• 복식
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• 제58권4호
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• pp.139-154
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• 2008

The purpose of this study was to investigate distribution structure system in the Italian Fashion market through the buying office and trade show. The role of trade show in Italian fashion market is facilitate interactions between the producers and buyers. Milano Unica is an example of Italian fashion trade show that successfully create the right image and attract the right audience through the differentiation policy of management strategy for the show organization. The role of buying office is to offer satisfactions for their customers through giving right informations about the product that they request to buy and confidence of quality and price.

• The International Journal of Costume Culture
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• 제12권2호
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• pp.141-152
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• 2009

In this study, the business structure and characteristics of buying offices used by buyers for apparel productions through global sourcing were analyzed in specifics. Data were acquired through in-depth interviews of twelve merchandisers at representative apparel buying offices. The results of this study can be summarized as following. The business structure of a buying office varied depending on the functions, the item characteristics of products to be manufactured or the characteristics of the major buyers who were the customers. Overall, teams were formed by brands or organizations were formed by functions. Functional teams were divided within each brand team when business teams were divided by brands and personnel was divided by brands occasionally within each functional team when business teams were divided by functions. Business teams were composed of MR which managed the overall business about orders such as factory sourcing, price decision and production management and teams with various specialized skills. The teams with specialized skills were composed of Technical team, Fabric Development team, Colorist team, Quality Assurance (QA) or Quality Control (QC) team, Logistics team, Factory Audit team, and etc. For the future directions on the improvements, ways to increase international competitiveness of buying offices need to be researched and many expressed the opinion that it would be effective to move the offices to countries close to buyers or manufacturing locations as most buyers demand lower prices and shorter lead time than before and it is increasing trend for buyers and factories to do business directly without buying offices in the middle.

• 패션비즈니스
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• 제8권2호
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• pp.91-101
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• 2004

This research classified fashion merchandisers into different categories depending on the type of companies they worked for and inquired into their line of work. In so doing, the authors attempted to outline the work for merchandise mix performed by each type of merchandiser and provide some raw data, which can be utilized to enhance their work efficiency. The evaluation tool used for this study was the questionnaire made on the basis of preceding studies, literature, and trade journals, which was then modified through one on one interviews with fashion merchandisers. The questionnaire contained 15 questions about merchandise mix. For data analysis, SPSS Package Program was used to conduct frequency analysis, ANOVA, and Tukey's test. The findings are as follows 1. National brand merchandisers spent most time on merchandise planning, then department store buyers, followed by imported brand merchandisers, and lastly buying office merchandisers. 2. In merchandise planning, National brand merchandisers did more work overall compared to other merchandisers. In production planning, buying office merchandisers spent more time than any others on searching for new suppliers and decision-making. 3. Production planning took up a greater portion of their work for National brand merchandisers and buying office merchandisers compared to department store buyers and imported brand merchandisers. 4. Imported brand merchandisers spent more time on purchase planning and actual purchase compared to any others.

• Asia Marketing Journal
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• 제19권4호
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• pp.87-114
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• 2018

The objective of this study is to find the effects of consumer values on eco-friendly buying behavior. This study examines environmental attitudes and involvement as moderating variables to explain eco-friendly buying behavior of consumers. Hypotheses were developed based on Focus Group Interviews, Depth Interviews, and literature reviews. To test such hypotheses, questionnaires were distributed and collected among female adults aged 18 or above, and who are either office workers or housewives. The analysis results show that personal values, sociocultural values, and values related to ecofriendly products affect consumers in their eco-friendly buying behavior. Among those values, concern about safety and health, eco-friendly culture and trend, willingness to pay price premiums and functional effects of eco-friendly products have significant effects on eco-friendly buying behavior. Reflecting these results, business marketers must appeal to consumers with more focus on safety and health, perceived consumer effectiveness, self-monitoring, eco-friendly culture and trend, media exposure, willingness to pay price premiums, design excellence and functional effects, to implement marketing communication strategies accordingly.

• Spatial Information Research
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• 제12권1호
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• pp.57-71
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• 2004

이 토지 컨설팅 정보 시스템(Land Consulting Information System)은 토지에 건축, 형질 변경 등 개발행위와 관련하여 구입토지의 선정에서부터 개발의사결정에 이르는 여러가지 토지법률정보, 요구토지의 입지조건정보, 개발목적에 부합하는 토지의 분포정보, 매매나 세입 관련 부동산 정보 등 사람들의 다양한 요구조건과 의사결정 요소들을 컴퓨터 시스템을 통해 질의하고 검색, 분석함으로서 경제적이고 신속한 정보의 취득과 이를 통한 신뢰성 있는 개발과 구입의 의사결정 정보를 제공(지원)하기위한 목적에서 개발되었다. 시스템 기능의 인지도를 향상시키기 위해 "ALGOSA" 라 별칭의 로고를 부여하였으며, 일반 개인은 물론 현존하는 전국의 수만 업체에 이르는 부동산사무소(공인 중개사), 측량설계사무소, 건축설계사무소, 전문토지개발회사 등 컨설팅 업체를 중심으로 시스템 보급의 필요성이 기대되며, 나아가 지방자치단체의 개발관련 인허가부서에서도 이 시스템을 도입함으로서 개발행위 인허가 토지의 체계적 관리는 물론 불법 개발행위 단속과 객관적인 공시지가부여 기준제시를 위한 실제 토지이용 정보제공 등 폭넓은 시스템 도입의 효과가 기대된다.

• 대한가정학회지
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• 제35권4호
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• pp.1-14
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• 1997

The purpose of this study was to investigate the effects of consumer's status type (status consistency and status inconsistency) on clothing expenditures. Data were obtained from Urban Household Economy Survey published by the National Statistical Office. Multiple regression analyses of variance and Scheffe tests were4 utilized in this study. The effect of the status inconsistency was categorized by three variables such as education occupation and income levels of households. The overprivileged status group which had higher levels of income than the levels of occupation of education spent most on clothing whereas the underprivileged status group which had higher levels of income than the levels of occupation of education spent least on clothing. This study showed that there were significant differences in clothing expenditures among status groups classified by levels of income and education or by levels of income and occupation. Among status group classified by levels of education and income there was a significant difference in clothing expenditures between overprivileged status group and underprivileged status group. In conclusion income has the strongest effect on the clothing expenditures. The results of study can help to understand consumer buying behavior and also give insights of marketing strategy in the apparel industry.

• 디지털산업정보학회논문지
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• 제4권3호
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• pp.33-43
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• 2008

As internet is spreaded widely, the number of cyber terror using hacking and virus is increased. Also the hacking to the internet shopping mall go on increasing. If the large shopping mall is attacked by the hacker, a number of user's information are exposed to the hacker. The private information as like a resident registration number, user's real name, the date of user's birth, the mobile phone number, the office phone number / address, the home phone number / address and so on include the information. These information are used in the phishing e-mails / call and spam. And them are selling and buying maliciously. The large internet shopping mall 'auction' was hacked in April, 2008. After the incident, this paper suggested a countermeasures on the hacking for the internet shopping mall. The technical item and political item are included among the countermeasures. The countermeasures can protect the hacking not only the internet shopping mall but also the web sites basically.

• The Journal of Asian Finance, Economics and Business
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• 제6권3호
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• pp.205-214
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• 2019

This paper aims to discover factors and their influences degree to repurchase organic cosmetic in Vietnam. In addition, this research also discloses the main segments that have high demand re-buying intention based on demographic groups of gender, age, income, educational level, job, type of products, and place of production. Twenty-eight scale was designed based on previous studies and adjusted to match the 5-point Likert scale to conduct measurement. By using survey method to test hypotheses and set up conceptual models to collect 295 Vietnamese consumers who have experience in consuming organic cosmetic by explain the results through Smart PLS software. The findings show that there is positive attitude of customers to the intention of acquiring organic cosmetics, green perceived and customer satisfaction. In addition, customer satisfaction, knowledge of products, safety values, and environmental protection consciousness also play important roles to form a positive attitude of customers for products. Moreover, the consciousness of green living of consumers accounts for a high proportion in creating customer satisfaction for organic products. The results show useful information for current premises to determine the factors that influence the decision to repurchase organic cosmetic product, that provide business strategies.

• 복식문화연구
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• 제7권1호
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• pp.141-153
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• 1999

To be successful, Korean exporters must understand how importers identify and select suppliers. This empirically based study investigate Korean exporter\`s perceptions of the supply selection criteria and information sources in US importers use. The specific purposes of this study were to identify the importance of the supply selection criteria and information sources and to examine the effects of the amount of export on the supply selection criteria and information sources in US importer use. For this study, data were obtained from Korean exporters by means of self-administered questionnaires. The questionnaires consisted of a series of statements covering a broad of specific selection criteria and information sources and exports\` characteristics including average annual amount of export. Using a base of 312 exporters, data were analysed by using mean, one-way ANOVA, and Ducan test. Major findings if this study summarized as follows; 1) Korean exporters perceived that US importers would place importances on product price, deliverly reliability, product wordsmanship-quality, and length of deliverly lead-time, in orders. Also, the more amount of export was, the higher product wordsmanship-quality, availability of piece goods and trims, and communication channel were importantly rate. 2) Korean exporters considered the third party sources, such as recommendation from trade association and buying office and import agency, as the most important information source in US importer use. Also, There was tendency that the more amount of export was, the more information sources on suppliers was importantly evaluated. From this study, several recommendation were suggested forward to encourage export in international apparel market.

• 통상정보연구
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• 제8권1호
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• pp.437-453
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• 2006

Services could move over the world where they want to go. Especially, travel services shared 29.4 percent of total world exports, 625 billion dollars in 2004 (WTO, 2005). Tourism is a very important sector in service trade in the world. Of developing countries, Korea has been experiencing remarkable development in female outbound travel market since the complete liberalization on overseas travels in 1989, with about 3.85 million travelers in 2005, 2,000 percent growth rate over 1988. It means woman's social status has been increasing in Korea. Especially, in the study young housekeepers, solely office ladies, and college students were described as very important market segments in Korean woman outbound travel market. They were not only major decision makers, but also executors because of both enough economic power and social status improvement on small sized family. This study indicated that woman outbound travel market gets larger because their buying power and status are going to go improved in Korean social system. It is recommended that marketers be worth watching Korean woman travellers as a major target market through continuos observation and analysis.