• 소비문화연구
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• 제15권3호
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• pp.67-90
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• 2012

소비자는 건강식품을 구매할 때, 건강관련 식품표시 뿐 아니라, 제품의 맛과 가격을 함께 고려하고, 과거구매경험과 주변 사람들의 의견에 영향을 받는다. 본 연구는 이러한 점에 초점을 맞추어 계획적 행동이론의 모형에 맛, 건강 기대도와 가격수용도 등의 구매 전 품질평가 변수와 제품사용태도, 과거구매경험 변수를 추가하고, 구조방정식모형 분석을 통해 제품 선택 시 건강관련 식품표시의 영향을 살펴보았다. 건강관련 식품표시는 유기가공표시, 영양강조표시, 식품첨가물표시로 구성하였고, 자녀용으로 슬라이스 치즈를 월 1회이상 구입하는 기혼여성 300명을 대상으로 온라인으로 설문조사를 수행하였다. 본 연구결과, 건강관련 식품표시에 대한 인식은 맛과 건강에 대한 기대와 가격수용도를 높여 제품사용 및 구매태도와 구매의도에 긍정적 영향을 미쳤다. 특히, 건강관련 식품표시를 인식하는 것만으로도 별도의 품질평가 없이 제품사용에 대한 호의적 태도가 형성되는 것으로 나타났다. 가격수용도는 제품사용 및 구매태도에, 과거구매경험은 제품사용 및 구매태도와 구매의도에 직접적으로 정적인 영향을 미쳐 계획적 행동이론 확장모형의 주요 변수로 파악되었다. 또한, 구매의도에 가장 큰 영향을 미치는 변수는 제품구매태도로 나타났고, 지각된 행동통제의 구매의도에 대한 영향은 유의하지 않았다. 본 연구는 계획적 행동이론을 기반으로 맛, 가격 등 구매 전 품질평가와 과거구매경험 변수를 포함하여 건강관련 식품표시와 제품선택에 대한 새로운 이론적 틀을 구축하였다는 점에서 의의가 크다.

• 복식문화연구
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• 제26권4호
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• pp.547-562
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• 2018

As social media penetrates more deeply into people's everyday lives, social commerce (a type of commerce that combines SNS features and possibility for commercial transactions) has enjoyed unprecedented growth. Shopping on Facebook is a representative example of social commerce platform that allows consumers to interact with other users, exchange information and purchase products without leaving a Facebook page. Social commerce presents great opportunities for marketers in terms of leveraging social aspects of shopping experience. It also offers a large potential for Korean companies to reach various target markets, as well as establish their presence abroad. Yet, acceptance of social commerce as a legitimate shopping channel has been slow, and consumers are still hesitant to shop via Facebook. This study draws on uses and gratification theory and the concept of perceived risk to examine how different motives for SNS use and the associated types of perceived risks can affect the purchase intention on the platform. Empirical data from 288 young users of Facebook were analyzed. Findings identified two main motives for SNS use: information-related motive and communication-related motive. Information-related motive significantly affected the intention to shop on Facebook, whereas communication-related motive did not have any significant influence. Risks associated with shopping via Facebook included delivery risk, security risk, social risk and economic risk. Overall, consumers perceived a higher level of security and social risk associated with shopping on Facebook. However, only social risk had a significant negative influence on the purchase intention. Awareness and previous experience of buying via social commerce platform positively affected consumers' purchase intention.

• 복식문화연구
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• 제13권5호
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• pp.743-755
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• 2005

The Purpose of the study was to compare clothing shopping motives, fashion information sources, evaluation criteria of apparel products, store selection criteria, apparel buying places, and purchasing experience and country of origin place on imported clothing. The total of 371 consumers, college female students in Korea and Japan were sampled in both countries. ANOVA, factor analysis, Duncan's multiple range test, t-test, frequency, and percentage as analysis methods were used. The results of the study were as follows. According to the comparative analysis of clothing purchasing behavior by factors, the result showed that both of them had more personal motives than social ones, regarding clothing purchasing motives. The clothing purchasing motives of students in Korea was higher than it of students in Japan. In the use of information sources, the students of both countries considered the information by consumer very importantly. Next to it, they highly regarded the information by marketer. The students in Korea used all informations more than the students in Japan. In the clothing selection, both of them considered criteria esthetics very importantly. The students in Korea considered 'brand name', 'versatility', and 'pleasing to others' as important, but the students in Japan considered 'price' and 'prestige' very importantly. For store selection criteria, Korean students considered 'duality guaranteed', 'service', and 'their and other's experience' as important but Japanese students regarded 'price' and 'variety of products' as important. A department store was the most highly preferred among clothing purchasing stores. After it, for Korean students, fashion mall, renowned brand stores, discount store were considered in order of preference, for Japan, speciality stores, fashion mall, renowned brand stores are preferred. Regarding imported clothing, Korean students, in order of preference, preferred the goods of America, Italy, France, England, etc. Japan students preferred the goods of America, Italy, China, France, etc.

• 디지털융복합연구
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• 제13권2호
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• pp.51-60
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• 2015

최근 대형할인점을 중심으로 PB제품의 매출액이 꾸준하게 증가하고 있는 추세이다. 가격이 저렴하다는 이유로 소비자들이 선호하는 것으로 인식되었으나 요즈음은 고가의 프리미엄 PB제품이 등장하면서 유통업체의 매출액이 급성장하고 있는 실정이다. 본 연구에서는 PB제품의 어떤 속성이 PB제품의 구매행동에 영향을 미치는가를 살펴보고자 하였다. 첫째, PB제품의 속성요인으로 점포이미지, 지식 및 정보, 품질지각, 경제적 가치 등이 PB제품 경험 후의 소비자태도에 미치는 영향을 살펴보았다. 둘째, PB제품의 경험 후 태도가 구매행동에는 어떠한 영향을 주는가를 분석하였다. 본 연구의 결과, 소비자는 PB제품의 다양한 속성 중에서 점포이미지, 정보 및 지식, 경제적 가치 등이 태도에 긍정적인 영향을 주었다. 또한 PB제품 경험 후의 태도는 구매행동에 긍정적인 영향을 주는 것으로 나타났다.

• 보건교육건강증진학회지
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• 제17권2호
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• pp.57-73
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• 2000

A study on drug abuse of young people who failed in college entrance examinations and preparing the next examination and those enrolled at colleges but trying to transfer to other colleges was conducted from February 3 to May 31, 1999 in order to determine current drug abuse status of them and factors affecting their behavior related to drug abuse. A total of 1,771 people were selected from college entrance preparation institutes in Seoul, Pusan, Taegu, Taejon and Kwangju and interviewed by using questionnaires. The results are summarized as follows; 1. 49.78％ of them experienced drinking, 22.8％ smoking, and 6.7％ drug previously. More males smoked cigarettes than females. The young in the age group of 25 to 29 years old, and the young living in small towns, and subjects who finished junior colleges and those without religions drank more than those in other categories. The subjects in the age group of 20 to 24 years old and those with one parent, and those living in small towns used more drugs than those in other categories. 2. 60.1％ of those with drug using experience used the drug in their or friends' homes. 53.6％ of them used drugs with their friends, junior or senior classmates. 36.6％ of them purchased drugs from drug stores. 76.0％ of them spent their pocket money for buying drugs. 3. The drugs (excluding alcohol and tobacco) they used were bond and butane gas (29.6％), stimulants (20.6％), marijuana 02.0％) LSD (4.8％), cocaine, heroine and opium (4.2％), and others (28.8％). 4. 21.5％ of those with drug using experience had detoxification treatment previously. The ajmor sufferings they experienced were distraction (42.6％), fear 01.7％), and others. 5. 51.0％ of the subjects experienced drug related health education in schools, and 14.6％ had that kind of education through social program. 6. 64.3％ of the subjects got information about drug abuse through mass media, 16.4％ through printed materials, and 11.4％ through public health professionals. 7. The knowledge level of drug abuse was 16.48:1:2.76 points out of 24 (68.6 points out of 100).

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2005년도 추계학술발표대회 논문집
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• pp.193-196
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• 2005

The value of all goods and services produced in the economy divided by population has risen from $7.355 in 1998 to $12.646 in 2003. In other to maintain higher standard of lifestyle, people are 'hungry' for time. The idea of saving time and money by providing many different types of products altogether in one space was implemented with the advent of large warehouse style discount stores. These type of retailers grew in size and popularity during the 1990s and 2000s, causing a decline in sales in the old, traditional downtown markets. From ancient to twenty-first century, the role of the grocery store has been that of the social center of the community; a place of unity and interaction of people. The experience a customer engages in at a grocery store is comparable to that of a museum. Not only is the grocery store a unique, physical space to visit, but also a rich collection of fascination items. The layout of the interior space is meticulously planned for the efficiency of customer circulation and the success of product exhibition. Eye catching graphics and attractive lighting also add to the appeal of the grocery store's high style. Shoppers are no longer satisfied with just buying good products at a lower price. Shoppers prefer to spend time in an entertaining environment. The Hanaro Mart project in this study propose the idea of warehouse style discount stores which can satisfy all the demands of customers and their various activities. This study will open up unique dimensions of aesthetic expression and experience in the interior environments. Shopping for food is an unavoidable task. If food shopping is enjoyable, more people will spend more time at it.

• 디지털융복합연구
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• 제17권10호
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• pp.127-139
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• 2019

본 연구의 목적은 소비자정보로서의 유튜브 1인 미디어에 대한 대학생들의 인상적인 경험을 긍정적, 부정적 측면에서 탐색하고, 유용한 소비자정로보서의 1인 미디어의 개선점을 모색하는 것이다. 대학생 44명을 연구대상으로 선정하고 소비 맥락에서의 유튜브 이용 경험에 관한 자료를 결정적 사건기법을 적용하여 수집 및 분석하였다. 연구 결과, 1인 미디어에 대한 긍정적 반응으로는 'C2C 정보력 강화', '소비자 중심적 사용성', '매력적인 정보 크리에이터', '공감대와 동류의식 형성', '신선하고 유희적인 정보'가 도출되었고, 부정적 반응으로는 '유해정보의 확산', '정보 크리에이터에 대한 불신', '과도한 광고와 충동구매 유발', '미디어 중독', '상대적 박탈감'이 도출되었다. 대학생들은 1인 미디어 개선을 위해 '법 정책적 규제 도입', '미디어 리터러시 강화', '소비자 지향적 UI 개선'이 요구된다고 제안하였다. 본 연구는 1인 미디어에 대한 소비자의 인식과 경험을 이해하는 기초자료로 활용될 수 있으며, 소비자 지향적인 1인 미디어의 방향을 제언한다는 점에서 의의를 가진다.

• 품질경영학회지
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• 제39권1호
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• pp.34-44
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• 2011

In this research, the selection of rail tour items of importance and achievement of service quality will be different 'analysis under the assumption that the relationships between them, were studied. Through this research, managers' subjective judgments of the customer rather than by a judge, ie, the true value to our customers think of the rail service quality for tourism products is crucial to develop the important elements. In addition, market-oriented thinking is to present the basic data of the transition. To summarize the conclusions of this paper is as follows. First, what tourists are seeking, constant research and improvement of tourism services should be looking for ways. Secondly, the focus on service quality aspects of products and the urgent need to identify the side of part "Concentrate Here" and "Possible Overkill" by reducing the effort to improve the efficiency of management is considered to be accelerated. Finally, most point in terms of focus and means of transport for the tourism sector as well as the railway tourism products, using the railway as a tourism product now on tour items should be changed.

• The Journal of Asian Finance, Economics and Business
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• 제6권3호
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• pp.205-214
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• 2019

This paper aims to discover factors and their influences degree to repurchase organic cosmetic in Vietnam. In addition, this research also discloses the main segments that have high demand re-buying intention based on demographic groups of gender, age, income, educational level, job, type of products, and place of production. Twenty-eight scale was designed based on previous studies and adjusted to match the 5-point Likert scale to conduct measurement. By using survey method to test hypotheses and set up conceptual models to collect 295 Vietnamese consumers who have experience in consuming organic cosmetic by explain the results through Smart PLS software. The findings show that there is positive attitude of customers to the intention of acquiring organic cosmetics, green perceived and customer satisfaction. In addition, customer satisfaction, knowledge of products, safety values, and environmental protection consciousness also play important roles to form a positive attitude of customers for products. Moreover, the consciousness of green living of consumers accounts for a high proportion in creating customer satisfaction for organic products. The results show useful information for current premises to determine the factors that influence the decision to repurchase organic cosmetic product, that provide business strategies.

• 통상정보연구
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• 제12권2호
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• pp.357-381
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• 2010

The purpose of this paper is to investigate the effects of consumer's preferences for foreign products and extrinsic cues such as brand, country of origin, and corporate reputation on the consumer's evaluation which includes the construct of perceived quality, and loyalty. In addition, this paper is aimed to provide Korean firms insights in strategic approaches about foreign consumers behavior. A conceptual model is developed and empirically tested against a sample of university students in Korea, who have buying experience of products from multinational firms. 290 samples were used for this analysis. Results of multiple regression analysis using SPSS 18.0 show that consumer's preferences for foreign products, brand awareness, and corporate reputation have a significant effect on the perceived quality of the product from multinational firms. The most important factor to influence the perceived quality was found to be a corporate reputation. But country of origin had not significant effect. Also it is found that both product and product related service quality are positive and statistically significant in explaining the customer's loyalty. Implications for increasing perceived quality and customer's loyalty for Korean products in the global market are discussed.