• 한국의상디자인학회지
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• 제16권1호
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• pp.41-52
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• 2014

The purposes of this study were to explore differences in utilization of information sources depending on the length of buyers' career and annual sales volume of stores where buyers work for. The questionnaire was prepared by the researcher and was answered by 200 buyers who purchase their items from Dondaemun market. The researcher analyzed the data using both ANOVA and Tukey's test as a post-hoc test. The conclusion of this study is summarized below. First, there were significant differences in utilization of information sources among buyer groups depending on the length of buyers' career. The buyers with more than 10 years career showed more effective utilization of information source such as resident buying offices, manufacturers, trade publications, trade associations, fashion reports, celebrities, window shopping, professional magazines, and advice from others. Second, there were significant differences in utilization of information sources among buyer groups depending on annual sales volume of the stores where the buyers work for. The buyer who work for the store with its annual sales volume in excess of 2 billion won showed more effective utilization of information source such as trade association, professional magazines, sales record, want slips, advertising results, sales trends, customer surveys, sales meetings, customer advisory panel, in-store merchandising bureau and advice from other experienced buyers. However, buyers of the store with its annual sales volume lower than 100 million won showed different pattern utilization of information sources such as vendors, trade publication, celebrities and advice from others.

• 한국의류학회지
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• 제31권2호
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• pp.269-279
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• 2007

The purposes of this study were to investigate factors affecting addictive shopping behavior and to compare the factors affecting between on-line and off-line addictive shopping. Four hundred eighty-nine female college students who have purchased fashion goods on-line shopping or off-line shopping were surveyed. For data analysis, descriptive statistics, Pearson's correlations, t-test, and multiple regression analysis were used. As the results, 15.5% of respondents were revealed as addictive buyers. Approximately 18% and 13% of subjects were revealed as on-line addictive buyers and off-line addictive buyers. There were statistically significant differences between addictive buyers and non-addictive buyers regarding self-mastery, depression, stress, and impulse. Addictive consumption scores were correlated to lower self-mastery, higher depression, and higher stress. Factors such as self-mastery, stress, impulse showed differences between on-line and off-line addictive buyers. Also, there were statistically significant differences between on-line and off-line addictive buyers. Based on these results, fashion social responsibility marketing strategies and implications regarding on-line and off-line shopping addiction would be suggested.

• 한국지능시스템학회논문지
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• 제10권5호
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• pp.497-505
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• 2000

인터넷과 멀티미디어 기술의 급속한 성장에 따라 웹을 기반으로 한 전자상거래가 많은 관심을 받고 있다. 구매자들은 보다 합리적이고 개성화 경향의 심화로 구매자 자신에 적합한 특별한 서비스를 요구하고 있다. 그러나 현재의 대부분의 전자상거래 서비스는 구매자가 물건의 모습이나 사양을 보고 선택하는 상품 카탈로그 수준의 상태이다. 구매자의 욕구를 만족시키기 위해서는 단순한 상품정보를 제시하는 것에서 벗어나 판매점원의 지식을 이용한 판매에이전트가 필요하다. 따라서 본 논문에서는 실제 상점에서 존재하는 판매점원의 일을 대신해 주는 사이버상의 판매점원을 지능형 판매에이전트(Intelligent Sale Agent)를 이용하여 구매자의 취향에 적합한 상품들을 쇼핑할 수 있도록 하고자 한다. 이러한 지능형 판매점원에이전트를 이용하면 고객은 상품 탐색 시간을 급격히 줄일 수 있고 구매자 취향에 맞는 쇼핑을 할 수가 있다.

• 정보처리학회논문지D
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• 제19D권1호
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• pp.121-126
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• 2012

본 연구의 목적은 구매자 관점에서 스마트 폰 기기선택 결정요인을 추출 및 분류하고, 기기 선택시 각 결정요인에 대한 중요도 인식을 조사하여, 구매패턴 변화를 살펴보고 이에 따른 사업전략을 제시하는 데 있다. 기존 연구방법과 같이 선행연구를 통해 기기선택 결정요인을 조사함과 동시에 실제 구매자들을 대상으로 기기 선택요인을 추출하여 종합함으로써 현실적인 결과를 도출하고자 하였다. 연구결과는 최초구매자와 재 구매자들의 기기선택 관점이 어떻게 달라지는지 패턴을 보여주고 이에 따른 전략을 제시하였다. 본 연구는 실무적인 측면에서 스마트 폰 관련 업계(단말기 제조업체 및 통신 서비스업체)의 전략 설정과 정부정책 수립에 있어 참고자료로 활용될 수 있을 것이다.

• 패션비즈니스
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• 제13권5호
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• pp.102-109
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• 2009

The purpose of this study was to investigate TV home shoppers' compulsive buying, focused on shopping orientation and marketing promotion variables. Four hundred one female home shoppers who have purchased fashion products through TV home shopping. For data analysis, descriptive statistics, factor analysis, t-test, and Cronbach's Alpha were used in this study. The results were as follows: First, approximately 17% of respondents were revealed as compulsive buyers. Second, for shopping orientation instrument, three factors of shopping orientation were found and labeled as 'indifferent', 'hedonic', and 'economic' factors. Third, compared to non-compulsive buyers, compulsive buyers had higher hedonic scores. Finally, compulsive buyers considered marketing promotion variables such as show host, scarcity sales, gift events as important factors for their purchasing than non-compulsive buyers. Based on these results, it would provide TV home shopping marketers efficient and social responsible marketing strategies.

• 패션비즈니스
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• 제13권3호
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• pp.40-48
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• 2009

Counterfeiting is a fast growing market worldwide. The purposes of this study were to examine adolescents' attitudes toward counterfeits, their ethical beliefs, and reference group influence on purchasing counterfeits. Two hundred thirteen high school students in Seoul and subside, South Korea, voluntarily participated in the study. As the results, approximately 30% of the adolescents had purchased counterfeits. Also, the adolescent buyers of counterfeits tended to purchase counterfeit goods as more alternative of genuine products than non-buyers, and did have more positive feeling toward counterfeits than non-buyers of counterfeits. In addition, adolescent buyers of counterfeits had lower consumer ethics than non-buyers. Finally, adolescents who have purchased counterfeits were more influenced by their peer group than those who have not. The findings would benefit marketers and educators in understanding of adolescents' purchasing counterfeit products, and contribute to develop strategies regarding counterfeits. Based on these results, some strategies for marketers and educators would be suggested.

• 한국유통학회지:유통연구
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• 제2권1호
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• pp.143-174
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• 1997

The model applied in this paper is based on the theory of economic order quantity (EOQ). EOQ model is introduced to explain the improvement of the transaction efficiency through the cooperative purchase. We examine explicitly how horizontal cooperation affects vertical transactions. A result of the analysis is that a seller can prefer transacting with a cooperative rather than with each buyer separately, even if he reduces the selling price of the product. Without increasing the demand for the product, this result is that dealing with a cooperative, rather than separately with each buyer, decreases the transaction cost for the seller-buyers system, the cost reduction more than off-setting the effect of price decrease on the sellers profit. For a coopative consisting of any number of buyers, Pareto efficient ordering policies that maximize the joint cost saving for the seller-buyers system are identified. We then discuss the conditions under which a cooperative under consideration can be modified to increase efficiency gain. Next, we relax the assumption that all buyers participate in a single cooperative and examine the issue of how many cooperatives, each consisting of a subset of the buyers, should be formed to maximize the total cost saving for the seller-buyers system. Finally, the issue of shapley value to divide the cooperatives gain among its members is discussed.

• 대한가정학회지
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• 제40권6호
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• pp.69-83
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• 2002

This study examined the effects of demographic variables on buying behavior, and investigated buyers'perceived value and risk perception of the internet shopping mall. The sample was collected by a department store in Daegu, and it included 1,732 individuals using the Cyber Mall. Research methods used in this study were simple statistics, t-test and ANOVA. The buyers perceived values through the internet shopping mall were classified into five categories-price, time, convenience, intrinsic attributes, reliability and the risk perception also was classified such as the overall purchasing process, quality of products, exposure of the personal information, delivery system, refund and exchange. The major findings of this study were 1) most important categories affecting their buying behavior were the value of convenience and following values in order were time, price, reliability, intrinsic attributes. 2) the risk perception were overall purchasing behavior, quality of products, exposure of personal information, delivery, and refund & exchange in order. 3) age of buyers, buying experience on the internet shopping mall, and gender were the important factors affecting the buyers'perceived value and risk. 4) the study also, showed that according to the variety of products, buyers perceived the value and risk differently, for example, the price was the most important perceived value in case of food product. The implication of the study is to strategically suggest how to enhance the buyers'perceived value and diminish perceived risk of different products.

• 한국의상디자인학회지
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• 제17권2호
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• pp.1-10
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• 2015

The purpose of the study was to analyze differences in importance of product selection criteria of retail buyers in Dongdaemum market according to price line of products, annual sales volume of the company, and work period as a retail buyer. The study defined a retail buyer as a buyer who buys apparel products in Dongdaemum market for their own stores. The questionnaire developed by the researchers was distributed to 200 retail buyers in Dongdaemun market. One hundred seventy two questionnaires were used in the final analysis. The data were analyzed by common factor analysis, ANOVA, and Tukey's test using SPSS 18.0/Windows. The results showed that product selection criteria were classified into 4 factors: fashion design, price, quality, and assortment. There were significant differences in importance of product selection criteria by retail buyers in Dongdaemum market according to price line of products and annual sales volume of the company, and work period as a retail buyer. The buyers of higher price products showed higher importance in all four factors of the product selection criteria. Also, the buyers of the company with lower annual sales volume considered price factors more important, but the buyers of the company with higher annual sales volume thought quality factor more important. Moreover, the buyer with work period of less than three years regarded price as a more important factor.

• 디지털융복합연구
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• 제18권8호
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• pp.371-376
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• 2020

본 연구는 효율적인 정보전달을 위한 편의점 도시락 레이블에 관한 연구로써, 구매자들이 원하는 정보의 중요도를 파악해 도시락 구매 시 구매자들에게 도움을 줄 수 있는 레이블을 정립하는 데 그 목적이 있다. 연구방법으로는 문헌 연구와 설문조사를 통해 구매자들이 도시락을 구매할 때 중요하게 생각하는 요소와 레이블에서 확인하는 정보 및 그 정보들의 중요도 순서를 분석하였다. 연구결과 도시락 구매자들이 중요하다고 생각되는 레이블 정보는 가격, 유통기한, 칼로리, 도시락 구성요소, 제조일자 순으로 나타났다. 또한, 레이블을 확인하지 않는 구매자들은 가독성이 떨어지는 레이블을 지적했다. 본 연구는 구매자들이 중요하다고 생각하는 정보들을 레이블에 새롭게 정립한다면 구매자들이 레이블을 통해 쉽게 정보를 확인하고 구매할 수 있을 것으로 기대한다.