has been a competitive edge of many companies. It is critical for companies to get and maintain profitable customers. For the purpose of sustaining this competitive edge, companies should manage the Customer Information (CI) more effectively The major goais of this research are 1) to identify the activities of the Customer Information Management (CIM) and the factors influencing on the CIM, 2) to show the relationship between the proficiency of the CIM and the CI Quality, and 3) to verify the mediating effects of the proficiency of the CIM Process between the influencing factors and the CI Quality. An empirical study was undertaken to test the hypotheses with data from 65 companies. Multiple regression analysis and ANOVA were employed to test the hypotheses. We found that 1) there are 6 activities in the CIM process and 5 factors affecting the CIM, 2) the proficiency of the CIM process is closely related to the CI Quality, and 3) the proficiency of the CIM process plays the mediator between the influencing factors and the CI Quality.

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A Study of Statistical Learning as a CRM s Classifier Functions (CRM의 기능 분류를 위한 통계적 학습에 관한 연구)

  • Jang, Geun;Lee, Jung-Bae;Lee, Byung-Soo
    • The KIPS Transactions:PartB
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    • v.11B no.1
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    • pp.71-76
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    • 2004
  • The recent ERP and CRM is mostly focused on the conventional function performances. However, the recent business environment has brought the change in market due to the rapid progress of internet and e-commerce. It is mostly becoming e-business and spreading out as development of the relationship with other cooperating companies, the rapid progress of the relationship with customers, and intensification competitive power through the development of business progress in the organization. CRM(custom relationship management) is a kind of the marketing progress which forms, manages, and intensifies the relationship between the customers and companies to manage the acquired customers and increase the worth of customers for the company. It needs the system base which analyzes the information of customers since it functions on the basis of various information about customers and is linked to the business category such as producing, marketing, and decision making. Since ERP is extending its function to SCM, CRM, and SEM(strategic Enterprise Management), the 21 century s ERP develop as the strategy tool of e-business and, as the mediation for this, will subdivide the functions of CRM effectively by the analogic study of data. Also, to accomplish classification work of the file which in existing becomes accomplished with possibility work with an automatic movement with the user will be able to accomplish a more efficiently work the agent which in order leads the machine studying law, it is one thing with system feature.

Modeling CRM System for Iron and Steel Industries in SCM Environment (SCM환경에 적합한 철강산언의 CRM 시스템 모델링)

  • 남호기;박상민;김용주
    • Journal of the Korea Safety Management & Science
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    • v.6 no.1
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    • pp.71-79
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    • 2004
  • According to the changing environment of management, the concept of the one-to-one marketing is appeared in the environment of management by high Quality that customers needs. In this paradigm, CRM(Customer Relationship Management) offering integrated multiple view points is able to be executed by the advance of Information Technology (IT). In this study, the environment and the management status of the steel company that CRM implemented is analyzed. This study presents the system architecture which applies OLAP(on-line analytical processing), web technologies, and logistics service. Then this research presents a variety of effects and development direction in the future.

A Study on the Impacts of CRM on the Customer Loyalty : Mediation of the Service Quality (고객관계관리가 고객 충성도에 미치는 영향에 관한 연구 : 서비스 품질을 매개로)

  • Han, Dong-Gyun;Cho, Sung-Min;Lee, Sun-Ro
    • Journal of Information Technology Applications and Management
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    • v.14 no.1
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    • pp.99-116
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    • 2007
  • This study intends to examine the effects of CRM on the customer loyalty. Service quality, customer satisfaction, and organizational committment have been tested as mediating factors between the customers' perceived relational efforts and their loyalty. From 236 customers of insurance firms survey data have been collected and analyzed based on the structural equation modeling. The results show that firms' relational efforts have positive impacts on service quality and customer loyalty. Also, this study shows that service quality can play an important mediating role between CRM activities and customer satisfaction as well as organizational commitment, which have shown positive impacts on customer loyalty Consequently, firms need to design their CRM activities paying more attentions to the service qualify attributes, rather than asking too much from the target customers.

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CONSISTENCY AND ASYMPTOTIC NORMALITY OF A MODIFIED LIKELIHOOD APPROACH CONTINUAL REASSESSMENT METHOD

  • Kang, Seung-Ho
    • Journal of the Korean Statistical Society
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    • v.32 no.1
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    • pp.33-46
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    • 2003
  • The continual reassessment method (CRM) provides a Bayesian estimation of the maximum tolerated dose (MTD) in phase I clinical trials. The CRM has been proposed as an alternative design of the standard design. The CRM has been modified to improve practical feasibility and, recently, the likelihood approach CRM has been proposed. In this paper we investigate the consistency and asymptotic normality of the modified likelihood approach CRM in which the maximum likelihood estimate is used instead of the posterior mean. Small-sample properties of the consistency is examined using complete enumeration. Both the asymptotic results and their small-sample properties show that the modified CRML outperforms the standard design.

A Study on Development of Scoring Campaign System (고객 스코어링 캠페인 시스템 개발에 대한 연구)

  • Han, Sang-Tae;Kang, Hyun-Cheol;Choi, Ho-Sik;Jang, Myung-Suk
    • The Korean Journal of Applied Statistics
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    • v.22 no.1
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    • pp.1-16
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    • 2009
  • Recently, most companies are speeding up the movement of modeling and strategically applying IDI (Integration Database Information). This is due to the fact that CRM (Customer Relationship Management) representing communication and relation maintenance with customers, has been raised one of the most important issues for companies. From this point of view, this study is to develop the scoring campaign system connect-ing customer scoring model to marketing layer through data mining techniques which are the core factor for CRM. This developed system makes users easily choose the target customers as well as easily obtain customer scoring results under GUI circumstances which helps users easily apply as a result.

A Study on the e-CRM, Customer Satisfaction, Repurchase Intention and Word of Mouth Intention in the Internet Shopping Mall (e-CRM 구성요인이 e-쇼핑몰 고객만족과 웹사이트 재방문 및 e-구전에 미치는 영향에 관한 연구)

  • Yoon, Jong-Hoon;Chung, Ji-Bok;Kim, Yong-Min
    • The Journal of Information Systems
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    • v.17 no.1
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    • pp.63-82
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    • 2008
  • Recently the development of information technology and the emergence of electronic commerce have brought significant changes of purchase behavior in customers. The purpose of this research is to investigate the important elements of e-CRM which influence the customers satisfaction in the shopping mall. Also this study is to investigate the relationship between customer satisfaction and repurchase intention and word of mouth intention. What we have found are as follows. (1) e-CRM elements greatly influencing on customer satisfaction in the shopping mall were e-Marketing, s-Sales, e-Service, and e-Security. (2) results of the relationship between customer satisfaction and repurchase intention was significant. (3) results of the relationship between customer satisfaction and word of mouth intention was significant. (4) results of the relationship between repurchase intention and word of mouth intention was significant. In conclusion, the results of this study will be helpful for the managers participating the operation of internet shopping mall.