• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2005년도 종합학술대회
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• pp.147-153
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• 2005

최근 인터넷 쇼핑몰에서 상품을 구매하는 고객들에게 편의성과 효율성을 제공하기 위하여 구매자들의 선호도나 가격에 맞는 상품을 추천해 주는 연구들이 활발하게 진행되고 있지만추천된 상품들의 구매시점에 관한 연구는 찾아보기 어렵다. 이에 본 논문에서는 인터넷 쇼핑몰의 적극적인 마케팅 일환으로 판매가격의 흐름을 시계열 패턴으로 분석하여 상품의 구매시점 정보를 제공하는 방안을 제안한다. 이를 위하여 과거의 판매 기록 데이터베이스에 있는 판매가격의 기준이 되는 패턴과 유사한 변화를 보이는 패턴을 정규화된 유사도로써 검색하고, 검색된 가격 패턴을 기준으로 미래의 가격 패턴의 변화를 분석하여, 미래 가격 패턴의 변화 폭에 따라 상품에 대한 구매시점을 제공한다.

• 한국경영과학회지
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• 제28권1호
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• pp.63-77
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• 2003

Group buying is one of the most popular transaction patterns on the internet at least in Korea. Nevertheless, it is hard to find academic researches for it in view of consumer behavior. In this paper, we analyze factors which determine consumer's attitude toward and intention of participation in Internet group buying by comparison of Internet individual one. For this purpose, we propose “lowering price”, “decreasing risk” and “reducing transaction cost” as relative advantages and "lack of product assortment" and "delay of time" as relative disadvantages over individual buying on the Internet. For empirical test, Internet users who have some experiences of individual buying but not group ones on the Internet are surveyed and analyzed. In result, a satisfying model fitness for structural equation model is derived and most hypotheses except the relationship between "decreasing risk" and "attitude toward Internet group buying" are accepted. Our results provide not only academic contribution by suggestion of a research framework but also practical insight by discussion of diverse features in Internet group buying.verse features in Internet group buying.

• 복식문화연구
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• 제6권4호
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• pp.120-135
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• 1998

The purpose of this study were to develop the taxonomy of apparel buying decision approaches and to identify the relationships between the apparel buying decision approaches and the situational characteristics. Data were collected via a questionnaire developed on the previous studies and the focus interview from 425 female college students living at Pusan, and analyzed by Factor Analysis, Cluster Analysis, Analysis of Variance, and Discriminant Analysis. Results indicated that apparel buying decision approaches consisted of eight dimensions and situational characteristics of affecting a particular apparel buying decision approaches were composed of three or five factors. The four types of apparel buying decision approaches were derived by Cluster Analysis and ANOVA: Recreational Shoppers, Brand Conscious Shoppers, Quality Conscious Shoppers, and Apathetic Shoppers. The findings revealed some patterns that were similar to previous studies and was useful to marketing managers who can view their customer segments in terms of the types in the taxonomy. Further, it provided a tool by which sales representatives can develop adaptive selling approaches based on a small set of buying situation and corresponding apparel buying decision approaches.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2004년도 품질경영모델을 통한 가치 창출
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• pp.573-575
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• 2004

This study presents a new customer segmentation method based on features that can predict the customer's buying behavior. In this method, we consider all variables that can affect the customer's buying behavior including demographics, psychographics, technographics, transaction pattern-related variables, etc. We define several features which are the combination of variables with the interaction effect by using C5.0, use SOM (Self-Organizing Map) neural networks in odor to extract the feature's patterns and classify, and then make features' rules using C5.0 far the prediction of customer buying behavior

• 유통과학연구
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• 제11권7호
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• pp.31-37
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• 2013

Purpose - The objective of this research is to be acquainted with the spending patterns and buying motives of Indian gold consumers along with the opinions of gold traders. Research design, data, and methodology - The study administers a structured questionnaire survey with 450 consumers and conducts personal interviews with 60 gold businesspersons in the Indian state of Andhra Pradesh, a leading gold consuming state in the entire country. Using Analysis of Variance, the collected data was analyzed and the hypotheses were tested. Results - Results indicate that 85 percent of Indian gold consumers are purchasing gold in the form of ornaments and jewellery as against 10 percent invested in gold coins/bars. Another 5 percent consumers is investing in gold by choosing either gold traded mutual funds or gold schemes introduced by corporate gold traders. Conclusions - Majority of the Indian gold consumers are considering occasions and festivities while buying gold and then giving preference to price as against least preference to recommendations of brand ambassadors.

• 대한가정학회지
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• 제34권4호
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• pp.1-19
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• 1996

The purpose of this study is to clarify the tendency of impulse buying behavior and the consumer psychological characteristic factors which arouse impulse purchase and the difference in exploratory behavior according to the degree of impulse buying behaviors. For this purpose existing studies on impulse buying behaviors, consumer stimulation levels and exploratory behaviors were theoretically reviewed. And field survey was carried out for this study; 353 women impulse consumers were selected by convenience sampling method. The summarized main results of this study are as follows; 1) In relative perspectives, the consumers who has high degree of impulse buying behavior was favor of sensory buying behavior but, was lack of planned and rational buying behaviro. 2) The optimal stimulation level of high-impulse consumers is higher than that of low-impulse consumers. Especially, optimal stimulation level of impulse consumers is significantly higher than their life-style stimulation level. This means that impulse consumers are consider to a stimulation seeker. 3) The high-impulse consumers have high exploration through shopping, high information seeking behavior, high interpersonal communication level, high risk taking behavior and particulary high sensory exploratory patterns in purchase exploratory behaviors than that of low-impulse consumers.

• 한국실내디자인학회논문집
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• 제21권4호
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• pp.96-105
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• 2012

The fundamental purpose of this study is whether Show Window Display actually affect on purchase and if it does, how much Show Window Display have influence on the buyer's satisfaction. Show windows are most important at clothing stores. The show open types of domestic clothing stores are usually open-type and semi open-type. Show Window Display types of low and middle prices stores are generally opened, horizontal and storied type and the shape, height, opening type and use of ground floor are different by regional distinct features. Generally Show Window Display are consisted by lights, mannequins and directed props. In buying patterns, an impulse buying has more stronger effect than a scheduled buying, a substituted buying and non-buying. An impulse buying are strongly affected by Design and others are prices. The reason why Show Window Display affecting on purchase is the satisfaction of Design and the strong stimulus to purchase(impulse buying), and then Show window Display used by all components strongly has an effect on it. Factors of purchase desires were Design, price and quality in order and factors of purchase motivations were the motivation of clothing design and the motivation of impulse buying. Thus the effects of Show Window Display and factors of purchase motivations are same. As a result of this study, differentiated Show Window Display methods of clothing stores affect the value of goods, the stimulus of purchase and fostering sales effectiveness. Therefore the instruction of Show Window Display methods are indicated by this study.

• 산경연구논집
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• 제5권4호
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• pp.5-11
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• 2014

Purpose - This paper examines Kazakh women's spending patterns and buying behavior. Research design, data, and methodology - After thoroughly reviewing the related literature on consumer behavior in general, and female consumer behavior in particular, both questionnaires and in-depth personal interviews were used to collect data from 400 Kazakh women consumers equally chosen from the age groups 20-30, 30-40, 40-50, and above 50. Results - A stratified and convenient sample was employed, and the selected five hypotheses were proved using the Karl Pearson Coefficient of Correlation. Related to spending patterns, 40 and 35 percent of the 20-30 and 30-40 age groups, respectively, of Kazakh women spend their incomes on personal items, as against 30 percent from both the 40-50 and 50 and above age groups. Twenty-five and 35 percent of the 40-50 and 50 and above age group, respectively, take decisions based on product quality, whereas this percentage is at its mite in the below 40 age group. Conclusions - The buying behavior of Kazakh women consumers is revealed; the results proffer useful background information to formulate marketing strategies.

• 한국유기농업학회지
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• 제27권3호
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• pp.247-269
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• 2019

Although food related lifestyle has been widely discussed over the last ten years, the majority of research on food related lifestyle has been only conducted in terms of a variable-centered approach. But, recently there is a growing body of research on food related lifestyle profiles over the last three years from the view of a person-centered approach. This study conducted both a cluster analysis and a latent profile analysis (LPA) to identify the patterns of potential food related lifestyle customer profiles based on the five components on the sample of customer, who bought organic products (n=509). The results of each statistical analysis showed both quantitatively and qualitatively different types of food related lifestyle customer profiles even though there were similar types of profiles identified in common between these two analyses. These various profiles were then compared with customer's level of buying behaviors (e.g., buying attitude and buying intentions). Results showed that food related lifestyle profiles with respect to the high level of interesting in dietary life in terms of health and safety are associated with the higher level of buying behaviors. Based on the results, implications for food related lifestyle literature, practices and future research are discussed.

• 한국농촌생활과학회지
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• 제5권2호
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• pp.145-157
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• 1994

This article explores : 1) the communication practices with the sellers and 2) the satisfaction with buying behavior of the 217 university students. As a result, there were the tendency of open expression about themselves and the possitive evaluation of their consumer ability related to the communication in the consumer situation. The differences between males and females were found in the aggressiveness, the non-assertiveness, and the responsibility between consumers and sellers. The satisfaction with buying behavior was significantly explained by the concertainty of the control, emotional aggressiveness, self-evaluation, and belief and the responsibility between consumers and sellers.