A study on Criteria of International Market Segmentation - Centering on the Market of Passenger Car

국제시장 세분화 기준에 관한 연구 - 승용차 시장을 중심으로-

Market segmentation is the act of dividing a market into distinct groups of buyers who might require separate products and/or marketing mixes. For the selection of target markets which is the first stage for the development of international market, international market segmentation should be preceded and objective criteria(variables) for the markets segmentation are necessory. Criteria of international market segmentation for passenger car are constituted with consumer characteristics, characteristics of consumer response, manufacturer characteristics and environment. Criteria of consumer characteristics include geographic variables(nation), G.N.P per capita and so on, criteria of characteristics of consumer response contain the number of possessed car, the number of registered car, the number of imported car and the number of possessed car per 1,000 persons.