• Journal of the Korea Society of Computer and Information
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• v.26 no.1
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• pp.189-199
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• 2021

This study examines the relationship between internal marketing, market orientation, patient satisfaction, and hospital image, and especially focuses on the effect of CEO's role on internal marketing at a local national university hospital. A survey was conducted using the convenient sampling technique and 222 questionnaires excluding unreliable replies were used in the final analysis for the hypothesis testing. SPSS 21.0 was used for the basic analysis of the collected data, and confirmatory factor analysis was performed for reliability and validity using AMOS 21.0. Path analysis was performed for the hypothesis testing. The results of this study are as follows: First, the role of CEO positively affects internal marketing. Second, internal marketing has a positive effect on market orientation, and leadership is the most influential factor of internal marketing. Third, market orientation has a positive effect on patient satisfaction and hospital image, which are non-financial organizational performance. Therefore, internal marketing plays a major role in improving market orientation, patient satisfaction, and hospital image, and it is identified that the activation of internal marketing depends on the support of CEO in hospitals.

• 월간 기계설비
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• s.278
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• pp.70-71
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• 2013

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.2
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• pp.167-182
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• 2016

The purpose of this study is to investigate the effects of CEO technological capability on management performance and mediating role of firm's technological capability. The empirical data for this study are taken not from subjective studies released by companies but from the Korea Technology Guarantee Fund's(KTGF) technology assessment data. The result are as follows. First, CEO technological capability has a very significant and important influence on firm's technological capabilities and on technological performance(intellectual property rights(-), technology spillover effect(+)) and on management performance. Second, mediating role of firm's technological capability is revealed negatively only between CEO technological capability and intellectual property rights. Because of CEO technological capability has a significant influence on firm's technological capability and management performance, start-up based on expertise show a higher probability of success than the founder.

• 한국벤처창업학회:학술대회논문집
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• 2022.11a
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• pp.227-236
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• 2022

벤처기업 CEO의 본질적 역량과 역할은 조직의 자원을 얼마나 효율적으로 운영하는가에 따라 관리자로서 조직성과에 큰 영향을 미친다. 이러한 중요성에도 불구하고 CEO 역량 수준이 조직이 내재하는 자원에 미치는 영향에 대한 이론적 고찰과 CEO의 역량 수준과 조직성과 간의 관계가 조직 구성원의 역량에 따라서 어떻게 달라지는가에 관한 실증연구는 매우 부족한 실정이다. 기존 선행연구의 한계점을 보완하기 위해 본 연구에서는 자원기반이론(resource-based view of the firm)을 바탕으로 프로스포츠 산업에서의 조직 구성원의 역량에 따른 관리자의 감독역할에 대해 실증적으로 분석하였다. 구체적으로, 본 연구에서는 기존의 스포츠 기업가정신(sport entrepreneurship) 연구 분야의 이론을 경영전략의 자원기반관점과 융합하여 벤처기업 CEO와 프로스포츠 감독의 역할이 조직구조와 성과 메커니즘의 측면에서 매우 흡사하며 조직의 자원을 효율적으로 운영하고 성과를 도출하는 측면에서 모두 기업가(entrepreneur)적 특성을 반드시 내재해야 한다고 본다. 이러한 맥락에서 프로스포츠팀에서의 관리자로서의 감독 역량과 조직성과 간의 관계에서 조직의 자원 효율성의 매개효과와 조직 구성원 역량에 대한 조절효과를 설명하고자 한다. 미국프로농구(NBA) 30개 구단과 한국프로농구(KBL) 10개 구단의 9개 시즌(2013~2014시즌 - 2021~2022시즌)의 감독과 팀 데이터를 실증분석에 있어 프로세스 매크로 58 모형을 적용하여 본 연구의 가설을 검증하였다. 실증분석 결과, 미국프로농구과 한국프로농구 데이터 모두에서 (1) 프로농구팀의 자원 효율성은 감독의 역량과 승률 간의 정(+)의 관계를 매개하고, (2) 조직 구성원의 역량은 농구팀의 자원 효율성을 통한 감독 역량이 승률에 미치는 간접효과를 조절(p<.05) 하는 것으로 나타났다. 본 연구는 비교적 객관적으로 조직의 성과측정이 가능한 프로스포츠 데이터를 활용하여 프로스포츠 산업에서 벤처기업의 CEO와 유사한 기업가적 역할을 수반해야 하는 감독 및 조직 구성원의 역량이 조직의 성과에 미치는 영향을 실증분석하는 한편 스포츠 애널리틱스(sport analytics) 분야와 경영학 연구를 융합하였다는 의의가 있다.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 1998.10a
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• pp.509-517
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• 1998

최근 국내기업들은 경영혁신 기법의 하나인 아웃소싱에 대한 검토 및 적용사례가 많아지고 있다. 아웃소싱이란 "정보시스템 기능의 일부 또는 전부를 외부업체에 위탁하는 과정"으로 정의된다. 그러나 이런 아웃소싱 결정은 최고 결정자(CEO) 의 소신이 없으면 어렵다. 따라서 본 연구에서는 회사의 최고경영자의 역할이 아웃소싱에 어떤 영향을 미치는지에 대하여 설문조사를 통하여 실증적인 분석을 하였다. 본 연구의 설문항목으로는 기업의내부적인 조직상, 관리상의 특성인 CEO의 컴퓨터 활용능력, CEO가 IS 조정(심의)위원회에서의 위치, 관리자(CIO) 와의 보고관계, IS 성과에 대해 아웃소싱의 활동범위 (7개)별로 구분하여 조사하였다. 아웃소싱 활동범위는 다시 S/W 활동(응용프로그래밍, S/W지원/교육훈련), H/W 활동(네트워크 관리, 중대형 컴퓨터 유지보수, 워크스테이션/PC 유지보수), 포괄적인 관리활동(시스템 통합, 설비관리)으로 구분하였다. 조사결과는 컴퓨터 활용능력이 높은 CEO가 아웃소싱을 많이 하였으며, 조정위원회에서 CEO가 활동적인 경우에는 S/W 분야에 아웃소싱이 많이 이루어졌지만, H/W, 포괄적 관리활동분야에서는 위원회 자체가 없는 경우에 아웃소싱이 많아졌다. 또한 CEO와 IS관리자(CIO)의 보고단계가 1단계 이상일 때는 모든 분야에서 아웃소싱이 많았으며, 산업계의 중간그룹에서 아웃소싱을 가장 많이 하는 것으로 조사되었다.것으로 조사되었다.

• Journal of Distribution Research
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• v.15 no.4
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• pp.87-117
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• 2010

'Entrepreneurship' which means spirit or activity seeking new value by challenging boldly the uncertainty is one of the most important concept in 21st century business environment. Franchise Industry taking a relationship with distribution industry also needs entrepreneurship. As franchise industry consists of small and medium enterprises, the entrepreneurship of franchisor's CEO is important for the franchisor's growth. The purpose of this study is to analyze the factors influencing on the entrepreneurship of franchisor's CEO, and the effect of the CEO's entrepreneurship on franchisor's performance. For this purpose, this study set CEO's psychological characteristics, market characteristics, and social-institutional characteristics as independent variables, CEO's entrepreneurship as parameter variables, and franchisor's performance as dependent variables. And to analyze this study model, this study collected questionnaires from 152 franchisors' CEOs, and uses SEM(Structural Equation Modeling). As the result, 'CEO's Entrepreneurship' influenced on both 'Franchisor's Financial Performance' and 'Franchisor's Non Financial Performance'. The results of this study provide some guides for franchisor's CEO and government policies.

• 대학교육
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• s.180
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• pp.10-11
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• 2013

• Journal of Technology Innovation
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• v.22 no.1
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• pp.23-58
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• 2014

This study investigates the effects of product strategies and CEO characteristics on the growth of venture firms. These factors are related with strategic behaviors and managerial capabilities of small and dynamic firms. According to empirical results of FGLS regression with the data of the Korean venture firms, both product strategies and CEO characteristics have significant effects on firm growth and additionally explanatory powers. In general, the growth rates of venture firms tend to increase with the level of product's diversity and marketing-enhancing strategy, but decrease with the degree of product's innovation-enhancing strategy. The growth rates are higher when CEO is non-founder and has sufficient experience related to current business, and CEO's career development is focused on general management area. The effects of product strategies and CEO characteristics are moderated by the firm-internal factor such as organizational growth stage. The positive effects of some product strategies (e.g. marketing-enhancing strategy) and CEO characteristics(e.g. career focused on general management) become stronger for firms operating in the stage of start-up or initial growth, while their effects become negative or insignificant for firms operating in the mature or declining stage in which the negative effect of innovation-enhancing strategy does not exist.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.295-302
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• 2022

This study intends to apply the concept of reputation as a tool to positively build an evaluation of the CEO, the CEO of a company. It aims to develop tools to manage the reputation of the CEO and empirically explore the value of the tools use. As a result of the study, reliability, customer management, strategic vision, employee management, and social responsibility were derived as the constituent factors of CEO reputation, and it was confirmed that the relationship between CEO reputation and organizational favorability was statistically causal. Furthermore, the relationship between CEO reputation and product purchase intention was also statistically significant. It was confirmed that if the CEO's reputation was positively managed, it could help the stakeholders to evaluate the company to which the CEO belongs, as well as to purchase the products provided by the company. One of the ways to be well-received by various stakeholders in a corporate environment where uncertainty is intensifying is a reputation management system for CEOs, and CEOs themselves should recognize that their reputation can affect the organization and pay attention to reputation management.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.6
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• pp.11-26
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• 2016

Businesses have to survive and thrive in both domestic and international environments. In order to resolve these problems, new alternatives have been presented. These include the importance of women's resources and entrepreneurship of female CEOs. The sensibility, delicacy, creativity as well as the intuitive power of female CEOs, actively enables them to cope with the ever-changing environment. Because of the rapidly changing circumstances, the above mentions women's attributes are highlighted thus, causing women's roles in society to shift from their traditional tendencies to finding careers and their own identities. Due to this change in social roles, social interest and the values of female CEOs are being reevaluated. Accordingly, the conceptual consideration of female entrepreneurship (innovation, enterprise, risk sensitivity) as well as the factors to be considered for the entrepreneurship of female CEOs in order to promote knowledge management performance was derived in this research. The deducted implication of this research is that generally, the enterprise and risk sensitivity of entrepreneurship affect the knowledge management performance of female CEOs. It is therefore proved that in the case of female CEOs, entrepreneurship and self-efficacy are linked, allowing them to achieve the desired outcome for a specific task performance. Female CEOs are capable of company management through the mediating process of their enterprise, risk sensitivity, and self-efficacy and with faith in their knowledge management, will be able to achieve high performance. Therefore, using strengths and nature peculiar to women, women's economic activities derived from knowledge management based on entrepreneurship will not only help overcome the long-term economy crisis but also lead to high economic growth and development. This will be a dynamic force for the nation's new growth with financial means. The comparative study of existing results will also contribute in suggesting the direction of policies that will enable the success of female CEOs in entrepreneurship.