• 산업경영시스템학회지
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• 제19권40호
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• pp.187-201
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• 1996

Market segmentation is the act of dividing a market into distinct groups of buyers who might require separate products and/or marketing mixes. For the selection of target markets which is the first stage for the development of international market, international market segmentation should be preceded and objective criteria(variables) for the markets segmentation are necessory. Criteria of international market segmentation for passenger car are constituted with consumer characteristics, characteristics of consumer response, manufacturer characteristics and environment. Criteria of consumer characteristics include geographic variables(nation), G.N.P per capita and so on, criteria of characteristics of consumer response contain the number of possessed car, the number of registered car, the number of imported car and the number of possessed car per 1,000 persons.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.395-400
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• 2007

Previous studies present the mixed results on online reputation mechanism. In this study, we have found that an approach based on Bayesian statistics can explain most results of previous studies which are conflicting with each others. With this model, we explain why negative ratings have more significant marginal impacts on sellers' reputation than positive ones do. Furthermore, we even show why the feedbacks with a few negative ratings may increase the value of the item and final prices by confirming buyers' prior beliefs on the sellers' reputation much more than those without negative ratings. Also, we explain why there are not many negative ratings. Even though some studies suggest this because of generosity of users, our model shows that the reason is that the existence of FS itself prevents bad sellers from participating to the market as a signal itself. Even further, we show how this extreme tendency of positive ratings gets even stronger as markets evolve. Finally, to validate our analytical results, we examine the previous studies and see what factors effect the outcomes of their analyses.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.378-381
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• 2007

Traditional intermediaries refer to service providers such as travel agents, real estate brokers, job agencies and insurance agents which matching services for buyers and suppliers in a traditional market. The introduction of Electronic commerce resulted in the automation of many tasks provided by intermediaries and seemed to eliminate the role of many traditional intermediaries, which is called disintermediation. However, depending on their market power, traditional intermediaries either will be disintermediated or fill new roles by providing added value and assistance, which is called reintermediation. According to the research of Alina M. Chircu et al. there are three conditions for reintermediation for traditional intermediaries. Three conditions are weak appropriability of EC innovations, ownership of co-specialized assets for both market intermediation and EC innovations and economies of scale. Besides these three reintermediation conditions, we hypothesize that leveraging BPO can be a suitable strategy for traditional intermediaries to be transformed into reintermediaries. Business Process Outsourcing (BPO) is the leveraging of technology or specialist process vendors to provide and manage an organization's critical and/or non-critical enterprise processes and applications. This paper will investigate the relationship between above reintermediation conditions including BPO and reintermediation.

• 패션비즈니스
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• 제19권6호
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• pp.127-138
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• 2015

Due to the virtual nature of online businesses, online apparel stores need to enhance the consumer experience by utilizing store design attributes to provide their customers relevant and sufficient information. Since online apparel stores mainly communicate with their customers virtually and digitally, it is important to understand how consumers perceive and react to different design attributes commonly found on apparel stores' online websites. The purpose of this paper is to examine the importance of design attributes commonly found on online apparel stores' websites using three different importance measurements. The design attributes examined in this study include enlarged pictures, product detail pictures, product reviews by other buyers, coordinating items, and size measurement charts. The three different measurements used in this study include two direct measures and one indirect measure using conjoint analysis. Across the three different measures, both the men and women indicated that enlarged pictures represent the most important design attribute when they purchase clothes online followed by size measurement charts and they considered the availability of coordinating items the least important design attribute.

• 기술혁신연구
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• 제16권1호
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• pp.23-46
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• 2008

The purpose of this research is to analyze the impact of business scope and technological capability on firm performance in SMEs. Existing studies on business scopes and technological capabilities have focused on the unilateral relationships with financial performances. This study examines the independent and interaction effects of business scopes and technological capabilities on financial performances of SMEs in capital industries. Based on 228 firm-level data, technological capabilities have positively significant impacts on performance. Business scope measured by product variety and number of buyers have been significantly positive relationships to financial performances. Also SMEs with technological capabilities can moderate the effects of business scope on their performances. However, the results show different relationships depending on measurements on business scope, technological capabilities and performance. The results provide interesting findings on strategic behaviors of SMEs when they pursue growth strategy through expanding business scopes and building technological capabilities.

• 한국산업정보학회논문지
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• 제2권2호
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• pp.159-179
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• 1997

Traditionally, the evaluation and selection of suppliers have been a major purchasing function. A growing concern for just in-time purchasing, global sourcing, and long-term partnership between buyers and suppliers makes selecting a righ supplier become more critical decision making process. Consequently, a rigorous and systematic method for evaluation suppliers is a must. However, assessing the values of factors(e.g. qulaity , delivery, and service) selected for evaluating suppliers contains elements of uncertainty. Although several methods have been developed for uncertainty analysis, they may not be proper tools for evaluating suppliers under uncertainty. In this paper, a methodology using a fuzzy-set approach in combination with a multicriterion decision-making (MCDM) technique is developed to use as a tool for evaluating suppliers under uncertainty. An numerical example is presented to demonstrate the method in practice.

• 한국경영과학회지
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• 제30권2호
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• pp.105-115
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• 2005

By committing to a long-term replenishment contract, buyers can purchase a product at a lower price from a supplier who is less pressured to find new customers due to the long-term contract and can charge a discounted price. We develop an analytical model from the buyer's perspective to investigate a capacity reservation contract. We are considering the system with a single supplier and a buyer. The buyer can purchases any desired amount from a spot market at a higher price in addition to the contracted amount. For such a system, we propose an algorithm to derive the optimal contract terms. The result of computational experiments shows that the algorithm finds the global optimum solution in a resonable amount of time.

• 한국가구학회지
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• 제19권3호
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• pp.203-210
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• 2008

This study intended to develop wellbeing flowerpots on desk which could create a healthy atmosphere in an office and raise people to joy. The pots developed by Blooming company emphasized a design as touching people's emotion through the organic design of the streamline which is different from the geometric line of the flowerpots manufactured by the company as focusing the design on the utility before. As a result, the pots derived from the organic design concepts could provide happiness or joy to the people, and would be a necessity on the narrow desk along with books or writing materials while working. Therefore, the beautifully streamlined pots are expected to compete with European market as the foreign buyers had a great interest in them at the Fair held in Hong-kong at the end of April, 2008.

• 정보학연구
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• 제4권4호
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• pp.113-128
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• 2001

인터넷의 급속한 보급에 따른 전자상거래의 확산으로 국제무역거래에 적합한 새로운 전자무역결제방식이 다양하게 개발되고 있는 실정이다. 이러한 새로운 전자무역결제방식중의 하나인 TradeCard의 특징과 경제적 효용성을 살펴보고, TradeCard가 제공하는 다양한 서비스의 내용과 그 시스템 하에서 운영되는 무역거래절차를 분석한 다음, TradeCard의 활용상의 문제점을 지적하고자 한다.

• 정보학연구
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• 제3권4호
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• pp.23-40
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• 2000

본 연구에서는 기존의 신용장결제방식의 한계성을 극복하면서 전자상거래시대에 부합되도록 최근 개발된 TradeCard의 본질, 업무절차 및 효용성을 분석하고 TradeCard의 폭넓은 활용을 제한하는 문제점과 해결과제를 구체적으로 제시함으로써 무역실무자들에게 TradeCard의 기본원리를 제공해줌을 목적으로 한다.