• The KIPS Transactions:PartC
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• v.18C no.4
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• pp.217-226
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• 2011

As a diverse range of smartphones has been recently developed and diffused, the users of SNS (Social Network Service) also have been sharply increased. The SNS saves a variety of information such as exchanged pictures and videos, voice mails or location sharing, chat history, etc. as well as simple user data, so that the acquisition of data that are useful in the aspect of digital forensic is achievable. This thesis reviews the types of SNS that are available for the iPhone, a recent example of highly used smartphones, and types of data by each client. Also, efficient data analysis method for digital forensic investigations is suggested by analyzing the relationships within the collected data by each client.

• Journal of Smart Tourism
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• v.1 no.2
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• pp.37-46
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• 2021

The travel-related applications on a smartphone help tourists make a reservation before their trip conveniently; use a map, direction guidance, and translation services during the travel; evaluate and recommend travel services communicating with others after their journey. This study examines the relationships among affordances and constraints provided by the mini-program, users' perceived value, and travel-related mini-program (TRMP) usage by analyzing the structural equation modeling. An online questionnaire was developed from the available scales in the published literature. A total of 651 TRMP users responded to the survey, and 448 valid responses were included for analysis. Affordance, including physical, cognitive, sensory, and functional affordance, significantly influenced the hedonic value of TRMP; utilitarian value except for cognitive affordance. There were negative relationships between unfamiliarity and both types of value. The utilitarian and hedonic value of TRMP significantly influenced both the exploitative and explorative use of TRMP. Travel-related mobile applications are dramatically increased in the tourism field. This research sheds light on TRMP usage, as a new and smart device, from a user's perspective based on the affordance theory. This study represents a valuable direction regarding the emerging travel-related online platforms in tourism.

• Journal of the Korea Convergence Society
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• v.10 no.3
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• pp.149-155
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• 2019

In this study, the multiplicity of synchronous online class discussion activity is explored at conceptual level. From the cultural-historical activity theory (CHAT), each utterance may be considered as a product of the activity system. Alderfer's ERG theory is employed as another theoretical framework for the study. Based on the subject's existence, relationship, growth needs, their class discussion activities constitute four different dimensions: physical/biological, cultural/institutional, social/relational, and cooperative knowledge construction. It is inherent in individual activities and has a different arrangement according to their interests and situations, and at the same time acts as a factor of cooperation and competition among the participants. Through this, collective discussion activities represent complex and dynamic development patterns.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.12
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• pp.1618-1624
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• 2018

The undergraduate structure based on flipped learning should be a necessary course to cultivate value creation capability based on students' problem solving capability through the change of university education in the fourth industrial revolution era. Flipped learning stimulated the learner's high order thinking and activates communication between the faculty-student and the students through the use of activity oriented teaching strategy. Introduction and spread of Flipping Learning combining project-based learning with MOOC is required. The professor should be able to apply net teaching and learning methods using flipping learning and active learning, and develop class contents reflecting new knowledge, information and technology. As the introduction and spread of AI-based(E-Advisor, chat bot et al) learning consulting, Which is becoming increasingly advanced, the transition to "personalized education" that meets the 4th Industrial Revolution should be made.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2019.05a
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• pp.355-357
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• 2019

Now that we are entering an aging society, the user interface for new devices and IoT technology is very inconvenient for senior generation. To improve this, we propose an AI technology-based intelligent senior assistant voice recognition system. This system implements Cloud platform based API to accumulate data for machine learning processing, provides content for diagnosis and prevention of dementia, and provide chat-bot content for senior generation. We hope that senior generations will increase the accessibility and convenience of IoT devices and new technology devices with our system.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.3
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• pp.40-50
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• 2022

The purpose of this study is to prove the global OTT, Netflix's organizational resilience (OR). For this, we review previous literatures regarding Netflix's OR and the theoretical logic of the OR. Then, we investigate Netflix's organizational culture (OC), corporate structure and business strategies based on the five levers of the OR. As a result, the first lever, the coordination makes Netflix to get rid of the inner wall by creating Netflix terms like 'sunshining,' and 'postmortem,' which makes their employees extraordinarily candid with each other. The second lever, the cooperation provides employees with understanding customers by sharing company and service information openly and broadly through transparent board system, billboard advertising, etc. The third lever, the clout allows Netflix to encourage independent decision-making by their employees. Netflix customers are under scrutiny and served 24/7 via live chat or phone by supporting a high-performance workplace. The fourth lever, the capabilities are related to Netflix's keeping highly effective people and it establishes a culture of highly motivated employees. The "dream team" policy is run by what is known as the "keeper test." The last lever, the connections make Netflix to forge external strategic partnership to stay agile. There is no rule for partnering with key content producers by allowing creative freedom to them.

• International journal of advanced smart convergence
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• v.12 no.3
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• pp.175-185
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• 2023

As the era of ChatGPT and generative AI technologies unfolds, the marketing industry stands on the precipice of a paradigm shift. Innovations such as GPT-4, DALL-E 2, and Mid-journey Stable Diffusion possess the capacity to dramatically transform the methods by which advertisers reach and engage with customers. The potential applications of these advanced tools herald a new age for the marketing and advertising sectors, offering unprecedented opportunities for growth and optimization. Nevertheless, the rapid adoption of generative AI within these industries presents a unique set of challenges, particularly for organizations that lack the necessary technological infrastructure and human capital to effectively leverage these innovations. As a result, a competitive crisis may emerge, exacerbating existing disparities between well-equipped enterprises and their less technologically adept counterparts. In this article, we undertake a comprehensive exploration of the implications of generative AI for the future of marketing, examining both its potential benefits and drawbacks. We consider the possible impact of these developments on the advertising and marketing industries at large, as well as the ways in which professionals operating within these fields may need to adapt to remain competitive in an increasingly AI-driven landscape. By providing a holistic overview of the challenges and opportunities associated with generative AI, this study aims to elucidate the complex dynamics at play in the ongoing evolution of the marketing and advertising sectors.

• Annual Conference on Human and Language Technology
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• 2022.10a
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• pp.205-209
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• 2022

페르소나 대화 시스템이 상대방의 개인화된 정보에 일관된 응답을 생성하는 것은 상당히 중요하며, 이를 해결하기 위해 최근에 많은 연구들이 활발히 이루어지고 있다. 그 중, PersonaChat 데이터셋에 대해 수반/중립/모순 관계를 라벨링한 DialoguNLI 데이터셋이 제안되었으며, 일관성 측정, 페르소나 속성 추론 태스크 등 여러 분야에 활용되고 있다. 그러나, 공개적으로 이용가능한 한국어로 된 대화 추론 데이터셋은 없다. 본 연구에서는 한국어로 번역된 페르소나 대화 데이터셋과 한국어 자연어 추론 데이터셋에 학습된 모델을 이용하여 한국어 대화 추론 데이터셋(KorDialogueNLI)를 구축한다. 또한, 사전학습된 언어모델을 학습하여 한국어 대화 추론 모델 베이스라인도 구축한다. 실험을 통해 정확도 및 F1 점수 평가 지표에서 KLUE-RoBERTa 모델을 미세조정(fine-tuning)시킨 모델이 가장 높은 성능을 달성하였다. 코드 및 데이터셋은 https://github.com/passing2961/KorDialogueNLI에 공개한다.

• East Asian Journal of Business Economics (EAJBE)
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• v.11 no.3
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• pp.47-58
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• 2023

Purpose - This study investigates which product characteristics influence customers' purchase intention for brand extension products of the fashion brands. Furthermore, this study suggests brand awareness as a moderator which strengthens the positive effects of the product characteristics on the consumers' purchase intention towards brand extension products of the fashion brands. Research design, data, and methodology - Two hundred and twenty-three Chinese consumers were randomly solicited to participate in this study. Email, website (www.wenjuanxing.com), social media (WeChat) were utilized to conduct the survey and collect data. Result - The findings obtained through hierarchical regression analysis indicate that product uniqueness, product scarcity and product popularity have significant effects on purchase intention for brand extension products of the fashion brands. In addition, brand awareness moderates the relationship between product characteristics (uniqueness and scarcity) and purchase intention positively. Conclusion -The results indicate that brand extension products of the fashion brands could attract more consumers by focusing on designing unique products and using limited release and celebrity publicity strategy. Additionally, the present research posits the crucial significance of brand awareness, thereby making a noteworthy contribution to the integrated marketing approach for fashion brand marketers.

• Proceedings of the Korea Information Processing Society Conference
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• 2022.05a
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• pp.98-101
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• 2022

Before the delivery platform was established, when consumers ordered by phone to the store, a rider hired by the store directly delivered it or delivered it through a delivery agency. However, as the food service culture develops, delivery platforms grow and more people seek convenience, making it difficult to see orders without delivery platforms now. When ordering using the delivery platform in this way, there is a shortage of riders and a negative effect of increasing delivery costs for supply. Therefore, we propose a joint delivery chat app to solve the problems of the current delivery system and reduce delivery costs.