• Title/Summary/Keyword: CIty image

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A Method of Image Identification in Instrumentation

  • Wang, Xiaoli;Wang, Shilin;Jiang, Baochen
    • Journal of Information Processing Systems
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    • v.14 no.3
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    • pp.600-606
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    • 2018
  • Smart city is currently the main direction of development. The automatic management of instrumentation is one task of the smart city. Because there are a lot of old instrumentation in the city that cannot be replaced promptly, how to makes low-cost transformation with Internet of Thing (IoT) becomes a problem. This article gives a low-cost method that can identify code wheel instrument information. This method can effectively identify the information of image as the digital information. Because this method does not require a lot of memory or complicated calculation, it can be deployed on a cheap microcontroller unit (MCU) with low read-only memory (ROM). At the end of this article, test result is given. Using this method to modify the old instrumentation can achieve the automatic management of instrumentation and can help build a smart city.

Impacts of Corporate Social Responsibility and Authenticity on Brand Loyalty: Evidence from the Chain Coffee Shop Industry in Vietnam

  • MAI, Thi Cam Tu;NGUYEN, Hong Son;PHAN, Nguyen Ngoc Diem;LE, Minh Hang;LUU, Phuong Khanh;NGUYEN, Thi Thu Thao;NGUYEN, Thi Thu Trang
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.6
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    • pp.159-173
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    • 2022
  • This study examines the impact of CSR and its authenticity on customer loyalty through the brand image in the chain coffee shop industry. Using qualitative and quantitative methods, 601 survey questionnaires were distributed, of which 491 were analyzed. The results show that CSR has a positive impact on brand image and customer loyalty. In addition, authenticity does not moderate the impact of CSR on brand image and loyalty, as it is difficult for customers to verify the authenticity of CSR action programs. This study emphasizes the importance of CSR action programs and authenticity for businesses to sustainably enhance their distinctive brand image and customer loyalty. Therefore, for sustainable development in the future, managers of coffee shop chains need to focus on the following issues. First, the most important thing is the right awareness of businesses regarding CSR and CSR authenticity. Third, businesses should strengthen the transparency of CSR action programs in various media so that consumers can easily verify authenticity, to increase brand image and improve customer loyalty.

Adjustment of texture image for construction of a 3D virtual city (3D 가상도시 구축을 위한 건물 텍스쳐 이미지의 왜곡보정)

  • Kim, Sung-Su;Kim, Byung-Guk
    • Journal of Korean Society for Geospatial Information Science
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    • v.10 no.2 s.20
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    • pp.49-56
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    • 2002
  • Many users of 3D virtual city are Utilize a texture image for the cognition of real object. In this study, building's facet images were achieved by a digital camera and adjusted its distortion by use of the 2D projective transformation method. After then, Images are mapped to a 3D building model by means of the OpenGL. Application program is able to offer an automation solution to construction process of the 3D virtual city.

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Brand Imaging a City for Tourism (관광 콘텐츠 개발을 위한 도시 브랜드화)

  • Lim, Seong-Taek
    • The Journal of the Korea Contents Association
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    • v.8 no.3
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    • pp.127-137
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    • 2008
  • Major purpose of brand establishment of city is to give pride for the citizen and to enhance the city value through improving city image. As modern society wants aggressive and active attitude from all fields, the city, which means as human place of residence, has to try to change for human life and prosperity. It is true that the establishment of brand is shown through politics, economy, society, culture and art, however travel effect and profit creation should be most important. In actual circumstance of our country, that travel deficit is getting increased. the brand establishment of city is more concerned. To build a city, history and time is essential elements. It may be impossible that consistent direction and meaning continue throughout long terms, but after all, the kernel of tourism contents is that idea and development is concentrated focusing consistent direction and meaning. To solve this, problem of strategy and direction was researched through analysis of foreign cities, and also understanding of future role of city in 21st century make a base for rebirth as international travel city. After city brand establishment based on continuous management, it is very important to make city which has strong image power.

Evaluation of the City Residents' images on the Landscape of the Rural Traditional Theme Village (농촌전통마을 경관에 대한 도시주민의 이미지 평가)

  • Kim, Ick-hwan;Hong, Kyoung-youn;Jang, Han-seub;Kim, Chun-il
    • Journal of the Korean Society of Industry Convergence
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    • v.12 no.4
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    • pp.221-228
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    • 2009
  • This study analyzes the behaviors and images of city residents on the six Gyeongsangbuk-do rural theme villages. The results of analysis bring the following conclusions. 1) Behaviors of city residents are related with the images on rural villages. In addition, the better the image is, the higher their behaviors' needs. 2) Behaviors' needs become higher on the village as the image on 'Scale type' becomes better. 3) Especially, in case of Gimcheon and Gyeongju, we find a strong relationship between the images of 'Scale type' and 'Magnificent type' and behaviors; these villages should raise the scale and standard of villages by certain point.

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City design identity with application of the region's emotional image factors (감성적 지역 이미지요소를 적용한 도시디자인 아이덴티티)

  • Heo, Seong-Cheol;Hong, Seong-Soo;Kim, Eok
    • Science of Emotion and Sensibility
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    • v.12 no.3
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    • pp.307-316
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    • 2009
  • The basic objective of this study is to suggest the city image ideas and methods of application based on the analysis of the regional characteristics and image factors in making proposal for integrated design for public facilities. Through understanding and analyzing natural, environmental, industrial characteristics, the city was subdivided into urban, marine, inland, and industrial complex areas. Also, local residents' attitude survey and the city's cultural iconic image survey analysis was performed simultaneously, and the survey results were used to establish the strategy for Pohang's city design identity and were applied in public facility design development process. Developing from the identity motive, "texture", the images of "iron", "marine", "science" were selected as core image of identity and were applied as design factors. Four unique colors were selected for each areas based on scenery color analysis. For facilities that needed to be installed separately in all four areas, "application of color and material consistency" and "application of shape consistency and partial color diversity consistency" were suggested to integrate the image of the city as a whole through establishing distinctive image for each area.

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Representing City Image as Regional Geographic Knowledge: Ontology Modeling Approach (온톨로지 방법론을 이용한 지역지리 지식으로서 도시이미지의 표현)

  • Hong, Il-Young
    • Journal of the Korean Association of Geographic Information Studies
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    • v.13 no.2
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    • pp.74-93
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    • 2010
  • Nowadays, the navigation system is very popular to general public and the study of landmarks has an important role to develop the cognitive systems for regional navigation. The city image is composed of landmarks that are well-known to regional community and they are the reference frame for place recognition in urban navigation. In general, the case of navigation can be categorized as two kinds. The first is to explore the new region and the second is to navigate the familiar region. In case of latter, the city image has a critical role in place recognition for regional community. Place recognition of a community might be a knowledge-based inference on the basis of city image which is composed of the systematically connected places. In this study, the mental structure of urban image is regarded as a hierarchical knowledge and represents it as domain ontology for the regional navigation of a community. The city image of a community is assumed as the collection of landmarks, which are categorized as anchor, distant and local according to spatial familiarity of community. Representing city image as a regional knowledge using ontology modeling method is an essential step to make the geographical assumption of a regional community explicit and reusable for the regional agents who will provide the regional guide in LBS age.

A Study on Building of City Image through the Design System for Public Transportation - Focus on the Design Case for Seoul Public Transportation - (대중교통 디자인시스템을 통한 도시이미지 형성에 관한 연구 - 서울시 대중교통 디자인의 아이덴티피케이션 개념적용과 시스템화 방안 -)

  • Yang, Seung-Ju;Kim, Byung-Jin
    • Archives of design research
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    • v.19 no.1 s.63
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    • pp.89-98
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    • 2006
  • As the concept of city changes city is viewed in the perspective of business to make profits, not in the perspective of physical space. In the case of Korea urbanization processed over the level of 80% and the formation of identity is suggested for the way to improve city competitiveness as of globalization and liberalization. Seoulentered the level of developed countries in the perspective of functions and facilities, but its image is evaluated poor because of the lack of cultural competitiveness, tourismattractiveness and service system. Dependency of public transportation which is public facilities representing city indirectly is very high, but in information service and visual systems of pubic transportation operations and management are not enough and differentiated image and loyalty are hard to find. In 2004 government of city of Seoul suggested modifications, but compared to London, Paris and Tokyo consistent system, the lack of control and management of use environment of design, excessive visual information and destruction of connection are pointed out. Therefore to solve these problems the introduction of design system is needed to develop identity after applying characteristics and regulations for using to disordered visual stuff. These procedurescan be explained as City Identity Program (CIP) and this study tries to embody city image through public transportation design system. As the study method for this the status of public transportation design system of London, Paris and Tokyo were searched and compared to that of Seoul. Based on this systematization of symbol marks per public transportation being used right now, the development of design guidelines to form identity, relation of design and the strategy of systematization per method and media were proposed.

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A Case Study on the Urban Image through Color (색채를 통해 나타나는 도시이미지 사례 연구)

  • Lee, Jin-Young;Kim, Young-Joo
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2009.04a
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    • pp.321-326
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    • 2009
  • For building an urban image, various elements such as symbolic building, ethnic characteristics, historical background, natural environment, and diverse cultural elements can influence on it. Many cities in developed countries are showing their unique urban image reflecting their own culture, history, and aesthetic tastes. Especially color, one of the major design elements, has greater impact than other visual factors to form an urban characteristic. Despite the long history and cultural background, Seoul as a capital city of Korea does not show an unique city image with the perspective of color. Recently, Seoul has been designated as '2010 World Design Capital' and implements various urban design projects. As a leading city of design, Seoul is trying to make its urban identity through the own symbolic environment color. The purpose of this study is to find an environmental color scheme for developing a desirable urban design through several cases of foreign countries. For the purpose, Paris, London, Amsterdam, and Tokyo were selected as case cities. Each of the cities showed their own cultural characteristics and made their unique urban image by appropriate usage of their natural environment, symbolic building, emblem of country, and so on. We need to consider these successful cases to build up the image of Seoul.

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Image Making As a Planning/Design Principle: A Case Study of Andong Municipal Museum Complex (AMMC)

  • Lee, Do Young
    • Architectural research
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    • v.3 no.1
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    • pp.21-27
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    • 2001
  • This study addressing the underlying strategies for Andong municipal museum complex development is in timely view that Andong has obtained a worldwide reputation as a treasury of traditional Korean Confucian culture. Thus far, there has been a tendency that various local museums are proposed to meet architectural aspirations architects and users commonly hold. Overall, though, the major role they play in making overall city image has not been considered in a systematic manner. Based on Lee's (2001) two previous studies, this study summarized the utility of cognitive distance and cognitive map concepts, which are proposed by Kevin Lunch (1976) to evaluate city image, in planning Andong municipal museum complex (AMMC). Sample is stratified into city residents and outsiders, and also into the general public and design-related professionals to see if there is any group difference in constructing their mental image. Three major findings are obtained. First, familiarity, so-called the degree of knowing, is the function of the length of stay in a designated area. That is, the longer people stay in Andong, the more likely they are familiar with its overall environmental aspects. Second, mental proximity of Andong municipal museum complex relative to existing cultural landmarks is closely related to the degree of how people value those landmarks in terms of their significance. Dosan Seowon and Hahoe folk village are most highly valued, which means higher proximity. Third, functional diversity turned out to be the most important design dimension, while display mechanism are least valued. Cognitive simulations of this sort are meaningful in that projected composite image might be a rough first approximation of true public image.

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