• Title/Summary/Keyword: CRM Performance

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Performances of non-dissipative structure-dependent integration methods

  • Chang, Shuenn-Yih
    • Structural Engineering and Mechanics
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    • v.65 no.1
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    • pp.91-98
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    • 2018
  • Three structure-dependent integration methods with no numerical dissipation have been successfully developed for time integration. Although these three integration methods generally have the same numerical properties, such as unconditional stability, second-order accuracy, explicit formulation, no overshoot and no numerical damping, there still exist some different numerical properties. It is found that TLM can only have unconditional stability for linear elastic and stiffness softening systems for zero viscous damping while for nonzero viscous damping it only has unconditional stability for linear elastic systems. Whereas, both CEM and CRM can have unconditional stability for linear elastic and stiffness softening systems for both zero and nonzero viscous damping. However, the most significantly different property among the three integration methods is a weak instability. In fact, both CRM and TLM have a weak instability, which will lead to an adverse overshoot or even a numerical instability in the high frequency responses to nonzero initial conditions. Whereas, CEM possesses no such an adverse weak instability. As a result, the performance of CEM is much better than for CRM and TLM. Notice that a weak instability property of CRM and TLM might severely limit its practical applications.

Differential Impact of Customer Equity Drivers on Satisfaction: The Case of China's Telecommunications Industry

  • HaeJin Seo;Linlin Fu;Tae Ho Song
    • Asia Marketing Journal
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    • v.24 no.4
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    • pp.178-189
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    • 2023
  • As the necessity of customer relationship management (CRM) increases, measuring the performance of CRM have been actively discussed. Customer equity (CE) is regarded as an appropriate indicator for evaluating the outcomes of marketing activities. There are three drivers of CE: brand, value, and relationship equity. This study aims to investigate the impact of three drivers on customer satisfaction. Market competition is an environmental factor that affects the effectiveness of CRM. This study divides target firms into leaders and followers. This study found that the differential impact of CE drivers on customer satisfaction depends on the firm's status (leader or follower). Specifically, the brand equity driver significantly impacts the leader firm. However, the impacts of value and relationship equity drivers are bigger for follower firms. The above results suggest that firms need to build CRM strategies that consider the competitive situation of the market and their position.

Development of a Crew Resource Management Training Program for Reduction of Human Errors in APR-1400 Nuclear Power Plant (국내 원자력발전소 인적오류 저감을 위한 Crew Resource Management 교육훈련체계 개발)

  • Kim, Sa-Kil;Byun, Seong-Nam;Lee, Dhong-Hoon;Jeong, Choong-Heui
    • Journal of the Ergonomics Society of Korea
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    • v.28 no.1
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    • pp.37-51
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    • 2009
  • The nuclear power industry in the world has recognized the importance of integrating non-technical and team skills training with the technical training given to its control room operators to reduce human errors since the Three Mile Island and Chernobyl accidents. The Nuclear power plant (NPP) industry in Korea has been also making efforts to reduce the human errors which largely have contributed to 120 nuclear reactor trips from the year 2001 to 2006. The Crew Resource Management (CRM) training was one of the efforts to reduce the human errors in the nuclear power industry. The CRM was developed as a response to new insights into the causes of aircraft accidents which followed from the introduction of flight recorders and cockpit voice recorders into modern jet aircraft. The CRM first became widely used in the commercial airline industry, but military aviation, shipboard crews, medical and surgical teams, offshore oil crews, and other high-consequence, high-risk, time-critical industry teams soon followed. This study aims to develop a CRM training program that helps to improve plant performance by reducing the number of reactor trips caused by the operators' errors in Korean NPP. The program is; firstly, based on the work we conducted to develop a human factors training from the applications to the Nuclear Power Plant; secondly, based on a number of guidelines from the current practicable literature; thirdly, focused on team skills, such as leadership, situational awareness, teamwork, and communication, which have been widely known to be critical for improving the operational performance and reducing human errors in Korean NPPs; lastly, similar to the event-based training approach that many researchers have applied in other domains: aircraft, medical operations, railroads, and offshore oilrigs. We conducted an experiment to test effectiveness of the CRM training program in a condition of simulated control room also. We found that the program made the operators' attitudes and behaviors be improved positively from the experimental results. The more implications of the finding were discussed further in detail.

Optimality of Customer Relationship Management: Does Profitability Really Matter?

  • Song, Tae Ho;Kim, Ji Yoon;Kim, Sang Yong
    • Asia Marketing Journal
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    • v.15 no.3
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    • pp.141-157
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    • 2013
  • Managing customers based on customer equity (CE) has emerged as the most effective way of doing business because of its ability to foster profitable customer relationship management (CRM) through appropriate marketing activities. Most research studies provide conceptual and empirical evidence of the positive link between CE and firm performance. However, regarding this possibility, it has been suggested by some researchers that this link may not hold true for other firms with different firmographic factors, such as firm growth rate, size, and resources. As previous research emphasizes that marketing managers should implement a strategy based on their unique business environment, our study addresses this issue by extending the framework to a different industry setting to investigate the impact of CE on firm performance. We develop a model for examining the relationship between the firm's estimated CE and firm performance by each time period using a distributed lagged model. Then, we investigate the effect of CE on the firm's profitability using a regression analysis. Finally, even though CRM is in increasing demand and firms are focusing on the customer as an asset, we conclude that there is a limited condition for this positive effect of CE. When the life cycle was divided by growth rate, CE was shown to have a distinctive effect on profit. In the case of a high-growth stage, the effect of CE on profit is positive because of its potential customer base, whereas the effect is not significant in a low-growth stage. That is, when the business environment is saturated and the firms are no longer competing in the market, CRM may not be effective. In other words, a long-term performance orientation may not be as effective as previously believed. This research contributes to the previous literature, providing a counterintuitive suggestion that firm managers should be cautious about implementing a CRM strategy and should allocate resources properly in terms of their resource capabilities and ability depending on their situation.

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Precision and Safety Comparison for SM, CRM and ATD in Phase I Clinical Trials (제 1상 임상시험의 SM, CRM, ATD에서 결정된 MTD의 정확성과 안전성 비교)

  • Kim, Dong-Uk;Kil, Sun-Kyoung
    • Communications for Statistical Applications and Methods
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    • v.16 no.1
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    • pp.51-65
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    • 2009
  • The purpose of a phase I clinical trial is to determine the maximum tolerated dose(MTD) of a new drug. This paper investigates the performance of standard method, continual reassessment method and accelerated titration designs in phase I clinical trials. Especially we study the precision and safety at the MTD of these methods. We utilize hyperbolic tangent function and power function to define dose-toxicity model. For each method, expected toxicity rate at MTD is computed and compared with target toxicity probability. We also suggest some modifications of these methods and show some improvements in performance.

Evaluation of Self-deicing Function of Snow-melting Asphalt (자체 용설 아스팔트 혼합물의 용빙특성 분석)

  • Kim, Kwang-Woo;Lee, Gi-Ho;Hong, Sang-Ki;Jin, Jo-Ill;Doh, Young-Soo
    • International Journal of Highway Engineering
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    • v.5 no.2 s.16
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    • pp.1-14
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    • 2003
  • This study is a fundamental research for developing self-deicing function of snow-melting asphalt concrete for roadway pavement. The objective of this study is to develop technology of making self-snow-melting asphalt pavement and evaluate properties of the asphalt concrete containing deicers. Asphalt concrete with deicers and CRM was produced by dry process. The $\alpha$-deicer, CRM and F-deicer were used for sand asphalt mixtures of thin-layer pavement on the existing pavement. The $\alpha$-deicer, $\beta$-deicer, CRM A, CRM B and C were used for 13mm dense-graded mixtures on surface course. Penetration grade of 60-80 asphalt was used for asphalt mixtures. Marshall mix-design, indirect tensile strength, freezing and thawing test, analysis of extracted water were carried out to evaluate performance of self deicing function of asphalt mixtures. The study result showed that snow-melting asphalt mixtures had not only good mechanical characteristics and good snow-melting function, but also chemically safe in environmental point of view.

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Impact of Horizontal Global Solar Radiation Calculation Modelson Building Energy Performance Analysis Considering Solar Heat Gain Coefficient and Window-to-wall Ratio (수평면 전일사량 산출모델이 일사열취득계수 및 창면적비를 고려한 건물 에너지 성능분석에 미치는 영향)

  • Kim, Kee Han;Oh, John Kie-Whan
    • Journal of the Korean Solar Energy Society
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    • v.34 no.1
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    • pp.39-47
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    • 2014
  • Solar applications analysis and building energy performance depend on the quality of the solar resource data available. Unfortunately, most of the weather stations do not measure solar radiation data in Korea, as a reason many researchers have studied different solar radiation estimation models and suggested to apply them to various locations in Korea. In addition, they also studied the impact of hourly global solar radiation on energy performance of an office building by comparing the simulated building energy consumptions using four different weather files, one using measured, and three estimated solar radiation from different models, which are Cloud-cover Radiation Model (CRM), Zhang and Huang Model (ZHM), and Meteorological Radiation Model (MRM), and concluded that there was some impact on energy performance of the building due to the using different solar radiation models. However, the result cannot be applied to all other buildings since the simulated office building for that study only used limited building characteristics such as using fixed values of solar heat gain coefficient (SHGC) and window-to-wall ratio (WWR), which are significant parameters related to solar radiation that affect to the building energy consumptions. Therefore, there is a need to identify how the building energy consumption will be changed by varying these building parameters. In this study, the impact of one measured and three estimated global solar radiation on energy performance of the office building was conducted taking account of SHGC and WWR. As a result, it was identified that the impact of four different solar radiation data on energy performance of the office building was evident regardless SHGC and WWR changes, and concluded that the most suitable solar models was changed from the CRM/ZHM to the MRM as SHGC and WWR increases.

Research on Port e-Transformation and Obstacles of its Performance (항만 e-트랜스포메이션 동향과 추진 문제점에 관한 연구)

  • Jeong, Boon-Do
    • Journal of Korea Port Economic Association
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    • v.21 no.3
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    • pp.239-258
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    • 2005
  • Port e-Transformation would employ new technologies such as CRM, SCM, ERP to all the port facilities and improve the efficiency of management for ports. In this paper, firstly, we analyze classification organization of Port e-Transformation technology. Secondly, understand the current situation on each component of Port e-Transformation. Thirdly, present tasks for each component of it. Finally, propose problems and its solving methods for these tasks. However, rationalization of management for internal structure occurred during process of Port e-Transformation and new adjustment of laws related to port are not included in this paper.

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Negative Relationship Intentions on the Web

  • Ha, Hong-Youl
    • Asia-Pacific Journal of Business
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    • v.4 no.1
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    • pp.31-42
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    • 2013
  • This study aims at discovering the reasons why some customers do not want a relationship. In line with this observation, this paper explores customers' future relationship intentions according to the reasons identified. Based upon a qualitative methodology by way of in depth interviews, we have identified seven factors (e.g., passive loyalty, negative experience, relevance, negative indifference, positive indifference, and emotional value) that lead a consumer not wanting to maintain an ongoing relationship with a company. In Study 2, the author attempts to reveal the effects of each factor over time. The findings show that psychological motivations are useful in improving CRM performance.

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A Electronic Intergovernmental Relations(e-IGR) between the Central Government of Korea and the Seoul Metropolitan Government (고객관계관리 (CRM)의 주요성공요인과 성과간의 관련성 연구)

  • Go, Chang-Bae;Yun, Jong-Su;Lee, Yeong-Sik;Jo, Jae-Wan;Cha, Dae-Gyu
    • 한국디지털정책학회:학술대회논문집
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    • 2004.05a
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    • pp.369-382
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    • 2004
  • This study is to analyze the relationships between critical success factors of customer relationship management and performance of customer relationship management. To accomplish this purpose, this study performed an empirical analysis of 206 domestic companies which have introduced customer relationship management applications. The result of the study shows that most organizational factors except evaluation and compensation factor have a positively significant effect on the performance of customer relationship management, and that ease of system use and level of system integration influence on the performance of customer relationship management positively.

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