• 한국의류학회지
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• 제30권7호
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• pp.1066-1077
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• 2006

The purpose of this study was to investigate the effect of store attributes, purchasing experience, clothing product evaluation and store trust on store loyalty of discount store. With convenience sampling, the research was surveyed to women who have bought apparels at the discount store. The 374 responses were analyzed by frequency analysis, factor analysis, reliability test, t-test and hierarchical regression analysis. The results were as follows. First, the clothing product evaluation was significantly affected by the variety of products, reliable advertisement, good display, convenient store location, purchasing cost and buying experience of PB apparel. Second, the trust of discount store was significantly affected by store attributes, purchasing experience and clothing product evaluation. Third, the discount store loyalty was analyzed as fashion store loyalty. The store loyalty was affected by purchasing experience and clothing product evaluation. Fourth, the clothing product evaluation and store loyalty were appeared high by people who had bought PB, PNB and trendy apparels.

• 유통과학연구
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• 제13권1호
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• pp.71-81
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• 2015

Purpose - This study aims to examine the effect of audience attitude toward product placement, or PPL, on product attitude and purchase intention. PPL has increasingly been prevailing in TV dramas since the revision of the Broadcasting Act in January 2010, and it is quite widespread in today's society. Therefore, this study intends to investigate how the audience would take a particular attitude toward PPL in TV dramas and how their attitude would affect their product attitude and purchase intention. Research design, data, and methodology - The sample for the current study was drawn from college students in Seoul in December 2013, as the main targets of the products and brands that were advertised by PPL are young people. The questionnaire for this study comprised nine parts, such as the knowledge of PPL, experience of PPL, TV drama watching time, impulsive buying propensity, celebrity imitating buying propensity, attitude toward PPL, attitude toward product, purchase intention, and demographic characteristics. The questionnaire items were measured by 5-point Likert scales. Whether the demographic characteristics and propensity to consume would affect PPL attitude was analyzed and how the PPL attitude would affect purchase intention through product attitude was analyzed as well. To analyze the relationship between variables, structural equation modeling analysis was performed with Amos 18.0. Results - The major findings of the study were as follows. First, whether the demographic characteristics and propensity to consume would affect PPL attitude was analyzed, and it is found that out of the demographic characteristics, only gender and knowledge of PPL exerted an influence on PPL attitude. In addition, celebrity-imitating buying propensity had an impact on PPL attitude. Second, whether PPL attitude would affect purchase intention through product attitude was analyzed by structural equation modeling. Consequently, it is found that PPL attitude impacted purchase intention through product attitude. Conclusions - The findings of the study had the following implications. First, in theoretical aspects, previous studies have proven only that attitude toward PPL influenced attitude toward product and purchase intention separately; however, the current study has investigated the mediated role of attitudes toward PPL. Second, regarding the practical aspects, as PPL attitude exercised an effect on purchase intention as well as product attitude, PPL should be utilized in a manner to stimulate the audience to take a positive attitude to it. Finally, gender, PPL knowledge, and celebrity-imitating buying orientation were identified as influential factors for PPL attitude. Specifically, female consumers showed a lower attitude toward PPL than males, and the consumers who have no knowledge showed a lower attitude toward PPL. The consumers who have celebrity imitating buying propensity expressed a higher attitude toward PPL. These factors should consequently be taken into account when PPL is planned and conducted. The current study has limitations such as the sample object, non- experimental method, and media biases. Therefore, future research should be conducted to address these limitations.

• 한국융합학회논문지
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• 제11권6호
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• pp.15-21
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• 2020

전자상거래 생방송은 최근 몇 년 동안 중국에서 점차 유행하고 있는 새로운 온라인 쇼핑 방식이다. 생방송 기술에 의해 탄생한 전자상거래 생방송에서 수많은 사람들이 생방송을 보고 온라인 인터랙티브에 참여함으로써 구매 집단으로 응집되어 인터랙티브에서 안정적인 감정 에너지를 얻게 된다. 미시적 사회학적 시각에 기초하여 정서적 에너지 개념을 결합하고 인터랙티브 의식 체인 모델에 의해 전자상거래 생방송의 의식 구성요소를 볼 수 있으며, 어떻게 개인이 사회적 인터랙티브에서 구매 집단으로 뭉칠 수 있는지를 보여줄 수 있다. 인터랙티브 의식 이론에 대해 학계는 심도 있는 탐구를 하여 인터랙티브 의식 이론을 현실에 적용하려 하였다. 하지만 전자상거래 생방송의 인터렉티브 의식 이론에 대한 해석이 아직 문헌자료가 되지 않았는데, 저는 생방송 상황 중의 인터랙티브를 연구 대상으로 하고 인터랙티브 의식 이론으로 이 현상을 관찰한 다음에 전자 상거래 생방송 그룹의 인터렉티브 의식 체인 모델을 제시한다.

• 경영과정보연구
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• 제32권2호
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• pp.315-338
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• 2013

경제상황이 악화됨에 따라 상점절도와 같은 생계형 범죄의 발생률이 크게 높아지고 있다. 상점절도(shoplifting)란 백화점이나 대형마트, 슈퍼마켓 등의 소매점내에서 발생하는 절도행위를 말한다. 상점절도의 경제적 사회적 위험성에도 불구하고 아직 상점절도에 대한 학술적인 연구는 거의 없는 실정이다. 본 연구는 소매점내 상점절도 태도와 그 영향요인을 분석한 연구로서 이 분야에 대한 학술적 연구의 기초를 제공하고, 상점절도행위의 감소 내지방지를 위한 시사점을 제공하기 위해 수행되었다. 기존 연구들에서 상점절도 행위나 태도에 영향을 미치는 것으로 나타난 경제적 동기, 친구관계, 자극추구성향, 경험적 동기, 강박구매성향이 독립변수로 사용되었으며, 상점절도 태도를 종속변수로 사용하였다. 부산시내 4년제 대학 재학생들을 대상으로 한 실증분석 결과 친구 관계와 강박구매성향이 상점절도 태도에 유의한 영향을 미치는 것으로 나타났다. 반면에 경제적 동기, 자극추구성향, 경험적 동기는 상점절도 태도와는 유의적인 관련성을 발견할 수 없었다. 결론에서는 이러한 연구결과가 주는 시사점을 제시하였다.

• 한국식품영양학회지
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• 제35권2호
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• pp.150-158
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• 2022

The purpose of this study was to assess consumption and satisfaction with fresh-cut produce in Korean adults. In this study, an online survey November 9~13, 2020 was conducted with 982 Korean adults age 19~64 (490 males and 492 females) with experience in purchasing fresh-cut produce in the past year. Among all respondents, the percentage with experience in buying 'washed or peeled vegetables' was the highest (71.18%), followed by those in buying 'packaged salads/sprouts/ssam vegetables' (64.15%), 'pre-cut fruits/fruit cups' (59.98%), 'pre-cut or minced vegetables' (56.01%), and 'washed or peeled fruits' (53.67%), respectively. Among the types of fresh-cut produce, 'packaged salads/sprouts/ssam vegetables' showed the highest satisfaction score at 3.73 pts, and the overall satisfaction score of fresh-cut produce consumption was also 3.73 pts. Compared to male respondents, female respondents showed a significantly higher percentage of respondents that purchased 'packaged salads/sprouts/ssam vegetables' (p=0.0409), significantly higher satisfaction scores (p=0.0124), and a higher percentage of respondents considering 'freshness' important when purchasing (p<0.0001). Additionally, the group with high household income comprised a significantly higher ratio of respondents considering 'eco-friendly or organic status' important. The study results may facilitate identify areas for improvement of fresh-cut produce in the future.

• 경영과정보연구
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• 제4권
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• pp.349-374
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• 2000

With rapid advances on Interactive technology, and the growing popularity of the Internet, Internet shopping receives considerable attention in both the popular-press and academic journals. The Internet has enormous commercial possibilities. But it is a new and dynamic medium that poses special challenges for marketers. The revolutionary nature of the Internet mandates that established wisdom on consumer marketing along with marketing-mix strategies has to be reexamined and perhaps radically revised. In order to assist marketers in this endeavor it is critical to understand consumers' buying behaviors of Internet shopping. But research in this area still very much its infancy. This study examined previous researches of Internet shopping and developed conceptual framework of Internet shopping modes. Additionally, this study examined empirical investigation of Internet shopping. Preliminary results suggests that there are significant differences in individuals' perceptions of Internet shopping and traditional shopping modes. Various factors influences on consumers' buying behavior on Internet shopping. There are Individuals' factors(personality, lifestyle, prior experience, perceived risk etc), shopping mall factors(trust, vividness, security, promotion, etc), product characteristics(product category, brand, etc), situational factors(time pressure, locational constraints etc), social/cultural factors(Norms, importance of other peoples etc). Additionally, We conducted empirical study of the impact of the Internet on consumer shopping behavior. We gathered consumers' reactions via an open-ended survey using a sample of 90 shoppers. We related the reactions to the factors of consumers' satisfaction or dissatisfaction of the Internet shopping. Consequently, there are many questions regarding factors that might influence Internet shopping. From theoretical and practical perspectives, studies that examine these factors would seem to offer much to the discipline. This paper has attempted th provide insights and direction of future empirical examination of Internet shopping.

• International Journal of Human Ecology
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• 제12권1호
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• pp.75-85
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• 2011

This study aims to understand the experiences as consumers of Thai students studying in Korea. "Study Korea Project" which is a drive to globalize local universities by attracting more oversea students as a pull factor, and economic growth, values on education and Hallyu as push factors contribute to the increase the number of Thai students in Korea. In order to understand the experiences of Thai students as consumers studying in Korea, individual interviews were conducted. A total of 5 participants were asked about meaning of consumption in everyday life in Korea or any changes in consumption behavior compared to living in Thai. Three themes were identified through wholistic and selective approaches. First, all participants in the study said that they were surprised because of high living expense in Korea. Consequently, survival itself is too much for them and they have become more conscious of prices of goods. Secondly, since most participants in this study can control their own budget, they feel some degree of freedom and power of control of their own lives. This experience may help them to accomplish their developmental tasks during the transition to adulthood. Thirdly, they are easily imbued with Korean consumer culture. It causes various conflicts between buying and not-buying or friends gathering and saving money. Sometimes it makes them in stuck excessive consumption and financial problems. For a deeper understanding of oversea students' lives in Korea as consumers, further studies should take into consideration of not only their culture of origins, but also misconceptions that have accumulated around these students.

• 복식문화연구
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• 제11권2호
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• pp.193-207
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• 2003

The purpose of this study was to investigate the demographics and general clothing buying behavior according to clothing shopping orientation of female workers. A questionnaire was developed to measure clothing shopping orientation, fashion information sources, stores selection criteria, clothing purchasing frequency of a year, purchasing expenditure of clothing, the demographics. The questionnaire was administered to 775 female teacher in Chonnam. The data was analyzed using percentage, frequency, mean, factor analysis, Cluster Analysis, x 1_test and ANOVA, Duncan test. The results of the study were as follows: 1. The female teachers were classified into four groups by the cluster analysis; indifferent shopping group, rational shopping group, conspicuous shopping group, recreational shopping group. 2. In the case of purchasing motives, significant differences were found according to shopping orientation subdivision in four factors. 3. The evaluation criteria of product were significantly different depending on shopping orientation subdivision in practical attribute, socio-psychological attribute, and aesthetic attribute. 4. The significant differences were found according to shopping orientation subdivision in general clothing purchasing behavior(purchasing price range of clothing, clothing purchasing frequency of a year, method of payment, number of stores visited, experience of buying in the import brand)

• 한국의류학회지
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• 제31권8호
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• pp.1222-1230
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• 2007

This study measured the PPL communication effect whether the respondents had purchased the PPL products in the movie or not. The experiment of this study was held to females in their twenties(mostly university or graduate school students), and they answered the questionaries after being exposed to the 15-minute-edited movie. The results were as follows. In cognitive dimension, there were no differences of the recognition and the recall between two groups. In emotional and behavioral dimensions, the group with the purchase experiences of the PPL brands in the movie showed the more positive brand attitude and the higher purchase intention. The implications based on this results are as follows. First, to strengthen the brand image, the brand identity has to be established systematically. Second, the fashion marketers should constantly implement CRM(Customers Relationship Management) to the customers who purchased the brand products to make them loyal customers.

• 복식문화연구
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• 제4권2호
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• pp.173-185
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• 1996

The purpose of this study was to identify the relationship of clothing involvement and clothing buying behavior of women. A questionnaire was developed to measure clothing involvement, clothing purchasing motives, clothing purchasing criteria, fashion information sources, store selection criteria, and demographic characteristics. The questionnaire was administered to 430 female adults in Taegu. The data were analyzed using percentage, frequency, factor analysis, and t-test. The results of the study were s follows: 1. Subjects were divided into low clothing involved and high clothing involved groups. 2. Three dimensions of clothing purchasing motives were derived by factor analysis such as Aesthetic dependant, Impulsive, and Practical motive. Clothing purchasing criteria were factor analysed as Aesthetic, Qualitative, External, and Economical criterion. Fashion information sources were factor analysed as Printed & audio-visual oriented media, Marketer intensive search, Store search, Observation & Interpersonal search, and Experience. Store selection criteria were factor analyzed as Merchandise & Store atmosphere, Store convenience, and Brand & fashion. 3. There were significant differences between high involved and low involved consumers in clothing purchasing behavior. The high involved consumers showed more importance than low involved consumers about purchasing criteria expecially in aesthetic dependant. The high involved consumers put more importance to aesthetic, qualitative, and external criterion as clothing purchasing criteria. The high involved information sources. The high involved consumers were more concerned about merchandise & store atmosphere, and brand & fashion than low involved consumers in store selection criteria.