• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.59-72
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• 2020

Previous crisis management research has mainly focused on business organizations' responsibility for crises, and yet research on CEOs in crisis still lacks. This research examined the influences of crisis responsibility and response strategies on attitudes toward a CEO, attitudes toward a corporate, and purchase intentions in the case of CEOs in crisis. In addition, this study explored how a CEO's SNS interactivity during normal times moderates the influences of crisis responsibility and response strategies. A 2(responsibility: high vs. low)X2(strategy: defensive vs. apology)X2(interactivity: high vs. low) experimental design was conducted with 200 Chinese students in Seoul. According to the analysis results from effects of response strategies by CEO's crisis responsibility levels, regardless of the crisis responsibility levels, the apology strategy was more effective than the defensive strategy in terms of CEO attitudes, corporate attitudes, and purchasing intentions. The analysis results about the moderating role of SNS interactivity during normal times show that under the CEO's high responsibility condition, keeping high SNS interactivity during normal times and using the apology after crisis brought out most favorable responses. Under the CEO's low responsibility condition, regardless of the SNS interactivity levels, the apology strategy brought out more favorable responses than the defensive strategy.

• The Journal of the Korea Contents Association
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• v.13 no.9
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• pp.382-391
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• 2013

Crisis management is one of the most important tasks of any business as business environments have been dramatically changed. In a sense the ability to manage crisis effectively is connected to the survival of any organization, whether it be a nation or company. In case of a company, the ability depends on CEO's leadership styles. Though some research have internationally investigated the relationship between crisis management and CEO's leadership styles, few research has dealt with the issue. The purpose of this study was to investigate the role of CEO's leadership styles in the perception of the importance of corporate crisis management and the level of crisis management. A self-administered questionnaire was distributed to CEOs of various types of business and a total of 259 questionnaires were collected from them. But only 201 questionnaires were used for testing hypotheses after getting rid of incomplete ones. The result showed that CEO's leadership styles have different roles in the issues raised in this study. Implications and further research suggestions were discussed.

• The Magazine for Energy Service Companies
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• s.59
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• pp.18-21
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• 2009

최근 경제 부진과 금융 불안 등 경제적 상황이 ESCO 활성화에 장애물이 되고 있다. 이러한 위기 속에서 ESCO 기업의 새로운 돌파구를 마련할 수 있는 방안을 찾기 위해 ESCO CEO 포럼이 개최되었다. 지난 6월 26일 서울문화교육회관에서 개최된 이번 포럼을 자세히 소개한다.

• Digital Contents
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• no.3 s.118
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• pp.40-42
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• 2003

20대 여성 CEO, 남편인 CTO 이영일(29)이사와 Company Couple, 성공적인 해외진출, 모바일게임 50여종개발 등 화제의 주인공으로 주목받은 사람은 모바일게임업체 컴투스의 박지영 사장이다. 2000년 초반 벤처붐과 함께 20대 스타 CEO가 여럿 등장했지만, 경제위기의 파고를 넘은 사람은 별로 눈에 띄지 않는다. 그런 가운데 모바일 게임으로 국내시장은 물론 해외시장 개척까지 성공하며 승승장구하고 있는 컴투스의 성공이 더욱 값지게 느껴지는 것 같다.

• Venture DIGEST
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• s.42
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• pp.6-7
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• 2004

끊임없이 변화해야만 성공할 수 있습니다. 한두 번의 위기만 넘기면 잘 될거라는 생각은 금물이지요. 좋을 때일수록 위기상황을 준비하고 대비해야 합니다. 한때 크게 뜬 벤처기업 중 지금 살아남아있는 벤처회사가 몇 개나 됩니까? 기업은 생명체입니다. 생명을 가지고 끈질기게 장기적으로 살아나갈 수 있는 방법에 대해 연구해야 하니까요.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.3
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• pp.131-143
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• 2016

This study investigated how corporation-CEO reputation gap, corporation-related knowledge, CEO-related knowledge, and corporate involvement influence respectively individuals' purchase intention, growth prospect, investment attraction, and corporate preference. Corporation-CEO reputation gap was divided into two groups, CEO reputation risk vs. CEO reputation premium. The survey(N = 451) with a nationwide stratified sampling found the following. First, corporate involvement and corporation-related knowledge have a positive(+) effect on purchase intention, growth prospect, investment attraction, and corporate preference. But CEO-related knowledge and corporation-CEO reputation gap have a negative(-) effect on them. Second, in CEO reputation risk group, CEO-related knowledge has a negative(-) effect on them.

• Venture DIGEST
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• s.62
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• pp.10-11
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• 2004

한껏 여유가 묻어나는 몸짓과 슬며시 새어나오는 그의 웃음에는 그럴만한 이유가 있다. 위기에 몰렸던 한글과컴퓨터를 다시 국민기업으로 당당하게 일으켜 세웠기 때문이다. 오늘을 위해 쉼없이 달려온 그의 미소가 아름답다. 누구와의 경쟁에서도 이길 수 있다는 그의 자신감이 세계로 진군하는데 있어 넉넉한 자산이 되고 있다.

• Venture DIGEST
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• s.104
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• pp.48-49
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• 2007

벤처기업은 격변기마다 예상하지 못한 곳에서 돌출되는 위기를 잘 넘겨야 한다. 그렇지 않으면 불과 수개월 또는 수년을 넘기지 못한 채 자취도 없이 사라지는 일이 다반사다. 특히 세계화로 인해 전 지구적으로 정보와 인적교류가 빠른 현대에서 반짝이는 기술 하나로 치열한 생존경쟁의 파고를 넘기는 쉽지 않다. 세계적인 벤처기업으로 성장하기 위해서는 업계경쟁이 집중되는 미래의 전쟁터를 예측하고 소비자들의 기호까지 파악하는 예지력과 선견지명을 가져야한다. 또 결정적으로 중요한 고비마다 생사를 건 큰 변화의 결정을 내려야 한다.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.174-186
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• 2022

The present study explores how the quality management rhetoric commonly used by Korean CEOs tends to be composed and perceived by the public. To this end, articles of the remarks of Lee Kun-hee, the second founder of Samsung, are analyzed. The results show a rhetorical structure of quality management where the CEO offers a persuasive theme (quality management for a super-class enterprise) and practical measures (innovation and performance-based promotion) while coping with a rhetorical situation (an economic crisis). A multiple regression analysis of the response of 308 Korean college students who watched a video of Lee's remarks indicates that the more conservative the viewers are and the more they perceive the CEO's charm and expertise, the more likely they are to support the CEO's quality management rhetoric. The conservative viewers favorably responded to the entrepreneurship in the quality management rhetoric, while the progressives recognized the rhetoric as part of Korean-style neoliberalism that alienates ordinary workers.

• Venture DIGEST
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• s.57
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• pp.10-11
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• 2004

단정한 옷차림에 보조개 들어간 웃음이 매력적인 김범수 대표. 위기에 몰린 국내 KMS솔루션시장에서 순항을 계속하고 있는 ‘온더아이티’호의 선장이라고 하기엔 너무나 부드러운 모습이다. 부드러움이 강함을 이긴다고 했던가. 한방울 한방울의 물방울을 모아 국내 KMS시장이라는 단단한 바위를 관통했던 것처럼 현재 김범수 대표는 세계시장을 뚫을 물방울을 준비 중이다.